musically | music entertainment

What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for
Musicians can create demand for their music. As they become more known and more popular, more venues and event planners are going to want to book them. They can also do something novel, something charitable, something valuable (on a large scale) to get noticed. More bloggers and media people are going to want to interview and profile them. More people are going to want to listen to their music and go to live shows because of social proof.
There are four ways to earn money from YouTube, so make sure you are collecting on all levels.  If you’re not using TuneCore Publishing or CD Baby Pro, you can register with these collection companies that can automate your YouTube revenue collection.  They are InDmusic, AdRev, and Audiam.  
[…] the platform, it’s still only one part of your promotion strategy. If you want to effectively promote your music, you need to be thinking big picture and start getting your social followers to go deeper by […]
This can be a delightful way to earn on the side. I sometimes find myself looking for new and interesting music to listen to whenever I want to relax. I’d definitely welcome any worthwhile opportunity to earn extra while doing something I enjoy. It’s also a good opportunity to help aspiring music artists. Thanks for sharing this post.
In this article, we’ll be covering eight specific marketplaces where musicians can make real money in a variety of ways. Rest assured that these ideas won’t be tired old suggestions like “use Craigslist” or general advice like “just gig more.” These are technology-driven online resources, and they’re working for thousands of musicians. Now, it’s your turn.
Learn how to get your music into brick and mortar independent retailers, what kind of materials you should make to support your release, and the inner workings of the online retail and distribution outlets
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways. For example, if you’re in the studio recording a new album, try sprinkling little updates on social media. Tell a story about your studio experience that day, share a photo of the mix, or post a short teaser video of a song.
This course starts with the basics – an overview of key music marketing principles, terms, and practices which together form the foundation for all music marketing plans. From there, students will dig into the key areas of opportunities for musicians, including merchandising, publicity, radio promotion (online and traditional), retail & distribution (online and traditional), advertising, and touring. Students will learn what companies and partners to work with to reach their core fans, how to communicate with them, and the ways to leverage the changes and new opportunities that the internet offers to marketers. The information in this course can form the basis for a full marketing campaign, or be immediately implemented into a new marketing and promotion campaign. This course looks at the opportunities available at both traditional terrestrial marketing opportunities, as well as online opportunities. By the end of the course you will have an active marketing plan and timeline tailored to your own unique strengths and budget.
Like Instagram, Pinterest is all about images. Creating boards for high quality album art or band member interests can result in a large amount of organic exposure through Pinterest’s platform. Boards can even show up in Google search results.
Many people want to make money at home and they want to find a work at home job to do it with. Ultimately what happens is they become frustrated as they search from website to website looking for the right job. This brings up the question, why are work at home jobs so hard to find? In this article we will take an honest look at this problem.
This is something that is super new and is really ahead of the curve at this point. You may not have heard of Venmo yet, but you will. It is a verb in LA at this point “Venmo me.” Basically, Venmo is the easiest way to pay someone. It’s as easy as sending a text. Much easier than PayPal. So much easier that PayPal saw this and bought Venmo. Right now, download the app if you don’t have it so you understand what it is and how to use it.
Each year commercial brands pay billions of dollars to musicians and music rights owners.  It requires working with somebody that has relationships with brands (across all sectors of the economy), advertising agencies (who represent the brands), personal managers and agents of celebrities, and film and tv. They can leverage these relationships to foster brand partnerships that pay you.  Often called a “tie up”.  Sometimes it’s just playing a company party and getting a fee for that.
Patronage is not new to the music industry. Legendary composers, including Bach, wrote their compositions under a patronage system. But the system has had a modern-day resurgence through sites like Patreon.
Can you describe your ideal fan?  Where are they spending time?  Make sure you have a strong presence wherever they are.  To learn more about this, read my post about Music Marketing, which I consider to be the most important post on this blog.
Do you struggle with networking? This book will teach you how to build and nurture a network of likeminded individuals. The author provides excellent strategies for effective networking, revealing the successes and failures he’s made in his career.
Music promotion is often the missing link between an Artist’s music and the potential fan base. Without promoting the music, the music fan doesn’t get to find out about the music. Without a label, musicians don’t have a music promotion team behind them. However, this doesn’t have to mean that a musician can’t get a team behind them.. they just have to put it together.
But there’s a startling amount of opportunity out there for unsigned, indie, and major label artists alike. In addition to connecting musicians with fans all over the world for nearly no cost, the Internet has enabled dozens of new possible revenue streams. One artist who’s been particularly successful at innovating in an industry stereotypically unable to innovate is Nipsey Hussle.
“The intention of the book is to completely wipe out many of the misconceptions musicians have when it comes to music marketing. I’m a music promoter. This book wasn’t written by an entertainment lawyer or a label CEO. I’m DIY and I write about what has worked for me, and many of the ideas I’m happy to say just don’t get talked about anywhere else. It’s all straight talk and actionable advice. Musicians have the most trouble and confusion about generating press, so that’s what I focus on. There’s a lot of misinformation out there, so I hope this book inspires and brings clarity to artists” says Moore.
Whether or not you’re a fan of pop music, this book explains how the pop industry has exploded to the size it is today. This book does a great job explaining the growth and development of the pop genre, allowing you to take away insights to apply to your own genre.
It’s another beautiful way to earn coin while still connecting deeply with your fans to create a memorable experience and a more engaged community of people who will adore you and support you forever!

Do some research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it as easy as possible for them to cover your story and treat them like people. Remember, it’s all about establishing a relationship.
Jay’s first project under the Music Geek moniker was doing work as band archivist and label product manager for Canadian music veterans, Barenaked Ladies. Since then, Jay has worn a lot of hats including sales, marketing, artist development, business development, tour management, and product management. Jay is currently working with Sloan, the Presidents of the United States of America, Jars of Clay, and Carbon Leaf. Jay’s core focus is to help further the careers of artists while partnering with them in a “D.I.Y. +” sort of way to have long-lasting and fan-focused careers.
In this day and age of “YOU BETTER DO IT YOURSELF” for no one else can afford to do it with you; ie: the fear and parrelization set in by the new world music on the internet and what it’s done to the slow moving, almost obsolete Biz structure of the MAJOR labels, THIS BOOK is a MUST. It’s the first one I’ve read that covers everything you need to know to get your tunes out into the world by yourself if you have the drive to do so…It’s tremendously detailed in every area of the biz ….It’s my new MARKETING bible…
I’ve been earning a full time income online for nearly two years now and I’ll admit it, it hasn’t always been a walk in the park. BUT, if you combine your online income plus your merch sales and live shows, you’ll be a comfortably living musician in no time.
The bible of the music industry with over 500,000 copies sold! Now in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business. An entirely new chapter has been added, asking and answering the question “Are there borders in cyberspace?” The answer is yes, and this book clearly and concisely explains what they are and how to maintain them. 
He offers timely, authoritative information including: how to select and hire a winning team of advisors and structure their commissions and fees; navigate the ins and outs of record deals, songwriting, publishing, and copyrights; maximize concert, touring, and merchandising deals; understand the digital streaming services; and how to take a comprehensive look at the rapidly transforming landscape of the music business as a whole.
….to say that the market is flooded would be a catastrophic understatement. 10 years ago there were a million decent bands out there with one goal. To make money. Now? The bands have been replaced by artists. All of us having our own little studio and our own huge ideas……and nobody reading this should have read past the first line. Impassable. I use to like my odds terrible. These odds are unprecedented. Hit the local scene. Isolate. Forget making it big. Leave that to the ones who already have the money. Because that’s what it takes. Shine as a local legend. Fame is fame. It has its benefits on every level. And if it’s done right? Those benefits include pay.
“Finally a book that covers the ABCs of music marketing in the new frontier of the recorded music industry. Mike King’s book should be required reading for every musician. It gives a concise understanding of marketing your music at any level.”
This year was all about live, as VR/AR takes a backseat for now. Brands and artists were looking to take advantage of Facebook’s favorable live video algorithm and the growth of live across all platforms. Mobile and data were once again rich territories for expanding the way audiences engage with music.
Since not as many people upload music videos to less-popular platforms, you have less competition, which increases your odds of getting discovered by music fans, making these less popular platforms great music marketing channels.
A lot of musicians when starting out feel like if they make their music good enough, they will get noticed. That all they have to do is record a good album, make it available to people in stores (or somewhere online) and their music will start making sales and getting downloads.
Patreon is one of the most amazing platforms I’ve come across, because it’s like every musician’s dream! It provides a way to rake in a steady stream of monthly revenue on the basis of sharing your art and giving rewards. They’ve built the site to provide a sense of community and filled that gap between artist and fan. It’s beautiful, and I can’t rave about it enough.
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universal music group marketing | music marketing group

The key is that the content must be valuable and it must be exclusive. It’s not enough to put your music on Spotify, then release the same album for sale with a bonus track. It means putting significant effort into delivering something above and beyond the standard 10-track offering.
Every step is key when building your brand. We will guide you step by step while helping you build leverage. Get on VEVO, gain a REAL following, digital distribution, get verified on social media & receive national exposure. Targeted music promotion. Contact@viewmaniac.com
Patronage is not new to the music industry. Legendary composers, including Bach, wrote their compositions under a patronage system. But the system has had a modern-day resurgence through sites like Patreon.
What I often see however, are fans replying on musician’s walls, but the musicians not replying in return. Even if they’re asked a reasonable question. While the affect of this won’t be as big if you’re always gaining new fans and have a very big fanbase, when you’re still in the growing stage, replying to the majority of your fans will help you grow a lot quicker.
3. Another thing I want to talk about is websites that present themselves as work at home jobs doing data entry, taking paid surveys, and typing at home. Generally these websites are trying to sell you information on how to get involved in this type of work.
In order to move things forward for yourself, you’ll need to learn to market your music, and increase your status all by yourself. Once you’ve done this and have something to show for your efforts (gigs under your belt, being covered in respected place etc), then it’ll become a lot easier to get people to help you push your music further.
Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect new events in your career. Basically, you want your fans stopping by your website as often as possible. The more often they’re on your site, the more they’re exposed to your albums, merch, and tickets.
What makes Anything You Want such a great read for musicians is that it explains how Derek was frustrated that he couldn’t sell his music online, which is why he created a buy-it-now button on his website. When other musicians saw Derek selling his music with a buy-it-now button they asked if they too could sell their music on his website, until he finally ended building an ‘online music shop’, known today as CDbaby.com. If you don’t want to spend the £5 or so on buying this book, I strongly recommending dedicating at least an hour or so to reading some of Derek’s life lessons on his blog sivers.org – you will not regret it.
Of course ticket sales are a huge revenue stream for your band.  But did you know the PRO’s ASCAP and BMI have systems in place where you can collect a royalty on each live performance by submitting your setlist?
Getting any kind of radio airplay is a great way to quickly be exposed to a large audience. Pitching radio stations will result in a lot of rejection, but when you finally get a “yes,” it’ll be worth it.
To start making money reviewing music on either Slice the Pie or Music Xray, you will need to register for an account and provide basic details for it to be set up. The account will operate as your base on the site where the music you enjoy listening to can be downloaded for review. In addition, you will need high quality headphones, reliable internet and a good computer or laptop to be able to listen to the tracks well and give a detailed review. Although the pay for reviewing a track or album may not be substantial at first, you will reap the benefits in the long run as it builds up. Furthermore, the money generated on the site is also used to support musicians that need support for their career to start off on positive note.
As a client focused music company, we provide personalized, accessible service and a global network of industry relationships allowing us to interface your business with the worlds top digital music outlets.
A music marketing degree program applies the principles of marketing, advertising, pricing, distribution and branding to the music industry. Read on to learn what you can expect from a music marketing degree program. Schools offering Music Business degrees can also be found in these popular choices.
She was happy to let our readers have it, but we didn’t get round to posting it until now as we are still busy redesigning the site and preparing more great stuff that we will be adding when we have the makeover – we’re hoping that will be at some point in September. Thanks for putting up with our delays. Oh, and I am on holiday a lot with my kids too!
Sometimes, we are not able to locate specific information for a course online and we are not able to determine an equivalency, but we are always happy to review additional material which will help us make that determination.
This is one of my favourite books on the boring side of the music business (sorry music lawyers). In Music Business: The Essential Guide to the Law and the Deals Ann talks through everything you need to know to keep your hands clean and be prepared when managers, record labels, sponsors, and other music companies start asking for your autograph on a dubious piece of text-heavy paper. The book is fun and has lots of hard-hitting case studies from her career as a music lawyer where well-known musicians got screwed over by lawyers, record labels and other music business professionals. If you’re looking to learn about the various types of emerging deals and contracts, this is the book.
There’s some useful information to be had in the book, but nothing I hadn’t already found out as an active musician who tries to keep his eyes open . I highly recommend Donald Passman’s book over this one – a more detailed summary by a guy that seems to know first hand what he’s talking about.
The record industry is suffering from declining music sales, but things are looking up for artists. If you’re willing to take your destiny into your own hands, there’s an abundance of new ways to build a fan base and earn an income online.
It turns out that fans want to support artists, and they’re willing to put money on the table so long as that money reaches the artist, not a middleman. This isn’t small change, either — fans are willing to invest serious amounts of money in their favorite artists.
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These things are important to know before you start implementing specific music marketing strategies, as even the most powerful promotion methods will become less effective if you don’t know when and how to use them.

