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The artist manager has become the center of the artist’s career more than ever as the influence of large labels has diminished. Artist managers need an intimate understanding of the music business and are tasked with supporting the artists under management, but they also need to understand how to motivate their own careers also. These are the problems Paul Allen’s book addresses, and he backs up his statements with an analysis of more than a dozen case studies, lessons, and contract examples.
(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
The good news however, is if you’re willing to put in the work, it’s possible to learn how to market your music. There are plenty of guides which show you how to do that on both Music Think Tank and on my site Music Industry How To.
Track your sales data, worldwide 24/7 through our secure web based dashboard. Access analysis tools such as; Revenue by Service, Format, Top Albums, Tracks and Artists to get the kind of information you need to compete.
Rather than focusing on peripheral services such as social media boosts, we focus on concrete results. We get your music to people who will actually listen to it, write about it, and publish features in prominent major and mid-level publications. This press is permanent and can be used to your advantage in all future music marketing efforts. Most importantly, press is “social proof” at its most potent. Having someone else talk about you is critical in the music industry.
The bible of the music industry with over 500,000 copies sold! Now in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business. An entirely new chapter has been added, asking and answering the question “Are there borders in cyberspace?” The answer is yes, and this book clearly and concisely explains what they are and how to maintain them. 
When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing might work in the United States, it doesn’t always work in other […]
An even more easy-mode option is to just agree to give each other shout-outs on social media. Share each other’s newest track and tell your fans how much you dig it. (Obviously work with artists whose music you actually do dig.) The power of a recommendation is one of the best marketing tools out there.
No, credits completed at Berklee or through the prior learning process do not count towards the 60 transfer credit limit. This maximum is for credit-bearing exams and undergraduate-level coursework completed externally.
Music placements in TV, Video, Film, Video Games, and Advertisements.  For a company or individual to use your composition in “synchronization” with motion picture, they need a “synch” license and a negotiated fee to pay you for that use. Also they need a master license, and a fee for the “master” use, but that does not have to do with publishing. And if you own your master, then they need to obtain the master license from you. And if a label owns your master, they need to obtain the master license from the label.  In addition, every synch has two fees involved; A master fee, and a publishing fee.  Therefore those need to be agreed on in two separate contracts.  Research and contact music supervisors yourself to start.  Be wary of signing any exclusive agreements to pitch your music, or you risk not getting signed by a publisher or label.
To start making money reviewing music on either Slice the Pie or Music Xray, you will need to register for an account and provide basic details for it to be set up. The account will operate as your base on the site where the music you enjoy listening to can be downloaded for review. In addition, you will need high quality headphones, reliable internet and a good computer or laptop to be able to listen to the tracks well and give a detailed review. Although the pay for reviewing a track or album may not be substantial at first, you will reap the benefits in the long run as it builds up. Furthermore, the money generated on the site is also used to support musicians that need support for their career to start off on positive note.
When Drake’s “Hotline Bling” single came out it didn’t make a huge impact, but then the video was released, propelling it up the charts. Drake appealed to fans to push it to No. 1, but by then the new music queen had returned, so “Hotline” settled at the No. 2 slot. The music video is a best-practice benchmark on how to design a music video for the internet. A selection of choreographed dance movies on richly colored backgrounds, it’s screaming to be sliced into gifs and memes and it gave publishers a unique angle to cover.
This book presents a step by step integrated approach to marketing which leverages the new music marketing opportunities available for musicians and managers and the best practices for traditional outlets that still matter.
Not only did OK Go continue to push the boundaries with their anti gravity “Upside Down & Out” video, they followed it up with the phenomenal “The One Moment.” Shot in 4.2 seconds and featuring the Morton Salt Girl, this video earned its spot on many levels and firmly positions them as one of the go-to music partners in the business.
Alliance of  Artists and Recording Companies is a non-profit that represents US based featured recording artists and sound recording copyright owners globally.  They collect and distribute royalties from hometaping/private copy royalties and rental royalties.  Furthermore the collect for the AHRA, which collects royalties generated from sales of blank CDs, personal audio devices, automobile systems, media centers, and satellite radio devices that have music recording capabilities.  Learn more here. 
By getting them involved in your music career, you’re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they’re part of your journey. Because of this they’re more likely to support and share what you do.
Social media is a great marketing tool for musicians, however, many musicians use it incorrectly – spamming people with music video links in messages and comments in an attempt to get more followers and likes.
This is a useful list. I would also add streaming revenue, because that’s by far my top source of recording revenue. Sure, it’s not enough for me to justify doing music full time, but what percentage of people can make a living doing their art full time?
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
This is a concise handbook with all the information that you would need to promote your band/music. Bob hasn’t held anything back, he’s sharing ALL the information and tricks that he’s learnt. There’s SO MUCH that you can be busy. He’s also laid it out clearly and thoughtfully. Read from front to back or dip into the chapters you want to know about NOW. Thanks Bob!

For more than twenty years, this book has been universally regarded as the definitive guide to the music industry. This latest edition leads novices and experts alike through crucial, up-to-date information on the industry’s major changes in response to today’s rapid technological advances and unpredictable economy.
If you didn’t reply to them however, it’d be more likely they’d become frustrated trying to talk to you, and you continually ignoring them. If then another musicians was giving them more attention, it’s very likely they’d continue following and supporting them instead.
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
When musicians ask me for recommendations on books to help them advance their music career, I rarely recommend books about music promotion, as many get outdated, or just say the same old shit e.g. ‘Be active on social media’ or even more painfully ‘Build a loyal fan base’. Below are a few exceptional books that I would recommend, along with a few great books on creativity, and success that I regularly recommend to musicians.
I’ve put the subscription based crowd-supporting platform called Patreon at the top of the list because every single musician out there should already know about it. Not only that, but every single musician out there should already be ON it, actively.. errday!!!
You could also use gigs to grow a fanbase in new cities, states, or countries. Work with a local established band and propose a headline swap. You’ll open for them in their home town and they’ll open for you in your home town. Just make sure you pick a band with a similar musical style. Do this a few times and eventually you’ll be able to do your own headlining show.
Of course ticket sales are a huge revenue stream for your band.  But did you know the PRO’s ASCAP and BMI have systems in place where you can collect a royalty on each live performance by submitting your setlist?
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Bob Baker is an author, speaker, musician, and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes. He is the author of the highly acclaimed “Guerrilla Music Marketing Handbook” and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music. Bob’s other titles include “Guerrilla Music Marketing Online,” “Music Publicity Insider’s Guide,” “Unleash the Artist Within,” and more. Check out Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com
Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.
Again, this book by 37 Signals is more intended for creative entrepreneurs opposed to musicians directly, but there are some great lessons to be learnt in this book about being unconventional when it comes to working on building your career as a musician.
The book wasn’t bad. It just didn’t seem to have anything in it that was really a new idea to me, and it contained a number bits that made me suspect the amount of real world experience the author has. For example, the book begins describing the record company marketing process with a (fictional) story about a blues-rock band getting big in Tampa and getting signed to a national label, who then markets their record with a full blown campaign directed at 18-50+ males and females, choosing a 12-bar ballad about an African tribe forced into slavery as the single, and producing a master run of 1,000 copies of the album for national distribution. Now, I’m just a wannabe musician playing in a crappy rock band in Austin, but if that’s the kind of marketing campaign that makes platinum records, I have a feeling I can revolutionize the industry.
I think getting others involved is key throughout marketing your music, building connections with fans, bloggers and local people who enjoy your music should be a key part in the promotion process. Great post Shaun!
This book is a modern classic written by an experienced touring musician. The book does a great job explaining the current makeup of the music industry, offering real world advice for how to break into it.
It’s another beautiful way to earn coin while still connecting deeply with your fans to create a memorable experience and a more engaged community of people who will adore you and support you forever!
The merch inventory and point of sale tracking platform, AtVenu has calculated that for venues 500-1,000 capacity, the average dollar per head (DPH) is $3.65. That means, if you have 100 people at your show, you should make AT LEAST $365 on merch. If you don’t, you are falling below average.
(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
In the new streaming dominant marketplace, track development plans are the key to a successful album cycle.  So if you’re interested in seeing my track development plan, I’ve written extensively about this in another article here. 
The artist manager has become the center of the artist’s career more than ever as the influence of large labels has diminished. Artist managers need an intimate understanding of the music business and are tasked with supporting the artists under management, but they also need to understand how to motivate their own careers also. These are the problems Paul Allen’s book addresses, and he backs up his statements with an analysis of more than a dozen case studies, lessons, and contract examples.
Why would RadioLoyalty pay you to listen to music? Like many radio stations, RadioLoyalty is funded by advertisements. When you listen to the music that’s played on RadioLoyalty, you also hear advertisements every few minutes. To ensure that you are in fact an active listener, RadioLoyalty has you sign in through its CAPTCHA every 3-5 minutes.
Another thing you’ll want to do offline is chase up opportunities. Email can be a slow process, but when dealing with companies, often a phone call or going to see them in person can speed things up considerably. Not only that, but you have the chance to potentially connect with them in ways others who go through email simply won’t.
What’s especially beneficial with Earnably is that the site pays you bonuses and increases your payout options as you advance on the site. It takes just $2 in collected earnings before you can request a payout through Paypal or a gift card.
Weren’t expecting to see advertising on a post about how to make money?  You need traffic and awareness.  Advertising achieves both.  And if you convert your traffic right it will make you money.  Advertising is not just for albums.  You need to advertise for singles, EPs, and even streaming.   Facebook ads can generate 3x returns.  
If you’re the type that likes to sign autographs and hang with the fans, then you can look forward to selling them upgrades with the help of these VIP ticket experience companies.  This ties in nicely with the 1,000 True Fans concept mentioned above.  Ticket upgrades are a powerful revenue source, and something the artist should always strive to retain.  Most of all don’t sell these rights.  There are some fantastic players in this space to partner with.  Here are some companies that have shown dedication to rock musicicans.
If you notice a remaining requirement that you believe you’ve already fulfilled, first consult our document on Common Reasons Credit Does Not Transfer. It’s possible that the course you are thinking of didn’t meet our eligibility requirements.

In order to move things forward for yourself, you’ll need to learn to market your music, and increase your status all by yourself. Once you’ve done this and have something to show for your efforts (gigs under your belt, being covered in respected place etc), then it’ll become a lot easier to get people to help you push your music further.
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. 
The Internet led to the rise of file sharing and devastated record sales. However, as it took away that revenue stream for many artists, it has provided a diverse array of new opportunities. If you manage your music effectively across these 8 music marketplaces, you may find you’re making more money in music than ever, and all without selling a single song. Give them a try!
You can walk in Commencement when you are nine (9) credits or less away from completing your degree requirements by the end of the spring term. Please note: Berklee Online degree students are not required to walk in Commencement in Boston.
Getting found on music streaming services is another valuable way for you to grow your fanbase for free. Having great artwork, getting placed in well-followed playlists, and connecting with DJ’s can work in your favor.
