“Moore’s delivery is straightforward, precise and builds an incredible platform for “the why” in applying the instructions he suggests. If you are a fan of Seth Godin, Michael Hyatt or Ariel Hyatt you can hear their precepts in his writing, but the content is contagiously original and you immediately understand that he’s not just echoing material he has read or heard, but has himself lived.” – Jere B
In this day and age of “YOU BETTER DO IT YOURSELF” for no one else can afford to do it with you; ie: the fear and parrelization set in by the new world music on the internet and what it’s done to the slow moving, almost obsolete Biz structure of the MAJOR labels, THIS BOOK is a MUST. It’s the first one I’ve read that covers everything you need to know to get your tunes out into the world by yourself if you have the drive to do so…It’s tremendously detailed in every area of the biz ….It’s my new MARKETING bible…
If you’re not getting many tracks at Music Xray, or you want to double up, you can also get paid at SliceThePie.com. Listen to a track and write a review. In the beginning, you’ll make a few cents per review, but your payments increase as your reviewer rating goes up. You can also do fashion reviews — Users report 30 cents or more for a brief write-up. For the site, click here.
It turns out that fans want to pay to support their favorite artists, and are willing to do so if only they have the opportunity. A Nielsen study found that more than half of the most active music listeners would buy exclusive content from a favorite band recording a new album. But surprisingly, 1/5 of even the least active music fans, dubbed “Ambivalent Consumers”, are willing to buy exclusive content if they have the chance. The problem isn’t that fans aren’t willing to pay — it’s that the music industry isn’t giving them enough opportunity to do so, for content they actually want. Nielsen estimated that the music industry could add between $560 million and $2.6 billion in annual revenue by giving fans better access to exclusive content.
If you’ve just released a music video, you can advertise on YouTube using video or banner ads to quickly generate more views. With so many other music videos on YouTube, it’s possible to target users with very specific music taste.
https://i1.wp.com/newartistmodel.com/wp-content/uploads/2015/12/MPT.jpg?fit=500%2C500&ssl=1 500 500 newartistmodel http://newartistmodel.com/wp-content/uploads/2017/06/logo_transparent-copy.png newartistmodel2018-05-15 08:00:152018-06-02 21:21:24How to Promote Your Music
Berklee Online is regionally accredited by the New England Association of Schools and Colleges, the same association that accredits our main campus and other leading academic institutions such as Harvard University and MIT. Our courses are transferable to other institutions, but it’s up to the receiving institution to decide the number and types of courses that may transfer. We recommend getting a course pre-approved by an institution before enrolling.
Writing online courses is no joke. After many nights / weekends / early mornings, I’ve completed my newest online music business course for Berklee Online: Music Business Trends and Strategies. I’m really happy with how the course has come out. Tons of great content – videos, written content, case studies, and interviews with industry folks that I respect a great deal.
Mike has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in NPR Morning Edition, the Huffington Post, Billboard, The Boston Globe, Wired, CNN, the Boston Phoenix, The Chicago Tribune, Music Connection, and Muso. He’s also presented at MIDEM, CMJ, SXSW, NAMM, NARM, SF Music Tech, Futures of Entertainment @ MIT, and Music 2.0. Read Less
Many people listen to music for entertainment but there are those that go beyond the norm to analyze different aspects of a song for their pleasure. If you have the same passion for music, then you have a chance at making money as their many online opportunities available for music lovers. Majority of the jobs that are music related can be done from home as independent contractors or by setting up your own business. For those that have been trained in music, they can transfer their knowledge to others through online courses and offering services that are musically related. On the other hand, if you naturally have a good ear for music, you can listen and then review music on different sites and get paid.
Now onto the really great stuff – the books above are great reading if you want to learn about promoting music or the music business in general, but the most well-rounded and intelligent musicians I meet are often those who explore outside of the boundaries of the music section in their library. Here are my top five books of all time for musicians.
