music editing software | music marketing salary

This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
With surprisingly few VR music standouts this year, Donald Glover sneaks in with this performance from his Pharos event accessed via his Pharos Earth app. How he executes on his “VR Vinyl” concept is yet to be seen.
James Walsh and Jason pretty much has it in a nut shell. I’ve been a national celebrity for many years and they are right on point with their words of wisdom. You can make money playing local gigs every week and even make it possible to buy food and pay the rent. If you’re looking for anything else in music other than satisfaction (and making a living at it by not becoming rich) you’re headed for problems. If just one person likes you’re music, YOU ARE VERY SUCCESSFUL! Now go out and make some music for you and your fans and enjoy life!
The steep decline has been fueled partially by music piracy, but that doesn’t tell the whole story. Digital downloads fundamentally changed the way music listeners purchase their music, and iTunes took a 30% cut of every sale. Instead of purchasing entire albums, fans began to purchase just one or two tracks for a dollar each. This was a heavy blow to an industry which is still sustained overwhelmingly by full album purchases. Eight years after iTunes launched, music listeners in the United States averaged only .25 downloaded albums per year per person. That’s not enough to sustain a multi-billion dollar industry.
Learn how to get your music into brick and mortar independent retailers, what kind of materials you should make to support your release, and the inner workings of the online retail and distribution outlets

Today’s musicians face unique, technology-driven challenges to earning a living from their craft. How can you make money when recorded music sales have been replaced with free music downloading and streaming? We addressed this question in depth in a recent article. Now it’s time to explore how to use technology to your advantage and connect with a range of money-making opportunities.
Musicians are often on the bleeding edge of technology and marketing practices, sometimes without even knowing it. They blaze a trail first and look back later. Many entrepreneurs and businesses get to learn from what went wrong with the musician’s marketing practices, and improve upon the strategy to apply it to their own business.
HIP Video Promo, Rive Video, and Trendsetter are my favorites.  I’ve personally used all three.  They are talented hard working people, and they an get your music video out there online, closed network, and broadcast.  Furthermore this will generate more performance royalties for you, not to mention expose your music to huge audiences.
Track your sales data, worldwide 24/7 through our secure web based dashboard. Access analysis tools such as; Revenue by Service, Format, Top Albums, Tracks and Artists to get the kind of information you need to compete.
Companies like Audiam, INDMusic, Fullscreen, Maker Studios, ONErpm, AdRev, Believe and Rumblefish collect YouTube ad revenue for artists and labels. Multi Channel Networks like Fullscreen and Maker also act as agents for their creators and negotiate high paying sponsorships for their videos and YouTube channels.
Music is one one of my favorite hobbies. Many people that follow me don’t know I’ve been singing since I was 5 years old.  Sometimes I find myself singing for hours and hours without even noticing. Then all of a sudden I realize mommy and wife duties are patiently waiting.
We are extremely passionate about our client roster, which is why we are selective about who we represent. We only promote high quality, inventive bands and artists. If you are a musical talent who embodies creative gusto and are brave enough to try something unique, then we want to hear from you. Find our privacy policy here.
The bible of the music industry with over 500,000 copies sold! Now in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business. An entirely new chapter has been added, asking and answering the question “Are there borders in cyberspace?” The answer is yes, and this book clearly and concisely explains what they are and how to maintain them. 
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a performance schedule with Long Jon Lev and Adrenalize. If you’d like to be notified whenever the blog is updated, click here to subscribe.
A bunch of those are the same and have been around forever, crowd-sourcing? Thats like what buskers do with their hat on the ground… You just took things that used to exist without the internet and now are calling them new ways to make money fro music when in reality its just old ways now transferred to the internet… A pro hype positive rah rah rah propaganda piece for the new age muso’s coming up in the net age…
Many people want to make money at home and they want to find a work at home job to do it with. Ultimately what happens is they become frustrated as they search from website to website looking for the right job. This brings up the question, why are work at home jobs so hard to find? In this article we will take an honest look at this problem.
Of course, these aren’t the only ways to promote your music offline. Don’t focus strictly on online music marketing, as working within your comfort zone will most likely slow things down for you in terms of progress. So give offline music marketing a go too.
This system is especially powerful for acapella groups and cover artists. Individuals and groups who perform well on YouTube also tend to find success on Patreon. The key to success with patronage is through the exclusives mentioned above. You’re finding ways to deliver unique and satisfying experiences to the people who are willing to support you each month. The three suggestions above all include ideas for perks you can give your supporters, and it’s also worth looking through successful Kickstarter campaigns or top Patreon artists to see what they are offering their supporters.
Berklee Online is regionally accredited by the New England Association of Schools and Colleges, the same association that accredits our main campus and other leading academic institutions such as Harvard University and MIT. Our courses are transferable to other institutions, but it’s up to the receiving institution to decide the number and types of courses that may transfer. We recommend getting a course pre-approved by an institution before enrolling.
There is a one time $175 registration fee per certificate program. Students may either pay per course term (at the $1,497 per credit course cost) or pay in full to receive a 10 percent discount. The registration fee and all courses for the term you wish to begin in must be paid in full in order to begin.
Create your username to be @mybandname and announce from the stage that you accept tips in the form of Venmo. And you can even sell Merch with Venmo. There are 0 transaction fees (as long as the customer is paying via their Venmo balance, bank account, debit card, or prepaid card). Let me repeat. Zero transaction fees. Whereas any credit card swiper takes about 3% +  like 30 cents a transaction (as does PayPal), Venmo takes nothing. How do they make money? Not sure yet. But again, PayPal owns them.
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.
So, when I read the pdf, I was very impressed. It covers all the things that you should be doing for music promotion online – why MySpace still counts, how to use Twitter, what Facebook can and can’t do for you etc. More importantly, it ties together all the strands that you need to be providing to your fans.
I really like this book. It is a required assignment for a class, but I like it anyway. It is always good to know more ways to market your band, or who you are working with. It seems to tell you a little about everything, but it isn’t really boring to read. It is usually one of the first assignments that I do for the week – to read this book.
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Jay’s first project under the Music Geek moniker was doing work as band archivist and label product manager for Canadian music veterans, Barenaked Ladies. Since then, Jay has worn a lot of hats including sales, marketing, artist development, business development, tour management, and product management. Jay is currently working with Sloan, the Presidents of the United States of America, Jars of Clay, and Carbon Leaf. Jay’s core focus is to help further the careers of artists while partnering with them in a “D.I.Y. +” sort of way to have long-lasting and fan-focused careers.
DIY music marketing often focuses too much on simply “covering the bases”. Submitting music to outlets including journalists, press lists or a directory of music blogs is equivalent to “door to door” cold calling. Proper research, groundwork and relationship building is what makes music marketing PR effective. Independent Music Promotions focuses primarily on building countless partnerships and relationships intended to ensure high quality press for our clients.
These things are important to know before you start implementing specific music marketing strategies, as even the most powerful promotion methods will become less effective if you don’t know when and how to use them.
If someone does ask you to play for free and you’re early in your career, don’t be so quick to jump on it. Alternatively, if you’re a bit more established, don’t be so quick to say no. It’s important to assess the opportunity.
Of course ticket sales are a huge revenue stream for your band.  But did you know the PRO’s ASCAP and BMI have systems in place where you can collect a royalty on each live performance by submitting your setlist?
Alliance of  Artists and Recording Companies is a non-profit that represents US based featured recording artists and sound recording copyright owners globally.  They collect and distribute royalties from hometaping/private copy royalties and rental royalties.  Furthermore the collect for the AHRA, which collects royalties generated from sales of blank CDs, personal audio devices, automobile systems, media centers, and satellite radio devices that have music recording capabilities.  Learn more here. 
[…] Post interesting content!!! “Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on […]
Building on the insight that fans enjoy a music video more when it is watched as a group, this execution is a music video that builds and gets bigger as multiple viewers join the screens together in the real world. It’s a great example of community building and use of mobile.
What I often see however, are fans replying on musician’s walls, but the musicians not replying in return. Even if they’re asked a reasonable question. While the affect of this won’t be as big if you’re always gaining new fans and have a very big fanbase, when you’re still in the growing stage, replying to the majority of your fans will help you grow a lot quicker.
Whether you are a major, indie, or completely independent artist, the new music industry has opened up more possibilities for success than have ever existed in the past. You just have to know how to spot them.