Ok, great response, Anon. So apparently it is harder to make a living as a music artist today. According to that graph, the number of working musicians dropped by nearly half between 2002 and 2012. Wow.
While ads on Dozmia are more expensive, they currently convert really well – with a 15% click thru rate (15% of people who see an ad click it). With these ads, you get full screen exposure to music fans using the app.
How Music Works is David Byrne’s incisive and enthusiastic look at the musical art form, from its very inceptions to the influences that shape it, whether acoustical, economic, social or technological. Utilizing his incomparable career and inspired collaborations with Talking Heads, Brian Eno, and many others, Byrne taps deeply into his lifetime of knowledge to explore the panoptic elements of music, how it shapes the human experience, and reveals the impetus behind how we create, consume, distribute, and enjoy the songs, symphonies, and rhythms that provide the backbeat of life. 
This technique has been around for ages, but for some reason a lot of musicians aren’t putting it into action. Your fans love you. They love the music you put out, and the videos, and the photos… The list goes on! Now, imagine if you could make something unique, custom, and personalized. Something JUST for them.
Jay’s first project under the Music Geek moniker was doing work as band archivist and label product manager for Canadian music veterans, Barenaked Ladies. Since then, Jay has worn a lot of hats including sales, marketing, artist development, business development, tour management, and product management. Jay is currently working with Sloan, the Presidents of the United States of America, Jars of Clay, and Carbon Leaf. Jay’s core focus is to help further the careers of artists while partnering with them in a “D.I.Y. +” sort of way to have long-lasting and fan-focused careers.
Many people want to make money at home and they want to find a work at home job to do it with. Ultimately what happens is they become frustrated as they search from website to website looking for the right job. This brings up the question, why are work at home jobs so hard to find? In this article we will take an honest look at this problem.
Alliance of  Artists and Recording Companies is a non-profit that represents US based featured recording artists and sound recording copyright owners globally.  They collect and distribute royalties from hometaping/private copy royalties and rental royalties.  Furthermore the collect for the AHRA, which collects royalties generated from sales of blank CDs, personal audio devices, automobile systems, media centers, and satellite radio devices that have music recording capabilities.  Learn more here. 
This is a concept you may have heard about.  It was created by Kevin Kelly, founder of Wired Magazine, in a blog post he wrote called 1,000 True Fans.  It’s a math equation that makes a lot of sense for musicians, especially unsigned bands.  If you are a creator, and you have direct access to your fans and no record label or publisher in your way, you can maximize the income from 1,000 true fans and still make the same living as you would having a much larger audience.  
Using remarketing ads on Facebook, Google’s Display Network, or Adroll can help you generate more sales from fans who’ve visited your site, browsed around your merchandise pages, and left without making a purchase by reminding them of what they were buying as they browse other websites.
Getting played on college or FM radio stations is a great way to expose your music to a dense population, which is great for touring. When considering radio promotion, you want to educate yourself on the arts of direct mail and cold calling.
With the power in the music industry shifting from the major labels and other gatekeepers to the artists, the role of a manager is more important than ever. A manager that has a detailed understanding of the new and evolving marketing, technology, legal, touring, licensing and business strategies is an invaluable member of any artists team. The Master Certificate in Artist Management provides a complete tool kit to anyone interested in success as an artist manager.
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music calendar | music marketing jobs remote

“Sometimes I felt like I was sitting in his office with Moore, and that he was, quite simply, looking outside of the window and reflecting on what he, as CEO of Independent Music Promotions, has learned over the years in a self-effaced kind of way. And the gist of it is that is you want to sell your art, you need to consider it as a business, and pursue it just as systematically as you would starting, say, a cupcake business.” – Collins Connect
No, credits completed at Berklee or through the prior learning process do not count towards the 60 transfer credit limit. This maximum is for credit-bearing exams and undergraduate-level coursework completed externally.
If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans. And music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre!
According to Ecology.com every day there are 360,000 births in the world.  Sixteen years ago that was closer to 300,000.  If your target fans are 16 years olds, that means every day there are 300,000 new potential fans for your band. Think of them when you release content.  Because every day you have a chance to put your best songs, best photos, best product out there for people to make a choice.  Conversely when you put bad material out there, you are missing an opportunity.  Review your material, photos, images, from time to time.  Finally, if you’re not proud of it, or you have something that is an improvement, take them down, or bury them.
[…] like that. There are also a lot of artists want their gigs to record the performance as a way to market their shows. But actually I think and I feel that if you’re lucky to have a chance to witness the show so […]
12. Do keep current with what is happening with other artists you love, admire, envy or follow. The artists who you perceive as a step ahead of you can be very helpful. They are doing what you should be doing. Figure out what it is and go do similar things.
It’s another beautiful way to earn coin while still connecting deeply with your fans to create a memorable experience and a more engaged community of people who will adore you and support you forever!
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
Do you struggle with networking? This book will teach you how to build and nurture a network of likeminded individuals. The author provides excellent strategies for effective networking, revealing the successes and failures he’s made in his career.
In order to move things forward for yourself, you’ll need to learn to market your music, and increase your status all by yourself. Once you’ve done this and have something to show for your efforts (gigs under your belt, being covered in respected place etc), then it’ll become a lot easier to get people to help you push your music further.
Another thing you’ll want to do offline is chase up opportunities. Email can be a slow process, but when dealing with companies, often a phone call or going to see them in person can speed things up considerably. Not only that, but you have the chance to potentially connect with them in ways others who go through email simply won’t.
Some examples of Government Sponsored programs are below. You must be a citizen of the country in order to qualify.  Most governments offer grants and assistance to fund the arts, some better than others. It’s disappointing that music is such a powerful cultural source, but only allot less than 10% of their cultural  budgets to musicians.  The United States is in jeopardy of losing their organization completely, so it’s important for musicians to speak up about this issue now.  I went to the website where I was hoping to point you in order to apply for a grant, and this is what it says right now (here).  It seems rather dire. I found an email address to the director if you want to voice your support for the program and get active.  Ann Meier Baker bakera@arts.gov
This year was all about live, as VR/AR takes a backseat for now. Brands and artists were looking to take advantage of Facebook’s favorable live video algorithm and the growth of live across all platforms. Mobile and data were once again rich territories for expanding the way audiences engage with music.
By getting them involved in your music career, you’re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they’re part of your journey. Because of this they’re more likely to support and share what you do.
[…] This post was mentioned on Twitter by DEMAY Christophe, Gabriel Hallé TEAMS. Gabriel Hallé TEAMS said: Online Music Marketing – step by step plan | Make It In Music http://t.co/xjTO7RS via @makeitinmusic […]
Of course, you need to get fans to actually signup for your emails before you can start using it as a music promotion tool, right? An easy option is to trade something of value for an email address. Keep in mind this doesn’t have to be a free song (in fact there are a TON of more effective ways to grow your email list)
Streaming is the newest player in the game, with services like Spotify growing in double-digits each year. These companies are helping to bring billions of dollars in revenue into the industry each year, but they do so in large part by cannibalizing music sales. Why would you purchase a CD when you can get a month of Spotify, with access to millions of tracks including the CD you were about to buy, for the same cost? It’s an easy decision to make, and it’s why so many people are changing over to streaming as their main source of music. Including myself.
What I often see however, are fans replying on musician’s walls, but the musicians not replying in return. Even if they’re asked a reasonable question. While the affect of this won’t be as big if you’re always gaining new fans and have a very big fanbase, when you’re still in the growing stage, replying to the majority of your fans will help you grow a lot quicker.

And that’s that! Five amazing ways to earn income as an online musician. I hope these have sparked your imagination and have given you a bit of creative inspiration to try out a few for yourself. Today as a musician, you can’t JUST earn a living off live shows and touring… Well, maybe you can, but what’s the fun in that?! Rather connect with people locally AND worldwide by extending your services online where fans who love you in different countries can still support you and enjoy the services you have to offer in a digital way. We do, after all, live in a digital world, so we might as well take advantage, earn some extra cash, go with the flow, and see where it takes us. ✨
If you are a musician or music producer, this platform can give you a chance to effectively promote your music and sell other related services as well.  Some of the gigs you can sell that are related to music include song mastering, voiceovers, song writing, music software tutorials, remix songs, sound effects, production of jingles and drops among others.
Gigging is one of the biggest reasons you shouldn’t stick to online music marketing methods. By gigging, you get to connect face to face with your audience, make instant money by selling merch and physical CDs (a lot of gig goers still buy them), and make money from royalties.
The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success.
The book wasn’t bad. It just didn’t seem to have anything in it that was really a new idea to me, and it contained a number bits that made me suspect the amount of real world experience the author has. For example, the book begins describing the record company marketing process with a (fictional) story about a blues-rock band getting big in Tampa and getting signed to a national label, who then markets their record with a full blown campaign directed at 18-50+ males and females, choosing a 12-bar ballad about an African tribe forced into slavery as the single, and producing a master run of 1,000 copies of the album for national distribution. Now, I’m just a wannabe musician playing in a crappy rock band in Austin, but if that’s the kind of marketing campaign that makes platinum records, I have a feeling I can revolutionize the industry.
This is a classic by Dale Carnegie on how to win friends and influence people. “Why do I need to learn how to win friends?” I hear you ask – because the same processes apply to winning fans, and unless you’ve got a decent fan base who are supporting your creative work, you’re going to struggle. This is one of best books on communication skills for anyone looking to up their game.
Obviously, you could also work together on a song or album. Try recording a cover song or two together and release them on your YouTube channels or Facebook pages. The key is to drive your fans to each other. If you create a song or video, link to each other’s website and social channels.
As a client focused music company, we provide personalized, accessible service and a global network of industry relationships allowing us to interface your business with the worlds top digital music outlets.
[…] to musicians they also find themselves responsible for the business side of the music industry. Self-promotion has never been more important, but it’s also never been easier or cheaper. Social media and […]
Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list is marketing to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it!
This is a crazy long list.  Don’t have too many distractions for your customers, however at least make them aware of each option sometime during your album cycle.  The 80/20 rule proves that 80% of your income will come from 20% of these revenue streams.  Therefore when asking the customer to buy or stream, the best bet is to focus on the top two or three streaming outlets, top two MP3 Outlets, Top two Physical Outlets.  Also you can use an infographic to steer your audience where you want them to purchase.
It was a particularly strong year for top-tier artists, which is why labels are doubling down their focus on the global superstars. Household names thrived by running integrated approaches, leveraging all the connection points they have with fans, and operating smart publicity strategies that ensure they maintain a high level of buzz, not only during release periods but throughout the entire year. Here are my picks for the best music marketers of 2015, and what brands can learn from them.
So, when I read the pdf, I was very impressed. It covers all the things that you should be doing for music promotion online – why MySpace still counts, how to use Twitter, what Facebook can and can’t do for you etc. More importantly, it ties together all the strands that you need to be providing to your fans.
If you distribute through CD Baby or Tunecore, I recommend you use their Publishing entities CD Baby Pro or TuneCore Publishing.  Another good option is SongTrust because they are highly adept at YouTube collection.  If you are signed to a label or a 3rd party owns your master, you can start your own publishing company and have Harry Fox Agency (Now owned by SESAC) manage this part of your publishing rights.  
Getting played on college or FM radio stations is a great way to expose your music to a dense population, which is great for touring. When considering radio promotion, you want to educate yourself on the arts of direct mail and cold calling.
I’ve put the subscription based crowd-supporting platform called Patreon at the top of the list because every single musician out there should already know about it. Not only that, but every single musician out there should already be ON it, actively.. errday!!!
Whether or not you’re a fan of pop music, this book explains how the pop industry has exploded to the size it is today. This book does a great job explaining the growth and development of the pop genre, allowing you to take away insights to apply to your own genre.
We ask all students planning to graduate within the current academic year to apply for graduation by December 1, regardless of their plans to participate in Commencement. Late application for students who do not wish to walk will result in processing delays for your academic record and diploma, and your name may not be listed in the ceremony program.
In addition to putting your music video on YouTube, there are hundreds if not thousands of outlets that will play your music video.  To reach them you can enlist the services of music video distribution companies.  Some examples are here.
Before you learn specific tactics for marketing your music though, it’s important you get a good idea of what music marketing is and isn’t. There are a lot of common misconceptions about this among musicians, so have a read of the below to see some truths about what it all entails. I truly hope it gets you on the right path when it comes to how you approach the promotion of your music.
Social media is a great marketing tool for musicians, however, many musicians use it incorrectly – spamming people with music video links in messages and comments in an attempt to get more followers and likes.
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marketing strategies for music artist | music marketing jobs remote

