Think about traffic as anybody searching for something and being directed to consume your music. Examples are Google Search, your website, Facebook, Pandora, YouTube, Instagram, Twitter, etc. Make sure to have an easy to find link to Spotify, Apple, Amazon, YouTube in all of these places when a potential fan encounters them.
A few years ago I interviewed Dave Kusek about his thoughts on where the music business is going. Dave has an abnormal talent for predicting the future of innovation in the music industry with great accuracy. This book is his manifesto on the future of music and the digital revolution. It’s a great read from one of the most intelligent futurists in the music business.
If you’re anything like me, I had A LOT of trouble asking my fans for help, especially when I was just starting out as a musician. I didn’t want to have to put my tail between my legs and feel like that annoying poor artist who’s always begging for money. But I learned that asking doesn’t have to be that way. It might be a stigma that asking for money is a sign of laziness, but YOU know in your HEART that you’re a damn hard worker, and you deserve to get paid!
Mike King’s, “Music Marketing…,” is a great insight into the industry from someone who has actually worked in the game. He provides tips and tricks with how the industry used to and currently operates giving a leg up for the saavy artist who desires to make a living in the music world. Mr. King does not honey-coat the realities of the business because, after all, music is a business. The book takes the reader through some industry history, current operations (at the time) for marketing and supply chain distribution and insightful quotes from organizational leaders who have either grappled with or taken ownership of technology and how its transformed the business. The advent of internet sales and marketing are now in the forefront of the industry so I certainly look forward to a second edition follow-up. This is a must read for those setting their sights on making a career with music and I highly recommend it. Great read!
I would recommend this to anyone wanting to learn more about the marketing side of music, as well as those other marketing professionals who may have something to gain from learning more about the music side.
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they’ll need to succeed and thrive in the new music business.
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For artists who prefer the “do it yourself” route, James Moore has filled the Independent Music Promotions blog with dozens of original articles on how to properly market your music. You can learn how to write news releases, promote free music and contact music blogs. You also learn how to avoid pitfalls like automated services and social media numbers boosters. James reveals many of the insider tips from“Your Band Is A Virus”.
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a performance schedule with Long Jon Lev and Adrenalize. If you’d like to be notified whenever the blog is updated, click here to subscribe.
Like Instagram, Pinterest is all about images. Creating boards for high quality album art or band member interests can result in a large amount of organic exposure through Pinterest’s platform. Boards can even show up in Google search results.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways. For example, if you’re in the studio recording a new album, try sprinkling little updates on social media. Tell a story about your studio experience that day, share a photo of the mix, or post a short teaser video of a song.
How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It’s about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention and an illegal website four times the size of the iTunes Music Store.
STARTING A NEW CERTIFICATE: When a student wants to earn more than one certificate by having the courses from their lower-level certificate waived into a higher-level certificate. In this case, an additional $175 registration fee is required.
Diplomas are mailed to the address you include on your graduation application. If your mailing address changes after you have submitted your graduation application, be sure to update us at email@example.com.
“Sometimes I felt like I was sitting in his office with Moore, and that he was, quite simply, looking outside of the window and reflecting on what he, as CEO of Independent Music Promotions, has learned over the years in a self-effaced kind of way. And the gist of it is that is you want to sell your art, you need to consider it as a business, and pursue it just as systematically as you would starting, say, a cupcake business.” – Collins Connect
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
Some examples of Government Sponsored programs are below. You must be a citizen of the country in order to qualify. Most governments offer grants and assistance to fund the arts, some better than others. It’s disappointing that music is such a powerful cultural source, but only allot less than 10% of their cultural budgets to musicians. The United States is in jeopardy of losing their organization completely, so it’s important for musicians to speak up about this issue now. I went to the website where I was hoping to point you in order to apply for a grant, and this is what it says right now (here). It seems rather dire. I found an email address to the director if you want to voice your support for the program and get active. Ann Meier Baker firstname.lastname@example.org
Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.
I found this quite helpful to put together an overall plan for a CD release. While things change so much in such a sort time in the music industry, this was fairly up to date on most things. The areas where it was not current was not from a lack of knowledge from the author, just from maker changes. A very good overall read regaurdles of the type of music that you are releasing.
I’ve put the subscription based crowd-supporting platform called Patreon at the top of the list because every single musician out there should already know about it. Not only that, but every single musician out there should already be ON it, actively.. errday!!!