And that’s that! Five amazing ways to earn income as an online musician. I hope these have sparked your imagination and have given you a bit of creative inspiration to try out a few for yourself. Today as a musician, you can’t JUST earn a living off live shows and touring… Well, maybe you can, but what’s the fun in that?! Rather connect with people locally AND worldwide by extending your services online where fans who love you in different countries can still support you and enjoy the services you have to offer in a digital way. We do, after all, live in a digital world, so we might as well take advantage, earn some extra cash, go with the flow, and see where it takes us. ✨
He offers timely, authoritative information including: how to select and hire a winning team of advisors and structure their commissions and fees; navigate the ins and outs of record deals, songwriting, publishing, and copyrights; maximize concert, touring, and merchandising deals; understand the digital streaming services; and how to take a comprehensive look at the rapidly transforming landscape of the music business as a whole.
The queen of surprise executed a stunning hour-long film to introduce “Lemonade.” She employed scarcity and exclusively, driving attention to partners Tidal and HBO. Credit her and Kanye with keeping Tidal in the game.
Ocean finally broke his silence, emerging with a teasing live stream as the prelude to a full visual album (“Endless”), followed quickly by “Blonde,” deployed equally as a marketing and business strategy. “Endless” fulfilled his commitments to Def Jam and “Blonde” was an independent release. His effort channeled Beyoncé and Kanye with pop-up stores, a zine and Snapchat filters all combing to make the weekend of the release all about Frank.
The book is a classic for self-improvement in your personal and professional life. Highly recommended in the corporate world, this book will teach you tools and techniques for navigating success in the music industry (and life).
To get the most bang for your listening buck, you should sign up to all the listed sites. This way, you can listen to just one song and review it multiple times on each site. Remember to change your actual review text as you hop from site to site.
This is a useful list. I would also add streaming revenue, because that’s by far my top source of recording revenue. Sure, it’s not enough for me to justify doing music full time, but what percentage of people can make a living doing their art full time?
In the early 90’s, a journalist named Fredric Dannen extensively researched the behind-the-scenes activity of the major labels in the 70’s and 80’s. He recorded the excess, the greed, the ruthless business practices, the struggle for money and power, and the bitter rivalries between America’s biggest record labels at the height of the music industry.
It’s an especially well-documented look into the pop music business and its intimate relationships with Top 40 radio. How do songs get on the radio? How far will record labels go to get a hit? Even though Hit Men was written more than 20 years ago, the story is still highly relevant to how the music industry works today.
Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget.
Music lessons have always been a great source of revenue for musicians, but the long commutes and all the effort it takes to get students can prevent lessons from paying well. TakeLessons helps remove those pains so you can focus just on teaching students. And, even better, because it’s online you can teach students all over the world.
The article describes Amanda Palmer’s Kickstarter campaign as ‘the most successful’ crowd funding project, but according to her article here http://www.theguardian.com/commentisfree/2014/dec/13/amanda-palmer-art-business-difficult-honest-decisions “while it grossed over $1.2m, it netted – when all was said and done – close to zero”. Of course profitability is not the only measure of success, and Palmer says she deliberately chose to run it as a loss-leader. But her account is interesting anyway.
This is a modern book for independent artists from an author who “gets it.” It’s filled with relevant, quality advice on how to market your music and grow a following. If you’re a one-person team, this book is an essential guide for establishing your career.
This system is especially powerful for acapella groups and cover artists. Individuals and groups who perform well on YouTube also tend to find success on Patreon. The key to success with patronage is through the exclusives mentioned above. You’re finding ways to deliver unique and satisfying experiences to the people who are willing to support you each month. The three suggestions above all include ideas for perks you can give your supporters, and it’s also worth looking through successful Kickstarter campaigns or top Patreon artists to see what they are offering their supporters.
CD’s and Vinyl can be a major source of income depending on your distribution.  While selling CD and Vinyl at shows can be 25% of your income each night, the profit from physical music is higher than t-shirts or clothing.  Furthermore, if you are unsigned or on a small independent label that doesn’t have physical distribution there is another good option.  CDBaby has a partnership with Alliance Entertainment, the largest wholesale provider of music, movies, and video games in the United States.  In North America, Target, Amazon, Best Buy, Wal-Mart, FYE, and independent shops make up the physical marketplace.  
It’s not enough to simply post your music video to YouTube; you need to set it up for success with a great title and description. Since YouTube doesn’t have a way of analyzing the actual contents of your video, it works off of the text.

If you’re not getting many tracks at Music Xray, or you want to double up, you can also get paid at SliceThePie.com. Listen to a track and write a review. In the beginning, you’ll make a few cents per review, but your payments increase as your reviewer rating goes up. You can also do fashion reviews — Users report 30 cents or more for a brief write-up. For the site, click here.
In order to move things forward for yourself, you’ll need to learn to market your music, and increase your status all by yourself. Once you’ve done this and have something to show for your efforts (gigs under your belt, being covered in respected place etc), then it’ll become a lot easier to get people to help you push your music further.
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Don’t skip over this. I intentionally did not title #2 as “Up your merch game” even though that is what this is BECAUSE you’re probably so over hearing how important merch is that you would just skip right past it. Listen to me. When on tour, merch is your #1 income generator. If you do it right. Artists fret over guarantees and door splits while totally ignoring the potential of merch.
Another great book by a good friend in the community. Bob Baker has been in the game of marketing music longer than most of us, and although some of his tips are the common sense types, this book has some great insights for the musician looking to do some guerrilla marketing (no, that’s got nothing to do with actual guerillas). For less than £15 this book is worth picking up and scanning for a few fresh ideas.
If you are interested in applying to the Bachelor of Professional Studies degree program and would like an estimate of the amount of transfer credit you would receive, you can request an unofficial transfer evaluation by emailing a copy of your transcript(s) to the Berklee Online Transfer Team at transfer@online.berklee.edu. Be sure to include your name, major of interest, and any additional questions you may have. You can expect to receive your assessment within 7-10 business days.
We have an in-depth guide to email marketing for musicians already, but here’s a gist of what to look out for when choosing an email provider, promoting your email list, and using it to grow and engage your fanbase.
Lastly, don’t only promote your music online! I know the internet has made it easy to sit and promote your music from the comfort of your own home. That said, if you only market your music offline, you’re missing out on a load of other worthwhile opportunities!
The article describes Amanda Palmer’s Kickstarter campaign as ‘the most successful’ crowd funding project, but according to her article here http://www.theguardian.com/commentisfree/2014/dec/13/amanda-palmer-art-business-difficult-honest-decisions “while it grossed over $1.2m, it netted – when all was said and done – close to zero”. Of course profitability is not the only measure of success, and Palmer says she deliberately chose to run it as a loss-leader. But her account is interesting anyway.
Seth Hochman is a music business veteran who has worked for Epic Records, Warner Music Group, and Universal Music Group. He has held various marketing and digital account roles working with innovative commercial partners. His most recent role was with Universal Music Group as a Commercial Services Account Director, managing day-to-day business relationships with streaming partners. He launched & marketed UMG’s content on Spotify, from it’s introduction in the US in 2011 through it’s explosive growth stages. As account lead, Seth led UMG’s 20+ labels through an evolution in music consumption and revenue growth. Best practices that were developed over three years with Spotify were then focused on video streaming with Vevo, the #1 premium music video channel on YouTube. He worked with labels, artists, and digital marketing teams to develop and monetize visual content. With both Spotify and Vevo, Seth was responsible for Universal’s digital advertising strategies which increased download sales and streaming revenue for the company. Prior to working for major labels he was part of the original marketing team that launched Barnes & Noble.com and developed promotional strategies for Kozmo.com, an early forerunner in the on-demand delivery business.
CHANGE CERTIFICATE: When a student wants to change their lower-level certificate to a higher-level certificate (or vice versa) prior to the completion of the program. There are no additional fees for this option other than the cost of additional courses, and you will only earn one certificate upon completion.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways. For example, if you’re in the studio recording a new album, try sprinkling little updates on social media. Tell a story about your studio experience that day, share a photo of the mix, or post a short teaser video of a song.
I hope you learned a few things and how to make money with music online and elsewhere.  Most of all, I would love to hear your comments, questions, and additions in the comments below.  If you want to know when I post more articles like this sign up for my email list here.  
Companies like Audiam, INDMusic, Fullscreen, Maker Studios, ONErpm, AdRev, Believe and Rumblefish collect YouTube ad revenue for artists and labels. Multi Channel Networks like Fullscreen and Maker also act as agents for their creators and negotiate high paying sponsorships for their videos and YouTube channels.
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The merch inventory and point of sale tracking platform, AtVenu has calculated that for venues 500-1,000 capacity, the average dollar per head (DPH) is $3.65. That means, if you have 100 people at your show, you should make AT LEAST $365 on merch. If you don’t, you are falling below average.
In 2004, he joined LAUNCH/Yahoo! Music. As Head of Music Programming and Artist/Label Relations, he managed a team of radio and video music programmers and interfaced with record labels, artist managers, artists, and business leaders for Yahoo’s branded original content music programs. He then joined PledgeMusic as the Global Head of Business Development, negotiating and closing deals with record labels and various manufacturing, marketing, and ticketing companies. John has been developing and managing artists his whole career, served as the president of a music festival/concert series, and founded and ran his own FM talent management company.