This is a concept you may have heard about.  It was created by Kevin Kelly, founder of Wired Magazine, in a blog post he wrote called 1,000 True Fans.  It’s a math equation that makes a lot of sense for musicians, especially unsigned bands.  If you are a creator, and you have direct access to your fans and no record label or publisher in your way, you can maximize the income from 1,000 true fans and still make the same living as you would having a much larger audience.  
Today’s musicians face unique, technology-driven challenges to earning a living from their craft. How can you make money when recorded music sales have been replaced with free music downloading and streaming? We addressed this question in depth in a recent article. Now it’s time to explore how to use technology to your advantage and connect with a range of money-making opportunities.
There are also many services that offer music for business as a subscription, so reaching out to them and pitching your music might provide you with some additional exposure – especially if it leads to your song being played in huge chains with thousands of locations.
While the book gives you essential knowledge of how the business works, it doesn’t move much further than a solid overview. This is both an advantage (it’s actually enjoyable to read) and a disadvantage. But the biggest flaw of Passman’s book is that it fails to go into any real detail on music streaming, which is becoming an extremely important area of the music business.
We are extremely passionate about our client roster, which is why we are selective about who we represent. We only promote high quality, inventive bands and artists. If you are a musical talent who embodies creative gusto and are brave enough to try something unique, then we want to hear from you. Find our privacy policy here.

The Internet led to the rise of file sharing and devastated record sales. However, as it took away that revenue stream for many artists, it has provided a diverse array of new opportunities. If you manage your music effectively across these 8 music marketplaces, you may find you’re making more money in music than ever, and all without selling a single song. Give them a try!
SparkPlug is a unique platform that allows performing or hobby musicians to rent out any extra gear they have to interested parties. Listings can be created on the site for any musical item, from guitars to trombones to microphones, amps, rehearsal rooms and studios. Listings can be created on the platform for free; however, SparkPlug receives 3% of your payout.
Whether you are a major, indie, or completely independent artist, the new music industry has opened up more possibilities for success than have ever existed in the past. You just have to know how to spot them.
Finally, the important thing to remember here is only grant exclusive rights to a partner for a limited period of time, and only in the territory that you trust them to be proficient in.  Because they may try to do a land grab in other non-traditional music markets like South Africa, Israel, China, Philippines, India.  Don’t let them.  So retain your digital rights in those territories, since they will not be actively marketing in them, and you will be with social media and email marketing.
After developing a comprehensive understanding of the music industry through a music marketing program, you can enter the music industry in a variety of fields. You can apply your marketing knowledge to positions in music advertising, live music event promotion, artist management, Internet music distribution or record promotion. If you’re an aspiring musician, earning a music marketing degree can help you learn to promote yourself effectively, apply cost-effective marketing strategies, analyze music marketing plans and track industry trends.
While the Transfer Team does their best to avoid giving students credit deficiencies, it is not always possible. You can make up the credits you are deficient in by completing additional Berklee Online coursework, by applying for prior learning credit, or by completing additional external coursework in the area in which you are deficient.
[…] Post interesting content!!! “Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on […]
As you say, one couldn’t do this full time and give up your day job, and I think you should only do this if you really love music, or you will be disappointed in the small change you get for doing this.
We have worked alongside the biggest record labels in the world. During those times we learned the strategies and techniques to develop any artist. Social media branding & optimization should be the FIRST thing any artist does. This creates clarity for your new releases which will help help drive more attention when your music marketing starts. We develop the perfect strategy for your brand.
Knowing how tough it is for young musicians to fund their band, I wondered how much does it cost to start a band? It’s more expensive than I imagined.  $15,000 USD (about £12,000 GBP) was what I came up with based on the costs of collective gear, rehearsal space, website and hosting, photography, design, learning to play, merchandise, first CD pressing, etc.  This doesn’t include transportation, living expenses, touring, promotion, and advertising costs.  It’s a lot of money for a group of four or five people to come up with, and the expenses keep snowballing every month.  The next question is how to make money with music online, at shows, and from other sources.  Below, I’ll explain my approach and best tips for how to make money from your music and fund your band.
Direct new incoming fans to your best content.  Most likely a music video, or your focus track.  It’s tempting to keep refreshing with new songs every month, but remember to lead with your best stuff when prospecting for new fans.  Direct Old fans to NEW stuff through messaging on social media, your newsletter, and links further down your website and news feeds.  So segment your email list into super fans, so you can deliver them new content directly. Most of all don’t keep pounding your best fans with the same focus track over and over again.
Plus, playlists are the big players in the digital music era. Streaming platforms help recommend your music to music lovers who’ve never heard you before. And those people are your future fans who will pay for tickets to your shows, buy albums and merch, and stream your music.
Seth Hochman is a music business veteran who has worked for Epic Records, Warner Music Group, and Universal Music Group. He has held various marketing and digital account roles working with innovative commercial partners. His most recent role was with Universal Music Group as a Commercial Services Account Director, managing day-to-day business relationships with streaming partners. He launched & marketed UMG’s content on Spotify, from it’s introduction in the US in 2011 through it’s explosive growth stages. As account lead, Seth led UMG’s 20+ labels through an evolution in music consumption and revenue growth. Best practices that were developed over three years with Spotify were then focused on video streaming with Vevo, the #1 premium music video channel on YouTube. He worked with labels, artists, and digital marketing teams to develop and monetize visual content. With both Spotify and Vevo, Seth was responsible for Universal’s digital advertising strategies which increased download sales and streaming revenue for the company. Prior to working for major labels he was part of the original marketing team that launched Barnes & Noble.com and developed promotional strategies for Kozmo.com, an early forerunner in the on-demand delivery business.
5. Do think of the Business as something you can Practice – like five-finger scales or jazz and guitar riffs. You can get better at every aspect, or collaborate with or hire an expert. Think of your business team like a band. Do get people to help and support you in things you don’t want to do.
Some of those are like Mechanical Turk, pathetic… More third world country ways to make money where that currency equates to usefulness, first world people having to resort to some of those third world rate incomes will further spin society and the economies into the toilet and further widen the gap from rich to poor gutting the middle to bleed out…
If you are looking to get your physical CDs and vinyl marketed and promoted outside of your home territory, you have the option of licensing your master recording to a foreign record label or distributor.  It’s nice to have local people promoting in the territory you are targeting.  The physical market is still large in Japan, so it’s not uncommon to hear from Japanese labels seeking to license your master for the Japan market.  In Europe, since several languages are spoken, it’s important to work with a partner that has staff in each important territory for rock music (Scandinavia, Benelux, Germany, and the UK).  Consequently most European companies will want to handle the continent of Europe, and that’s OK. It’s better than splitting it up, because it creates lots of problems with distribution and royalty collection.   Also Australia is a unique market that can be great for licensing too.
Patronage is not new to the music industry. Legendary composers, including Bach, wrote their compositions under a patronage system. But the system has had a modern-day resurgence through sites like Patreon.
Honestly, it’s all in the ask. Be vulnerable with your community. Tell them your struggles. A lot of times, fans actually DO want to support you monetarily, but they don’t know how, OR there isn’t a means to do so. By providing a tip jar page on your website, people can freely take a look, and if you’ve truly given them something of value, something that has touched their hearts deeply, they will give, and often they will be generous.
18. Do be willing to use your other gifts and abilities to make money – teach, coach, do art and graphic design, play your instrument for others, write songs for or with people, do tech, be an engineer – whatever it takes for you to “sponsor” your own life.
The book is a classic for self-improvement in your personal and professional life. Highly recommended in the corporate world, this book will teach you tools and techniques for navigating success in the music industry (and life).
Getting your music on Spotify, iTunes, Apple Music, Google Play and other platforms makes you available to your fans wherever they listen to music. Obviously the royalties won’t be huge the second your music is in the stores.
Learn how to get your music into brick and mortar independent retailers, what kind of materials you should make to support your release, and the inner workings of the online retail and distribution outlets
The bigger your pre-order is, the better your first week sales will be, and your project will establish a much bigger footprint.  As a result of all of the preparation, awareness, and branding in the pre-order process, you will increase your sales during the life of the project.
[…] the platform, it’s still only one part of your promotion strategy. If you want to effectively promote your music, you need to be thinking big picture and start getting your social followers to go deeper by […]
If you want to learn more about music marketing and how to effectively start pushing your music out there, I suggest you download my free ‘Introduction To Music Marketing’ ebook. Here you’ll get all the information you need to have a good ground knowledge on what it takes to successfully market your music, so if you haven’t read it already, give it a go.
What’s especially beneficial with Earnably is that the site pays you bonuses and increases your payout options as you advance on the site. It takes just $2 in collected earnings before you can request a payout through Paypal or a gift card.
Backercamp can offer some additional paid promotion for your crowdfunding campaign. If you’re inexperienced in the world of crowdfunding, or need help, this may be a good option. It starts at as low as $50.
The music industry has undergone extreme changes over the past few years, many of which have opened the doors for developing bands and artists. Gone are the days where the only option for getting fans to hear your music relied upon support from a limited number of “gatekeepers.” Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing base they’ll need to succeed and thrive in this new music business.
In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams.
A few years ago I interviewed Dave Kusek about his thoughts on where the music business is going. Dave has an abnormal talent for predicting the future of innovation in the music industry with great accuracy. This book is his manifesto on the future of music and the digital revolution. It’s a great read from one of the most intelligent futurists in the music business.
Apart from setting up the basic details of the service you will be offering on the site, you are also allowed to attach extra services to a gig to earn extra money. To earn good money on the site requires delivery of high quality gigs and patience in building credibility through the reviews written by satisfied customers. If you have a lot of positive reviews on the gigs offered on Fiverr, you are likely to get repeat clients resulting in better pay and also be ranked as a better seller by the site.
Bruce Houghton is founder and president of Skyline Artists Agency, representing a diverse roster of national and international touring talent including Zoe Keating, Darlingside, The Smithereens, Poco, Roger McGuinn and many others. A sought-after industry expert, he serves on the Advisory Board of SXSW Accelerator and was a graduate of the prestigious Leadership Music Class of 2016. His top ranked sites Hypebot.com and MusicThinkTank.com cover the new music industry and how technology is changing the way that music is created, marketed, consumed and monetized.
There are thousands of examples of artists trying out unconventional methods to earn revenue in the music industry to great success. But why are fans willing to pay such a hefty price tag for an album they can get for free, minus a couple exclusive tracks?
When musicians ask me for recommendations on books to help them advance their music career, I rarely recommend books about music promotion, as many get outdated, or just say the same old shit e.g. ‘Be active on social media’ or even more painfully ‘Build a loyal fan base’. Below are a few exceptional books that I would recommend, along with a few great books on creativity, and success that I regularly recommend to musicians.
There’s a new service called StregaTone, they are like TuneCore but instead music distribution they offer music marketing for independent artist. I tried the service myself for my band and we are very satisfied with the service, our fan base is growing every day, we are selling 100% more through iTunes and Amazon and we are getting millions of streaming of our music worldwide.
An even more easy-mode option is to just agree to give each other shout-outs on social media. Share each other’s newest track and tell your fans how much you dig it. (Obviously work with artists whose music you actually do dig.) The power of a recommendation is one of the best marketing tools out there.
Musicians can create demand for their music. As they become more known and more popular, more venues and event planners are going to want to book them. They can also do something novel, something charitable, something valuable (on a large scale) to get noticed. More bloggers and media people are going to want to interview and profile them. More people are going to want to listen to their music and go to live shows because of social proof.
Weren’t expecting to see advertising on a post about how to make money?  You need traffic and awareness.  Advertising achieves both.  And if you convert your traffic right it will make you money.  Advertising is not just for albums.  You need to advertise for singles, EPs, and even streaming.   Facebook ads can generate 3x returns.  
Before you start gigging, make sure you have the best gear possible so you can give music fans the experience they deserve. Get the best electric or acoustic guitar, the best amps, and overall best gear you can so that you give new listeners a great first impression.
Oh, there is definitely a catch, all right, not that you are likely to get any trouble from it. These sites are only actually sound gigs for those whose taste is kept largely mainstream. I fail that criterium, and miserably. With a taste and passion for some of the most unusual genres and artists, non-canonical classical composers, Slavonic opera, eastern and northern European folk music. I would mention some of my favourites but for the fact nobody understands what I am talking about anyway.
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
I forgot to write a review for this book but although it’s a bit dated, the information in this book is timeless. I recently went back to look for a question I had and ended up taking more useful information that I forgot about than I expected! For any DIY musicians, aspiring label owners, or even those who want to work in the industry, this book is defiantly one to keep around you at all times! It’s like a musicians bible that should be looked at every week to keep yourself on track, focused, and staying consistent so you can go the distance! Great book, smooth read, highly recommended.
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.
One of the great things about the Internet is that it can connect people and companies almost instantly, and companies have found out about it. Companies have found that they can receive almost instant feedback about their products, services, or ad campaigns through the Internet. This is called market research, and before it used to take companies hundreds of thousands of dollars and many months to find average and sometimes outdated data.
And that’s what this article is for. I’ll share 21 books that will help you out in your music career. Some of these are written specifically for artists and industry people, others are written for a wider audience… but the information inside them is applicable to building your artist career.
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This technique has been around for ages, but for some reason a lot of musicians aren’t putting it into action. Your fans love you. They love the music you put out, and the videos, and the photos… The list goes on! Now, imagine if you could make something unique, custom, and personalized. Something JUST for them.
Interactive video specialist Interlude continues to do amazing work in the music space, this time collaborating with Warner Music Group and S-Curve Records on a project for trio AJR. Interlude delivers six interactive experiences that let users do everything from look through their phones or go on a speed date. Also check out Interlude’s voyeuristic video for Led Zeppelin’s “Trampled Under Foot.”
In order to move things forward for yourself, you’ll need to learn to market your music, and increase your status all by yourself. Once you’ve done this and have something to show for your efforts (gigs under your belt, being covered in respected place etc), then it’ll become a lot easier to get people to help you push your music further.