Companies like Audiam, INDMusic, Fullscreen, Maker Studios, ONErpm, AdRev, Believe and Rumblefish collect YouTube ad revenue for artists and labels. Multi Channel Networks like Fullscreen and Maker also act as agents for their creators and negotiate high paying sponsorships for their videos and YouTube channels.
If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans. And music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre!
The marketing of your music should begin as soon as you’ve a good level of talent to promote. While the degree of marketing you undertake at the time will depend on what exactly you have to promote and what else you have on your plate, marketing should be an ongoing process for as long as you’re trying to become a more successful musician.
Another great book by a good friend in the community. Bob Baker has been in the game of marketing music longer than most of us, and although some of his tips are the common sense types, this book has some great insights for the musician looking to do some guerrilla marketing (no, that’s got nothing to do with actual guerillas). For less than £15 this book is worth picking up and scanning for a few fresh ideas.
After a few months, I built up a reputation so that survey companies would give me even higher paying surveys, giving me even more money. Overall it has been a very smart choice that fits into my lifestyle, and hasn’t required me to learn anything advanced computer skills. If you are trying to make some extra money, give online surveys a try.
This is one of the few music promotion books that I regularly recommend. Ariel is not only a good friend in the online music business world, but she’s an incredibly talented music publicist with some incredible insights. In Music Success in Nine Weeks, Ariel shares tips ranging from creating your elevator pitch, to setting goals, and managing social media strategies. Don’t worry, despite the title of her book she doesn’t actually expect you to reach the pinnacle of music business success in nine weeks time, but if any book were to get you closer to that goal, this would be it. A must-have for any DIY musician looking to promote their music.
Music, Money and Success: The Insider’s Guide to Making Money in the Music Business tells you how the business works, what you must know to succeed, and how much money you can make in films, television, video games, ASCAP, BMI and SESAC, record sales, downloads and streams, advertising, ringtones and ringbacks, interactive toys and dolls, Broadway, new media, scoring contracts and synch licenses, music publishing, foreign countries and much more.
This is a big one. As well as being aware that it’s important to market your music, it’s also important to realize the amount of time and effort that goes into this process. Most people initially think that the marketing process should start when you’re about to release your next album or single, and should end before you start working on your next project. This isn’t strictly true.
If you are a musician or music producer, this platform can give you a chance to effectively promote your music and sell other related services as well. Some of the gigs you can sell that are related to music include song mastering, voiceovers, song writing, music software tutorials, remix songs, sound effects, production of jingles and drops among others.
Music distribution is necessary, but unfortunately, it can’t be equated with promotion, unless a song is featured in a playlist, is given prominent placement in an online marketplace, or the song/album ranks in a chart (iTunes Chart, etc.).
Since not as many people upload music videos to less-popular platforms, you have less competition, which increases your odds of getting discovered by music fans, making these less popular platforms great music marketing channels.
You’ll most commonly find music marketing degree programs at the undergraduate level. Many colleges and universities offer music marketing or music industry concentrations within bachelor’s degree programs in broader fields like advertising, marketing, public relations or business. For example, you may be able to earn degrees like a Bachelor of Business Administration in Music and Entertainment Marketing or a Bachelor of Music in Music Marketing. At the graduate level, you might be interested in earning a Master of Business Administration with a music marketing concentration. Alternatively, you may be able to focus on music marketing within a Master of Science in Management or Master of Science in Marketing program.
It’s another beautiful way to earn coin while still connecting deeply with your fans to create a memorable experience and a more engaged community of people who will adore you and support you forever!
Congratulations on finishing! If you have already filled out a graduation application, you will want to double-check the “Graduation Checklist” to ensure you have taken care of all of the various items associated with graduating. If you have not filled out a graduation application, you will need to do that as soon as possible. You will not be able to graduate until we have received and processed your graduation application.