Ari Herstand is the author of How To Make It in the New Music Business, a Los Angeles based singer/songwriter and the creator of the music biz advice blog, Ari’s Take. Follow him on Twitter: @aristake
Do some research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it as easy as possible for them to cover your story and treat them like people. Remember, it’s all about establishing a relationship.
Mike King is a course author, instructor, and the Vice President of Enrollment at Berklee College of Music and Chief Marketing Officer (CMO) at Berklee Online. Prior to working at Berklee, Mike was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, ArtistsHouseMusic, for three years.

I think getting others involved is key throughout marketing your music, building connections with fans, bloggers and local people who enjoy your music should be a key part in the promotion process. Great post Shaun!
We have worked alongside the biggest record labels in the world. During those times we learned the strategies and techniques to develop any artist. Social media branding & optimization should be the FIRST thing any artist does. This creates clarity for your new releases which will help help drive more attention when your music marketing starts. We develop the perfect strategy for your brand.
BandPage started as a Facebook app to allow bands to post music to their Pages. It has evolved into a musician-fan experience haven. Artists offer “experiences” like meet and greets, soundcheck access, pre-show ping pong challenges, pre-show guitar lessons, green room hangs and anything else you can think of. These experiences have brought in additional income for bands on tour above the standard ticket/merch income.
In 2013, Nipsey Hussle made his first attempt at an unconventional album release. The Los Angeles rapper released Crenshaw completely for free online — with a twist. He also printed 1000 CD’s of the album, filled with exclusive content and extras, which could be purchased for $100 each. Once they’d all been purchased, there would be no more sold.
Despite the title, this book is not really about getting rich (in my opinion). Think and Grow Rich is a study of over 1,000 successful entrepreneurs over 25 years. Napoleon distilled all of the traits commonly found in successful entrepreneurs into 13 simple principles. I see musicians as ‘creative entrepreneurs’, and I see success as obtaining your dreams. This book is an incredible insight into how to realise dreams (but without the lame self-help twist).
This site, which is also available as an app on for your iPhone or Android device, pays you to provide feeedback on new songs via emailed surveys. Once you earn enough money, you can redeem it by purchasing Amazon gift cards.
Giving your opinion on the latest album or single that has been released by your favorite artist can earn you money. Artists are always seeking feedback on their songs to gauge whether they will be acceptable to fans once released to the masses. In most cases, that feedback is paid for by sites that offer them online platforms to upload their music. Popular sites such as Slice the Pie and Music xray give new musicians an opportunity to get their songs listened to and reviewed and they get paid for it. As a reviewer, you also get paid for listening to the music and sending in a comprehensive assessment.
StumbleUpon can be an amazing source of free traffic for your music videos and social media pages. Users of StumbleUpon identify what they’re interested in (including music genres), then click a big orange “Stumble” button to discover new content. This is great for musicians, because StumbleUpon users are actively seeking something new.
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Direct new incoming fans to your best content.  Most likely a music video, or your focus track.  It’s tempting to keep refreshing with new songs every month, but remember to lead with your best stuff when prospecting for new fans.  Direct Old fans to NEW stuff through messaging on social media, your newsletter, and links further down your website and news feeds.  So segment your email list into super fans, so you can deliver them new content directly. Most of all don’t keep pounding your best fans with the same focus track over and over again.
Each year commercial brands pay billions of dollars to musicians and music rights owners.  It requires working with somebody that has relationships with brands (across all sectors of the economy), advertising agencies (who represent the brands), personal managers and agents of celebrities, and film and tv. They can leverage these relationships to foster brand partnerships that pay you.  Often called a “tie up”.  Sometimes it’s just playing a company party and getting a fee for that.
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations.
Finally, let’s be smart with our money.  Keep everything in house where possible, seek endorsements and sponsorships (strings, drumsticks, drumheads). Used gear.  Try to get artist discounts where possible.  Ask for it every time, even if you know it’s not offered.  Stay at people’s houses when touring.
[…] not be the entirety of your strategy to grow your email list. Instead, it should be one aspect of a larger music promotion strategy. So maybe you use Facebook ads to get in front of new fans, but you also have an email form on your […]
That’s re-marketing, and it’s a great way to increase sales. Many of your website visitors were likely about to purchase some music or a T-Shirt, but left. In fact, most people don’t make a purchase the first time they visit a website.
To get your website into Google and Bing more quickly, you can submit each url of your website directly to them. Before you do, make sure you give the pages of your website names that people might search for, such as “-band name- store” or “about -band name-.”
A music marketing degree program applies the principles of marketing, advertising, pricing, distribution and branding to the music industry. Read on to learn what you can expect from a music marketing degree program. Schools offering Music Business degrees can also be found in these popular choices.
We promote only the highest quality “music with depth” to esteemed international publications and blogs. Our campaigns enhance our clients’ online presence and boost their professional resumes. We are known for having built a solid and respected reputation among musicians and industry professionals alike.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Knowing how tough it is for young musicians to fund their band, I wondered how much does it cost to start a band? It’s more expensive than I imagined.  $15,000 USD (about £12,000 GBP) was what I came up with based on the costs of collective gear, rehearsal space, website and hosting, photography, design, learning to play, merchandise, first CD pressing, etc.  This doesn’t include transportation, living expenses, touring, promotion, and advertising costs.  It’s a lot of money for a group of four or five people to come up with, and the expenses keep snowballing every month.  The next question is how to make money with music online, at shows, and from other sources.  Below, I’ll explain my approach and best tips for how to make money from your music and fund your band.
Music promotion is often the missing link between an Artist’s music and the potential fan base. Without promoting the music, the music fan doesn’t get to find out about the music. Without a label, musicians don’t have a music promotion team behind them. However, this doesn’t have to mean that a musician can’t get a team behind them.. they just have to put it together.
Building on the insight that fans enjoy a music video more when it is watched as a group, this execution is a music video that builds and gets bigger as multiple viewers join the screens together in the real world. It’s a great example of community building and use of mobile.
HIP Video Promo, Rive Video, and Trendsetter are my favorites.  I’ve personally used all three.  They are talented hard working people, and they an get your music video out there online, closed network, and broadcast.  Furthermore this will generate more performance royalties for you, not to mention expose your music to huge audiences.
Beat Club is my Producer mentorship program. It’s not a video or instruction manual for success because then I’d be selling BULLSH*T! We do group live streams EVERY week, music critiques, I bring on special guest Producers, Artists, industry executives and more for YOU to ask questions and network with. Beat Club is about learning and COMMUNITY.
“Alright” became the unofficial anthem of a movement; the Grammys worked with Lamar to create this powerful message by giving Compton locals a voice through the lyrics, offering a tribute to his home town and insight into his inspiration.
If you’re anything like me, I had A LOT of trouble asking my fans for help, especially when I was just starting out as a musician. I didn’t want to have to put my tail between my legs and feel like that annoying poor artist who’s always begging for money. But I learned that asking doesn’t have to be that way. It might be a stigma that asking for money is a sign of laziness, but YOU know in your HEART that you’re a damn hard worker, and you deserve to get paid!
This year was all about live, as VR/AR takes a backseat for now. Brands and artists were looking to take advantage of Facebook’s favorable live video algorithm and the growth of live across all platforms. Mobile and data were once again rich territories for expanding the way audiences engage with music.
This is a great book, but keep in mind that it’s not up-to-date anymore. The music business is rapidly changing such that the internet is more important than physical CDs. This book has a lot of great information on brick-and-mortar retail, but doesn’t focus enough on or have the most current information on online marketing.
Make sure you have someone selling your merch from when the doors open to when they close. Oftentimes people will leave your show early because they have work the next morning, but want to buy something. If there is no one standing by the merch table at that moment they will leave. They will not grab a handful of stuff, run up to the stage holding their credit card and ask you to stop the show and swipe their card.
CHANGE CERTIFICATE: When a student wants to change their lower-level certificate to a higher-level certificate (or vice versa) prior to the completion of the program. There are no additional fees for this option other than the cost of additional courses, and you will only earn one certificate upon completion.
I love this idea! Yet another way to generate income as a musician without having to leave the confines of your cozy artist space. I use a platform called ConcertWindow, and there are a couple others to choose from like Stageit and Gigee. There are some different tools available for use in all the platforms but something to keep in mind that I’ve found effective with Concert Window and Stageit is having the option to collect tips and give ‘rewards’ to your best tippers. It’s a wonderful incentive and a great way to really connect with your audience in a concert-type setting, without having to leave the cozy confines of your living room.