None of this is good news for the recorded music industry as a whole. Streaming may eventually become a massive business fueled by tens of billions of consumer dollars, but we’re certainly not there yet. And when we get there, it’s not clear what proportion of those billions of dollars will be flowing into the pockets of the recorded music industry.
The earlier you contact us with questions or concerns regarding your evaluation, the easier it will be for us to address any issues. Therefore, it is very important when you first receive your official transfer evaluation that you review the information carefully.
And that’s what this article is for. I’ll share 21 books that will help you out in your music career. Some of these are written specifically for artists and industry people, others are written for a wider audience… but the information inside them is applicable to building your artist career.
If it takes $15,000 to start a band, you can imagine the expenses keep rolling in as the months and years go on. Fundraising or crowdfunding has been a brilliant use of technology.  There are plenty of great options to choose from. Pledge Music, Kickstarter, and Indiegogo for example. Don’t wing it in this space because the experts in this field have discovered some great tricks to increase pre-orders. Make sure to do what the best and most successful bands have done, and get creative.  
Patreon is one of the most amazing platforms I’ve come across, because it’s like every musician’s dream! It provides a way to rake in a steady stream of monthly revenue on the basis of sharing your art and giving rewards. They’ve built the site to provide a sense of community and filled that gap between artist and fan. It’s beautiful, and I can’t rave about it enough.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways. For example, if you’re in the studio recording a new album, try sprinkling little updates on social media. Tell a story about your studio experience that day, share a photo of the mix, or post a short teaser video of a song.
One of the great things about the Internet is that it can connect people and companies almost instantly, and companies have found out about it. Companies have found that they can receive almost instant feedback about their products, services, or ad campaigns through the Internet. This is called market research, and before it used to take companies hundreds of thousands of dollars and many months to find average and sometimes outdated data.
Berklee faculty and seasoned professionals teach our courses. Our instructors are recognized experts in their respective fields—they’ve produced and engineered hundreds of artists and numerous award-winning projects, and several of their students have gone on to earn GRAMMY Award nominations.
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Why would RadioLoyalty pay you to listen to music? Like many radio stations, RadioLoyalty is funded by advertisements. When you listen to the music that’s played on RadioLoyalty, you also hear advertisements every few minutes. To ensure that you are in fact an active listener, RadioLoyalty has you sign in through its CAPTCHA every 3-5 minutes.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for
Over the past two decades, music industry leader Todd McCarty served as GM of rock/punk indie label Fearless Records, and SVP Sales at Sony Music / Century Media. He still consults for record labels, but is actively blogging and working to educate new artists through www.heatonthestreet.com
Julie understands the mindset you need to succeed because she’s worked in all sides of the business. She was a major label AND an indie DIY artist, and she now coaches creative entrepreneurs on how to increase their income, and change their overall mindset for lasting and healthy success. Julie helped me grown my own business and she is incredibly gifted at helping creative people move mountians.
Their bussiness model is the same with what Facebook and YouTube are doing with ads. But Tsu are sharing their earnings with us the creators. I only started pushing it recently and I’m earning $0.25 per day and my earnings and following are growing day by day.
Knowing how tough it is for young musicians to fund their band, I wondered how much does it cost to start a band? It’s more expensive than I imagined.  $15,000 USD (about £12,000 GBP) was what I came up with based on the costs of collective gear, rehearsal space, website and hosting, photography, design, learning to play, merchandise, first CD pressing, etc.  This doesn’t include transportation, living expenses, touring, promotion, and advertising costs.  It’s a lot of money for a group of four or five people to come up with, and the expenses keep snowballing every month.  The next question is how to make money with music online, at shows, and from other sources.  Below, I’ll explain my approach and best tips for how to make money from your music and fund your band.
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.
This book is regarded as the music industry “bible.” It’s both comprehensive and informal, meaning it covers the key components of the music industry in-depth while still being an entertaining read. This book is a must-have resource that you’ll constantly reference when questions arise.
Sometimes, we are not able to locate specific information for a course online and we are not able to determine an equivalency, but we are always happy to review additional material which will help us make that determination.
This book is a modern classic written by an experienced touring musician. The book does a great job explaining the current makeup of the music industry, offering real world advice for how to break into it.
However, there are lots of other music platforms that don’t accept music from these services for specific licensing reasons, like Soundcloud or Dozmia. It’s important to make sure your music is on these services as well, as they often have a loyal following.
If you’ve accomplished something interesting, or have a unique story, the local media may be interested. In some cases, it’s as simple as calling them and seeing if they’d be interested in an interview, but if you’re less connected, you may need to write a press release.
Sponsored Products are advertisements for products sold by merchants on Amazon.com. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.
Alliance of  Artists and Recording Companies is a non-profit that represents US based featured recording artists and sound recording copyright owners globally.  They collect and distribute royalties from hometaping/private copy royalties and rental royalties.  Furthermore the collect for the AHRA, which collects royalties generated from sales of blank CDs, personal audio devices, automobile systems, media centers, and satellite radio devices that have music recording capabilities.  Learn more here. 
Mike King’s, “Music Marketing…,” is a great insight into the industry from someone who has actually worked in the game. He provides tips and tricks with how the industry used to and currently operates giving a leg up for the saavy artist who desires to make a living in the music world. Mr. King does not honey-coat the realities of the business because, after all, music is a business. The book takes the reader through some industry history, current operations (at the time) for marketing and supply chain distribution and insightful quotes from organizational leaders who have either grappled with or taken ownership of technology and how its transformed the business. The advent of internet sales and marketing are now in the forefront of the industry so I certainly look forward to a second edition follow-up. This is a must read for those setting their sights on making a career with music and I highly recommend it. Great read!
Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect new events in your career. Basically, you want your fans stopping by your website as often as possible. The more often they’re on your site, the more they’re exposed to your albums, merch, and tickets.
This is a useful list. I would also add streaming revenue, because that’s by far my top source of recording revenue. Sure, it’s not enough for me to justify doing music full time, but what percentage of people can make a living doing their art full time?
In the extremely early stages, any amount of free exposure is good. Pay close attention to the type of people who love your music, and figure out how to get in front of more of these people using targeted music marketing strategies.
There’s a new service called StregaTone, they are like TuneCore but instead music distribution they offer music marketing for independent artist. I tried the service myself for my band and we are very satisfied with the service, our fan base is growing every day, we are selling 100% more through iTunes and Amazon and we are getting millions of streaming of our music worldwide.
Music marketing isn’t just about how to get new fans, but it’s also about using the right distribution channels to ensure your music is in the right places so existing fans can easily find it. While some may visit your website, most will seek out your music on download or streaming service.
This year has been another turbulent one for the music industry, dominated by the battle and evolution of streaming platforms. Apple has put a lot of energy into defining its role in the modern music experience, and Google recently launched YouTube Music — quietly, but with a confidence fueled by positive consumer feedback so far.
In my free ‘Introduction To Music Marketing’ ebook, I look at how much you should market your music depending on what your aims are in your music career (among many other things). So if you want a better idea on how much you should focus on this side of things, give that a read.
Do some research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it as easy as possible for them to cover your story and treat them like people. Remember, it’s all about establishing a relationship.
Earning money on Skype using your musical skills is quite easy if you have an account on the site. Even so, setting up an account on the internet telephony site is simple as you only need to download the application to your computer or handheld device to start using it. You can offer virtual lessons to students from all over the world from the comfort of your home. All you need is a good working computer and reliable internet connection to start offering voice lessons to interested students of all ages.
Music distribution is necessary, but unfortunately, it can’t be equated with promotion, unless a song is featured in a playlist, is given prominent placement in an online marketplace, or the song/album ranks in a chart (iTunes Chart, etc.).
Streaming is the newest player in the game, with services like Spotify growing in double-digits each year. These companies are helping to bring billions of dollars in revenue into the industry each year, but they do so in large part by cannibalizing music sales. Why would you purchase a CD when you can get a month of Spotify, with access to millions of tracks including the CD you were about to buy, for the same cost? It’s an easy decision to make, and it’s why so many people are changing over to streaming as their main source of music. Including myself.
This system is especially powerful for acapella groups and cover artists. Individuals and groups who perform well on YouTube also tend to find success on Patreon. The key to success with patronage is through the exclusives mentioned above. You’re finding ways to deliver unique and satisfying experiences to the people who are willing to support you each month. The three suggestions above all include ideas for perks you can give your supporters, and it’s also worth looking through successful Kickstarter campaigns or top Patreon artists to see what they are offering their supporters.
Again, this book by 37 Signals is more intended for creative entrepreneurs opposed to musicians directly, but there are some great lessons to be learnt in this book about being unconventional when it comes to working on building your career as a musician.
He offers timely, authoritative information including: how to select and hire a winning team of advisors and structure their commissions and fees; navigate the ins and outs of record deals, songwriting, publishing, and copyrights; maximize concert, touring, and merchandising deals; understand the digital streaming services; and how to take a comprehensive look at the rapidly transforming landscape of the music business as a whole.
Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […]
A great way to add a jumpstart to your fanbase is to play with musicians who have a much larger fanbase than yours. Network with local artists in your area, or in cities you’re touring to – check out their social media followings (both in size and engagement), and reach out to new artists who you’d like to play a show with.
If you notice a remaining requirement that you believe you’ve already fulfilled, first consult our document on Common Reasons Credit Does Not Transfer. It’s possible that the course you are thinking of didn’t meet our eligibility requirements.
Ocean finally broke his silence, emerging with a teasing live stream as the prelude to a full visual album (“Endless”), followed quickly by “Blonde,” deployed equally as a marketing and business strategy. “Endless” fulfilled his commitments to Def Jam and “Blonde” was an independent release. His effort channeled Beyoncé and Kanye with pop-up stores, a zine and Snapchat filters all combing to make the weekend of the release all about Frank.
Traditionally, licensing departments were a division within publishing companies. But with more and more demand for independent music on TV shows, commercials, movies and trailers, licensing companies have been popping up every day to connect indie artists with music supervisors. Some of the biggest have been doing it for 5-10 years now and have built up pretty solid relationships. Music supervisors love discovering new music to place in their projects, however, with so much music out there they typically only accept music from sources they trust: labels, publishers, artists who they have build relationships with, and now licensing companies. In addition to these more traditional licensing companies that pitch music directly to music supervisors with big budgets, many companies like, Triple Scoop Music, The Music Bed and Audiosocket, clear music with the artists in advance and put the songs up on their site for a set fee to be used, non-exclusively, by photographers and indie film makers. Passive income baby!
Getting found on music streaming services is another valuable way for you to grow your fanbase for free. Having great artwork, getting placed in well-followed playlists, and connecting with DJ’s can work in your favor.
Berklee Online is regionally accredited by the New England Association of Schools and Colleges, the same association that accredits our main campus and other leading academic institutions such as Harvard University and MIT. Our courses are transferable to other institutions, but it’s up to the receiving institution to decide the number and types of courses that may transfer. We recommend getting a course pre-approved by an institution before enrolling.
SparkPlug is a unique platform that allows performing or hobby musicians to rent out any extra gear they have to interested parties. Listings can be created on the site for any musical item, from guitars to trombones to microphones, amps, rehearsal rooms and studios. Listings can be created on the platform for free; however, SparkPlug receives 3% of your payout.
It’s another beautiful way to earn coin while still connecting deeply with your fans to create a memorable experience and a more engaged community of people who will adore you and support you forever!
Building on the insight that fans enjoy a music video more when it is watched as a group, this execution is a music video that builds and gets bigger as multiple viewers join the screens together in the real world. It’s a great example of community building and use of mobile.
Music is one one of my favorite hobbies. Many people that follow me don’t know I’ve been singing since I was 5 years old.  Sometimes I find myself singing for hours and hours without even noticing. Then all of a sudden I realize mommy and wife duties are patiently waiting.
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music on youtube | affiliate marketing for music