Need help growing your audience? I’m a DIY Musician on a mission to help others on their own musical journey. Find out the 5 Must-Have tools that have changed my life as a musician right HERE and stay updated on a new coaching program and e-course that I designed especially for artists like you and I. Can’t wait to share allllll my knowledge and skills with you, if you’ll let me. 🙂 xo
I would like to invite you all to a new social network that I have been using over tha last few weeks. What’s different? They share their advertising revenue with all of us. It is free to join, and then the more content you create, the more people are engaging with you and the more you interact with them, the more you earn. It is similar to Facebook and Twitter, but their initial thought was to provide a platform where all content creators call it, musicians, actors, bloggers, artists can use the platform to:
“Got your new Guerrilla Marketing Book. Only just started reading it and I like it. I’ve read other music biz books and they always seemed depressing because the attitude of these authors is “well so many people have tried so hard at making a success at music and failed, so the chance of you succeeding are really slim, but here’s this book anyway, good luck.” They made me feel defeated before I even started. So I’ve steered away from getting any more music biz books.
[…] When they go to promote music, it’s now possible for an unsigned artist to instantly reach a wide audience that they have built online. Despite the advantages provided by the internet, promoting music online can still be one of the […]
Seth Hochman is a music business veteran who has worked for Epic Records, Warner Music Group, and Universal Music Group. He has held various marketing and digital account roles working with innovative commercial partners. His most recent role was with Universal Music Group as a Commercial Services Account Director, managing day-to-day business relationships with streaming partners. He launched & marketed UMG’s content on Spotify, from it’s introduction in the US in 2011 through it’s explosive growth stages. As account lead, Seth led UMG’s 20+ labels through an evolution in music consumption and revenue growth. Best practices that were developed over three years with Spotify were then focused on video streaming with Vevo, the #1 premium music video channel on YouTube. He worked with labels, artists, and digital marketing teams to develop and monetize visual content. With both Spotify and Vevo, Seth was responsible for Universal’s digital advertising strategies which increased download sales and streaming revenue for the company. Prior to working for major labels he was part of the original marketing team that launched Barnes & Noble.com and developed promotional strategies for Kozmo.com, an early forerunner in the on-demand delivery business.
Don’t create great music in the dark. Get the Guerrilla Music Marketing Handbook today. It’s already helped thousands of artists get more exposure and generate more gigs and music sales. Now it’s your turn to soak up these ideas and put them to work for you.
Perspective is a powerful thing. Boiler Room is a big one to watch in the live content space. Check out this partnership with GoPro to view one of its signature events, from cameras attached to Action Bronson’s head and microphone. So close you can smell the beard sweat.
Don’t skip over this. I intentionally did not title #2 as “Up your merch game” even though that is what this is BECAUSE you’re probably so over hearing how important merch is that you would just skip right past it. Listen to me. When on tour, merch is your #1 income generator. If you do it right. Artists fret over guarantees and door splits while totally ignoring the potential of merch.
So let’s look at her strategy. As has been a trend this year, she backed her influence and refused to offer the album via streaming services to maximize revenue. Aside from the traditional media approach, there are two things I loved about her launch. The first is how she threw a free concert in New York two days before the album dropped and collected millions of fans’ email addresses through the entry process. The second was how she fueled the press buzz with fresh content by taking part in an Adele impersonator contest shortly after the launch.
It’s important to remember, though, that social media isn’t the end-all-be-all when it comes to promoting your music. It can easily become a huge time suck that takes you away from your music if you don’t manage your time properly (Hint: get social media time management tips here).
Donald Passman’s book provides the blueprint for the music industry. But if you’re a businessperson, publisher, manager, or otherwise really need to understand the financial side of the music business, this is your best resource.
Many people listen to music for entertainment but there are those that go beyond the norm to analyze different aspects of a song for their pleasure. If you have the same passion for music, then you have a chance at making money as their many online opportunities available for music lovers. Majority of the jobs that are music related can be done from home as independent contractors or by setting up your own business. For those that have been trained in music, they can transfer their knowledge to others through online courses and offering services that are musically related. On the other hand, if you naturally have a good ear for music, you can listen and then review music on different sites and get paid.
StageIt and Concert Window are leading the way in the online concert world. Most shows are “pay what you want” and encourage tipping. I’ve played a few StageIt shows and have averaged about $5 a head for a “pay what you want” concert (from tipping and tickets). Not bad for playing songs from my living room.
Basic rewards like downloads of your album are good, but don’t be afraid to get crazy with your offers. Let people donate enough for you to fly out to see them for a private show, or even fly them to your album release show. One big donation can make a huge difference in how quickly you’re able to raise the money.
The last decade has seen the record industry shrink by 64% between 1999 and 2011. The amount of money spent by the average music listener in the United States fell from $71 to $26 during that time. There have always been doomsayers predicting the end of the music industry as we know it, but it looks like this time, they’re right.