Mike King is a course author, instructor, and the Vice President of Enrollment at Berklee College of Music and Chief Marketing Officer (CMO) at Berklee Online. Prior to working at Berklee, Mike was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, ArtistsHouseMusic, for three years.
But that doesn’t mean you’re forced to perform in the traditional ways. Bars and clubs aren’t the only options. The Internet has opened up new ways to perform which didn’t exist just five years ago. One route is through live video performances, either for a small, personal audience through a service like Skype, or for a large audience through platforms like Twitch. On Twitch, you can live-stream your performance, interact with your fans through chat and video, receive payments, and sell merchandise. Some artists are using connections built through the Internet to book small house shows all over the country. The crowd is small, but intimate, and fans are willing to pay more in order to actually meet and hang out with a favorite artist.
As a client focused music company, we provide personalized, accessible service and a global network of industry relationships allowing us to interface your business with the worlds top digital music outlets.
5. Do think of the Business as something you can Practice – like five-finger scales or jazz and guitar riffs. You can get better at every aspect, or collaborate with or hire an expert. Think of your business team like a band. Do get people to help and support you in things you don’t want to do.
“Moore’s delivery is straightforward, precise and builds an incredible platform for “the why” in applying the instructions he suggests. If you are a fan of Seth Godin, Michael Hyatt or Ariel Hyatt you can hear their precepts in his writing, but the content is contagiously original and you immediately understand that he’s not just echoing material he has read or heard, but has himself lived.” – Jere B
Finally, let’s be smart with our money.  Keep everything in house where possible, seek endorsements and sponsorships (strings, drumsticks, drumheads). Used gear.  Try to get artist discounts where possible.  Ask for it every time, even if you know it’s not offered.  Stay at people’s houses when touring.
While the Transfer Team does their best to avoid giving students credit deficiencies, it is not always possible. You can make up the credits you are deficient in by completing additional Berklee Online coursework, by applying for prior learning credit, or by completing additional external coursework in the area in which you are deficient.
And the newest of the crowdfunding bunch is Patreon. I call it Crowdfunding 2.0. Creators on Patreon ask their fans for continued financial support (patronage). Most patrons pledge $1-5 per piece of content released (music video, song, blog post, podcast, whatever) But some have pledged upwards of $1,000 PER PIECE OF CONTENT, because they can afford it and they really love the artist. Patreon launched in 2013 and is now paying out over $1 million per month to creators. This model embraces the new philosophy of asking your fans for support, not forcing them to buy. Because album sales are in a free fall, this is the next best solution for independent musicians with a highly engaged audience.
One such website or you can visit is Tjobs.com. They match employers looking for workers with employees who are looking for opportunities to telecommute. This works out very well for people who have skills such as sales, customer service, website design, and other categories.
I bought this book because of how affordable it was used, it might have been relevant when it was published however now all of the information published, especially with regard to social media is outdated and/or easily found for free in music marketing blogs. I hoped at least the music industry information would be helpful, but it’s only a brief synopsis. For example, it talks about press releases without providing any in depth examples or instructions on writing one. That’s just one example however. If you know nothing about the music industry I guess it might be helpful, but most of this information is already available for free on the internet.
Direct new incoming fans to your best content.  Most likely a music video, or your focus track.  It’s tempting to keep refreshing with new songs every month, but remember to lead with your best stuff when prospecting for new fans.  Direct Old fans to NEW stuff through messaging on social media, your newsletter, and links further down your website and news feeds.  So segment your email list into super fans, so you can deliver them new content directly. Most of all don’t keep pounding your best fans with the same focus track over and over again.
Next year we’ll see a wave of VR music videos, and this one is a nice kickoff. GoPro collaborates in the music space again for this immersive music video for “The Hills” remix featuring Eminem that lets the viewer take a walk with Abel Tesfaye.
Clare Means doubled her live income by Periscoping her performances. Brent Morgan, in 2016, was making over $10,000 a month live streaming acoustic performances from his bedroom on YouNow. Live streaming is a thing. And if this is something that inspires you, look into it.
Musicians are often on the bleeding edge of technology and marketing practices, sometimes without even knowing it. They blaze a trail first and look back later. Many entrepreneurs and businesses get to learn from what went wrong with the musician’s marketing practices, and improve upon the strategy to apply it to their own business.
This year, Hussle upped the ante with Mailbox Money. He released the album for free, and printed 100 copies of the album, this time with both exclusive content and his personal contact information. The new price tag? One thousand dollars each. The week his album dropped, Hussle made $60,000 from physical CD sales. This is in an industry rife with stories of artists selling hundreds of thousands of dollars worth of CDs, only to never see a dime of it because of recoupment fees owed to their label. Hussle has found a way to innovate in an industry stereotypically slow to innovate.
If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]
You could also use gigs to grow a fanbase in new cities, states, or countries. Work with a local established band and propose a headline swap. You’ll open for them in their home town and they’ll open for you in your home town. Just make sure you pick a band with a similar musical style. Do this a few times and eventually you’ll be able to do your own headlining show.
Timing is everything on social media. It’s important to understand your fanbase, and know when they use different social networks. The time of day that you post on social media can dramatically affect engagement.
Knowing how tough it is for young musicians to fund their band, I wondered how much does it cost to start a band? It’s more expensive than I imagined.  $15,000 USD (about £12,000 GBP) was what I came up with based on the costs of collective gear, rehearsal space, website and hosting, photography, design, learning to play, merchandise, first CD pressing, etc.  This doesn’t include transportation, living expenses, touring, promotion, and advertising costs.  It’s a lot of money for a group of four or five people to come up with, and the expenses keep snowballing every month.  The next question is how to make money with music online, at shows, and from other sources.  Below, I’ll explain my approach and best tips for how to make money from your music and fund your band.
Fundamentally, music is promoted in much the same way anything else is – with online methods like email, social media, advertising, and with offline methods like live events (concerts and tours) and word-of-mouth.
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.
This year was all about live, as VR/AR takes a backseat for now. Brands and artists were looking to take advantage of Facebook’s favorable live video algorithm and the growth of live across all platforms. Mobile and data were once again rich territories for expanding the way audiences engage with music.
[…] Post interesting content!!! “Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on […]
So let’s look at her strategy. As has been a trend this year, she backed her influence and refused to offer the album via streaming services to maximize revenue. Aside from the traditional media approach, there are two things I loved about her launch. The first is how she threw a free concert in New York two days before the album dropped and collected millions of fans’ email addresses through the entry process. The second was how she fueled the press buzz with fresh content by taking part in an Adele impersonator contest shortly after the launch.
Each year commercial brands pay billions of dollars to musicians and music rights owners.  It requires working with somebody that has relationships with brands (across all sectors of the economy), advertising agencies (who represent the brands), personal managers and agents of celebrities, and film and tv. They can leverage these relationships to foster brand partnerships that pay you.  Often called a “tie up”.  Sometimes it’s just playing a company party and getting a fee for that.
I expected more from this book. It is an easy read and does have some helpful pointers, but the author keeps repeating the same ideas in different ways from section to section and leaves much of the how to and who, up to the reader to search out. The cover proclaims “201 Self-Promotion Ideas” but it’s more like 50 ideas presented in different ways. I realize that repetition is key in promotion, but I don’t need so much of it in a book on the subject. Some Industry contact information is given, much of which are simple lists you can get on your own. I would have liked more insider contact information. The author does a great job at self-promoting but left me wanting a little more information on where and who to get help from. Sure the book is on self-promotion, but if you could do it yourself you wouldn’t need any help. He gives many examples in the book, but I found myself wanting more details. If you are a beginner at self-promo this book will get you going. The author works on your self-motivation. For the more experienced reader you’ll get few ideas and a lot of common sense talk that you probably already knew.
2. There really are some companies looking for people to work from home. This phenomenon is known as telecommuting and does provide an opportunity for people with legitimate skills to get paid working from home.
This book is loaded with great information and ideas for the independent musician, or even his/her manager; however, it emphasizes “bands” throughout, and I would have liked to see a bit more direction toward the solo artist and, for my needs, particularly classical artists. Much of the same information provided can apply in all cases, but obviously, classical artists do have some specific hurdles to deal with and it has been very challenging to find materials directed specifically to them. Overall though, while some of the information may be common sense, much of it may not be in use by any given individual, so the many ideas are valuable, indeed. It’s like someone already did a good deal of the brainstorming so the musician or manager can simply make use of it and move on with business.
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Getting any kind of radio airplay is a great way to quickly be exposed to a large audience. Pitching radio stations will result in a lot of rejection, but when you finally get a “yes,” it’ll be worth it.
There’s some useful information to be had in the book, but nothing I hadn’t already found out as an active musician who tries to keep his eyes open . I highly recommend Donald Passman’s book over this one – a more detailed summary by a guy that seems to know first hand what he’s talking about.
You could also use gigs to grow a fanbase in new cities, states, or countries. Work with a local established band and propose a headline swap. You’ll open for them in their home town and they’ll open for you in your home town. Just make sure you pick a band with a similar musical style. Do this a few times and eventually you’ll be able to do your own headlining show.
“Digital Music Marketing does a terrific job keeping us well situated in the digital music marketplace.  They’re always quite prepared to answer questions, discuss or suggest new marketing and promotional ideas, and most importantly, to make sure that we are getting the best possible returns for our efforts. We could not be happier.”
The bigger your pre-order is, the better your first week sales will be, and your project will establish a much bigger footprint.  As a result of all of the preparation, awareness, and branding in the pre-order process, you will increase your sales during the life of the project.
Grammy winning producer Alex Da Kid used IBM’s Watson to inspire his latest song “Not Easy,” the first of a 4-track collaboration EP. Watson Tone Analyzer analyzed over 2 million lines of social content related to cultural and music sentiment. Watson Beat was then used to examine popular musical trends in an interesting example of the new creative tools having an impact on the industry. (Full disclosure: IBM is a client of my agency, Ogilvy.)
In the last 10 to 20 years, most CD/music stores have all but gone the way of the dinosaur. There are still some out there, and a lot of independents have survived thanks to the resurgence of vinyl records. But fewer and fewer people are buying music in CD form any more.
Music blogs long ago surpassed magazines like Rolling Stone as the authorities on the best of what’s next in the music world. That means that getting a popular music blogger to post your latest music, hype your next show or even review your album will earn you some serious street cred, and some genuine new fans. Many bloggers have their email addresses or social channels listed on their posts, so try reaching out to them with a short intro and a link to one of your songs. Start by researching popular music blogs in your area and send the bloggers your EPK with a good professional email intro; a post on a blog in your town or city can help you generate a devoted local fanbase. The best blog for your music will differ from genre to genre, but Pitchfork, Stereogum, DatPiff and The A.V. Club are some of our favorites from the ‘music blog big league.’
We have to start this list with the new queen, Adele. She disappeared, the industry stopped talking about her, but when she came back, she did it right. The album launch of “25” was executed brilliantly, and according to Nielsen Music it sold a record 3.38 million copies during its first week. Adele smashed the previous record-holder NSYNC by over a million copies. Her single “Hello” also broke the record for the most-watched video on Vevo in 24 hours, racking up 27.7 million views.