While music marketing isn’t that difficult once you know how to do it, it still requires a lot of time and energy to do it to the extent needed to make consistent money from your music. Often, doing all the marketing needed alone can lead to much slower progress, frustration, and possibly burnout.
Each year commercial brands pay billions of dollars to musicians and music rights owners.  It requires working with somebody that has relationships with brands (across all sectors of the economy), advertising agencies (who represent the brands), personal managers and agents of celebrities, and film and tv. They can leverage these relationships to foster brand partnerships that pay you.  Often called a “tie up”.  Sometimes it’s just playing a company party and getting a fee for that.
If you’ve accomplished something interesting, or have a unique story, the local media may be interested. In some cases, it’s as simple as calling them and seeing if they’d be interested in an interview, but if you’re less connected, you may need to write a press release.
Bob Baker is an author, speaker, musician, and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes. He is the author of the highly acclaimed “Guerrilla Music Marketing Handbook” and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music. Bob’s other titles include “Guerrilla Music Marketing Online,” “Music Publicity Insider’s Guide,” “Unleash the Artist Within,” and more. Check out Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com
And these 8 ways along with fund-raising and other ways are great tools in our toolbox and can help us in our everyday hard work. I’ve been in the business for almost 50 years now and I’ve seen it so many times…
This book is a modern classic written by an experienced touring musician. The book does a great job explaining the current makeup of the music industry, offering real world advice for how to break into it.
One of the great things about the Internet is that it can connect people and companies almost instantly, and companies have found out about it. Companies have found that they can receive almost instant feedback about their products, services, or ad campaigns through the Internet. This is called market research, and before it used to take companies hundreds of thousands of dollars and many months to find average and sometimes outdated data.
How Has Music Marketing Changed in the Internet Age?: the internet has changed the way a lot of things are done in business and music. Find out what’s different now that the internet is becoming ubiquitous.
What?  Bear with me.  Most bands have been struggling to make ends meet, so when a label offers them a $25,000 advance it seems like such a large sum of money, and the opportunity to make even more.  But if your band is already financially stable it won’t seem like such a big deal.  When the label does a Dr. Evil with the pinky and says “We’ll offer you $25,000 dollars” as an advance, you want to be in a position to negotiate a better record deal.  Maybe a joint venture.  In addition, you could cut a deal that dedicates more of those dollars to marketing, music videos, advertising, or upgrading your live show.  
I’m tired of seeing my favorite bands break up because they can’t figure out how to make money with their music. It breaks my heart every time an incredibly talented musician quits music because they just can’t figure out how to make a living with it. Music is not something we do. It is who we are.
We’ve published a huge guide about how blogging can increase your website traffic, how to convert that traffic into email subscribers, and how to turn those email subscribers into sales. Check it out.
I put this idea into action last year and have received a tremendous amount of support from my fans. Custom songwriting has been this new found glory because it’s a win-win situation. You get to earn money, while writing a song (which you have to do anyways), while giving a gift to someone who appreciates it more than you know. It’s an amazing feeling and has really transformed my views on songwriting, and what it means to be an artist. We are here to make a difference with our art, after all. So why not use this to your advantage and REALLY make a difference by touching the hearts of those who will value your music the most? Give it a shot. It will be great, I promise. 🙂
Sometimes, we are not able to locate specific information for a course online and we are not able to determine an equivalency, but we are always happy to review additional material which will help us make that determination.
Rather than focusing on peripheral services such as social media boosts, we focus on concrete results. We get your music to people who will actually listen to it, write about it, and publish features in prominent major and mid-level publications. This press is permanent and can be used to your advantage in all future music marketing efforts. Most importantly, press is “social proof” at its most potent. Having someone else talk about you is critical in the music industry.
HIP Video Promo, Rive Video, and Trendsetter are my favorites.  I’ve personally used all three.  They are talented hard working people, and they an get your music video out there online, closed network, and broadcast.  Furthermore this will generate more performance royalties for you, not to mention expose your music to huge audiences.
Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
This course starts with the basics – an overview of key music marketing principles, terms, and practices which together form the foundation for all music marketing plans. From there, students will dig into the key areas of opportunities for musicians, including merchandising, publicity, radio promotion (online and traditional), retail & distribution (online and traditional), advertising, and touring. Students will learn what companies and partners to work with to reach their core fans, how to communicate with them, and the ways to leverage the changes and new opportunities that the internet offers to marketers. The information in this course can form the basis for a full marketing campaign, or be immediately implemented into a new marketing and promotion campaign. This course looks at the opportunities available at both traditional terrestrial marketing opportunities, as well as online opportunities. By the end of the course you will have an active marketing plan and timeline tailored to your own unique strengths and budget.
That’s re-marketing, and it’s a great way to increase sales. Many of your website visitors were likely about to purchase some music or a T-Shirt, but left. In fact, most people don’t make a purchase the first time they visit a website.
The record industry is suffering from declining music sales, but things are looking up for artists. If you’re willing to take your destiny into your own hands, there’s an abundance of new ways to build a fan base and earn an income online.

BandCamp has been the most successful artist-managed music store (no labels allowed) and currently pays out over $3 million a month to independent artists. Their “name your price” model has personally allowed one of my fans to pay me $200 for my new album and another fan paid $20 for a single. BandCamp is moving to a Patreon-esque subscription service in 2015. CD Baby, Loudr and Tuneport also offer self-managed download stores that have become increasingly popular amongst the indie music community.
This is one of the few music promotion books that I regularly recommend. Ariel is not only a good friend in the online music business world, but she’s an incredibly talented music publicist with some incredible insights. In Music Success in Nine Weeks, Ariel shares tips ranging from creating your elevator pitch, to setting goals, and managing social media strategies. Don’t worry, despite the title of her book she doesn’t actually expect you to reach the pinnacle of music business success in nine weeks time, but if any book were to get you closer to that goal, this would be it. A must-have for any DIY musician looking to promote their music.
This site, which is also available as an app on for your iPhone or Android device, pays you to provide feeedback on new songs via emailed surveys. Once you earn enough money, you can redeem it by purchasing Amazon gift cards.
Ok, great response, Anon. So apparently it is harder to make a living as a music artist today. According to that graph, the number of working musicians dropped by nearly half between 2002 and 2012. Wow.
It turns out that fans want to pay to support their favorite artists, and are willing to do so if only they have the opportunity. A Nielsen study found that more than half of the most active music listeners would buy exclusive content from a favorite band recording a new album. But surprisingly, 1/5 of even the least active music fans, dubbed “Ambivalent Consumers”, are willing to buy exclusive content if they have the chance. The problem isn’t that fans aren’t willing to pay — it’s that the music industry isn’t giving them enough opportunity to do so, for content they actually want. Nielsen estimated that the music industry could add between $560 million and $2.6 billion in annual revenue by giving fans better access to exclusive content.
So, when I read the pdf, I was very impressed. It covers all the things that you should be doing for music promotion online – why MySpace still counts, how to use Twitter, what Facebook can and can’t do for you etc. More importantly, it ties together all the strands that you need to be providing to your fans.
As you say, one couldn’t do this full time and give up your day job, and I think you should only do this if you really love music, or you will be disappointed in the small change you get for doing this.
We are extremely passionate about our client roster, which is why we are selective about who we represent. We only promote high quality, inventive bands and artists. If you are a musical talent who embodies creative gusto and are brave enough to try something unique, then we want to hear from you. Find our privacy policy here.
The classic guide to independent music promotion (revised and updated 2013). With this manual, you’ll discover that music marketing doesn’t have to be expensive or flashy to be effective. Whether you’re promoting a fast-growing indie band, record label or solo act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the most out of your music career.
Next year we’ll see a wave of VR music videos, and this one is a nice kickoff. GoPro collaborates in the music space again for this immersive music video for “The Hills” remix featuring Eminem that lets the viewer take a walk with Abel Tesfaye.
There are thousands of examples of artists trying out unconventional methods to earn revenue in the music industry to great success. But why are fans willing to pay such a hefty price tag for an album they can get for free, minus a couple exclusive tracks?
That’s right. When you’re a new independent musician, you won’t get much outside help. Ok, so you might get some help from a friend who likes your music, but other than that, don’t rely on record labels or fans to help you promote your music. Why’s that? Simple, because record labels don’t generally work with unproven musicians, and you won’t yet have a fan base at this stage.
How many people will be at the show during out set? (it’s important to specifically ask about the expected audience size during your set. Many promotors will give totals when asked otherwise, but many people will show up later in the day.)
Again, this book by 37 Signals is more intended for creative entrepreneurs opposed to musicians directly, but there are some great lessons to be learnt in this book about being unconventional when it comes to working on building your career as a musician.
This is a modern book for independent artists from an author who “gets it.” It’s filled with relevant, quality advice on how to market your music and grow a following. If you’re a one-person team, this book is an essential guide for establishing your career.
James Walsh and Jason pretty much has it in a nut shell. I’ve been a national celebrity for many years and they are right on point with their words of wisdom. You can make money playing local gigs every week and even make it possible to pay the rent. If you’re looking for anything else in music other than satisfaction (and making a living at it by not becoming rich) you’re headed for problems. If just one person likes you’re music, YOU ARE VERY SUCCESSFUL! Now go out and make some music for you and your fans and enjoy life!
Music marketing isn’t just about how to get new fans, but it’s also about using the right distribution channels to ensure your music is in the right places so existing fans can easily find it. While some may visit your website, most will seek out your music on download or streaming service.
Grammy winning producer Alex Da Kid used IBM’s Watson to inspire his latest song “Not Easy,” the first of a 4-track collaboration EP. Watson Tone Analyzer analyzed over 2 million lines of social content related to cultural and music sentiment. Watson Beat was then used to examine popular musical trends in an interesting example of the new creative tools having an impact on the industry. (Full disclosure: IBM is a client of my agency, Ogilvy.)
The article describes Amanda Palmer’s Kickstarter campaign as ‘the most successful’ crowd funding project, but according to her article here http://www.theguardian.com/commentisfree/2014/dec/13/amanda-palmer-art-business-difficult-honest-decisions “while it grossed over $1.2m, it netted – when all was said and done – close to zero”. Of course profitability is not the only measure of success, and Palmer says she deliberately chose to run it as a loss-leader. But her account is interesting anyway.
It’s true that digital downloads and CD sales are likely to continue declining until they’re no longer a meaningful drive of overall industry income. Instead, streaming services like Spotify or YouTube’s new Music Key are likely to become the primary way that people listen to music.
This level of detail is made possible by the extensive experience of the authors. Todd Brabec was the executive VP of ASCAP for more than 30 years, overseeing writer and publisher payments for the performance rights organization — adding up to more than $1 billion annually. Jeff Brabec is the VP of Business Affairs for Chrysalis, which represents the catalogs of OutKast, Sheryl Crow, and David Bowie, among others.
Fundamentally, music is promoted in much the same way anything else is – with online methods like email, social media, advertising, and with offline methods like live events (concerts and tours) and word-of-mouth.
Their bussiness model is the same with what Facebook and YouTube are doing with ads. But Tsu are sharing their earnings with us the creators. I only started pushing it recently and I’m earning $0.25 per day and my earnings and following are growing day by day.
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music marketing for independent artists | music now