And that’s that! Five amazing ways to earn income as an online musician. I hope these have sparked your imagination and have given you a bit of creative inspiration to try out a few for yourself. Today as a musician, you can’t JUST earn a living off live shows and touring… Well, maybe you can, but what’s the fun in that?! Rather connect with people locally AND worldwide by extending your services online where fans who love you in different countries can still support you and enjoy the services you have to offer in a digital way. We do, after all, live in a digital world, so we might as well take advantage, earn some extra cash, go with the flow, and see where it takes us. ✨
If you realistically think about this, why would someone pay you an hourly rate when they do not know if you are really working or not? Therefore many of the opportunities to work at home are actually in the form of business opportunities where you work for yourself.
While ads on Dozmia are more expensive, they currently convert really well – with a 15% click thru rate (15% of people who see an ad click it). With these ads, you get full screen exposure to music fans using the app.
Many internet radio stations like Pandora have a review process before accepting your music onto the platform. However, there are many internet radio stations and music services that accept most music submissions.
Online undergraduate degree tuition is $59,160 for 120 credits for all majors except the guitar major. Tuition for the guitar major is $63,660. Students taking 10 courses per year can complete the degree in four years at a cost of $14,790 per year. (Note: Tuition and fees are subject to change.)
Many completely independent musicians are making six figures a year getting songs placed on TV shows, commercials and films – without a label or manager. It’s possible to do. But there is a way to go about it and you have to know exactly HOW to pitch licensing companies, ad agencies, music supervisors and movie producers and exactly WHICH of your songs to pitch. Most times songs that work for TV dramas do not work for commercials.
Our unique approach to music marketing allows us to guarantee results for all of our clients. In fact, we have used this approach for ourselves too, landing Independent Music Promotions and James Moore features in a host of major publications, from Performer Magazine and Sonicbids to ASCAP and Bandzoogle.
[…] not be the entirety of your strategy to grow your email list. Instead, it should be one aspect of a larger music promotion strategy. So maybe you use Facebook ads to get in front of new fans, but you also have an email form on your […]
Headlining shows on a weekend can be the best money you make in the early days. Another thing you can do is create and brand a monthly headline show for your band that has a theme. This is a creative way to approach your local market. Futhermore, you can invite different support acts each time to keep the bill fresh and build community in your scene. Now, if you can’t come up with an interesting way to keep people engaged and coming back monthly, don’t use this strategy. But, I like this strategy for several reasons. It gives you focus. You can put your energy into promoting one event per/month. In addition it prevents overplaying your market. You can still jump on as support for large national acts here and there. But you’ll be less willing to do those when you can headline instead. Finally use this to strengthen your brand and show your creativity. Make it fun.
There are four ways to earn money from YouTube, so make sure you are collecting on all levels. If you’re not using TuneCore Publishing or CD Baby Pro, you can register with these collection companies that can automate your YouTube revenue collection. They are InDmusic, AdRev, and Audiam.
This doesn’t work. Social media isn’t just about getting more Facebook likes for your band – if you want to have success in social media, it’s important to treat it as a tool for fan engagement rather than a promotional platform.
Fiverr is a micro-gig marketplace that you should probably consider looking into if you want to make money through music. It is easy to sign up as they only need a valid e-mail address to allow you to set up a username and password to join. You can create different kinds of gigs related to music and sell them at five dollars each to buyers on the site.
This is something that is super new and is really ahead of the curve at this point. You may not have heard of Venmo yet, but you will. It is a verb in LA at this point “Venmo me.” Basically, Venmo is the easiest way to pay someone. It’s as easy as sending a text. Much easier than PayPal. So much easier that PayPal saw this and bought Venmo. Right now, download the app if you don’t have it so you understand what it is and how to use it.
Simply click through the options, message the artists, and repeat the process as many times as you need. These recommendations can be great ways to find new musicians, especially if you’re using this method from your own page, because that means there’s some fanbase overlap and you can increase the perceived value of the event among ticket buyers.