Justin Bieber’s comeback campaign has been orchestrated brilliantly. It has been anchored in collaborations that help drive his relevance in the market. The naked photo fiasco felt like the oldest trick in the book, but it played out perfectly for him.
There’s some useful information to be had in the book, but nothing I hadn’t already found out as an active musician who tries to keep his eyes open . I highly recommend Donald Passman’s book over this one – a more detailed summary by a guy that seems to know first hand what he’s talking about.
Some people lump PledgeMusic in with Kickstarter and IndieGoGo. I don’t. PledgeMusic is different. It has changed the way the modern album campaign works. The pre-order on PledgeMusic is much more than just an advanced purchase of the album. Running a PledgeMusic campaign invites the fans into the entire album making process from start to finish. Some bands literally live stream from the studio to their backers. Many large bands who don’t need the money still run PledgeMusic campaigns (without the crowdfunding element) because it increases fan engagement and opening week sales. Artists like 311, Ben Folds Five, Imogen Heap, Howie Day, Korn (with the backwards R) and Lucinda Williams have all run campaigns. Many actually charted on Billboard in the opening week (all pre-order PledgeMusic sales are reported to Soundscan for chart placement).

Similar to online e-concerts, but these are privately held events. This is something that you could set up on your online store as a gift option. A fan could buy the gift of a private one-hour Skype show for his girlfriend on Valentine’s Day. Then, you serenade the two of them and give them a very special and unique experience that they wouldn’t be able to get anywhere else.
When people look for marketing positions in the music industry, they search for “music marketing jobs”. I know this, because I see it pop up as a keyword all the time. That will be a subject for a future blog post.
Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.
In order to move things forward for yourself, you’ll need to learn to market your music, and increase your status all by yourself. Once you’ve done this and have something to show for your efforts (gigs under your belt, being covered in respected place etc), then it’ll become a lot easier to get people to help you push your music further.
This is a classic by Dale Carnegie on how to win friends and influence people. “Why do I need to learn how to win friends?” I hear you ask – because the same processes apply to winning fans, and unless you’ve got a decent fan base who are supporting your creative work, you’re going to struggle. This is one of best books on communication skills for anyone looking to up their game.
This is a concept you may have heard about.  It was created by Kevin Kelly, founder of Wired Magazine, in a blog post he wrote called 1,000 True Fans.  It’s a math equation that makes a lot of sense for musicians, especially unsigned bands.  If you are a creator, and you have direct access to your fans and no record label or publisher in your way, you can maximize the income from 1,000 true fans and still make the same living as you would having a much larger audience.  
Streaming is the newest player in the game, with services like Spotify growing in double-digits each year. These companies are helping to bring billions of dollars in revenue into the industry each year, but they do so in large part by cannibalizing music sales. Why would you purchase a CD when you can get a month of Spotify, with access to millions of tracks including the CD you were about to buy, for the same cost? It’s an easy decision to make, and it’s why so many people are changing over to streaming as their main source of music. Including myself.
Certificate programs and online courses are offered on an open enrollment basis. Simply complete the online enrollment form and provide payment prior to the course start date and you’re ready to go! Degree programs require an application and supporting documentation. See the Admission Requirements for more details.
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a performance schedule with Long Jon Lev and Adrenalize. If you’d like to be notified whenever the blog is updated, click here to subscribe.
“Impactful music marketing and branding done by Starlight PR would enable the upcoming music artists to get noticed by major A&R labels. So they can get new opportunities for creating popular music.”
Giving your opinion on the latest album or single that has been released by your favorite artist can earn you money. Artists are always seeking feedback on their songs to gauge whether they will be acceptable to fans once released to the masses. In most cases, that feedback is paid for by sites that offer them online platforms to upload their music. Popular sites such as Slice the Pie and Music xray give new musicians an opportunity to get their songs listened to and reviewed and they get paid for it. As a reviewer, you also get paid for listening to the music and sending in a comprehensive assessment.
I bought this book because of how affordable it was used, it might have been relevant when it was published however now all of the information published, especially with regard to social media is outdated and/or easily found for free in music marketing blogs. I hoped at least the music industry information would be helpful, but it’s only a brief synopsis. For example, it talks about press releases without providing any in depth examples or instructions on writing one. That’s just one example however. If you know nothing about the music industry I guess it might be helpful, but most of this information is already available for free on the internet.
Around half of music projects get successfully funded according to Kickstarter stats, which is awesome. Even if you don’t meet your crowdfunding goal, it’s likely that you’ll receive some exposure from the campaign.
If everything you post on social media is promotional and an attempt to drive sales, people aren’t going to care about your posts, and may unfollow you. To keep followers and drive engagement, it’s a good idea to follow the social media rule of thirds:
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music note emoji | apple music marketing 2018

True fans are the ones that consume everything you create and are just waiting to buy whatever you put out next.  They’re the first to buy tickets.  They’ll buy all editions, versions, and all 5 colors of your vinyl pressings. The math he uses simply says if you make $100 from 1,000 fans ($100,000), it’s better than making $1 from 100,000 fans.  It’s not for everybody though.  It requires a lot of energy and investment to nourish these 1,000 fans. If you don’t like the idea of serving a thousand or a few thousand fans, and engaging them so directly, it might not be for you.  The idea of having less fans doesn’t sound like a good idea.  But the real point is to show you that in the beginning, if you focus on 1,000, and you really serve that audience, your fans will multiply naturally well beyond that.  Also you will be more in tune with your audience and know what they like.  
There are thousands of examples of artists trying out unconventional methods to earn revenue in the music industry to great success. But why are fans willing to pay such a hefty price tag for an album they can get for free, minus a couple exclusive tracks?

We are extremely passionate about our client roster, which is why we are selective about who we represent. We only promote high quality, inventive bands and artists. If you are a musical talent who embodies creative gusto and are brave enough to try something unique, then we want to hear from you. Find our privacy policy here.
The marketing of your music should begin as soon as you’ve a good level of talent to promote. While the degree of marketing you undertake at the time will depend on what exactly you have to promote and what else you have on your plate, marketing should be an ongoing process for as long as you’re trying to become a more successful musician.
Now onto the really great stuff – the books above are great reading if you want to learn about promoting music or the music business in general, but the most well-rounded and intelligent musicians I meet are often those who explore outside of the boundaries of the music section in their library. Here are my top five books of all time for musicians.
DIY music marketing often focuses too much on simply “covering the bases”. Submitting music to outlets including journalists, press lists or a directory of music blogs is equivalent to “door to door” cold calling. Proper research, groundwork and relationship building is what makes music marketing PR effective. Independent Music Promotions focuses primarily on building countless partnerships and relationships intended to ensure high quality press for our clients.
The record industry is suffering from declining music sales, but things are looking up for artists. If you’re willing to take your destiny into your own hands, there’s an abundance of new ways to build a fan base and earn an income online.
After reading many different books on promotion and publicity for independent musicians, I*’ve grown skeptical toward what more a new book can offer. Generally, the books I’ve read don’t offer information for the trenches. Instead, they offer a little lame commentary on the fact that you would get more publicity and promotion if you were signed to a major label, and perhaps they theorize on how an independent musician might make a little splash in the medi, but there is usually very little practical information. “Guerilla Music Marketing Hand Book…” has proven an exception to this trend, with concise chapters full of very practical tips on tweaking press kits and pitches for better effect when approaching media about promo and publicity. Highly recommended.
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.
That said, if you do want to get your music heard, marketing is a necessary part of things. The good news though, is promoting your music doesn’t have to be hard. Pretty much all of it can be learned, and it doesn’t require a degree in science or maths to put into place a solid promotion plan for your music career. As long as you’re willing to learn and put the work in where needed, after a while marketing your music should become second nature to you. Who knows, you may even start finding it fun. 🙂
Music placements in TV, Video, Film, Video Games, and Advertisements.  For a company or individual to use your composition in “synchronization” with motion picture, they need a “synch” license and a negotiated fee to pay you for that use. Also they need a master license, and a fee for the “master” use, but that does not have to do with publishing. And if you own your master, then they need to obtain the master license from you. And if a label owns your master, they need to obtain the master license from the label.  In addition, every synch has two fees involved; A master fee, and a publishing fee.  Therefore those need to be agreed on in two separate contracts.  Research and contact music supervisors yourself to start.  Be wary of signing any exclusive agreements to pitch your music, or you risk not getting signed by a publisher or label.
Knowing how tough it is for young musicians to fund their band, I wondered how much does it cost to start a band? It’s more expensive than I imagined.  $15,000 USD (about £12,000 GBP) was what I came up with based on the costs of collective gear, rehearsal space, website and hosting, photography, design, learning to play, merchandise, first CD pressing, etc.  This doesn’t include transportation, living expenses, touring, promotion, and advertising costs.  It’s a lot of money for a group of four or five people to come up with, and the expenses keep snowballing every month.  The next question is how to make money with music online, at shows, and from other sources.  Below, I’ll explain my approach and best tips for how to make money from your music and fund your band.
