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It’s hard to argue with the constantly evolving model that Kanye used for the creation and release of “The Life of Pablo.” There was the massive amount of buzz and press that the teased release generated, the MSG listening party/fashion show and let’s not forget the wax sculptures. He barely needed the beef with Taylor Swift to remain in the spotlight.
This is a modern book for independent artists from an author who “gets it.” It’s filled with relevant, quality advice on how to market your music and grow a following. If you’re a one-person team, this book is an essential guide for establishing your career.
Companies like Audiam, INDMusic, Fullscreen, Maker Studios, ONErpm, AdRev, Believe and Rumblefish collect YouTube ad revenue for artists and labels. Multi Channel Networks like Fullscreen and Maker also act as agents for their creators and negotiate high paying sponsorships for their videos and YouTube channels.
That’s re-marketing, and it’s a great way to increase sales. Many of your website visitors were likely about to purchase some music or a T-Shirt, but left. In fact, most people don’t make a purchase the first time they visit a website.
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Jay Coyle is the founder and “Music Geek” at the digital marketing firm, Music Geek Services. His company provides artist services for the music industry and has been a Topspin-certified marketer since 2009. Built upon a life-long omnivorous obsession with marketing bands and mixing in equal parts of knowledge gained from an advertising-focused Journalism degree at the University of Georgia along with his skills running a Marketing consultancy for 5 years in Atlanta, Music Geek Services was finally created in 2008 immediately after Jay left a marketing position at the EMI CMG label in Nashville.
To get your website into Google and Bing more quickly, you can submit each url of your website directly to them. Before you do, make sure you give the pages of your website names that people might search for, such as “-band name- store” or “about -band name-.”
Grammy winning producer Alex Da Kid used IBM’s Watson to inspire his latest song “Not Easy,” the first of a 4-track collaboration EP. Watson Tone Analyzer analyzed over 2 million lines of social content related to cultural and music sentiment. Watson Beat was then used to examine popular musical trends in an interesting example of the new creative tools having an impact on the industry. (Full disclosure: IBM is a client of my agency, Ogilvy.)
For artists who prefer the “do it yourself” route, James Moore has filled the Independent Music Promotions blog with dozens of original articles on how to properly market your music. You can learn how to write news releases, promote free music and contact music blogs. You also learn how to avoid pitfalls like automated services and social media numbers boosters. James reveals many of the insider tips from“Your Band Is A Virus”.
This year Taylor Swift assumed and defined the #squad by amassing a multi-talented tribe including Lena Dunham, Cara Delevingne and “It Girl” Kendall Jenner. Her squad was then deployed across music videos, live shows and awards shows. She drove wide use of the term in culture and girl power and still benefits from it through a sense of ownership of the tag.
The Internet led to the rise of file sharing and devastated record sales. However, as it took away that revenue stream for many artists, it has provided a diverse array of new opportunities. If you manage your music effectively across these 8 music marketplaces, you may find you’re making more money in music than ever, and all without selling a single song. Give them a try!
Berklee Online is the online school of Berklee College of Music, delivering access to Berklee’s acclaimed curriculum from anywhere in the world. We are the world’s largest online music school—30,000+ musicians from more than 140 countries have taken our courses—but classes never have more than 20 students per section.
Kickstarter has lead the way with nearly $120 million going to successful music projects. IndieGoGo is a close second and, unlike Kickstarter, allows creators to keep the money even if a project is unsuccessful (if the creator chose “flexible funding”). The most successful music crowd funding project is of course Amanda Palmer’s project which raised $1.2 million for her album. But there have been over 18,000 successful Kickstarter music projects (mostly funding albums) ranging from $1,000 to $1.2 million. Crowdfunding has been a great way for indie artists to bankroll their albums and tours without a label or investor.
Sometimes, we are not able to locate specific information for a course online and we are not able to determine an equivalency, but we are always happy to review additional material which will help us make that determination.
