Jessica is a free-spirited indie songstress, traveler, and life-lover. She is a self-taught DIY musician and has earned her success worldwide with over 6 million views and an incredible following of over 60k engaged fans. She gratefully connects with her community on a daily basis, and doesn’t let a day go by without sharing a new video, photo or idea, to show her appreciation as a modern-day indie artist.
It’s important to remember, though, that social media isn’t the end-all-be-all when it comes to promoting your music. It can easily become a huge time suck that takes you away from your music if you don’t manage your time properly (Hint: get social media time management tips here).
The good news however, is if you’re willing to put in the work, it’s possible to learn how to market your music. There are plenty of guides which show you how to do that on both Music Think Tank and on my site Music Industry How To.
Not only did OK Go continue to push the boundaries with their anti gravity “Upside Down & Out” video, they followed it up with the phenomenal “The One Moment.” Shot in 4.2 seconds and featuring the Morton Salt Girl, this video earned its spot on many levels and firmly positions them as one of the go-to music partners in the business.
This is a new feature just rolled out this year by YouTube (to compete with Patreon). It’s not available to all YouTube users yet (you have to apply), but it’s a great way for fans to pay artists directly through YouTube – without having to leave the site.
Bruce Houghton is founder and president of Skyline Artists Agency, representing a diverse roster of national and international touring talent including Zoe Keating, Darlingside, The Smithereens, Poco, Roger McGuinn and many others. A sought-after industry expert, he serves on the Advisory Board of SXSW Accelerator and was a graduate of the prestigious Leadership Music Class of 2016. His top ranked sites Hypebot.com and MusicThinkTank.com cover the new music industry and how technology is changing the way that music is created, marketed, consumed and monetized.
Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
There are four ways to earn money from YouTube, so make sure you are collecting on all levels. If you’re not using TuneCore Publishing or CD Baby Pro, you can register with these collection companies that can automate your YouTube revenue collection. They are InDmusic, AdRev, and Audiam.
You can walk in Commencement when you are nine (9) credits or less away from completing your degree requirements by the end of the spring term. Please note: Berklee Online degree students are not required to walk in Commencement in Boston.
Sign up to get our free acclaimed eBook plus our regular newsletter. Inside you’ll get our ten core tips that every DIY and Indie musician needs to follow to create great music, attract fans, build a fanbase, and have a successful career in music.
If everything you post on social media is promotional and an attempt to drive sales, people aren’t going to care about your posts, and may unfollow you. To keep followers and drive engagement, it’s a good idea to follow the social media rule of thirds:
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
Earning money on Skype using your musical skills is quite easy if you have an account on the site. Even so, setting up an account on the internet telephony site is simple as you only need to download the application to your computer or handheld device to start using it. You can offer virtual lessons to students from all over the world from the comfort of your home. All you need is a good working computer and reliable internet connection to start offering voice lessons to interested students of all ages.
If you have passion for music and enjoy interacting with students that share the same love for singing, then you can create a music course at Udemy. Udemy is an online platform that offers music lovers a chance to create music courses on their site and then share revenue for every successful course they deliver. They offer you users a number of hosting and design tools that empower them to train online which makes it easier to set up an online course and get students to sign up at a fee. You will find the downloadable instructor handbook that has been made available by the site a valuable resource in crafting music courses on Udemy.
“A strategic, real-world, down-in-the-street approach to selling music in today’s music marketplace, that takes advantage of the most effective contemporary tools, while remaining well grounded in the traditional marketing techniques that remain relevant. If you want your music to see the light of day, follow this indispensable step-by-step advice, clearly put forth from the industry trenches by an unusually effective and creative marketing professional.”
None of this is good news for the recorded music industry as a whole. Streaming may eventually become a massive business fueled by tens of billions of consumer dollars, but we’re certainly not there yet. And when we get there, it’s not clear what proportion of those billions of dollars will be flowing into the pockets of the recorded music industry.
This course starts with the basics – an overview of key music marketing principles, terms, and practices which together form the foundation for all music marketing plans. From there, students will dig into the key areas of opportunities for musicians, including merchandising, publicity, radio promotion (online and traditional), retail & distribution (online and traditional), advertising, and touring. Students will learn what companies and partners to work with to reach their core fans, how to communicate with them, and the ways to leverage the changes and new opportunities that the internet offers to marketers. The information in this course can form the basis for a full marketing campaign, or be immediately implemented into a new marketing and promotion campaign. This course looks at the opportunities available at both traditional terrestrial marketing opportunities, as well as online opportunities. By the end of the course you will have an active marketing plan and timeline tailored to your own unique strengths and budget.
So what do you send to your email list? The obvious use of an email list is to let your fans know when you have an album coming out or a tour. BUT you can also use your email list to send fans to your blog when you have new content. (Remember, you want to get your fans on your website as often as possible.)
Mike King is a course author, instructor, and the Vice President of Enrollment at Berklee College of Music and Chief Marketing Officer (CMO) at Berklee Online. Prior to working at Berklee, Mike was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, ArtistsHouseMusic, for three years.
Paul Allen teaches artist management, marketing, digital media, and music business at MTSU, and has been the producer or executive producer on stage productions for acts like Blake Shelton, the Dixie Chicks, Toby Keith, and Garth Brooks.
[…] Post interesting content!!! “Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on […]
I think getting others involved is key throughout marketing your music, building connections with fans, bloggers and local people who enjoy your music should be a key part in the promotion process. Great post Shaun!
This year was all about live, as VR/AR takes a backseat for now. Brands and artists were looking to take advantage of Facebook’s favorable live video algorithm and the growth of live across all platforms. Mobile and data were once again rich territories for expanding the way audiences engage with music.