After reading many different books on promotion and publicity for independent musicians, I*’ve grown skeptical toward what more a new book can offer. Generally, the books I’ve read don’t offer information for the trenches. Instead, they offer a little lame commentary on the fact that you would get more publicity and promotion if you were signed to a major label, and perhaps they theorize on how an independent musician might make a little splash in the medi, but there is usually very little practical information. “Guerilla Music Marketing Hand Book…” has proven an exception to this trend, with concise chapters full of very practical tips on tweaking press kits and pitches for better effect when approaching media about promo and publicity. Highly recommended.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.
Getting your music on Spotify, iTunes, Apple Music, Google Play and other platforms makes you available to your fans wherever they listen to music. Obviously the royalties won’t be huge the second your music is in the stores.
2. There really are some companies looking for people to work from home. This phenomenon is known as telecommuting and does provide an opportunity for people with legitimate skills to get paid working from home.
New Yorker staff writer John Seabrook tells a fascinating story of creativity and commerce that explains how songs have become so addictive. Traveling from New York to Los Angeles, Stockholm to Korea, he visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early ’90s Sweden to their ubiquity on today’s charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna, as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.
Social media is a great marketing tool for musicians, however, many musicians use it incorrectly – spamming people with music video links in messages and comments in an attempt to get more followers and likes.
-You don’t need to be a designer to create content. With the right tools (in our case, Figma) and a little creativity, having a set of templates optimized for each social channel makes it super easy to churn out daily content.
Did we mention that if you’re part of Wix Music’s distribution offering, any music that you upload onto your site will automatically be spread across Last.fm too? Talk about smart online radio streaming.
And these 8 ways along with fund-raising and other ways are great tools in our toolbox and can help us in our everyday hard work. I’ve been in the business for almost 50 years now and I’ve seen it so many times…
But great piece you posted here, thanks for sharing. Will definitely begin putting these into action for my blog posts. Some of the methods were known to me, but there were some new which have astonished me. Keep publishing such valuable content.
The Internet has made it possible, for the first time in history, for an artist to reach millions of listeners around the world and earn a living through their music, all without ever needing to impress the musical gatekeepers or use a million-dollar marketing budget. Artists can now be in complete control of their own careers — which includes receiving a significantly larger proportion of the revenue from sales and other income than they would have in the past.
However, there are lots of other music platforms that don’t accept music from these services for specific licensing reasons, like Soundcloud or Dozmia. It’s important to make sure your music is on these services as well, as they often have a loyal following.
By getting them involved in your music career, you’re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they’re part of your journey. Because of this they’re more likely to support and share what you do.
A lot of people complain about how hard it is to make a living as a music artist today. But is it any harder now than it was 20 or 40 years ago? Has there been any rigorous research on this or is it all just anecdotal evidence and speculation? I do think it is much easier to be a productive music artist today than it used to be, primarily because of the advent of digital recording and the ever-increasing opportunities for promotion on the internet. So if it really is harder to make a living as a music artist, it might just be because there are many more productive music artists to compete with.
1. First of all you should know that most of the opportunities to work at home are not actually paid jobs. This is true because most employers do not know you and have no control over the work environment when you do it from the comfort of your own home.
But what if the record companies don’t know you exist, your product jingle submissions are rejected, and you wash out on the first round of auditions for The Voice? When you know you have what it takes, but others don’t yet, how do you translate that skill into something more? How do you make money with your music?
I put this idea into action last year and have received a tremendous amount of support from my fans. Custom songwriting has been this new found glory because it’s a win-win situation. You get to earn money, while writing a song (which you have to do anyways), while giving a gift to someone who appreciates it more than you know. It’s an amazing feeling and has really transformed my views on songwriting, and what it means to be an artist. We are here to make a difference with our art, after all. So why not use this to your advantage and REALLY make a difference by touching the hearts of those who will value your music the most? Give it a shot. It will be great, I promise. 🙂
Now, companies have a direct and almost instant link to people that use their products, and will pay people to help them speed up their market research. When I found out about it, I was a little skeptical, but I decided to try my hand at it anyway.
When you get any opportunity in the music business, go above and beyond the basics you are expected to do (such as playing your instrument). Use all your talents and resources to make the entire project more successful and earn more money.

Credit deficiencies are caused by transferring a course that is less than three (3) credits to fulfill a three (3) credit Berklee Online requirement. Students with a credit deficiency will be short of the minimum number of credits required to graduate once they have completed their program requirements. In order to be eligible to graduate, you will need to make up the credits you are deficient in.
“The intention of the book is to completely wipe out many of the misconceptions musicians have when it comes to music marketing. I’m a music promoter. This book wasn’t written by an entertainment lawyer or a label CEO. I’m DIY and I write about what has worked for me, and many of the ideas I’m happy to say just don’t get talked about anywhere else. It’s all straight talk and actionable advice. Musicians have the most trouble and confusion about generating press, so that’s what I focus on. There’s a lot of misinformation out there, so I hope this book inspires and brings clarity to artists” says Moore.
If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]
Since the publication of the first edition in 2005, The Plain And Simple Guide to Music Publishing has emerged as the premier guide to the subject. With sufficient depth to be used as a text at major college music industry programs including UCLA, NYU and Northeastern, the book also remains simple and clear enough for the lay songwriter to gain a crucial understanding of musical copyrights and licensing basics. 
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The marketing of your music should begin as soon as you’ve a good level of talent to promote. While the degree of marketing you undertake at the time will depend on what exactly you have to promote and what else you have on your plate, marketing should be an ongoing process for as long as you’re trying to become a more successful musician.
As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]
If you’ve watched the Music Marketing Blueprint then you know that the MMM model is focused on driving traffic, building a fanbase, and selling music, tickets, and merchandise DIRECTLY to those fans. One of the common questions I get asked is: How does streaming fit into this whole thing? There is this assumption that even […]
[…] the platform, it’s still only one part of your promotion strategy. If you want to effectively promote your music, you need to be thinking big picture and start getting your social followers to go deeper by […]
This book is a modern classic written by an experienced touring musician. The book does a great job explaining the current makeup of the music industry, offering real world advice for how to break into it.
Blogging adds pages to your website, which increases the chances that you’ll show up in search engines like Google for more keywords. Be sure to optimize each blog post so that it’s likely to be highly ranked in search engines.
The latest reports say that songwriters get paid $.091 for each song sold. Many would look at that and think, “Well it’s not worth it to merely be the wizard behind the curtain – I want to be the star!” Think again.
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
Honestly, it’s all in the ask. Be vulnerable with your community. Tell them your struggles. A lot of times, fans actually DO want to support you monetarily, but they don’t know how, OR there isn’t a means to do so. By providing a tip jar page on your website, people can freely take a look, and if you’ve truly given them something of value, something that has touched their hearts deeply, they will give, and often they will be generous.
Berklee Online is regionally accredited by the New England Association of Schools and Colleges, the same association that accredits our main campus and other leading academic institutions such as Harvard University and MIT. Our courses are transferable to other institutions, but it’s up to the receiving institution to decide the number and types of courses that may transfer. We recommend getting a course pre-approved by an institution before enrolling.
Unfortunately, it’s not easy to find credible, reliable information about the music business. So we set out to find the best books ever written about the music industry. The books we’ve chosen are from expert practitioners of the business; they’re filled with practical, useful insights; and they’ve stood the test of time to become music industry classics.
Luckily for rappers, touring is where all the money is! The average concert attendance this year has gone up to 9,109 people. If the same well respected, mainstream rapper sells tickets for $25, and assuming that he has an attendance of about 9000 fans, he will make $225,000.  It is impossible to tell exactly how many concerts a rapper will do, with cancellations and all, but I am assuming around 30. This means that the average rapper will make 6.75 million dollars from touring. The only problem with this is that touring costs money. On tour, he will need to pay for food, gas, drink, hotels, equipment, transportation, and a roadie crew. Some tours (for bands like U2) can cost tens of MILLIONS of dollars. For our purposes, let’s say the tour costs about a million dollars. What is left? 5.75 million dollars. Then, there are all of the other rappers that are on the tour. They need to be paid as well. For example, artist Mac Miller is currently on tour with 4 other rappers (Chance the Rapper, Earl Sweatshirt, Action Bronson, Vince Staples). When you buy a ticket, you’re paying to see all of them. So, the 5.75 million dollars are split in 5. This means each artist makes 1.15 million dollars.
If you have passion for music and enjoy interacting with students that share the same love for singing, then you can create a music course at Udemy. Udemy is an online platform that offers music lovers a chance to create music courses on their site and then share revenue for every successful course they deliver. They offer you users a number of hosting and design tools that empower them to train online which makes it easier to set up an online course and get students to sign up at a fee. You will find the downloadable instructor handbook that has been made available by the site a valuable resource in crafting music courses on Udemy.
Jessica is a free-spirited indie songstress, traveler, and life-lover. She is a self-taught DIY musician and has earned her success worldwide with over 6 million views and an incredible following of over 60k engaged fans. She gratefully connects with her community on a daily basis, and doesn’t let a day go by without sharing a new video, photo or idea, to show her appreciation as a modern-day indie artist.
SoundCloud: SoundCloud is a phenomenal service with a vibrant social network for the artists who just want to stream or give their music away (which I would argue should be you until you have your100-1000 true fans).
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Luckily for me, I found an easy way around that about a year ago. Instead of trying to learn crazy web languages or graphic design, I started search for nontechnical ways to make money online. This led me to taking paid surveys online.
In almost every industry, exclusives are a primary way to increase income. People absolutely love being the very first to have something; they love having content no one else has; and they especially love having personalized items from a favorite artist. This is why small performances are so valuable, and it’s the reason that physical sales can be so effective.
It’s true that digital downloads and CD sales are likely to continue declining until they’re no longer a meaningful drive of overall industry income. Instead, streaming services like Spotify or YouTube’s new Music Key are likely to become the primary way that people listen to music.
In the extremely early stages, any amount of free exposure is good. Pay close attention to the type of people who love your music, and figure out how to get in front of more of these people using targeted music marketing strategies.
In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams.
While the Transfer Team does their best to avoid giving students credit deficiencies, it is not always possible. You can make up the credits you are deficient in by completing additional Berklee Online coursework, by applying for prior learning credit, or by completing additional external coursework in the area in which you are deficient.
Thanks for this blog and your 7 marketing truths Shaun. I’ve just put together the first publicity stuff for a festival for our new band and found getting and editing pics, bios, about the music and sound samples consumed several days that I’d have preferred to be doing music. I’ll have to push harder to enlist friends with skills and time to help out. Can’t wait to read your Introduction to Music Marketing book.
18. Do be willing to use your other gifts and abilities to make money – teach, coach, do art and graphic design, play your instrument for others, write songs for or with people, do tech, be an engineer – whatever it takes for you to “sponsor” your own life.
Put a tip jar at your Merch table with a big sign, “If you liked the show, show us how much! Cash (arrow) or Venmo: @mybandname” You can even have a projector on stage and have like a real time auction with Venmo tips for a screen print or a backstage hang or a date with the drummer. Whatever. There are endless possibilities. Either way, think about how you can utilize Venmo to make more money at the show.