Music marketing degree programs help you to develop the knowledge and skills for a career in the competitive and always evolving music business. Depending on the program, you can expect to take classes that teach business fundamentals and how they are applied to the music industry. If you complete a Bachelor of Music program with a music marketing concentration, you can expect to complete courses in music history, theory and performance, as well as marketing courses. Internship opportunities are also part of many degree programs, which can help you make industry contacts and gain experience. Typical coursework in a music marketing degree program may include the following:
She was happy to let our readers have it, but we didn’t get round to posting it until now as we are still busy redesigning the site and preparing more great stuff that we will be adding when we have the makeover – we’re hoping that will be at some point in September. Thanks for putting up with our delays. Oh, and I am on holiday a lot with my kids too!
If you’ve just released a music video, you can advertise on YouTube using video or banner ads to quickly generate more views. With so many other music videos on YouTube, it’s possible to target users with very specific music taste.
Album art is extremely important for the online music world. In most cases, your music will be prominently featured with album art being the first thing people see – before ever hearing your music. If you want a chance at someone clicking the artwork to hear your song, the image better look worth clicking.
Great discoverability – when you watch a video on Facebook, that’s been uploaded to Facebook, they recommend more videos. This means if someone is watching a music video similar to yours, they might be exposed to yours next.
Beat Club is my Producer mentorship program. It’s not a video or instruction manual for success because then I’d be selling BULLSH*T! We do group live streams EVERY week, music critiques, I bring on special guest Producers, Artists, industry executives and more for YOU to ask questions and network with. Beat Club is about learning and COMMUNITY.
When a business launches a new product, it needs to promote that product. Even if the product itself is amazing, and it serves an audience, if no one knows about it, the business serves no one and makes no money.
Of course ticket sales are a huge revenue stream for your band.  But did you know the PRO’s ASCAP and BMI have systems in place where you can collect a royalty on each live performance by submitting your setlist?
It turns out that fans want to support artists, and they’re willing to put money on the table so long as that money reaches the artist, not a middleman. This isn’t small change, either — fans are willing to invest serious amounts of money in their favorite artists.
Music lessons have always been a great source of revenue for musicians, but the long commutes and all the effort it takes to get students can prevent lessons from paying well. TakeLessons helps remove those pains so you can focus just on teaching students. And, even better, because it’s online you can teach students all over the world.
I really like this book. It is a required assignment for a class, but I like it anyway. It is always good to know more ways to market your band, or who you are working with. It seems to tell you a little about everything, but it isn’t really boring to read. It is usually one of the first assignments that I do for the week – to read this book.
Headlining shows on a weekend can be the best money you make in the early days.  Another thing you can do is create and brand a monthly headline show for your band that has a theme.  This is a creative way to approach your local market.  Futhermore, you can invite different support acts each time to keep the bill fresh and build community in your scene.  Now, if you can’t come up with an interesting way to keep people engaged and coming back monthly, don’t use this strategy.  But, I like this strategy for several reasons.  It gives you focus.  You can put your energy into promoting one event per/month.  In addition it prevents overplaying your market.  You can still jump on as support for large national acts here and there.  But you’ll be less willing to do those when you can headline instead.  Finally use this to strengthen your brand and show your creativity.  Make it fun.
If you want more music marketing guidance, download this free ebook. You’ll get a roadmap showing exactly how different elements like social media, email, and your website come together into a music promotion machine that will help you grow your fanbase and make more money. You’ll also get 3 social media checklists with easy post ideas you can use on your own social channels.
Social media is a great marketing tool for musicians, however, many musicians use it incorrectly – spamming people with music video links in messages and comments in an attempt to get more followers and likes.
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how to make money online with your music | music records

It’s fairly easy to set up a blog on the homepage of your website. Most website tools like Bandzoogle, and WordPress, have blog capabilities. Plan out blog posts at regular intervals like once or twice a week and share anything you think your fans would find interesting. This could be the inspirations behind certain songs, new lyrical ideas you’re working on, a funny story from the last band practice, or even a run-down of the gear you use.
New acts are coming out all the time fighting for people attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out. This is what music marketing is!
Absolutely! Just like the students studying on Berklee’s campus, Berklee Online students receive instruction from the same world-renowned faculty, guidance from Berklee-trained academic advisors, and the opportunity to walk at Commencement.
Album art is extremely important for the online music world. In most cases, your music will be prominently featured with album art being the first thing people see – before ever hearing your music. If you want a chance at someone clicking the artwork to hear your song, the image better look worth clicking.
Luckily for me, I found an easy way around that about a year ago. Instead of trying to learn crazy web languages or graphic design, I started search for nontechnical ways to make money online. This led me to taking paid surveys online.
What makes Anything You Want such a great read for musicians is that it explains how Derek was frustrated that he couldn’t sell his music online, which is why he created a buy-it-now button on his website. When other musicians saw Derek selling his music with a buy-it-now button they asked if they too could sell their music on his website, until he finally ended building an ‘online music shop’, known today as CDbaby.com. If you don’t want to spend the £5 or so on buying this book, I strongly recommending dedicating at least an hour or so to reading some of Derek’s life lessons on his blog sivers.org – you will not regret it.
Music marketing isn’t just about how to get new fans, but it’s also about using the right distribution channels to ensure your music is in the right places so existing fans can easily find it. While some may visit your website, most will seek out your music on download or streaming service.
Admin Publishing Companies like SongTrust, Audiam, CD Baby Pro, and TuneCore Publishing are built for the DIY unsigned artist. These are all best in class services and completely above bar.  Also they make things much easier so you can focus on writing, building a fanbase, and all the other things that take up your time.  Admin publishing companies make it easier to manage your various publishing components, so you don’t have to register and keep track of dozens of accounts around the world.  For instance, they will register you with your choice of PRO in the US (ASCAP, BMI, SESAC) and other PRO’s around the world .  While you do have an admin fee, it’s much easier than having to do that on your own.
This is the bible of the music industry. It’s the standard first assignment at top music industry programs like USC’s Thornton School of Music, and it’s probably the most famous instruction manual on the music industry ever written. Even if you never read another book about the music industry ever again, read this one.
The last decade has seen the record industry shrink by 64% between 1999 and 2011. The amount of money spent by the average music listener in the United States fell from $71 to $26 during that time. There have always been doomsayers predicting the end of the music industry as we know it, but it looks like this time, they’re right.
I really like this book. It is a required assignment for a class, but I like it anyway. It is always good to know more ways to market your band, or who you are working with. It seems to tell you a little about everything, but it isn’t really boring to read. It is usually one of the first assignments that I do for the week – to read this book.
Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your music in front of a new group of people and grow your fanbase exponentially. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would appreciate your music. Choose to work with bands in a similar genre or with similar fanbase demographics.
I think getting others involved is key throughout marketing your music, building connections with fans, bloggers and local people who enjoy your music should be a key part in the promotion process. Great post Shaun!
Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.
Well, she is the former head of marketing for MySpace France. Now she works as a music marketer and with more than ten years in the entertainment industry (television channels, radio broadcast industry and digital music industry), she knows her stuff backwards.
When musicians ask me for recommendations on books to help them advance their music career, I rarely recommend books about music promotion, as many get outdated, or just say the same old shit e.g. ‘Be active on social media’ or even more painfully ‘Build a loyal fan base’. Below are a few exceptional books that I would recommend, along with a few great books on creativity, and success that I regularly recommend to musicians.
While marketing doesn’t always have to be two way, if you don’t implement a two way dialog somewhere in your music career, you’re going to find it a lot more difficult to build up a fanbase than those musicians who do.
When you create your mailing list, make sure you segment subscribers by location so you can send them relevant links to buy tickets. This is much more effective than simply sending the entire tour dates list to every subscriber, and results in less people unsubscribing from your mailing list.
This book is regarded as the music industry “bible.” It’s both comprehensive and informal, meaning it covers the key components of the music industry in-depth while still being an entertaining read. This book is a must-have resource that you’ll constantly reference when questions arise.
Jessica is a free-spirited indie songstress, traveler, and life-lover. She is a self-taught DIY musician and has earned her success worldwide with over 6 million views and an incredible following of over 60k engaged fans. She gratefully connects with her community on a daily basis, and doesn’t let a day go by without sharing a new video, photo or idea, to show her appreciation as a modern-day indie artist.