Don’t skip over this. I intentionally did not title #2 as “Up your merch game” even though that is what this is BECAUSE you’re probably so over hearing how important merch is that you would just skip right past it. Listen to me. When on tour, merch is your #1 income generator. If you do it right. Artists fret over guarantees and door splits while totally ignoring the potential of merch.
And that’s what this article is for. I’ll share 21 books that will help you out in your music career. Some of these are written specifically for artists and industry people, others are written for a wider audience… but the information inside them is applicable to building your artist career.
Another book used in the Music Business courses taught at Berkelee School of Music. A decent primer and probably a solid textbook for those of you taking the class. These kinds of books I think are a necessity to the aspiring musician or music industry mind. Even those of you who have been invested in the industry can learn a lot from this one. Sometimes artists can gain a lot from the basic understanding of what all those ‘behind the scenes’ people are doing.
Music is one one of my favorite hobbies. Many people that follow me don’t know I’ve been singing since I was 5 years old.  Sometimes I find myself singing for hours and hours without even noticing. Then all of a sudden I realize mommy and wife duties are patiently waiting.
In 2004, he joined LAUNCH/Yahoo! Music. As Head of Music Programming and Artist/Label Relations, he managed a team of radio and video music programmers and interfaced with record labels, artist managers, artists, and business leaders for Yahoo’s branded original content music programs. He then joined PledgeMusic as the Global Head of Business Development, negotiating and closing deals with record labels and various manufacturing, marketing, and ticketing companies. John has been developing and managing artists his whole career, served as the president of a music festival/concert series, and founded and ran his own FM talent management company.
[…] When they go to promote music, it’s now possible for an unsigned artist to instantly reach a wide audience that they have built online. Despite the advantages provided by the internet, promoting music online can still be one of the […]
That’s re-marketing, and it’s a great way to increase sales. Many of your website visitors were likely about to purchase some music or a T-Shirt, but left. In fact, most people don’t make a purchase the first time they visit a website.
While your account is free, TakeLessons does take a steep cut from your early lessons. When you’ve taught a student less than 6 times, you will only receive 60% of their payout. However, that percentage rises over time, and with long-term students you’ll take home 90% of your fee.
A crew of 250 people, a 32,000 square foot sound stage and a live Grammys broadcast with additional live experiences via Periscope, Facebook Live and Snapchat makes this live music video an impressive undertaking. Target continues to develop its music marketing by offering exclusive tracks and cover art.
The bible of the music industry with over 500,000 copies sold! Now in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business. An entirely new chapter has been added, asking and answering the question “Are there borders in cyberspace?” The answer is yes, and this book clearly and concisely explains what they are and how to maintain them. 

While the Transfer Team does their best to avoid giving students credit deficiencies, it is not always possible. You can make up the credits you are deficient in by completing additional Berklee Online coursework, by applying for prior learning credit, or by completing additional external coursework in the area in which you are deficient.
A lot of musicians when starting out feel like if they make their music good enough, they will get noticed. That all they have to do is record a good album, make it available to people in stores (or somewhere online) and their music will start making sales and getting downloads.
Thanks for this blog and your 7 marketing truths Shaun. I’ve just put together the first publicity stuff for a festival for our new band and found getting and editing pics, bios, about the music and sound samples consumed several days that I’d have preferred to be doing music. I’ll have to push harder to enlist friends with skills and time to help out. Can’t wait to read your Introduction to Music Marketing book.
One of the great things about the Internet is that it can connect people and companies almost instantly, and companies have found out about it. Companies have found that they can receive almost instant feedback about their products, services, or ad campaigns through the Internet. This is called market research, and before it used to take companies hundreds of thousands of dollars and many months to find average and sometimes outdated data.
This is something that is super new and is really ahead of the curve at this point. You may not have heard of Venmo yet, but you will. It is a verb in LA at this point “Venmo me.” Basically, Venmo is the easiest way to pay someone. It’s as easy as sending a text. Much easier than PayPal. So much easier that PayPal saw this and bought Venmo. Right now, download the app if you don’t have it so you understand what it is and how to use it.
Although Skype is designed for speech, it can still be used to teach music effectively and include instruments as well. You only need to find a quiet room and minimize interruptions during the teaching sessions to use Skype as an online teaching tool. As a voice coach, you will have to set a timetable with students on the best times for the lessons and the fees you will be charging for your services. If you want to make more money giving voice lessons, consider having group lessons so that you can teach more students within the same time period. Payments for the sessions can be done before or after the sessions through trusted sites such as PayPal.
I love this idea! Yet another way to generate income as a musician without having to leave the confines of your cozy artist space. I use a platform called ConcertWindow, and there are a couple others to choose from like Stageit and Gigee. There are some different tools available for use in all the platforms but something to keep in mind that I’ve found effective with Concert Window and Stageit is having the option to collect tips and give ‘rewards’ to your best tippers. It’s a wonderful incentive and a great way to really connect with your audience in a concert-type setting, without having to leave the cozy confines of your living room.
“Digital Music Marketing does a terrific job keeping us well situated in the digital music marketplace.  They’re always quite prepared to answer questions, discuss or suggest new marketing and promotional ideas, and most importantly, to make sure that we are getting the best possible returns for our efforts. We could not be happier.”
Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget.
New acts are coming out all the time fighting for people attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out. This is what music marketing is!
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. 
After developing a comprehensive understanding of the music industry through a music marketing program, you can enter the music industry in a variety of fields. You can apply your marketing knowledge to positions in music advertising, live music event promotion, artist management, Internet music distribution or record promotion. If you’re an aspiring musician, earning a music marketing degree can help you learn to promote yourself effectively, apply cost-effective marketing strategies, analyze music marketing plans and track industry trends.
Before you learn specific tactics for marketing your music though, it’s important you get a good idea of what music marketing is and isn’t. There are a lot of common misconceptions about this among musicians, so have a read of the below to see some truths about what it all entails. I truly hope it gets you on the right path when it comes to how you approach the promotion of your music.
For example, you can make the best of your merchandise by taking advantage of limited-release lines, including personal autographs and hand-written notes, and exclusive merch that’s not available to people who haven’t bought your music. In the Nielsen study I mentioned earlier, it was exclusive content that fans craved, and it’s exclusive content that could add more than $1 billion in revenue to the music industry each year.
Rather than focusing on peripheral services such as social media boosts, we focus on concrete results. We get your music to people who will actually listen to it, write about it, and publish features in prominent major and mid-level publications. This press is permanent and can be used to your advantage in all future music marketing efforts. Most importantly, press is “social proof” at its most potent. Having someone else talk about you is critical in the music industry.
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books on music marketing 2017 | music producer

There are also many services that offer music for business as a subscription, so reaching out to them and pitching your music might provide you with some additional exposure – especially if it leads to your song being played in huge chains with thousands of locations.
I’m tired of seeing my favorite bands break up because they can’t figure out how to make money with their music. It breaks my heart every time an incredibly talented musician quits music because they just can’t figure out how to make a living with it. Music is not something we do. It is who we are.
And that’s that! Five amazing ways to earn income as an online musician. I hope these have sparked your imagination and have given you a bit of creative inspiration to try out a few for yourself. Today as a musician, you can’t JUST earn a living off live shows and touring… Well, maybe you can, but what’s the fun in that?! Rather connect with people locally AND worldwide by extending your services online where fans who love you in different countries can still support you and enjoy the services you have to offer in a digital way. We do, after all, live in a digital world, so we might as well take advantage, earn some extra cash, go with the flow, and see where it takes us. ✨
Next year we’ll see a wave of VR music videos, and this one is a nice kickoff. GoPro collaborates in the music space again for this immersive music video for “The Hills” remix featuring Eminem that lets the viewer take a walk with Abel Tesfaye.
While the Transfer Team does their best to avoid giving students credit deficiencies, it is not always possible. You can make up the credits you are deficient in by completing additional Berklee Online coursework, by applying for prior learning credit, or by completing additional external coursework in the area in which you are deficient.
In 2013, Marcus Taylor won the award for ‘Young Visionary of the Year’ at MIDEM. Marcus is passionate about marketing and the music industry, and has consulted to some of the biggest names in the music industry through his agency, Venture Harbour. Marcus founded this website in 2009, and has reached over half a million musicians ever since.
Beat Club is my Producer mentorship program. It’s not a video or instruction manual for success because then I’d be selling BULLSH*T! We do group live streams EVERY week, music critiques, I bring on special guest Producers, Artists, industry executives and more for YOU to ask questions and network with. Beat Club is about learning and COMMUNITY.
If you’re a Songwriter or Recording Artist, music licensing allows for your musical creations to be used in movies, TV productions, apps, computer games, YouTube videos, radio productions, advertising and other media. With more and more people becoming “online Filmmakers” and requiring soundtracks for their work, these services can connect artists and musicians for mutually beneficial relationships.
….to say that the market is flooded would be a catastrophic understatement. 10 years ago there were a million decent bands out there with one goal. To make money. Now? The bands have been replaced by artists. All of us having our own little studio and our own huge ideas……and nobody reading this should have read past the first line. Impassable. I use to like my odds terrible. These odds are unprecedented. Hit the local scene. Isolate. Forget making it big. Leave that to the ones who already have the money. Because that’s what it takes. Shine as a local legend. Fame is fame. It has its benefits on every level. And if it’s done right? Those benefits include pay.
Music, Money and Success: The Insider’s Guide to Making Money in the Music Business tells you how the business works, what you must know to succeed, and how much money you can make in films, television, video games, ASCAP, BMI and SESAC, record sales, downloads and streams, advertising, ringtones and ringbacks, interactive toys and dolls, Broadway, new media, scoring contracts and synch licenses, music publishing, foreign countries and much more.
But there’s a startling amount of opportunity out there for unsigned, indie, and major label artists alike. In addition to connecting musicians with fans all over the world for nearly no cost, the Internet has enabled dozens of new possible revenue streams. One artist who’s been particularly successful at innovating in an industry stereotypically unable to innovate is Nipsey Hussle.
There are companies who will pay you for your opinion, or to do data entry and typing. The websites that are selling you the information deserve to be paid because they have taken the time to develop a list of companies for you to contact.
This is a concise handbook with all the information that you would need to promote your band/music. Bob hasn’t held anything back, he’s sharing ALL the information and tricks that he’s learnt. There’s SO MUCH that you can be busy. He’s also laid it out clearly and thoughtfully. Read from front to back or dip into the chapters you want to know about NOW. Thanks Bob!
The bible of the music industry with over 500,000 copies sold! Now in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business. An entirely new chapter has been added, asking and answering the question “Are there borders in cyberspace?” The answer is yes, and this book clearly and concisely explains what they are and how to maintain them. 
Ok, great response, Anon. So apparently it is harder to make a living as a music artist today. According to that graph, the number of working musicians dropped by nearly half between 2002 and 2012. Wow.
Don’t create great music in the dark. Get the Guerrilla Music Marketing Handbook today. It’s already helped thousands of artists get more exposure and generate more gigs and music sales. Now it’s your turn to soak up these ideas and put them to work for you.
Another great book by a good friend in the community. Bob Baker has been in the game of marketing music longer than most of us, and although some of his tips are the common sense types, this book has some great insights for the musician looking to do some guerrilla marketing (no, that’s got nothing to do with actual guerillas). For less than £15 this book is worth picking up and scanning for a few fresh ideas.