As a client focused music company, we provide personalized, accessible service and a global network of industry relationships allowing us to interface your business with the worlds top digital music outlets.

Getting your music on Spotify, iTunes, Apple Music, Google Play and other platforms makes you available to your fans wherever they listen to music. Obviously the royalties won’t be huge the second your music is in the stores.
Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your music in front of a new group of people and grow your fanbase exponentially. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would appreciate your music. Choose to work with bands in a similar genre or with similar fanbase demographics.
After developing a comprehensive understanding of the music industry through a music marketing program, you can enter the music industry in a variety of fields. You can apply your marketing knowledge to positions in music advertising, live music event promotion, artist management, Internet music distribution or record promotion. If you’re an aspiring musician, earning a music marketing degree can help you learn to promote yourself effectively, apply cost-effective marketing strategies, analyze music marketing plans and track industry trends.
If you’re the type that likes to sign autographs and hang with the fans, then you can look forward to selling them upgrades with the help of these VIP ticket experience companies.  This ties in nicely with the 1,000 True Fans concept mentioned above.  Ticket upgrades are a powerful revenue source, and something the artist should always strive to retain.  Most of all don’t sell these rights.  There are some fantastic players in this space to partner with.  Here are some companies that have shown dedication to rock musicicans.
We have an in-depth guide to email marketing for musicians already, but here’s a gist of what to look out for when choosing an email provider, promoting your email list, and using it to grow and engage your fanbase.
Bruce Houghton is founder and president of Skyline Artists Agency, representing a diverse roster of national and international touring talent including Zoe Keating, Darlingside, The Smithereens, Poco, Roger McGuinn and many others. A sought-after industry expert, he serves on the Advisory Board of SXSW Accelerator and was a graduate of the prestigious Leadership Music Class of 2016. His top ranked sites Hypebot.com and MusicThinkTank.com cover the new music industry and how technology is changing the way that music is created, marketed, consumed and monetized.
Music marketing isn’t just about how to get new fans, but it’s also about using the right distribution channels to ensure your music is in the right places so existing fans can easily find it. While some may visit your website, most will seek out your music on download or streaming service.
You’ll most commonly find music marketing degree programs at the undergraduate level. Many colleges and universities offer music marketing or music industry concentrations within bachelor’s degree programs in broader fields like advertising, marketing, public relations or business. For example, you may be able to earn degrees like a Bachelor of Business Administration in Music and Entertainment Marketing or a Bachelor of Music in Music Marketing. At the graduate level, you might be interested in earning a Master of Business Administration with a music marketing concentration. Alternatively, you may be able to focus on music marketing within a Master of Science in Management or Master of Science in Marketing program.
I’ve read this several times now, and every time I read the first ten pages I get a huge burst of motivation to kick ass on social media. Gary Vaynerchuk is one of the few non-celebrities with over 1,000,000 followers on Twitter. He built his multi-million pound success from pure hustle on the social media, and this is where he shares how he does it. If nothing else, this book is a brilliant motivational kick up the ass.
Kickstarter has lead the way with nearly $120 million going to successful music projects. IndieGoGo is a close second and, unlike Kickstarter, allows creators to keep the money even if a project is unsuccessful (if the creator chose “flexible funding”). The most successful music crowd funding project is of course Amanda Palmer’s project which raised $1.2 million for her album. But there have been over 18,000 successful Kickstarter music projects (mostly funding albums) ranging from $1,000 to $1.2 million. Crowdfunding has been a great way for indie artists to bankroll their albums and tours without a label or investor.
Certificate programs and online courses are offered on an open enrollment basis. Simply complete the online enrollment form and provide payment prior to the course start date and you’re ready to go! Degree programs require an application and supporting documentation. See the Admission Requirements for more details.
Sometimes, we are not able to locate specific information for a course online and we are not able to determine an equivalency, but we are always happy to review additional material which will help us make that determination.
It turns out that fans want to support artists, and they’re willing to put money on the table so long as that money reaches the artist, not a middleman. This isn’t small change, either — fans are willing to invest serious amounts of money in their favorite artists.
Mike has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in NPR Morning Edition, the Huffington Post, Billboard, The Boston Globe, Wired, CNN, the Boston Phoenix, The Chicago Tribune, Music Connection, and Muso. He’s also presented at MIDEM, CMJ, SXSW, NAMM, NARM, SF Music Tech, Futures of Entertainment @ MIT, and Music 2.0. Read Less
BandCamp has been the most successful artist-managed music store (no labels allowed) and currently pays out over $3 million a month to independent artists. Their “name your price” model has personally allowed one of my fans to pay me $200 for my new album and another fan paid $20 for a single. BandCamp is moving to a Patreon-esque subscription service in 2015. CD Baby, Loudr and Tuneport also offer self-managed download stores that have become increasingly popular amongst the indie music community.
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In the last 10 to 20 years, most CD/music stores have all but gone the way of the dinosaur. There are still some out there, and a lot of independents have survived thanks to the resurgence of vinyl records. But fewer and fewer people are buying music in CD form any more.
While the book gives you essential knowledge of how the business works, it doesn’t move much further than a solid overview. This is both an advantage (it’s actually enjoyable to read) and a disadvantage. But the biggest flaw of Passman’s book is that it fails to go into any real detail on music streaming, which is becoming an extremely important area of the music business.
Note: If someone other than you uploads your music video to these services, you can request that it be taken down. To do this, you will need to prove that you own the rights, so make sure you copyright your music.
What?  Bear with me.  Most bands have been struggling to make ends meet, so when a label offers them a $25,000 advance it seems like such a large sum of money, and the opportunity to make even more.  But if your band is already financially stable it won’t seem like such a big deal.  When the label does a Dr. Evil with the pinky and says “We’ll offer you $25,000 dollars” as an advance, you want to be in a position to negotiate a better record deal.  Maybe a joint venture.  In addition, you could cut a deal that dedicates more of those dollars to marketing, music videos, advertising, or upgrading your live show.  
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“The intention of the book is to completely wipe out many of the misconceptions musicians have when it comes to music marketing. I’m a music promoter. This book wasn’t written by an entertainment lawyer or a label CEO. I’m DIY and I write about what has worked for me, and many of the ideas I’m happy to say just don’t get talked about anywhere else. It’s all straight talk and actionable advice. Musicians have the most trouble and confusion about generating press, so that’s what I focus on. There’s a lot of misinformation out there, so I hope this book inspires and brings clarity to artists” says Moore.
Ian Clifford is the owner of Illicit Media, a music management and consulting company. He is also the owner of Make It In Music, an online site that is the ultimate resource for aspiring musicians offering advice, tips, and insight on all the skills needed by modern artists to succeed in the rapidly changing music industry.
Perspective is a powerful thing. Boiler Room is a big one to watch in the live content space. Check out this partnership with GoPro to view one of its signature events, from cameras attached to Action Bronson’s head and microphone. So close you can smell the beard sweat.
Since the publication of the first edition in 2005, The Plain And Simple Guide to Music Publishing has emerged as the premier guide to the subject. With sufficient depth to be used as a text at major college music industry programs including UCLA, NYU and Northeastern, the book also remains simple and clear enough for the lay songwriter to gain a crucial understanding of musical copyrights and licensing basics. 
Everybody I have talked to that has start using the Internet eventually asks the question: How can I make money online? And for most people, they never learn what they need to do in order to make a couple hundred to thousands of dollars online.
If it takes $15,000 to start a band, you can imagine the expenses keep rolling in as the months and years go on. Fundraising or crowdfunding has been a brilliant use of technology.  There are plenty of great options to choose from. Pledge Music, Kickstarter, and Indiegogo for example. Don’t wing it in this space because the experts in this field have discovered some great tricks to increase pre-orders. Make sure to do what the best and most successful bands have done, and get creative.  
There are four ways to earn money from YouTube, so make sure you are collecting on all levels.  If you’re not using TuneCore Publishing or CD Baby Pro, you can register with these collection companies that can automate your YouTube revenue collection.  They are InDmusic, AdRev, and Audiam.  
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
There are companies who will pay you for your opinion, or to do data entry and typing. The websites that are selling you the information deserve to be paid because they have taken the time to develop a list of companies for you to contact.
Since the courses at Udemy are offered through video, it is important to have a recording device such as a video camera or other online recording software that you can use to film your lectures and then upload them on the site.  You do not have to be nervous about being in front of the camera because you will get the hang of it after some time. To have a better response to your videos have a plan on the topics you will cover as part of the music course so that it adds value to interested students. Some of the music course categories that you can teach on Udemy include music software, musical instruments, music production, music techniques, vocals and music fundamentals among others.
This doesn’t work. Social media isn’t just about getting more Facebook likes for your band – if you want to have success in social media, it’s important to treat it as a tool for fan engagement rather than a promotional platform.
While the Transfer Team does their best to avoid giving students credit deficiencies, it is not always possible. You can make up the credits you are deficient in by completing additional Berklee Online coursework, by applying for prior learning credit, or by completing additional external coursework in the area in which you are deficient.
The key is that the content must be valuable and it must be exclusive. It’s not enough to put your music on Spotify, then release the same album for sale with a bonus track. It means putting significant effort into delivering something above and beyond the standard 10-track offering.
None of this is good news for the recorded music industry as a whole. Streaming may eventually become a massive business fueled by tens of billions of consumer dollars, but we’re certainly not there yet. And when we get there, it’s not clear what proportion of those billions of dollars will be flowing into the pockets of the recorded music industry.
How Music Works is David Byrne’s incisive and enthusiastic look at the musical art form, from its very inceptions to the influences that shape it, whether acoustical, economic, social or technological. Utilizing his incomparable career and inspired collaborations with Talking Heads, Brian Eno, and many others, Byrne taps deeply into his lifetime of knowledge to explore the panoptic elements of music, how it shapes the human experience, and reveals the impetus behind how we create, consume, distribute, and enjoy the songs, symphonies, and rhythms that provide the backbeat of life. 
Keep this quote from Abraham Lincoln in mind.   “If asked to chop down a cherry tree in four hours; I would spend three hours sharpening the ax and one hour cutting down the tree.”   Apply this to your money making ventures.  This ties nicely with leading with your best content.  
Yes, I’m a professional musician, but I’ve now become a professional spreader-of-everything-I-knower because I don’t believe in competition among musicians. If you’re hardworking, passionate, driven and talented enough you will be able to sustain a healthy, long-term career — if you have the knowledge and the understanding of how it works.
Ocean finally broke his silence, emerging with a teasing live stream as the prelude to a full visual album (“Endless”), followed quickly by “Blonde,” deployed equally as a marketing and business strategy. “Endless” fulfilled his commitments to Def Jam and “Blonde” was an independent release. His effort channeled Beyoncé and Kanye with pop-up stores, a zine and Snapchat filters all combing to make the weekend of the release all about Frank.
Sponsored Products are advertisements for products sold by merchants on Amazon.com. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.