We have to start this list with the new queen, Adele. She disappeared, the industry stopped talking about her, but when she came back, she did it right. The album launch of “25” was executed brilliantly, and according to Nielsen Music it sold a record 3.38 million copies during its first week. Adele smashed the previous record-holder NSYNC by over a million copies. Her single “Hello” also broke the record for the most-watched video on Vevo in 24 hours, racking up 27.7 million views.
A lot of musicians when starting out feel like if they make their music good enough, they will get noticed. That all they have to do is record a good album, make it available to people in stores (or somewhere online) and their music will start making sales and getting downloads.
If you’ve accomplished something interesting, or have a unique story, the local media may be interested. In some cases, it’s as simple as calling them and seeing if they’d be interested in an interview, but if you’re less connected, you may need to write a press release.
Simply click through the options, message the artists, and repeat the process as many times as you need. These recommendations can be great ways to find new musicians, especially if you’re using this method from your own page, because that means there’s some fanbase overlap and you can increase the perceived value of the event among ticket buyers.
A bunch of those are the same and have been around forever, crowd-sourcing? Thats like what buskers do with their hat on the ground… You just took things that used to exist without the internet and now are calling them new ways to make money fro music when in reality its just old ways now transferred to the internet… A pro hype positive rah rah rah propaganda piece for the new age muso’s coming up in the net age…
Earning money on Skype using your musical skills is quite easy if you have an account on the site. Even so, setting up an account on the internet telephony site is simple as you only need to download the application to your computer or handheld device to start using it. You can offer virtual lessons to students from all over the world from the comfort of your home. All you need is a good working computer and reliable internet connection to start offering voice lessons to interested students of all ages.
Another book used in the Music Business courses taught at Berkelee School of Music. A decent primer and probably a solid textbook for those of you taking the class. These kinds of books I think are a necessity to the aspiring musician or music industry mind. Even those of you who have been invested in the industry can learn a lot from this one. Sometimes artists can gain a lot from the basic understanding of what all those ‘behind the scenes’ people are doing.
Great discoverability – when you watch a video on Facebook, that’s been uploaded to Facebook, they recommend more videos. This means if someone is watching a music video similar to yours, they might be exposed to yours next.
“Finally a book that covers the ABCs of music marketing in the new frontier of the recorded music industry. Mike King’s book should be required reading for every musician. It gives a concise understanding of marketing your music at any level.”
For artists who prefer the “do it yourself” route, James Moore has filled the Independent Music Promotions blog with dozens of original articles on how to properly market your music. You can learn how to write news releases, promote free music and contact music blogs. You also learn how to avoid pitfalls like automated services and social media numbers boosters. James reveals many of the insider tips from“Your Band Is A Virus”.
We don’t want to equate music sales to buying electronics, shoes, or clothes.  The point I want to make is that the consumption of your music needs to be a polished and effortless experience.  Think about the process of buying an Apple product, or shopping on Amazon.  If those don’t appeal to you, think of your favorite brand and why you like buying from them over and over again.  Go through the process of discovering and buying your band’s brand and products.  Is it ideal?  Does your best stuff come up first?  Did you find the track you want coming up first?  What’s preventing people from discovering or buying your music and merchandise?  Is it the algorithm?  The price?  Somebody else’s content?  Optimize the discovery and conversion process for your band.
We are extremely passionate about our client roster, which is why we are selective about who we represent. We only promote high quality, inventive bands and artists. If you are a musical talent who embodies creative gusto and are brave enough to try something unique, then we want to hear from you. Find our privacy policy here.
The steep decline has been fueled partially by music piracy, but that doesn’t tell the whole story. Digital downloads fundamentally changed the way music listeners purchase their music, and iTunes took a 30% cut of every sale. Instead of purchasing entire albums, fans began to purchase just one or two tracks for a dollar each. This was a heavy blow to an industry which is still sustained overwhelmingly by full album purchases. Eight years after iTunes launched, music listeners in the United States averaged only .25 downloaded albums per year per person. That’s not enough to sustain a multi-billion dollar industry.

An impressive use of data storytelling to celebrate what would be his 90th birthday. This interactive infographic displays his ongoing impact helping old fans discover something new, drawing in new listeners and driving sales/streams of legacy and new records.
With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier. The hurdles that would only allow you to get popular—if the right people said your music was good enough—are gone.
If you decide to listen to Internet radio, you’ll earn money every time you enter the site’s CAPTCHA. In the USA, you’ll be rewarded 3 cents per CAPTCHA fill; in Canada and the UK, the payment is 1 cent. Payout occurs once you reach a threshold of $20.
Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required.
Whether or not you’re a fan of pop music, this book explains how the pop industry has exploded to the size it is today. This book does a great job explaining the growth and development of the pop genre, allowing you to take away insights to apply to your own genre.
Mike has written and teaches three courses for Berklee Online: Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution; and Music Business Trends and Strategies. His book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.
https://i1.wp.com/newartistmodel.com/wp-content/uploads/2015/12/MPT.jpg?fit=500%2C500&ssl=1 500 500 newartistmodel http://newartistmodel.com/wp-content/uploads/2017/06/logo_transparent-copy.png newartistmodel2018-05-15 08:00:152018-06-02 21:21:24How to Promote Your Music
Networking with other musicians within your scene and building relationships with them is extremely important. Hang out in music stores, go to local shows, and be friendly to others who are supportive of your efforts. This will benefit you if you ever want to cross-promote an album release, need musicians to play shows with, or even need to find a new band member.
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music row nashville | music marketing ideas

In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […]
Before you start gigging, make sure you have the best gear possible so you can give music fans the experience they deserve. Get the best electric or acoustic guitar, the best amps, and overall best gear you can so that you give new listeners a great first impression.
There is a one time $175 registration fee per certificate program. Students may either pay per course term (at the $1,497 per credit course cost) or pay in full to receive a 10 percent discount. The registration fee and all courses for the term you wish to begin in must be paid in full in order to begin.
Next year we’ll see a wave of VR music videos, and this one is a nice kickoff. GoPro collaborates in the music space again for this immersive music video for “The Hills” remix featuring Eminem that lets the viewer take a walk with Abel Tesfaye.
John’s work has contributed to millions of albums sold and put dozens of gold and platinum plaques on his wall. He has been a guest lecturer at several schools, including UCLA. He’s been a panel moderator and panelist at music industry conventions all over the world, including: SXSW, CMJ, MUSEXPO, Worldwide Radio Summit, One Movement Festival, Music Export Finland, MUSEXPO EUROPE, and The Global Rock Summit. He has also been interviewed by various media outlets, including The Wall Street Journal, Variety, Records & Radio, Billboard, FMQB, and MTV.
This book is a modern classic written by an experienced touring musician. The book does a great job explaining the current makeup of the music industry, offering real world advice for how to break into it.
Put a tip jar at your Merch table with a big sign, “If you liked the show, show us how much! Cash (arrow) or Venmo: @mybandname” You can even have a projector on stage and have like a real time auction with Venmo tips for a screen print or a backstage hang or a date with the drummer. Whatever. There are endless possibilities. Either way, think about how you can utilize Venmo to make more money at the show.
Music is one one of my favorite hobbies. Many people that follow me don’t know I’ve been singing since I was 5 years old.  Sometimes I find myself singing for hours and hours without even noticing. Then all of a sudden I realize mommy and wife duties are patiently waiting.
SparkPlug is a unique platform that allows performing or hobby musicians to rent out any extra gear they have to interested parties. Listings can be created on the site for any musical item, from guitars to trombones to microphones, amps, rehearsal rooms and studios. Listings can be created on the platform for free; however, SparkPlug receives 3% of your payout.
The process is pretty simple. When you sign up (it’s free), you tell Music Xray a bit about yourself and your musical preferences. The site’s software then sends you tracks that you might like. Listen for 30 seconds and get 10 cents, or $12 per hour. The number of tracks you get will depend on your profile and the tracks being submitted by the bands.
Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget.
So, when I read the pdf, I was very impressed. It covers all the things that you should be doing for music promotion online – why MySpace still counts, how to use Twitter, what Facebook can and can’t do for you etc. More importantly, it ties together all the strands that you need to be providing to your fans.
We promote only the highest quality “music with depth” to esteemed international publications and blogs. Our campaigns enhance our clients’ online presence and boost their professional resumes. We are known for having built a solid and respected reputation among musicians and industry professionals alike.
These things are important to know before you start implementing specific music marketing strategies, as even the most powerful promotion methods will become less effective if you don’t know when and how to use them.
Sponsored Products are advertisements for products sold by merchants on Amazon.com. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.
I hope you learned a few things and how to make money with music online and elsewhere.  Most of all, I would love to hear your comments, questions, and additions in the comments below.  If you want to know when I post more articles like this sign up for my email list here.  