The earlier you contact us with questions or concerns regarding your evaluation, the easier it will be for us to address any issues. Therefore, it is very important when you first receive your official transfer evaluation that you review the information carefully.
You can license your music directly with the few global Instore Media Play companies like Mood Media, PlayNetwork, or ScreenPlay. When you go in a clothing store, elevator, or restaurant and you hear music, it is licensed by one of these companies.  
When people look for marketing positions in the music industry, they search for “music marketing jobs”. I know this, because I see it pop up as a keyword all the time. That will be a subject for a future blog post.
Live performance has been the preferred way to make a living making music long before the recorded music industry ever existed. Live music is alive and well, and is managing to grow even as the rest of the music industry struggles. Performances, unlike mp3’s, can’t be duplicated. You simply have to be there to experience it. And so live performance is unlikely to go anywhere in the future. The demand is high, and the only way to fill the supply is by more and more artists performing. As long as there is music, there will be performance.
It’s an especially well-documented look into the pop music business and its intimate relationships with Top 40 radio. How do songs get on the radio? How far will record labels go to get a hit? Even though Hit Men was written more than 20 years ago, the story is still highly relevant to how the music industry works today.
For more than twenty years, this book has been universally regarded as the definitive guide to the music industry. This latest edition leads novices and experts alike through crucial, up-to-date information on the industry’s major changes in response to today’s rapid technological advances and unpredictable economy.
The book wasn’t bad. It just didn’t seem to have anything in it that was really a new idea to me, and it contained a number bits that made me suspect the amount of real world experience the author has. For example, the book begins describing the record company marketing process with a (fictional) story about a blues-rock band getting big in Tampa and getting signed to a national label, who then markets their record with a full blown campaign directed at 18-50+ males and females, choosing a 12-bar ballad about an African tribe forced into slavery as the single, and producing a master run of 1,000 copies of the album for national distribution. Now, I’m just a wannabe musician playing in a crappy rock band in Austin, but if that’s the kind of marketing campaign that makes platinum records, I have a feeling I can revolutionize the industry.
Getting placed in a well-followed, niche playlists can quickly expose your music to hundreds, or even thousands of people. Simply find playlists that contain your style of music, and reach out to the creator of the playlist on social media or directly through the social music platform you’re using.
Diplomas are mailed to the address you include on your graduation application. If your mailing address changes after you have submitted your graduation application, be sure to update us at graduation@online.berklee.edu.
Sponsored Products are advertisements for products sold by merchants on Amazon.com. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.
A great way to add a jumpstart to your fanbase is to play with musicians who have a much larger fanbase than yours. Network with local artists in your area, or in cities you’re touring to – check out their social media followings (both in size and engagement), and reach out to new artists who you’d like to play a show with.
Mike King has managed the marketing efforts of Morphine, Chuck E. Weiss, Bill Hicks, Frank Zappa, and many other world-class artists. He has worked at Rounder Records and Rykodisc, and currently teaches and writes courses in marketing and music business at Berklee music, the online continuing education division of Berklee College of Music.
Well, she is the former head of marketing for MySpace France. Now she works as a music marketer and with more than ten years in the entertainment industry (television channels, radio broadcast industry and digital music industry), she knows her stuff backwards.
Jay’s first project under the Music Geek moniker was doing work as band archivist and label product manager for Canadian music veterans, Barenaked Ladies. Since then, Jay has worn a lot of hats including sales, marketing, artist development, business development, tour management, and product management. Jay is currently working with Sloan, the Presidents of the United States of America, Jars of Clay, and Carbon Leaf. Jay’s core focus is to help further the careers of artists while partnering with them in a “D.I.Y. +” sort of way to have long-lasting and fan-focused careers.
Our unique approach to music marketing allows us to guarantee results for all of our clients. In fact, we have used this approach for ourselves too, landing Independent Music Promotions and James Moore features in a host of major publications, from Performer Magazine and Sonicbids to ASCAP and Bandzoogle.
The music industry has undergone extreme changes over the past few years, many of which have opened the doors for developing bands and artists. Gone are the days where the only option for getting fans to hear your music relied upon support from a limited number of “gatekeepers.” Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing base they’ll need to succeed and thrive in this new music business.
Music placements in TV, Video, Film, Video Games, and Advertisements.  For a company or individual to use your composition in “synchronization” with motion picture, they need a “synch” license and a negotiated fee to pay you for that use. Also they need a master license, and a fee for the “master” use, but that does not have to do with publishing. And if you own your master, then they need to obtain the master license from you. And if a label owns your master, they need to obtain the master license from the label.  In addition, every synch has two fees involved; A master fee, and a publishing fee.  Therefore those need to be agreed on in two separate contracts.  Research and contact music supervisors yourself to start.  Be wary of signing any exclusive agreements to pitch your music, or you risk not getting signed by a publisher or label.
And the newest of the crowdfunding bunch is Patreon. I call it Crowdfunding 2.0. Creators on Patreon ask their fans for continued financial support (patronage). Most patrons pledge $1-5 per piece of content released (music video, song, blog post, podcast, whatever) But some have pledged upwards of $1,000 PER PIECE OF CONTENT, because they can afford it and they really love the artist. Patreon launched in 2013 and is now paying out over $1 million per month to creators. This model embraces the new philosophy of asking your fans for support, not forcing them to buy. Because album sales are in a free fall, this is the next best solution for independent musicians with a highly engaged audience.
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. 
Alliance of  Artists and Recording Companies is a non-profit that represents US based featured recording artists and sound recording copyright owners globally.  They collect and distribute royalties from hometaping/private copy royalties and rental royalties.  Furthermore the collect for the AHRA, which collects royalties generated from sales of blank CDs, personal audio devices, automobile systems, media centers, and satellite radio devices that have music recording capabilities.  Learn more here. 
Mike King’s, “Music Marketing…,” is a great insight into the industry from someone who has actually worked in the game. He provides tips and tricks with how the industry used to and currently operates giving a leg up for the saavy artist who desires to make a living in the music world. Mr. King does not honey-coat the realities of the business because, after all, music is a business. The book takes the reader through some industry history, current operations (at the time) for marketing and supply chain distribution and insightful quotes from organizational leaders who have either grappled with or taken ownership of technology and how its transformed the business. The advent of internet sales and marketing are now in the forefront of the industry so I certainly look forward to a second edition follow-up. This is a must read for those setting their sights on making a career with music and I highly recommend it. Great read!
You could also use gigs to grow a fanbase in new cities, states, or countries. Work with a local established band and propose a headline swap. You’ll open for them in their home town and they’ll open for you in your home town. Just make sure you pick a band with a similar musical style. Do this a few times and eventually you’ll be able to do your own headlining show.
Like Instagram, Pinterest is all about images. Creating boards for high quality album art or band member interests can result in a large amount of organic exposure through Pinterest’s platform. Boards can even show up in Google search results.
“Impactful music marketing and branding done by Starlight PR would enable the upcoming music artists to get noticed by major A&R labels. So they can get new opportunities for creating popular music.”
Now, companies have a direct and almost instant link to people that use their products, and will pay people to help them speed up their market research. When I found out about it, I was a little skeptical, but I decided to try my hand at it anyway.
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apple music marketing 2018 | music marketing services

Marketing: The marketing folks create advertising and publicity for your album and tours, create the artwork for your album cover, do promotional videos, in-store displays, get promotional merchandise like t-shirts or hats with your name on them, and more.
Although Skype is designed for speech, it can still be used to teach music effectively and include instruments as well. You only need to find a quiet room and minimize interruptions during the teaching sessions to use Skype as an online teaching tool. As a voice coach, you will have to set a timetable with students on the best times for the lessons and the fees you will be charging for your services. If you want to make more money giving voice lessons, consider having group lessons so that you can teach more students within the same time period. Payments for the sessions can be done before or after the sessions through trusted sites such as PayPal.
If you have built a nice studio for producing your music, it might be of use to others, so why not rent it out? That’s what Neal Morse did with his personal recording studio, now named “Radiant Studios.”

All in all, this means my dad makes more money than certain rappers when comparing his annual revenue to only album sales. By the way, my dad is the director of marketing at an aerospace software firm. Still want to be rich by becoming a rapper?
In the new streaming dominant marketplace, track development plans are the key to a successful album cycle.  So if you’re interested in seeing my track development plan, I’ve written extensively about this in another article here. 
If you know how to play guitar, you can probably teach others. If you sing, you can give singing lessons. Websites like Wyzant.com make it easier than ever to find people to tutor without expensive advertising.
One of the great things about the Internet is that it can connect people and companies almost instantly, and companies have found out about it. Companies have found that they can receive almost instant feedback about their products, services, or ad campaigns through the Internet. This is called market research, and before it used to take companies hundreds of thousands of dollars and many months to find average and sometimes outdated data.
The Internet makes it possible to reach millions and millions of fans around the world for an astonishingly low cost. The biggest obstacle is getting their attention in the first place. This is great for the mainstream artists who can invest millions of dollars into getting that attention, and then make a little bit of money from each listener. But the Internet is also cheap enough and efficient enough for individual artists to control their own destinies. You can launch a website, market through YouTube, Twitter, and Facebook, set up an online store, and even distribute your music to all the major music retailers all for less than $100. That has never, ever been possible before, even less than a decade ago. Artists have the power now.
Creating favorites lists: This is your opportunity to connect with your fans and show them the music you enjoy. To really make it work, contact the bands you add and let them know. They just may check you out and add you to their own list. Think of it as being their supporting act as you build an audience.
Remember that I do see niche media coverage as an ‘add-on’ to building awareness and discovery of your music. It can be worth it, but initial focus on building a permission list (email or chatbot) comes first.
Jay’s first project under the Music Geek moniker was doing work as band archivist and label product manager for Canadian music veterans, Barenaked Ladies. Since then, Jay has worn a lot of hats including sales, marketing, artist development, business development, tour management, and product management. Jay is currently working with Sloan, the Presidents of the United States of America, Jars of Clay, and Carbon Leaf. Jay’s core focus is to help further the careers of artists while partnering with them in a “D.I.Y. +” sort of way to have long-lasting and fan-focused careers.
The book wasn’t bad. It just didn’t seem to have anything in it that was really a new idea to me, and it contained a number bits that made me suspect the amount of real world experience the author has. For example, the book begins describing the record company marketing process with a (fictional) story about a blues-rock band getting big in Tampa and getting signed to a national label, who then markets their record with a full blown campaign directed at 18-50+ males and females, choosing a 12-bar ballad about an African tribe forced into slavery as the single, and producing a master run of 1,000 copies of the album for national distribution. Now, I’m just a wannabe musician playing in a crappy rock band in Austin, but if that’s the kind of marketing campaign that makes platinum records, I have a feeling I can revolutionize the industry.
Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.
Thanks for this blog and your 7 marketing truths Shaun. I’ve just put together the first publicity stuff for a festival for our new band and found getting and editing pics, bios, about the music and sound samples consumed several days that I’d have preferred to be doing music. I’ll have to push harder to enlist friends with skills and time to help out. Can’t wait to read your Introduction to Music Marketing book.
Music marketing is our passion and our lifeblood at Independent Music Promotions. Our CEO James Moore wrote the bestselling music marketing handbook “Your Band Is A Virus” based on his years of experience working as an independent music promoter. To him, marketing is an extension of the art itself, and this gives the process great meaning. He believes that there should be just as much creativity and passion put into the marketing of music.
“After applying many of Bob’s ideas, and without any wholesaling or distribution, I sold more than 20,000 music albums over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!” -Kris Lee-Scott, Hanai Music
Similar to online e-concerts, but these are privately held events. This is something that you could set up on your online store as a gift option. A fan could buy the gift of a private one-hour Skype show for his girlfriend on Valentine’s Day. Then, you serenade the two of them and give them a very special and unique experience that they wouldn’t be able to get anywhere else.
The Internet has made it possible, for the first time in history, for an artist to reach millions of listeners around the world and earn a living through their music, all without ever needing to impress the musical gatekeepers or use a million-dollar marketing budget. Artists can now be in complete control of their own careers — which includes receiving a significantly larger proportion of the revenue from sales and other income than they would have in the past.
Apart from setting up the basic details of the service you will be offering on the site, you are also allowed to attach extra services to a gig to earn extra money. To earn good money on the site requires delivery of high quality gigs and patience in building credibility through the reviews written by satisfied customers. If you have a lot of positive reviews on the gigs offered on Fiverr, you are likely to get repeat clients resulting in better pay and also be ranked as a better seller by the site.
This doesn’t work. Social media isn’t just about getting more Facebook likes for your band – if you want to have success in social media, it’s important to treat it as a tool for fan engagement rather than a promotional platform.
In order to move things forward for yourself, you’ll need to learn to market your music, and increase your status all by yourself. Once you’ve done this and have something to show for your efforts (gigs under your belt, being covered in respected place etc), then it’ll become a lot easier to get people to help you push your music further.
Well, she is the former head of marketing for MySpace France. Now she works as a music marketer and with more than ten years in the entertainment industry (television channels, radio broadcast industry and digital music industry), she knows her stuff backwards.
The default music service for all Apple products, Apple Music & iTunes are widely regarded for hosting the largest online music library in the world. The new Apple Music service goes one step beyond being the online home for your digital music collection – they want to help users discover new tunes based on what they’re already listening to. Could that be your band?
If someone does ask you to play for free and you’re early in your career, don’t be so quick to jump on it. Alternatively, if you’re a bit more established, don’t be so quick to say no. It’s important to assess the opportunity.
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.
I wish they mention in advance that music is restricted to USA and Canada and no other National is supposed to listen review get paid Is that so? I wish they mention that no other world citizen gets a right even to listen to the music and songs. Why allow them to proceed with all details and decline later. You have done a wonderful job. You only can save the face of other world citizens Any way Our Hearty greetings to all no exception on the Merry ChristmAs and Happy New Year
Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list is marketing to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it!
Absolutely! Just like the students studying on Berklee’s campus, Berklee Online students receive instruction from the same world-renowned faculty, guidance from Berklee-trained academic advisors, and the opportunity to walk at Commencement.
12. Do keep current with what is happening with other artists you love, admire, envy or follow. The artists who you perceive as a step ahead of you can be very helpful. They are doing what you should be doing. Figure out what it is and go do similar things.
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music marketing for the diy musician | music marketing company marketing plan