Many people want to make money at home and they want to find a work at home job to do it with. Ultimately what happens is they become frustrated as they search from website to website looking for the right job. This brings up the question, why are work at home jobs so hard to find? In this article we will take an honest look at this problem.
Getting your music on Spotify, iTunes, Apple Music, Google Play and other platforms makes you available to your fans wherever they listen to music. Obviously the royalties won’t be huge the second your music is in the stores.
If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans. And music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre!
Whether or not you’re a fan of pop music, this book explains how the pop industry has exploded to the size it is today. This book does a great job explaining the growth and development of the pop genre, allowing you to take away insights to apply to your own genre.
In almost every industry, exclusives are a primary way to increase income. People absolutely love being the very first to have something; they love having content no one else has; and they especially love having personalized items from a favorite artist. This is why small performances are so valuable, and it’s the reason that physical sales can be so effective.
Do you struggle with networking? This book will teach you how to build and nurture a network of likeminded individuals. The author provides excellent strategies for effective networking, revealing the successes and failures he’s made in his career.

Bands tell me all the time “But our fans don’t buy merch!” Bull! If you sell it right they will buy. If you throw a few CDs in the back of a dark venue with no light, no display, no seller, OF COURSE you will sell nothing. Want to increase your merch sales? Make sure you have a BIG, BRIGHT, attractive display with lights. Make sure it looks super pro.
Now, companies have a direct and almost instant link to people that use their products, and will pay people to help them speed up their market research. When I found out about it, I was a little skeptical, but I decided to try my hand at it anyway.
The earlier you contact us with questions or concerns regarding your evaluation, the easier it will be for us to address any issues. Therefore, it is very important when you first receive your official transfer evaluation that you review the information carefully.
The book is a classic for self-improvement in your personal and professional life. Highly recommended in the corporate world, this book will teach you tools and techniques for navigating success in the music industry (and life).
Jay Coyle is the founder and “Music Geek” at the digital marketing firm, Music Geek Services. His company provides artist services for the music industry and has been a Topspin-certified marketer since 2009. Built upon a life-long omnivorous obsession with marketing bands and mixing in equal parts of knowledge gained from an advertising-focused Journalism degree at the University of Georgia along with his skills running a Marketing consultancy for 5 years in Atlanta, Music Geek Services was finally created in 2008 immediately after Jay left a marketing position at the EMI CMG label in Nashville.
Where All You Need to Know About the Music Business ends, this book begins. Music, Money, and Success is possibly the most detailed book about the flow of money through the music industry ever written. Using real examples and conversations, the Brabec twins move meticulously through every money-generating area of the music business. It’s certainly not an easy read, but what it lacks in readability, it makes up for with exceptional depth.
The digital music distribution boom has made distribution available to all artists—not just those who get signed to labels. You don’t need to spend your entire promotion budget on it either or split your royalties if you do it yourself.
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But although you might need clothes to stay warm and fashionable, you don’t really need music in the same way. It’s not a matter of personal hygiene or appearance. It’s not a pressing problem that needs to be solved. It’s not a matter of survival.
In a multi-billion dollar industry based upon an art form, things get messy. For every story of an artist earning millions from their musical talents, there’s the story of an artist who lost millions through bad financial decisions. The music business is complicated, and it’s viciously competitive. This means that making a living in this business without properly understanding how the business works is incredibly risky. Whether you’re a songwriter, an artist, a manager, or a businessperson, you must be well-informed to have a serious shot at long-term success in the music business.
Timing is everything on social media. It’s important to understand your fanbase, and know when they use different social networks. The time of day that you post on social media can dramatically affect engagement.
Ok, great response, Anon. So apparently it is harder to make a living as a music artist today. According to that graph, the number of working musicians dropped by nearly half between 2002 and 2012. Wow.
For bands with a young audience, merchandise can be the lifeblood of their business.  To become great at merchandising you have to follow the same practices that any clothing or fashion brand would adhere to.  So i’ll be doing a post about this, and giving tips on merchandise mistakes to avoid.
Some of those are like Mechanical Turk, pathetic… More third world country ways to make money where that currency equates to usefulness, first world people having to resort to some of those third world rate incomes will further spin society and the economies into the toilet and further widen the gap from rich to poor gutting the middle to bleed out…
Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.
Thanks for this blog and your 7 marketing truths Shaun. I’ve just put together the first publicity stuff for a festival for our new band and found getting and editing pics, bios, about the music and sound samples consumed several days that I’d have preferred to be doing music. I’ll have to push harder to enlist friends with skills and time to help out. Can’t wait to read your Introduction to Music Marketing book.
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. 
Having worked under some of the biggest labels, we understand the importance of building the right plan for your music career. Get in touch with us so we can help you set up the perfect strategy and start executing right away! Strategic Music Marketing. contact@viewmaniac.com

Mike King’s, “Music Marketing…,” is a great insight into the industry from someone who has actually worked in the game. He provides tips and tricks with how the industry used to and currently operates giving a leg up for the saavy artist who desires to make a living in the music world. Mr. King does not honey-coat the realities of the business because, after all, music is a business. The book takes the reader through some industry history, current operations (at the time) for marketing and supply chain distribution and insightful quotes from organizational leaders who have either grappled with or taken ownership of technology and how its transformed the business. The advent of internet sales and marketing are now in the forefront of the industry so I certainly look forward to a second edition follow-up. This is a must read for those setting their sights on making a career with music and I highly recommend it. Great read!
Here’s 8 of the most overlooked ways to get paid for your music. They won’t work for everyone, but try them and you might be surprised. Being successful in music is about taking risks. And they’re simple to try, so why not!
….to say that the market is flooded would be a catastrophic understatement. 10 years ago there were a million decent bands out there with one goal. To make money. Now? The bands have been replaced by artists. All of us having our own little studio and our own huge ideas……and nobody reading this should have read past the first line. Impassable. I use to like my odds terrible. These odds are unprecedented. Hit the local scene. Isolate. Forget making it big. Leave that to the ones who already have the money. Because that’s what it takes. Shine as a local legend. Fame is fame. It has its benefits on every level. And if it’s done right? Those benefits include pay.
If you’re anything like me, I had A LOT of trouble asking my fans for help, especially when I was just starting out as a musician. I didn’t want to have to put my tail between my legs and feel like that annoying poor artist who’s always begging for money. But I learned that asking doesn’t have to be that way. It might be a stigma that asking for money is a sign of laziness, but YOU know in your HEART that you’re a damn hard worker, and you deserve to get paid!
Now, companies have a direct and almost instant link to people that use their products, and will pay people to help them speed up their market research. When I found out about it, I was a little skeptical, but I decided to try my hand at it anyway.
If you notice a remaining requirement that you believe you’ve already fulfilled, first consult our document on Common Reasons Credit Does Not Transfer. It’s possible that the course you are thinking of didn’t meet our eligibility requirements.
It means that in order to sell your sound, you’re gonna need to know all about music distribution and promoting your music once it’s out. It’ll take some creativity too—y’know, that same creativity you use to make music everyday.
But there’s a startling amount of opportunity out there for unsigned, indie, and major label artists alike. In addition to connecting musicians with fans all over the world for nearly no cost, the Internet has enabled dozens of new possible revenue streams. One artist who’s been particularly successful at innovating in an industry stereotypically unable to innovate is Nipsey Hussle.
The platform Synkio can assist you in getting your work into circulation and earning some money along the way. The company was founded in 2013 and has offices in both Los Angeles and London; however, everything about their service takes place online. Their mission is to reduce the barrier between musicians and the artists, businesses, agencies and developers that need their services. Some of Synkio’s clients include big names like Google, Microsoft, Apple, Audi, Kia and Sony Pictures — but for the most part, licensing comes from Directors, Producers, and Game Designers.
If you’re a Songwriter or Recording Artist, music licensing allows for your musical creations to be used in movies, TV productions, apps, computer games, YouTube videos, radio productions, advertising and other media. With more and more people becoming “online Filmmakers” and requiring soundtracks for their work, these services can connect artists and musicians for mutually beneficial relationships.
[…] This post was mentioned on Twitter by Virginie Berger, Blogads Music Hive. Blogads Music Hive said: Online Music Marketing- Step by Step plan http://bit.ly/aWv8P0 RT @MakeItInMusic retweet the daily tip site link of choice […]
I expected more from this book. It is an easy read and does have some helpful pointers, but the author keeps repeating the same ideas in different ways from section to section and leaves much of the how to and who, up to the reader to search out. The cover proclaims “201 Self-Promotion Ideas” but it’s more like 50 ideas presented in different ways. I realize that repetition is key in promotion, but I don’t need so much of it in a book on the subject. Some Industry contact information is given, much of which are simple lists you can get on your own. I would have liked more insider contact information. The author does a great job at self-promoting but left me wanting a little more information on where and who to get help from. Sure the book is on self-promotion, but if you could do it yourself you wouldn’t need any help. He gives many examples in the book, but I found myself wanting more details. If you are a beginner at self-promo this book will get you going. The author works on your self-motivation. For the more experienced reader you’ll get few ideas and a lot of common sense talk that you probably already knew.
Learn how to get your music into brick and mortar independent retailers, what kind of materials you should make to support your release, and the inner workings of the online retail and distribution outlets
Getting found on music streaming services is another valuable way for you to grow your fanbase for free. Having great artwork, getting placed in well-followed playlists, and connecting with DJ’s can work in your favor.
I really like this book. It is a required assignment for a class, but I like it anyway. It is always good to know more ways to market your band, or who you are working with. It seems to tell you a little about everything, but it isn’t really boring to read. It is usually one of the first assignments that I do for the week – to read this book.
Online undergraduate degree tuition is $59,160 for 120 credits for all majors except the guitar major. Tuition for the guitar major is $63,660. Students taking 10 courses per year can complete the degree in four years at a cost of $14,790 per year. (Note: Tuition and fees are subject to change.)
I forgot to write a review for this book but although it’s a bit dated, the information in this book is timeless. I recently went back to look for a question I had and ended up taking more useful information that I forgot about than I expected! For any DIY musicians, aspiring label owners, or even those who want to work in the industry, this book is defiantly one to keep around you at all times! It’s like a musicians bible that should be looked at every week to keep yourself on track, focused, and staying consistent so you can go the distance! Great book, smooth read, highly recommended.
I’ve been earning a full time income online for nearly two years now and I’ll admit it, it hasn’t always been a walk in the park. BUT, if you combine your online income plus your merch sales and live shows, you’ll be a comfortably living musician in no time.
This level of detail is made possible by the extensive experience of the authors. Todd Brabec was the executive VP of ASCAP for more than 30 years, overseeing writer and publisher payments for the performance rights organization — adding up to more than $1 billion annually. Jeff Brabec is the VP of Business Affairs for Chrysalis, which represents the catalogs of OutKast, Sheryl Crow, and David Bowie, among others.
I’ve put the subscription based crowd-supporting platform called Patreon at the top of the list because every single musician out there should already know about it. Not only that, but every single musician out there should already be ON it, actively.. errday!!!
