The merch inventory and point of sale tracking platform, AtVenu has calculated that for venues 500-1,000 capacity, the average dollar per head (DPH) is $3.65. That means, if you have 100 people at your show, you should make AT LEAST $365 on merch. If you don’t, you are falling below average.
Honestly, it’s all in the ask. Be vulnerable with your community. Tell them your struggles. A lot of times, fans actually DO want to support you monetarily, but they don’t know how, OR there isn’t a means to do so. By providing a tip jar page on your website, people can freely take a look, and if you’ve truly given them something of value, something that has touched their hearts deeply, they will give, and often they will be generous.
SparkPlug verifies all user identities, and musicians get the final say in approving who gets to rent their gear. If you have any extra instruments that you’re not using, why not let other musicians benefit? You can also make some extra money in the process.
[…] Post interesting content!!! “Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on […]
Bruce Houghton is founder and president of Skyline Artists Agency, representing a diverse roster of national and international touring talent including Zoe Keating, Darlingside, The Smithereens, Poco, Roger McGuinn and many others. A sought-after industry expert, he serves on the Advisory Board of SXSW Accelerator and was a graduate of the prestigious Leadership Music Class of 2016. His top ranked sites Hypebot.com and MusicThinkTank.com cover the new music industry and how technology is changing the way that music is created, marketed, consumed and monetized.
This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
But there’s a startling amount of opportunity out there for unsigned, indie, and major label artists alike. In addition to connecting musicians with fans all over the world for nearly no cost, the Internet has enabled dozens of new possible revenue streams. One artist who’s been particularly successful at innovating in an industry stereotypically unable to innovate is Nipsey Hussle.
The music industry has undergone extreme changes over the past few years, many of which have opened the doors for developing bands and artists. Gone are the days where the only option for getting fans to hear your music relied upon support from a limited number of “gatekeepers.” Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing base they’ll need to succeed and thrive in this new music business.
Headlining shows on a weekend can be the best money you make in the early days. Another thing you can do is create and brand a monthly headline show for your band that has a theme. This is a creative way to approach your local market. Futhermore, you can invite different support acts each time to keep the bill fresh and build community in your scene. Now, if you can’t come up with an interesting way to keep people engaged and coming back monthly, don’t use this strategy. But, I like this strategy for several reasons. It gives you focus. You can put your energy into promoting one event per/month. In addition it prevents overplaying your market. You can still jump on as support for large national acts here and there. But you’ll be less willing to do those when you can headline instead. Finally use this to strengthen your brand and show your creativity. Make it fun.
In 2013, Marcus Taylor won the award for ‘Young Visionary of the Year’ at MIDEM. Marcus is passionate about marketing and the music industry, and has consulted to some of the biggest names in the music industry through his agency, Venture Harbour. Marcus founded this website in 2009, and has reached over half a million musicians ever since.
The book wasn’t bad. It just didn’t seem to have anything in it that was really a new idea to me, and it contained a number bits that made me suspect the amount of real world experience the author has. For example, the book begins describing the record company marketing process with a (fictional) story about a blues-rock band getting big in Tampa and getting signed to a national label, who then markets their record with a full blown campaign directed at 18-50+ males and females, choosing a 12-bar ballad about an African tribe forced into slavery as the single, and producing a master run of 1,000 copies of the album for national distribution. Now, I’m just a wannabe musician playing in a crappy rock band in Austin, but if that’s the kind of marketing campaign that makes platinum records, I have a feeling I can revolutionize the industry.
By getting them involved in your music career, you’re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they’re part of your journey. Because of this they’re more likely to support and share what you do.
This book is a personal favorite of the EDMProd team. It’ll change your perspective on the modern workplace, teaching you how to craft a business that works on its own. As an artist, you’re also an entrepreneur. The hacks and tips in this book will help you be more efficient and effective, not just in production but also in your career.
“Although James Moore may be perceived as my competition in the music PR business, I proudly support this music marketing book and believe it has much to offer all artists.” – Laurena Marrone, Grit PR
Interactive video specialist Interlude continues to do amazing work in the music space, this time collaborating with Warner Music Group and S-Curve Records on a project for trio AJR. Interlude delivers six interactive experiences that let users do everything from look through their phones or go on a speed date. Also check out Interlude’s voyeuristic video for Led Zeppelin’s “Trampled Under Foot.”
What’s especially beneficial with Earnably is that the site pays you bonuses and increases your payout options as you advance on the site. It takes just $2 in collected earnings before you can request a payout through Paypal or a gift card.
Whether you are a major, indie, or completely independent artist, the new music industry has opened up more possibilities for success than have ever existed in the past. You just have to know how to spot them.
With the Music Marketing Manifesto 4.0 launch only a few days away (Wednesday, July 26th), I’ve been receiving a LOT of emails and messages about the program. I thought I’d make a short video to answer the most common questions people seem to have, and really just lay out the whole what/when/where/why of the program… […]
Like Instagram, Pinterest is all about images. Creating boards for high quality album art or band member interests can result in a large amount of organic exposure through Pinterest’s platform. Boards can even show up in Google search results.
A few years ago I interviewed Dave Kusek about his thoughts on where the music business is going. Dave has an abnormal talent for predicting the future of innovation in the music industry with great accuracy. This book is his manifesto on the future of music and the digital revolution. It’s a great read from one of the most intelligent futurists in the music business.
After a few months, I built up a reputation so that survey companies would give me even higher paying surveys, giving me even more money. Overall it has been a very smart choice that fits into my lifestyle, and hasn’t required me to learn anything advanced computer skills. If you are trying to make some extra money, give online surveys a try.
We provide full-service solutions for delivering your music and video to consumers through all major internet music stores, plus digital jukeboxes, direct-to-fan and on-demand destinations. We are everywhere you need to be!
In order to move things forward for yourself, you’ll need to learn to market your music, and increase your status all by yourself. Once you’ve done this and have something to show for your efforts (gigs under your belt, being covered in respected place etc), then it’ll become a lot easier to get people to help you push your music further.
Music lessons have always been a great source of revenue for musicians, but the long commutes and all the effort it takes to get students can prevent lessons from paying well. TakeLessons helps remove those pains so you can focus just on teaching students. And, even better, because it’s online you can teach students all over the world.
StageIt and Concert Window are leading the way in the online concert world. Most shows are “pay what you want” and encourage tipping. I’ve played a few StageIt shows and have averaged about $5 a head for a “pay what you want” concert (from tipping and tickets). Not bad for playing songs from my living room.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for