Whether or not you’re a fan of pop music, this book explains how the pop industry has exploded to the size it is today. This book does a great job explaining the growth and development of the pop genre, allowing you to take away insights to apply to your own genre.
Here’s 8 of the most overlooked ways to get paid for your music. They won’t work for everyone, but try them and you might be surprised. Being successful in music is about taking risks. And they’re simple to try, so why not!
If you didn’t reply to them however, it’d be more likely they’d become frustrated trying to talk to you, and you continually ignoring them. If then another musicians was giving them more attention, it’s very likely they’d continue following and supporting them instead.
If you are interested in applying to the Bachelor of Professional Studies degree program and would like an estimate of the amount of transfer credit you would receive, you can request an unofficial transfer evaluation by emailing a copy of your transcript(s) to the Berklee Online Transfer Team at transfer@online.berklee.edu. Be sure to include your name, major of interest, and any additional questions you may have. You can expect to receive your assessment within 7-10 business days.
When Drake’s “Hotline Bling” single came out it didn’t make a huge impact, but then the video was released, propelling it up the charts. Drake appealed to fans to push it to No. 1, but by then the new music queen had returned, so “Hotline” settled at the No. 2 slot. The music video is a best-practice benchmark on how to design a music video for the internet. A selection of choreographed dance movies on richly colored backgrounds, it’s screaming to be sliced into gifs and memes and it gave publishers a unique angle to cover.
13. Do support artists who have what you want to have by LIKING their pages, supporting their work, going to their shows, offering to double bill with them. Create opportunities. OH! and if you want people to buy your music, buy theirs.
With the Music Marketing Manifesto 4.0 launch only a few days away (Wednesday, July 26th), I’ve been receiving a LOT of emails and messages about the program. I thought I’d make a short video to answer the most common questions people seem to have, and really just lay out the whole what/when/where/why of the program… […]
Do some research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it as easy as possible for them to cover your story and treat them like people. Remember, it’s all about establishing a relationship.
Congratulations on finishing! If you have already filled out a graduation application, you will want to double-check the “Graduation Checklist” to ensure you have taken care of all of the various items associated with graduating. If you have not filled out a graduation application, you will need to do that as soon as possible. You will not be able to graduate until we have received and processed your graduation application.
STARTING A NEW CERTIFICATE: When a student wants to earn more than one certificate by having the courses from their lower-level certificate waived into a higher-level certificate. In this case, an additional $175 registration fee is required.
Album art is extremely important for the online music world. In most cases, your music will be prominently featured with album art being the first thing people see – before ever hearing your music. If you want a chance at someone clicking the artwork to hear your song, the image better look worth clicking.
Sponsored Products are advertisements for products sold by merchants on Amazon.com. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.
A lot of musicians when starting out feel like if they make their music good enough, they will get noticed. That all they have to do is record a good album, make it available to people in stores (or somewhere online) and their music will start making sales and getting downloads.
It turns out that fans want to support artists, and they’re willing to put money on the table so long as that money reaches the artist, not a middleman. This isn’t small change, either — fans are willing to invest serious amounts of money in their favorite artists.
Alliance of  Artists and Recording Companies is a non-profit that represents US based featured recording artists and sound recording copyright owners globally.  They collect and distribute royalties from hometaping/private copy royalties and rental royalties.  Furthermore the collect for the AHRA, which collects royalties generated from sales of blank CDs, personal audio devices, automobile systems, media centers, and satellite radio devices that have music recording capabilities.  Learn more here. 
RadioLoyalty is Internet-based radio that pays you to listen to its music. You can listen to different stations and/or music genres via your desktop or apps that you download to your iPhone or Android device.
Patreon is one of the most amazing platforms I’ve come across, because it’s like every musician’s dream! It provides a way to rake in a steady stream of monthly revenue on the basis of sharing your art and giving rewards. They’ve built the site to provide a sense of community and filled that gap between artist and fan. It’s beautiful, and I can’t rave about it enough.
Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
To start making money reviewing music on either Slice the Pie or Music Xray, you will need to register for an account and provide basic details for it to be set up. The account will operate as your base on the site where the music you enjoy listening to can be downloaded for review. In addition, you will need high quality headphones, reliable internet and a good computer or laptop to be able to listen to the tracks well and give a detailed review. Although the pay for reviewing a track or album may not be substantial at first, you will reap the benefits in the long run as it builds up. Furthermore, the money generated on the site is also used to support musicians that need support for their career to start off on positive note.
In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams.
James Walsh and Jason pretty much has it in a nut shell. I’ve been a national celebrity for many years and they are right on point with their words of wisdom. You can make money playing local gigs every week and even make it possible to buy food and pay the rent. If you’re looking for anything else in music other than satisfaction (and making a living at it by not becoming rich) you’re headed for problems. If just one person likes you’re music, YOU ARE VERY SUCCESSFUL! Now go out and make some music for you and your fans and enjoy life!
Luckily for me, I found an easy way around that about a year ago. Instead of trying to learn crazy web languages or graphic design, I started search for nontechnical ways to make money online. This led me to taking paid surveys online.
Think about traffic as anybody searching for something and being directed to consume your music.  Examples are Google Search, your website, Facebook, Pandora, YouTube, Instagram, Twitter, etc.  Make sure to have an easy to find link to Spotify, Apple, Amazon, YouTube in all of these places when a potential fan encounters them.
We don’t want to equate music sales to buying electronics, shoes, or clothes.  The point I want to make is that the consumption of your music needs to be a polished and effortless experience.  Think about the process of buying an Apple product, or shopping on Amazon.  If those don’t appeal to you, think of your favorite brand and why you like buying from them over and over again.  Go through the process of discovering and buying your band’s brand and products.  Is it ideal?  Does your best stuff come up first?  Did you find the track you want coming up first?  What’s preventing people from discovering or buying your music and merchandise?  Is it the algorithm?  The price?  Somebody else’s content?  Optimize the discovery and conversion process for your band.
From my perspective, music marketing is a more formal term. Practically every company has a marketing department or a marketing person, and if not, they collaborate with a marketing agency to further their business objectives.
He offers timely, authoritative information including: how to select and hire a winning team of advisors and structure their commissions and fees; navigate the ins and outs of record deals, songwriting, publishing, and copyrights; maximize concert, touring, and merchandising deals; understand the digital streaming services; and how to take a comprehensive look at the rapidly transforming landscape of the music business as a whole.
This level of detail is made possible by the extensive experience of the authors. Todd Brabec was the executive VP of ASCAP for more than 30 years, overseeing writer and publisher payments for the performance rights organization — adding up to more than $1 billion annually. Jeff Brabec is the VP of Business Affairs for Chrysalis, which represents the catalogs of OutKast, Sheryl Crow, and David Bowie, among others.
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We don’t skip steps and you shouldn’t either! We help you identify your brand message while bringing it to life. We design and optimize your social media channels. We get you prepared to drive in the best targeted audience for your music. We were voted #1 Music Marketing Agency in 2015-2017
I’m tired of seeing my favorite bands break up because they can’t figure out how to make money with their music. It breaks my heart every time an incredibly talented musician quits music because they just can’t figure out how to make a living with it. Music is not something we do. It is who we are.
Now, companies have a direct and almost instant link to people that use their products, and will pay people to help them speed up their market research. When I found out about it, I was a little skeptical, but I decided to try my hand at it anyway.

I really like this book. It is a required assignment for a class, but I like it anyway. It is always good to know more ways to market your band, or who you are working with. It seems to tell you a little about everything, but it isn’t really boring to read. It is usually one of the first assignments that I do for the week – to read this book.
When I read scathing reviews of books such as the reivew of this book, by DAVID from NYC, I wonder about two things: 1) Did they read the same book I read, and 2) What hidden agenda do they have? I found that this book provides a one-stop reference manual for music enthusiasts of all levels, including record producers, recording artists, business managers, entertainment executives, Web designers, and multimedia developers. It divulges the specifics of making and marketing music, from conceiving an idea to working with a record company to designing and distributing a finished product. I love this book! And I don’t trust David of NYC. Sorry.
In the extremely early stages, any amount of free exposure is good. Pay close attention to the type of people who love your music, and figure out how to get in front of more of these people using targeted music marketing strategies.
Getting placed in a well-followed, niche playlists can quickly expose your music to hundreds, or even thousands of people. Simply find playlists that contain your style of music, and reach out to the creator of the playlist on social media or directly through the social music platform you’re using.
Link building is the main method of improving your rankings. There are a number of link building strategies you can use to improve your websites rankings, but when it comes down to building links, it’s important to write blog posts people love and will actually want to link to.
Ian Clifford is the owner of Illicit Media, a music management and consulting company. He is also the owner of Make It In Music, an online site that is the ultimate resource for aspiring musicians offering advice, tips, and insight on all the skills needed by modern artists to succeed in the rapidly changing music industry.
I would like to invite you all to a new social network that I have been using over tha last few weeks. What’s different? They share their advertising revenue with all of us. It is free to join, and then the more content you create, the more people are engaging with you and the more you interact with them, the more you earn. It is similar to Facebook and Twitter, but their initial thought was to provide a platform where all content creators call it, musicians, actors, bloggers, artists can use the platform to:
The earlier you contact us with questions or concerns regarding your evaluation, the easier it will be for us to address any issues. Therefore, it is very important when you first receive your official transfer evaluation that you review the information carefully.
With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier. The hurdles that would only allow you to get popular—if the right people said your music was good enough—are gone.
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