[…] to musicians they also find themselves responsible for the business side of the music industry. Self-promotion has never been more important, but it’s also never been easier or cheaper. Social media and […]
I’m tired of seeing my favorite bands break up because they can’t figure out how to make money with their music. It breaks my heart every time an incredibly talented musician quits music because they just can’t figure out how to make a living with it. Music is not something we do. It is who we are.
Yes, you can. To determine if the coursework you already completed or are considering taking is eligible to fulfill your remaining degree requirements, contact the Transfer Team at transfer@online.berklee.edu.
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
While its written as more of a basics run-down of the marketing side of the industry, I feel like the content is relevant to the DIY artist in general as it demystifies some of the more convoluted aspects of how a record goes from being written to being purchased (or at least heard)
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music apps | music marketing for the diy musician

The marketing of your music should begin as soon as you’ve a good level of talent to promote. While the degree of marketing you undertake at the time will depend on what exactly you have to promote and what else you have on your plate, marketing should be an ongoing process for as long as you’re trying to become a more successful musician.
Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.
We don’t want to equate music sales to buying electronics, shoes, or clothes.  The point I want to make is that the consumption of your music needs to be a polished and effortless experience.  Think about the process of buying an Apple product, or shopping on Amazon.  If those don’t appeal to you, think of your favorite brand and why you like buying from them over and over again.  Go through the process of discovering and buying your band’s brand and products.  Is it ideal?  Does your best stuff come up first?  Did you find the track you want coming up first?  What’s preventing people from discovering or buying your music and merchandise?  Is it the algorithm?  The price?  Somebody else’s content?  Optimize the discovery and conversion process for your band.
Finally, let’s be smart with our money.  Keep everything in house where possible, seek endorsements and sponsorships (strings, drumsticks, drumheads). Used gear.  Try to get artist discounts where possible.  Ask for it every time, even if you know it’s not offered.  Stay at people’s houses when touring.
Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.
Around half of music projects get successfully funded according to Kickstarter stats, which is awesome. Even if you don’t meet your crowdfunding goal, it’s likely that you’ll receive some exposure from the campaign.
Guerrilla Music Marketing is another book you can’t live without. Some crucial ideas about what the MODERN music business is all about. Not 20 years ago.Get More Fans: The DIY Guide to the New Music BusinessRead more
Streaming is the newest player in the game, with services like Spotify growing in double-digits each year. These companies are helping to bring billions of dollars in revenue into the industry each year, but they do so in large part by cannibalizing music sales. Why would you purchase a CD when you can get a month of Spotify, with access to millions of tracks including the CD you were about to buy, for the same cost? It’s an easy decision to make, and it’s why so many people are changing over to streaming as their main source of music. Including myself.
Using remarketing ads on Facebook, Google’s Display Network, or Adroll can help you generate more sales from fans who’ve visited your site, browsed around your merchandise pages, and left without making a purchase by reminding them of what they were buying as they browse other websites.
In the new streaming dominant marketplace, track development plans are the key to a successful album cycle.  So if you’re interested in seeing my track development plan, I’ve written extensively about this in another article here. 
New acts are coming out all the time fighting for people attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out. This is what music marketing is!
Clare Means doubled her live income by Periscoping her performances. Brent Morgan, in 2016, was making over $10,000 a month live streaming acoustic performances from his bedroom on YouNow. Live streaming is a thing. And if this is something that inspires you, look into it.

When Drake’s “Hotline Bling” single came out it didn’t make a huge impact, but then the video was released, propelling it up the charts. Drake appealed to fans to push it to No. 1, but by then the new music queen had returned, so “Hotline” settled at the No. 2 slot. The music video is a best-practice benchmark on how to design a music video for the internet. A selection of choreographed dance movies on richly colored backgrounds, it’s screaming to be sliced into gifs and memes and it gave publishers a unique angle to cover.
This book is a personal favorite of the EDMProd team. It’ll change your perspective on the modern workplace, teaching you how to craft a business that works on its own. As an artist, you’re also an entrepreneur. The hacks and tips in this book will help you be more efficient and effective, not just in production but also in your career. 
Make sure you have someone selling your merch from when the doors open to when they close. Oftentimes people will leave your show early because they have work the next morning, but want to buy something. If there is no one standing by the merch table at that moment they will leave. They will not grab a handful of stuff, run up to the stage holding their credit card and ask you to stop the show and swipe their card.
Air Gigs is especially for Studio Musicians, Mixers, Recording Engineers, and other recording professionals. They provide a marketplace and community for professionals who are working in their own studios and wish to sync up with others. Online collaboration can help to bring new heights of creativity and success as well as an additional income stream for Session Musicians, Sound Designers and Audio Engineers.
We all use social media. If you’re not on Facebook, Instagram and Twitter these days, it’s almost like you don’t exist. However, you may not be using social media to it’s full potential to promote your music.
Patronage is not new to the music industry. Legendary composers, including Bach, wrote their compositions under a patronage system. But the system has had a modern-day resurgence through sites like Patreon.
Ok, great response, Anon. So apparently it is harder to make a living as a music artist today. According to that graph, the number of working musicians dropped by nearly half between 2002 and 2012. Wow.
No, credits completed at Berklee or through the prior learning process do not count towards the 60 transfer credit limit. This maximum is for credit-bearing exams and undergraduate-level coursework completed externally.
Music is one one of my favorite hobbies. Many people that follow me don’t know I’ve been singing since I was 5 years old.  Sometimes I find myself singing for hours and hours without even noticing. Then all of a sudden I realize mommy and wife duties are patiently waiting.
While marketing doesn’t always have to be two way, if you don’t implement a two way dialog somewhere in your music career, you’re going to find it a lot more difficult to build up a fanbase than those musicians who do.
There is a one time $175 registration fee per certificate program. Students may either pay per course term (at the $1,497 per credit course cost) or pay in full to receive a 10 percent discount. The registration fee and all courses for the term you wish to begin in must be paid in full in order to begin.
With the power in the music industry shifting from the major labels and other gatekeepers to the artists, the role of a manager is more important than ever. A manager that has a detailed understanding of the new and evolving marketing, technology, legal, touring, licensing and business strategies is an invaluable member of any artists team. The Master Certificate in Artist Management provides a complete tool kit to anyone interested in success as an artist manager.
Digital Music Marketing is a leading provider of high quality Internet Marketing Services for the Independent Recording Community. Our team offers expert service in Streaming Promotion, Digital Retail, Social Media and Direct-to-Fan Marketing.
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I consulted this book for its sections on promotion and publicity, which are very helpful, but found a lot more of value. Overall, a great starting point if you want to find out about the way the business works, and all the different ways music can be sold. Very clearly written and logically presented.
Social media can launch and fuel an artist’s career. Rather than read about marketing techniques from a musician, learn from someone who’s exclusively focused on social media. The book is easy to read, with plenty of clear, easy to understand examples.
Learn from the legendary hedge fund manager who’s been named one of Time’s 100 most influential people in the world. The book is incredibly practical, offering rules and systems to help you take control over your life and career. Sam Matla (founder of EDMProd) recommends this book to almost every artist he talks with.
Some people lump PledgeMusic in with Kickstarter and IndieGoGo. I don’t. PledgeMusic is different. It has changed the way the modern album campaign works. The pre-order on PledgeMusic is much more than just an advanced purchase of the album. Running a PledgeMusic campaign invites the fans into the entire album making process from start to finish. Some bands literally live stream from the studio to their backers. Many large bands who don’t need the money still run PledgeMusic campaigns (without the crowdfunding element) because it increases fan engagement and opening week sales. Artists like 311, Ben Folds Five, Imogen Heap, Howie Day, Korn (with the backwards R) and Lucinda Williams have all run campaigns. Many actually charted on Billboard in the opening week (all pre-order PledgeMusic sales are reported to Soundscan for chart placement).
If you’ve just released a music video, you can advertise on YouTube using video or banner ads to quickly generate more views. With so many other music videos on YouTube, it’s possible to target users with very specific music taste.
John’s work has contributed to millions of albums sold and put dozens of gold and platinum plaques on his wall. He has been a guest lecturer at several schools, including UCLA. He’s been a panel moderator and panelist at music industry conventions all over the world, including: SXSW, CMJ, MUSEXPO, Worldwide Radio Summit, One Movement Festival, Music Export Finland, MUSEXPO EUROPE, and The Global Rock Summit. He has also been interviewed by various media outlets, including The Wall Street Journal, Variety, Records & Radio, Billboard, FMQB, and MTV.
Finally, let’s be smart with our money.  Keep everything in house where possible, seek endorsements and sponsorships (strings, drumsticks, drumheads). Used gear.  Try to get artist discounts where possible.  Ask for it every time, even if you know it’s not offered.  Stay at people’s houses when touring.
If you’re anything like me, I had A LOT of trouble asking my fans for help, especially when I was just starting out as a musician. I didn’t want to have to put my tail between my legs and feel like that annoying poor artist who’s always begging for money. But I learned that asking doesn’t have to be that way. It might be a stigma that asking for money is a sign of laziness, but YOU know in your HEART that you’re a damn hard worker, and you deserve to get paid!

What’s especially beneficial with Earnably is that the site pays you bonuses and increases your payout options as you advance on the site. It takes just $2 in collected earnings before you can request a payout through Paypal or a gift card.
Paul Allen’s book is the definitive guide to artist management. It’s especially useful for those who want to become artist managers, but it’s also a solid resource for artists managing their own careers. If your career involves working with managers, you can also benefit from truly understanding what artist managers do, what their motivations are, and how to work with them effectively.
Music marketing isn’t just about how to get new fans, but it’s also about using the right distribution channels to ensure your music is in the right places so existing fans can easily find it. While some may visit your website, most will seek out your music on download or streaming service.
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.
The Internet led to the rise of file sharing and devastated record sales. However, as it took away that revenue stream for many artists, it has provided a diverse array of new opportunities. If you manage your music effectively across these 8 music marketplaces, you may find you’re making more money in music than ever, and all without selling a single song. Give them a try!
As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]
It’s another beautiful way to earn coin while still connecting deeply with your fans to create a memorable experience and a more engaged community of people who will adore you and support you forever!
We have to start this list with the new queen, Adele. She disappeared, the industry stopped talking about her, but when she came back, she did it right. The album launch of “25” was executed brilliantly, and according to Nielsen Music it sold a record 3.38 million copies during its first week. Adele smashed the previous record-holder NSYNC by over a million copies. Her single “Hello” also broke the record for the most-watched video on Vevo in 24 hours, racking up 27.7 million views.
An intimate gig with 600 fans to launch their new tour and album “Hardwired… To Self Destruct,” naturally live streamed around the world. Brands have learned that live streaming allows them to throw smaller events, invite loyal fans and influencers, then extended the engagement via digital channels and content.
Music, Money and Success: The Insider’s Guide to Making Money in the Music Business tells you how the business works, what you must know to succeed, and how much money you can make in films, television, video games, ASCAP, BMI and SESAC, record sales, downloads and streams, advertising, ringtones and ringbacks, interactive toys and dolls, Broadway, new media, scoring contracts and synch licenses, music publishing, foreign countries and much more.