If you have passion for music and enjoy interacting with students that share the same love for singing, then you can create a music course at Udemy. Udemy is an online platform that offers music lovers a chance to create music courses on their site and then share revenue for every successful course they deliver. They offer you users a number of hosting and design tools that empower them to train online which makes it easier to set up an online course and get students to sign up at a fee. You will find the downloadable instructor handbook that has been made available by the site a valuable resource in crafting music courses on Udemy.
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
I would like to invite you all to a new social network that I have been using over tha last few weeks. What’s different? They share their advertising revenue with all of us. It is free to join, and then the more content you create, the more people are engaging with you and the more you interact with them, the more you earn. It is similar to Facebook and Twitter, but their initial thought was to provide a platform where all content creators call it, musicians, actors, bloggers, artists can use the platform to:
According to Ecology.com every day there are 360,000 births in the world.  Sixteen years ago that was closer to 300,000.  If your target fans are 16 years olds, that means every day there are 300,000 new potential fans for your band. Think of them when you release content.  Because every day you have a chance to put your best songs, best photos, best product out there for people to make a choice.  Conversely when you put bad material out there, you are missing an opportunity.  Review your material, photos, images, from time to time.  Finally, if you’re not proud of it, or you have something that is an improvement, take them down, or bury them.
Don’t create great music in the dark. Get the Guerrilla Music Marketing Handbook today. It’s already helped thousands of artists get more exposure and generate more gigs and music sales. Now it’s your turn to soak up these ideas and put them to work for you.
If it takes $15,000 to start a band, you can imagine the expenses keep rolling in as the months and years go on. Fundraising or crowdfunding has been a brilliant use of technology.  There are plenty of great options to choose from. Pledge Music, Kickstarter, and Indiegogo for example. Don’t wing it in this space because the experts in this field have discovered some great tricks to increase pre-orders. Make sure to do what the best and most successful bands have done, and get creative.  
As someone who speaks to musicians almost on a daily basis, I know that many have the feeling that marketing their music is going to be difficult. This is an understandable fear; most people get in the music industry for the love of the music, and don’t think they’ll ever have to learn how to market in order for them to get their music heard.
What’s especially beneficial with Earnably is that the site pays you bonuses and increases your payout options as you advance on the site. It takes just $2 in collected earnings before you can request a payout through Paypal or a gift card.
STARTING A NEW CERTIFICATE: When a student wants to earn more than one certificate by having the courses from their lower-level certificate waived into a higher-level certificate. In this case, an additional $175 registration fee is required.
True fans are the ones that consume everything you create and are just waiting to buy whatever you put out next.  They’re the first to buy tickets.  They’ll buy all editions, versions, and all 5 colors of your vinyl pressings. The math he uses simply says if you make $100 from 1,000 fans ($100,000), it’s better than making $1 from 100,000 fans.  It’s not for everybody though.  It requires a lot of energy and investment to nourish these 1,000 fans. If you don’t like the idea of serving a thousand or a few thousand fans, and engaging them so directly, it might not be for you.  The idea of having less fans doesn’t sound like a good idea.  But the real point is to show you that in the beginning, if you focus on 1,000, and you really serve that audience, your fans will multiply naturally well beyond that.  Also you will be more in tune with your audience and know what they like.  
[…] Post interesting content!!! “Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on […]
Today, physical distribution is too costly and limited in scope to be worthwhile. Digital distribution is the new standard. Digital distribution services like CD Baby, TuneCore, and Ditto Music allow any musician (independent or major) to get their music out to popular online music stores and streaming sites like iTunes, Spotify, TIDAL, Pandora, Google Play, and so on.
An even more easy-mode option is to just agree to give each other shout-outs on social media. Share each other’s newest track and tell your fans how much you dig it. (Obviously work with artists whose music you actually do dig.) The power of a recommendation is one of the best marketing tools out there.
Fundamentally, music is promoted in much the same way anything else is – with online methods like email, social media, advertising, and with offline methods like live events (concerts and tours) and word-of-mouth.
Music lessons have always been a great source of revenue for musicians, but the long commutes and all the effort it takes to get students can prevent lessons from paying well. TakeLessons helps remove those pains so you can focus just on teaching students. And, even better, because it’s online you can teach students all over the world.

….to say that the market is flooded would be a catastrophic understatement. 10 years ago there were a million decent bands out there with one goal. To make money. Now? The bands have been replaced by artists. All of us having our own little studio and our own huge ideas……and nobody reading this should have read past the first line. Impassable. I use to like my odds terrible. These odds are unprecedented. Hit the local scene. Isolate. Forget making it big. Leave that to the ones who already have the money. Because that’s what it takes. Shine as a local legend. Fame is fame. It has its benefits on every level. And if it’s done right? Those benefits include pay.
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music sheets | ways to make money with music online

Many people listen to music for entertainment but there are those that go beyond the norm to analyze different aspects of a song for their pleasure. If you have the same passion for music, then you have a chance at making money as their many online opportunities available for music lovers. Majority of the jobs that are music related can be done from home as independent contractors or by setting up your own business. For those that have been trained in music, they can transfer their knowledge to others through online courses and offering services that are musically related. On the other hand, if you naturally have a good ear for music, you can listen and then review music on different sites and get paid.
While your account is free, TakeLessons does take a steep cut from your early lessons. When you’ve taught a student less than 6 times, you will only receive 60% of their payout. However, that percentage rises over time, and with long-term students you’ll take home 90% of your fee.
However, there are lots of other music platforms that don’t accept music from these services for specific licensing reasons, like Soundcloud or Dozmia. It’s important to make sure your music is on these services as well, as they often have a loyal following.
Think about traffic as anybody searching for something and being directed to consume your music.  Examples are Google Search, your website, Facebook, Pandora, YouTube, Instagram, Twitter, etc.  Make sure to have an easy to find link to Spotify, Apple, Amazon, YouTube in all of these places when a potential fan encounters them.
Vimeo has a more artistic audience than YouTube, so people who come across your video are likely to be impressed a music video with great attention to detail. This can lead to a higher number of shares if your music video is high quality.
People don’t check those hashtags to listen to music by people they don’t know, and those blogs certainly aren’t going to feature some nobody with a track up on their Soundcloud or Wix page. Obviously this is just a plug for Wix and that’s fine, but come on.
I founded this site back in 2007. I lost $50 to a data entry scam when I was still in college. I felt ripped off and had no recourse, but to suck it up and pull an extra shift delivering food to make ends meet.I setup this site so no one would have to go through the same experience I went through. I wanted to stop scam artists from preying on the vulnerable and help regular people learn the true, legitimate ways of making money online.
For bands with a young audience, merchandise can be the lifeblood of their business.  To become great at merchandising you have to follow the same practices that any clothing or fashion brand would adhere to.  So i’ll be doing a post about this, and giving tips on merchandise mistakes to avoid.
Jay’s first project under the Music Geek moniker was doing work as band archivist and label product manager for Canadian music veterans, Barenaked Ladies. Since then, Jay has worn a lot of hats including sales, marketing, artist development, business development, tour management, and product management. Jay is currently working with Sloan, the Presidents of the United States of America, Jars of Clay, and Carbon Leaf. Jay’s core focus is to help further the careers of artists while partnering with them in a “D.I.Y. +” sort of way to have long-lasting and fan-focused careers.
Headlining shows on a weekend can be the best money you make in the early days.  Another thing you can do is create and brand a monthly headline show for your band that has a theme.  This is a creative way to approach your local market.  Futhermore, you can invite different support acts each time to keep the bill fresh and build community in your scene.  Now, if you can’t come up with an interesting way to keep people engaged and coming back monthly, don’t use this strategy.  But, I like this strategy for several reasons.  It gives you focus.  You can put your energy into promoting one event per/month.  In addition it prevents overplaying your market.  You can still jump on as support for large national acts here and there.  But you’ll be less willing to do those when you can headline instead.  Finally use this to strengthen your brand and show your creativity.  Make it fun.
We have to start this list with the new queen, Adele. She disappeared, the industry stopped talking about her, but when she came back, she did it right. The album launch of “25” was executed brilliantly, and according to Nielsen Music it sold a record 3.38 million copies during its first week. Adele smashed the previous record-holder NSYNC by over a million copies. Her single “Hello” also broke the record for the most-watched video on Vevo in 24 hours, racking up 27.7 million views.
Kickstarter has lead the way with nearly $120 million going to successful music projects. IndieGoGo is a close second and, unlike Kickstarter, allows creators to keep the money even if a project is unsuccessful (if the creator chose “flexible funding”). The most successful music crowd funding project is of course Amanda Palmer’s project which raised $1.2 million for her album. But there have been over 18,000 successful Kickstarter music projects (mostly funding albums) ranging from $1,000 to $1.2 million. Crowdfunding has been a great way for indie artists to bankroll their albums and tours without a label or investor.