Wow I didn’t realize you could actually get paid to listen to music, that’s crazy! However, it sounds like you may get stuck listening to music you have no interest in. I wonder if you can at least pick out a specific genre to listen to? Personally, the amount you would get paid doesn’t seem like it would be worth it unless you could enjoy it. What do you think?
Seth Hochman is a music business veteran who has worked for Epic Records, Warner Music Group, and Universal Music Group. He has held various marketing and digital account roles working with innovative commercial partners. His most recent role was with Universal Music Group as a Commercial Services Account Director, managing day-to-day business relationships with streaming partners. He launched & marketed UMG’s content on Spotify, from it’s introduction in the US in 2011 through it’s explosive growth stages. As account lead, Seth led UMG’s 20+ labels through an evolution in music consumption and revenue growth. Best practices that were developed over three years with Spotify were then focused on video streaming with Vevo, the #1 premium music video channel on YouTube. He worked with labels, artists, and digital marketing teams to develop and monetize visual content. With both Spotify and Vevo, Seth was responsible for Universal’s digital advertising strategies which increased download sales and streaming revenue for the company. Prior to working for major labels he was part of the original marketing team that launched Barnes & and developed promotional strategies for, an early forerunner in the on-demand delivery business.

Many internet radio stations like Pandora have a review process before accepting your music onto the platform. However, there are many internet radio stations and music services that accept most music submissions.
DIY music marketing often focuses too much on simply “covering the bases”. Submitting music to outlets including journalists, press lists or a directory of music blogs is equivalent to “door to door” cold calling. Proper research, groundwork and relationship building is what makes music marketing PR effective. Independent Music Promotions focuses primarily on building countless partnerships and relationships intended to ensure high quality press for our clients.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for
Mike King has managed the marketing efforts of Morphine, Chuck E. Weiss, Bill Hicks, Frank Zappa, and many other world-class artists. He has worked at Rounder Records and Rykodisc, and currently teaches and writes courses in marketing and music business at Berklee music, the online continuing education division of Berklee College of Music.
If someone does ask you to play for free and you’re early in your career, don’t be so quick to jump on it. Alternatively, if you’re a bit more established, don’t be so quick to say no. It’s important to assess the opportunity.
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.
Having worked under some of the biggest labels, we understand the importance of building the right plan for your music career. Get in touch with us so we can help you set up the perfect strategy and start executing right away! Strategic Music Marketing.
[…] the platform, it’s still only one part of your promotion strategy. If you want to effectively promote your music, you need to be thinking big picture and start getting your social followers to go deeper by […]
As you say, one couldn’t do this full time and give up your day job, and I think you should only do this if you really love music, or you will be disappointed in the small change you get for doing this.
Getting found on music streaming services is another valuable way for you to grow your fanbase for free. Having great artwork, getting placed in well-followed playlists, and connecting with DJ’s can work in your favor.
The classic guide to independent music promotion (revised and updated 2013). With this manual, you’ll discover that music marketing doesn’t have to be expensive or flashy to be effective. Whether you’re promoting a fast-growing indie band, record label or solo act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the most out of your music career.
This level of detail is made possible by the extensive experience of the authors. Todd Brabec was the executive VP of ASCAP for more than 30 years, overseeing writer and publisher payments for the performance rights organization — adding up to more than $1 billion annually. Jeff Brabec is the VP of Business Affairs for Chrysalis, which represents the catalogs of OutKast, Sheryl Crow, and David Bowie, among others.
New acts are coming out all the time fighting for people attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out. This is what music marketing is!
Mike has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in NPR Morning Edition, the Huffington Post, Billboard, The Boston Globe, Wired, CNN, the Boston Phoenix, The Chicago Tribune, Music Connection, and Muso. He’s also presented at MIDEM, CMJ, SXSW, NAMM, NARM, SF Music Tech, Futures of Entertainment @ MIT, and Music 2.0. Read Less
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they’ll need to succeed and thrive in the new music business.

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