It’s fairly easy to set up a blog on the homepage of your website. Most website tools like Bandzoogle, and WordPress, have blog capabilities. Plan out blog posts at regular intervals like once or twice a week and share anything you think your fans would find interesting. This could be the inspirations behind certain songs, new lyrical ideas you’re working on, a funny story from the last band practice, or even a run-down of the gear you use.
Today, physical distribution is too costly and limited in scope to be worthwhile. Digital distribution is the new standard. Digital distribution services like CD Baby, TuneCore, and Ditto Music allow any musician (independent or major) to get their music out to popular online music stores and streaming sites like iTunes, Spotify, TIDAL, Pandora, Google Play, and so on.
It means that in order to sell your sound, you’re gonna need to know all about music distribution and promoting your music once it’s out. It’ll take some creativity too—y’know, that same creativity you use to make music everyday.
Blogging adds pages to your website, which increases the chances that you’ll show up in search engines like Google for more keywords. Be sure to optimize each blog post so that it’s likely to be highly ranked in search engines.
STARTING A NEW CERTIFICATE: When a student wants to earn more than one certificate by having the courses from their lower-level certificate waived into a higher-level certificate. In this case, an additional $175 registration fee is required.
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
After a few months, I built up a reputation so that survey companies would give me even higher paying surveys, giving me even more money. Overall it has been a very smart choice that fits into my lifestyle, and hasn’t required me to learn anything advanced computer skills. If you are trying to make some extra money, give online surveys a try.
No, credits completed at Berklee or through the prior learning process do not count towards the 60 transfer credit limit. This maximum is for credit-bearing exams and undergraduate-level coursework completed externally.
It’s important to only ask for what you need, as too many fields can reduce the conversion rate for mailing lists. In addition to asking for the email address, consider asking for a phone number for text message marketing, and a zip code to determine a subscribers city within the U.S.
Now, companies have a direct and almost instant link to people that use their products, and will pay people to help them speed up their market research. When I found out about it, I was a little skeptical, but I decided to try my hand at it anyway.
Alliance of  Artists and Recording Companies is a non-profit that represents US based featured recording artists and sound recording copyright owners globally.  They collect and distribute royalties from hometaping/private copy royalties and rental royalties.  Furthermore the collect for the AHRA, which collects royalties generated from sales of blank CDs, personal audio devices, automobile systems, media centers, and satellite radio devices that have music recording capabilities.  Learn more here. 
Our unique approach to music marketing allows us to guarantee results for all of our clients. In fact, we have used this approach for ourselves too, landing Independent Music Promotions and James Moore features in a host of major publications, from Performer Magazine and Sonicbids to ASCAP and Bandzoogle.
The Internet makes it possible to reach millions and millions of fans around the world for an astonishingly low cost. The biggest obstacle is getting their attention in the first place. This is great for the mainstream artists who can invest millions of dollars into getting that attention, and then make a little bit of money from each listener. But the Internet is also cheap enough and efficient enough for individual artists to control their own destinies. You can launch a website, market through YouTube, Twitter, and Facebook, set up an online store, and even distribute your music to all the major music retailers all for less than $100. That has never, ever been possible before, even less than a decade ago. Artists have the power now.
If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans. And music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre!
New acts are coming out all the time fighting for people attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out. This is what music marketing is!
Perspective is a powerful thing. Boiler Room is a big one to watch in the live content space. Check out this partnership with GoPro to view one of its signature events, from cameras attached to Action Bronson’s head and microphone. So close you can smell the beard sweat.
Basic rewards like downloads of your album are good, but don’t be afraid to get crazy with your offers. Let people donate enough for you to fly out to see them for a private show, or even fly them to your album release show. One big donation can make a huge difference in how quickly you’re able to raise the money.
In the new streaming dominant marketplace, track development plans are the key to a successful album cycle.  So if you’re interested in seeing my track development plan, I’ve written extensively about this in another article here. 
What I often see however, are fans replying on musician’s walls, but the musicians not replying in return. Even if they’re asked a reasonable question. While the affect of this won’t be as big if you’re always gaining new fans and have a very big fanbase, when you’re still in the growing stage, replying to the majority of your fans will help you grow a lot quicker.
Of course, these aren’t the only ways to promote your music offline. Don’t focus strictly on online music marketing, as working within your comfort zone will most likely slow things down for you in terms of progress. So give offline music marketing a go too.
Berklee Online is Berklee College of Music’s online extension school. With world renowned faculty and unparalleled networking opportunities, Berklee Online brings the best of Berklee to students around the world.
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marketing manager in music | music marketing executive

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.
Paul Allen’s book is the definitive guide to artist management. It’s especially useful for those who want to become artist managers, but it’s also a solid resource for artists managing their own careers. If your career involves working with managers, you can also benefit from truly understanding what artist managers do, what their motivations are, and how to work with them effectively.
The queen of surprise executed a stunning hour-long film to introduce “Lemonade.” She employed scarcity and exclusively, driving attention to partners Tidal and HBO. Credit her and Kanye with keeping Tidal in the game.
This is a classic by Dale Carnegie on how to win friends and influence people. “Why do I need to learn how to win friends?” I hear you ask – because the same processes apply to winning fans, and unless you’ve got a decent fan base who are supporting your creative work, you’re going to struggle. This is one of best books on communication skills for anyone looking to up their game.
The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success.
“Your Band Is A Virus! Expanded Edition” is the bigger and better version of the best selling music marketing book “Your Band Is A Virus – Behind-the-Scenes & Viral Marketing for the Independent Musician”. At double the size of it’s predecessor, it is the ultimate music marketing book for serious independent musicians. “Your Band Is A Virus” presents an inspired approach to DIY music marketing coming from James Moore, founder of Independent Music Promotions.
Wow I didn’t realize you could actually get paid to listen to music, that’s crazy! However, it sounds like you may get stuck listening to music you have no interest in. I wonder if you can at least pick out a specific genre to listen to? Personally, the amount you would get paid doesn’t seem like it would be worth it unless you could enjoy it. What do you think?
This book is a modern classic written by an experienced touring musician. The book does a great job explaining the current makeup of the music industry, offering real world advice for how to break into it.
New acts are coming out all the time fighting for people attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out. This is what music marketing is!
The book is a classic for self-improvement in your personal and professional life. Highly recommended in the corporate world, this book will teach you tools and techniques for navigating success in the music industry (and life).
As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]

Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
DIY music marketing often focuses too much on simply “covering the bases”. Submitting music to outlets including journalists, press lists or a directory of music blogs is equivalent to “door to door” cold calling. Proper research, groundwork and relationship building is what makes music marketing PR effective. Independent Music Promotions focuses primarily on building countless partnerships and relationships intended to ensure high quality press for our clients.
If you’ve just released a music video, you can advertise on YouTube using video or banner ads to quickly generate more views. With so many other music videos on YouTube, it’s possible to target users with very specific music taste.
Ok, great response, Anon. So apparently it is harder to make a living as a music artist today. According to that graph, the number of working musicians dropped by nearly half between 2002 and 2012. Wow.
This doesn’t work. Social media isn’t just about getting more Facebook likes for your band – if you want to have success in social media, it’s important to treat it as a tool for fan engagement rather than a promotional platform.
I bought this for my nephew who is studying marketing at college. He is a musician and interns at many events making and playing music. I think he aspires to use his marketing degree towards his music. He just loved this book.
There are a lot more resources available for you at the New Artist Model blog.  For example, if you want to self release an album, this will help you get started. If you want help with Instagram for music, this post may be very helpful.
I would like to invite you all to a new social network that I have been using over tha last few weeks. What’s different? They share their advertising revenue with all of us. It is free to join, and then the more content you create, the more people are engaging with you and the more you interact with them, the more you earn. It is similar to Facebook and Twitter, but their initial thought was to provide a platform where all content creators call it, musicians, actors, bloggers, artists can use the platform to:
With everything moving more and more towards digital, it’s easy to forget about the value of that person-to-person interaction. After all, these days you can create great quality music, release it, distribute it, promote it, and even play live without ever leaving your room.
Patronage is not new to the music industry. Legendary composers, including Bach, wrote their compositions under a patronage system. But the system has had a modern-day resurgence through sites like Patreon.
You can pay to boost your post on Facebook so more people see it. With Facebook’s organic reach being low, this can get your posts in front of more people who like your page, boosting likes, comments, and shares for important messages.
So what do you send to your email list? The obvious use of an email list is to let your fans know when you have an album coming out or a tour. BUT you can also use your email list to send fans to your blog when you have new content. (Remember, you want to get your fans on your website as often as possible.)
The merch inventory and point of sale tracking platform, AtVenu has calculated that for venues 500-1,000 capacity, the average dollar per head (DPH) is $3.65. That means, if you have 100 people at your show, you should make AT LEAST $365 on merch. If you don’t, you are falling below average.
[…] the platform, it’s still only one part of your promotion strategy. If you want to effectively promote your music, you need to be thinking big picture and start getting your social followers to go deeper by […]
Making money in the music industry is hard. But it is entirely possible, with the right strategies. A few years ago, I asked 12 of my favorite people to share their advice on how to monetize music. The most popular posts in that series was written by my dear friend and client Julie Flanders, band member and songwriter for October Project. Her advice was so good, that I asked Julie to decided to update the post.
A lot of musicians when starting out feel like if they make their music good enough, they will get noticed. That all they have to do is record a good album, make it available to people in stores (or somewhere online) and their music will start making sales and getting downloads.
It turns out that fans want to support artists, and they’re willing to put money on the table so long as that money reaches the artist, not a middleman. This isn’t small change, either — fans are willing to invest serious amounts of money in their favorite artists.
How many people will be at the show during out set? (it’s important to specifically ask about the expected audience size during your set. Many promotors will give totals when asked otherwise, but many people will show up later in the day.)
Another great book by a good friend in the community. Bob Baker has been in the game of marketing music longer than most of us, and although some of his tips are the common sense types, this book has some great insights for the musician looking to do some guerrilla marketing (no, that’s got nothing to do with actual guerillas). For less than £15 this book is worth picking up and scanning for a few fresh ideas.
An impressive use of data storytelling to celebrate what would be his 90th birthday. This interactive infographic displays his ongoing impact helping old fans discover something new, drawing in new listeners and driving sales/streams of legacy and new records.
Sound Better is another service for Studio Musicians, Mixers, Recording Engineers, and other recording professionals. The site boasts affiliation with top music production professionals from around the world as well as dozens of Grammy Award winners. Clients can get quotes and find musicians to collaborate with and finish their projects. Fees paid to Sound Better are reasonable and the site is committed to facilitating creative collaboration among musicians and clients all around the world.
The process is pretty simple. When you sign up (it’s free), you tell Music Xray a bit about yourself and your musical preferences. The site’s software then sends you tracks that you might like. Listen for 30 seconds and get 10 cents, or $12 per hour. The number of tracks you get will depend on your profile and the tracks being submitted by the bands.
Congratulations on finishing! If you have already filled out a graduation application, you will want to double-check the “Graduation Checklist” to ensure you have taken care of all of the various items associated with graduating. If you have not filled out a graduation application, you will need to do that as soon as possible. You will not be able to graduate until we have received and processed your graduation application.
In the last 10 to 20 years, most CD/music stores have all but gone the way of the dinosaur. There are still some out there, and a lot of independents have survived thanks to the resurgence of vinyl records. But fewer and fewer people are buying music in CD form any more.
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music playlist | music pleer

Jessica is a free-spirited indie songstress, traveler, and life-lover. She is a self-taught DIY musician and has earned her success worldwide with over 6 million views and an incredible following of over 60k engaged fans. She gratefully connects with her community on a daily basis, and doesn’t let a day go by without sharing a new video, photo or idea, to show her appreciation as a modern-day indie artist.
Streaming is the newest player in the game, with services like Spotify growing in double-digits each year. These companies are helping to bring billions of dollars in revenue into the industry each year, but they do so in large part by cannibalizing music sales. Why would you purchase a CD when you can get a month of Spotify, with access to millions of tracks including the CD you were about to buy, for the same cost? It’s an easy decision to make, and it’s why so many people are changing over to streaming as their main source of music. Including myself.
Thanks for this blog and your 7 marketing truths Shaun. I’ve just put together the first publicity stuff for a festival for our new band and found getting and editing pics, bios, about the music and sound samples consumed several days that I’d have preferred to be doing music. I’ll have to push harder to enlist friends with skills and time to help out. Can’t wait to read your Introduction to Music Marketing book.
Our unique approach to music marketing allows us to guarantee results for all of our clients. In fact, we have used this approach for ourselves too, landing Independent Music Promotions and James Moore features in a host of major publications, from Performer Magazine and Sonicbids to ASCAP and Bandzoogle.
Obviously, you could also work together on a song or album. Try recording a cover song or two together and release them on your YouTube channels or Facebook pages. The key is to drive your fans to each other. If you create a song or video, link to each other’s website and social channels.
If you’re a new musician or band and don’t have much experience playing live, it might be a good idea to take what you can get for practice and even small amounts of exposure. Don’t play too many shows out of your hometown early on – it’s important to build your local fanbase before branching out.
A great way to add a jumpstart to your fanbase is to play with musicians who have a much larger fanbase than yours. Network with local artists in your area, or in cities you’re touring to – check out their social media followings (both in size and engagement), and reach out to new artists who you’d like to play a show with.

A crew of 250 people, a 32,000 square foot sound stage and a live Grammys broadcast with additional live experiences via Periscope, Facebook Live and Snapchat makes this live music video an impressive undertaking. Target continues to develop its music marketing by offering exclusive tracks and cover art.
The cost for an individual course includes the tuition fee. The cost of required books, hardware or software must be purchased separately, unless it is stated that these costs are included with your enrollment. Some courses may include additional fees for files or content.
Think about traffic as anybody searching for something and being directed to consume your music.  Examples are Google Search, your website, Facebook, Pandora, YouTube, Instagram, Twitter, etc.  Make sure to have an easy to find link to Spotify, Apple, Amazon, YouTube in all of these places when a potential fan encounters them.
If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]
In January 2012 I was lucky enough to meet Derek at his offices in Singapore. Derek founded CDbaby and sold it for $22 million, which he then gave to a charitable trust. This book is an amazing collection of lessons about creative entrepreneurship, innovation, and life, from one of the most humble and down-to-Earth musicians I’ve ever had the pleasure to meet.
Mixing and mastering engineers, producers, instrumentalists, singers, and full demo production studios get hired through these sites by artists for their recordings. Live in a remote village in Tanzania and want your epic 127 track production mixed by a Grammy winning mixing engineer? Done! Well, if you can pay their rate of course. This has been a great way for freelance artists with home studios to get extra work – especially if they aren’t plugged into an active music town.
And the newest of the crowdfunding bunch is Patreon. I call it Crowdfunding 2.0. Creators on Patreon ask their fans for continued financial support (patronage). Most patrons pledge $1-5 per piece of content released (music video, song, blog post, podcast, whatever) But some have pledged upwards of $1,000 PER PIECE OF CONTENT, because they can afford it and they really love the artist. Patreon launched in 2013 and is now paying out over $1 million per month to creators. This model embraces the new philosophy of asking your fans for support, not forcing them to buy. Because album sales are in a free fall, this is the next best solution for independent musicians with a highly engaged audience.
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
It’s fairly easy to set up a blog on the homepage of your website. Most website tools like Bandzoogle, and WordPress, have blog capabilities. Plan out blog posts at regular intervals like once or twice a week and share anything you think your fans would find interesting. This could be the inspirations behind certain songs, new lyrical ideas you’re working on, a funny story from the last band practice, or even a run-down of the gear you use.
Air Gigs is especially for Studio Musicians, Mixers, Recording Engineers, and other recording professionals. They provide a marketplace and community for professionals who are working in their own studios and wish to sync up with others. Online collaboration can help to bring new heights of creativity and success as well as an additional income stream for Session Musicians, Sound Designers and Audio Engineers.
Patronage is not new to the music industry. Legendary composers, including Bach, wrote their compositions under a patronage system. But the system has had a modern-day resurgence through sites like Patreon.
The good news however, is if you’re willing to put in the work, it’s possible to learn how to market your music. There are plenty of guides which show you how to do that on both Music Think Tank and on my site Music Industry How To.
You don’t have to write lengthy reviews or fill out feedback forms. Just listen for 30 seconds and move on to the next sample. If you like a track, you can click “Fan.” If you want to support the band, you can leave a tip. When you get to $20 you can request payment via PayPal. For details, click here.
[…] When they go to promote music, it’s now possible for an unsigned artist to instantly reach a wide audience that they have built online. Despite the advantages provided by the internet, promoting music online can still be one of the […]
This book is a modern classic written by an experienced touring musician. The book does a great job explaining the current makeup of the music industry, offering real world advice for how to break into it.
This is a crazy long list.  Don’t have too many distractions for your customers, however at least make them aware of each option sometime during your album cycle.  The 80/20 rule proves that 80% of your income will come from 20% of these revenue streams.  Therefore when asking the customer to buy or stream, the best bet is to focus on the top two or three streaming outlets, top two MP3 Outlets, Top two Physical Outlets.  Also you can use an infographic to steer your audience where you want them to purchase.
Yes, I’m a professional musician, but I’ve now become a professional spreader-of-everything-I-knower because I don’t believe in competition among musicians. If you’re hardworking, passionate, driven and talented enough you will be able to sustain a healthy, long-term career — if you have the knowledge and the understanding of how it works.
We are extremely passionate about our client roster, which is why we are selective about who we represent. We only promote high quality, inventive bands and artists. If you are a musical talent who embodies creative gusto and are brave enough to try something unique, then we want to hear from you. Find our privacy policy here.
….to say that the market is flooded would be a catastrophic understatement. 10 years ago there were a million decent bands out there with one goal. To make money. Now? The bands have been replaced by artists. All of us having our own little studio and our own huge ideas……and nobody reading this should have read past the first line. Impassable. I use to like my odds terrible. These odds are unprecedented. Hit the local scene. Isolate. Forget making it big. Leave that to the ones who already have the money. Because that’s what it takes. Shine as a local legend. Fame is fame. It has its benefits on every level. And if it’s done right? Those benefits include pay.
John Lenac has helped to drive the evolution of the technology and music landscape since his days as a musician, band manager, and local concert promoter in the late ’80s. He helped launch one of the first Alternative Rock FM stations (KTOZ, circa 1991), and grew it to become one of the highest-rated stations in the US. After programming and managing rock stations in Nashville and Kansas City, he was a Promotion Manager at TVT Records and then Rock Editor at HITS Magazine.
News, tidbits and updates from Digital Music Marketing. Digital Music Marketing is a leading provider of high quality internet marketing and digital distribution services for the independent recording community.
Apart from setting up the basic details of the service you will be offering on the site, you are also allowed to attach extra services to a gig to earn extra money. To earn good money on the site requires delivery of high quality gigs and patience in building credibility through the reviews written by satisfied customers. If you have a lot of positive reviews on the gigs offered on Fiverr, you are likely to get repeat clients resulting in better pay and also be ranked as a better seller by the site.
“Alright” became the unofficial anthem of a movement; the Grammys worked with Lamar to create this powerful message by giving Compton locals a voice through the lyrics, offering a tribute to his home town and insight into his inspiration.
James Walsh and Jason pretty much has it in a nut shell. I’ve been a national celebrity for many years and they are right on point with their words of wisdom. You can make money playing local gigs every week and even make it possible to pay the rent. If you’re looking for anything else in music other than satisfaction (and making a living at it by not becoming rich) you’re headed for problems. If just one person likes you’re music, YOU ARE VERY SUCCESSFUL! Now go out and make some music for you and your fans and enjoy life!
SparkPlug verifies all user identities, and musicians get the final say in approving who gets to rent their gear. If you have any extra instruments that you’re not using, why not let other musicians benefit? You can also make some extra money in the process.
Learn how to get your music into brick and mortar independent retailers, what kind of materials you should make to support your release, and the inner workings of the online retail and distribution outlets
I founded this site back in 2007. I lost $50 to a data entry scam when I was still in college. I felt ripped off and had no recourse, but to suck it up and pull an extra shift delivering food to make ends meet.I setup this site so no one would have to go through the same experience I went through. I wanted to stop scam artists from preying on the vulnerable and help regular people learn the true, legitimate ways of making money online.
However, there are lots of other music platforms that don’t accept music from these services for specific licensing reasons, like Soundcloud or Dozmia. It’s important to make sure your music is on these services as well, as they often have a loyal following.
BandPage started as a Facebook app to allow bands to post music to their Pages. It has evolved into a musician-fan experience haven. Artists offer “experiences” like meet and greets, soundcheck access, pre-show ping pong challenges, pre-show guitar lessons, green room hangs and anything else you can think of. These experiences have brought in additional income for bands on tour above the standard ticket/merch income.
If you put in a good faith effort on your review, you won’t have any trouble making money with this site. Just keep in mind that Slicethepie wants quality reviews, not fluff. Payment ranges from 2-20 cents per accepted review, with the minimum payout being $10.
“Sometimes I felt like I was sitting in his office with Moore, and that he was, quite simply, looking outside of the window and reflecting on what he, as CEO of Independent Music Promotions, has learned over the years in a self-effaced kind of way. And the gist of it is that is you want to sell your art, you need to consider it as a business, and pursue it just as systematically as you would starting, say, a cupcake business.” – Collins Connect
Great discoverability – when you watch a video on Facebook, that’s been uploaded to Facebook, they recommend more videos. This means if someone is watching a music video similar to yours, they might be exposed to yours next.
Next year we’ll see a wave of VR music videos, and this one is a nice kickoff. GoPro collaborates in the music space again for this immersive music video for “The Hills” remix featuring Eminem that lets the viewer take a walk with Abel Tesfaye.
Music is very much the same way in that even after it’s been distributed, it still needs to be promoted. But it’s also different from launching a product in that you can’t create a need for music (more on that later).
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