The earlier you contact us with questions or concerns regarding your evaluation, the easier it will be for us to address any issues. Therefore, it is very important when you first receive your official transfer evaluation that you review the information carefully.
When people look for marketing positions in the music industry, they search for “music marketing jobs”. I know this, because I see it pop up as a keyword all the time. That will be a subject for a future blog post.
Whether or not you’re a fan of pop music, this book explains how the pop industry has exploded to the size it is today. This book does a great job explaining the growth and development of the pop genre, allowing you to take away insights to apply to your own genre.
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.
Matthew is the social media analyst on the Devumi Social Media blog. You can find out more about getting SoundCloud followers with Devumi here, stop by Blog.Devumi.com, or go to the jungle with the @Devumi Gorilla on Twitter.
Sales: Salespeople are the ones who get your music into the music stores where it can be sold. Remember, unless you’re also writing your own songs, record sales (along with touring) are your bread and butter.

The default music service for all Apple products, Apple Music & iTunes are widely regarded for hosting the largest online music library in the world. The new Apple Music service goes one step beyond being the online home for your digital music collection – they want to help users discover new tunes based on what they’re already listening to. Could that be your band?
But although you might need clothes to stay warm and fashionable, you don’t really need music in the same way. It’s not a matter of personal hygiene or appearance. It’s not a pressing problem that needs to be solved. It’s not a matter of survival.
Independent Music Promotions is a highly respected music PR and music marketing company. We have spent years building our music industry contacts, which allows us to promote our clients in the most prestigious print publications and online digital media. We represent an international roster of “musicians with depth” from a broad spectrum of musical genres. These innovative and unique musical talents deserve to be heard, and we help promote them on the world stage. Read more about Independent Music Promotions.
A lot of people complain about how hard it is to make a living as a music artist today. But is it any harder now than it was 20 or 40 years ago? Has there been any rigorous research on this or is it all just anecdotal evidence and speculation? I do think it is much easier to be a productive music artist today than it used to be, primarily because of the advent of digital recording and the ever-increasing opportunities for promotion on the internet. So if it really is harder to make a living as a music artist, it might just be because there are many more productive music artists to compete with.
If you are a musician or music producer, this platform can give you a chance to effectively promote your music and sell other related services as well.  Some of the gigs you can sell that are related to music include song mastering, voiceovers, song writing, music software tutorials, remix songs, sound effects, production of jingles and drops among others.
Most musicians go into the music business looking for a job. They plan to make money through a single source of income, such as performing or recording music. There are several problems with this strategy:
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]
Great post I think beginner bloggers can learn a lot from this article they only think that after writing the blog post their job is done but you have to promote it as well to get more exposure and traffic. Social media presence does affect the popularity of your blog and is an also a great way to get connected with like-minded people. To get traffic is my main focus point on my blog and want to get higher rank in Alexa too. So your above article teaches me a lot, I will share my blog post wherever you said above hope this get me good going for my blog.
What?  Bear with me.  Most bands have been struggling to make ends meet, so when a label offers them a $25,000 advance it seems like such a large sum of money, and the opportunity to make even more.  But if your band is already financially stable it won’t seem like such a big deal.  When the label does a Dr. Evil with the pinky and says “We’ll offer you $25,000 dollars” as an advance, you want to be in a position to negotiate a better record deal.  Maybe a joint venture.  In addition, you could cut a deal that dedicates more of those dollars to marketing, music videos, advertising, or upgrading your live show.  
Tag, tag, tag: When you upload tracks you have a chance to add tags to your music. They work like hashtags on Twitter. Feel free to tag other bands that sound like you, musicians who did guest appearances on the track, radio stations that play you, and producers you worked with.
When it comes to promoting your music online, Wix Music doesn’t skip a beat. An all encompassing online marketing solution, Wix Music has you covered with all the tools you need to promote, sell and distribute your music online. Why do we love Wix Music so much? Here are some of our favorite liner notes:
Getting any kind of radio airplay is a great way to quickly be exposed to a large audience. Pitching radio stations will result in a lot of rejection, but when you finally get a “yes,” it’ll be worth it.
Artists that you’ve probably never heard of… like Justin Bieber, The Weeknd and Karmin (Wix artists!) all have one thing in common: they were all discovered on YouTube. If you’re itching to get your music to the masses, you better believe that you need a YouTube channel to get you started.
It depends. Generally, transfer credit cannot be used to fulfill prerequisites unless we determine that the course you completed is a direct equivalent to one of the courses we offer at Berklee Online. Keep in mind that there are some courses which require you to pass a placement exam. For these you will need to achieve a passing grade on the test to fulfill the prerequisite, otherwise you will need to complete the appropriate Berklee Online course.
This makes earning money in music even easier for you. Why? Because you have very little competition in the music business (yes, you read this correctly). If you are serious about your music career success, the size of your real competition is very, very small.
The latest reports say that songwriters get paid $.091 for each song sold. Many would look at that and think, “Well it’s not worth it to merely be the wizard behind the curtain – I want to be the star!” Think again.
If you check the listings at SimplyHired.com you’ll always find some karaoke host jobs. Sometimes the company provides equipment, and other times you have to bring your own. You might not be paid much for the work, but it’s a chance to practice and display your singing ability.
“A strategic, real-world, down-in-the-street approach to selling music in today’s music marketplace, that takes advantage of the most effective contemporary tools, while remaining well grounded in the traditional marketing techniques that remain relevant. If you want your music to see the light of day, follow this indispensable step-by-step advice, clearly put forth from the industry trenches by an unusually effective and creative marketing professional.”
A crew of 250 people, a 32,000 square foot sound stage and a live Grammys broadcast with additional live experiences via Periscope, Facebook Live and Snapchat makes this live music video an impressive undertaking. Target continues to develop its music marketing by offering exclusive tracks and cover art.
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music marketing jobs nashville tn | music grants

Julie understands the mindset you need to succeed because she’s worked in all sides of the business. She was a major label AND an indie DIY artist, and she now coaches creative entrepreneurs on how to increase their income, and change their overall mindset for lasting and healthy success. Julie helped me grown my own business and she is incredibly gifted at helping creative people move mountians.
If you’ve accomplished something interesting, or have a unique story, the local media may be interested. In some cases, it’s as simple as calling them and seeing if they’d be interested in an interview, but if you’re less connected, you may need to write a press release.
Alliance of  Artists and Recording Companies is a non-profit that represents US based featured recording artists and sound recording copyright owners globally.  They collect and distribute royalties from hometaping/private copy royalties and rental royalties.  Furthermore the collect for the AHRA, which collects royalties generated from sales of blank CDs, personal audio devices, automobile systems, media centers, and satellite radio devices that have music recording capabilities.  Learn more here. 
This is something that is super new and is really ahead of the curve at this point. You may not have heard of Venmo yet, but you will. It is a verb in LA at this point “Venmo me.” Basically, Venmo is the easiest way to pay someone. It’s as easy as sending a text. Much easier than PayPal. So much easier that PayPal saw this and bought Venmo. Right now, download the app if you don’t have it so you understand what it is and how to use it.
Social media is NOT a straight-up marketing platform. It’s really a catalyst for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material.
“A strategic, real-world, down-in-the-street approach to selling music in today’s music marketplace, that takes advantage of the most effective contemporary tools, while remaining well grounded in the traditional marketing techniques that remain relevant. If you want your music to see the light of day, follow this indispensable step-by-step advice, clearly put forth from the industry trenches by an unusually effective and creative marketing professional.”
If you are a musician or music producer, this platform can give you a chance to effectively promote your music and sell other related services as well.  Some of the gigs you can sell that are related to music include song mastering, voiceovers, song writing, music software tutorials, remix songs, sound effects, production of jingles and drops among others.
Apart from setting up the basic details of the service you will be offering on the site, you are also allowed to attach extra services to a gig to earn extra money. To earn good money on the site requires delivery of high quality gigs and patience in building credibility through the reviews written by satisfied customers. If you have a lot of positive reviews on the gigs offered on Fiverr, you are likely to get repeat clients resulting in better pay and also be ranked as a better seller by the site.
“Digital Music Marketing does a terrific job keeping us well situated in the digital music marketplace.  They’re always quite prepared to answer questions, discuss or suggest new marketing and promotional ideas, and most importantly, to make sure that we are getting the best possible returns for our efforts. We could not be happier.”
It means that in order to sell your sound, you’re gonna need to know all about music distribution and promoting your music once it’s out. It’ll take some creativity too—y’know, that same creativity you use to make music everyday.
Mike King is a course author, instructor, and the Vice President of Enrollment at Berklee College of Music and Chief Marketing Officer (CMO) at Berklee Online. Prior to working at Berklee, Mike was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, ArtistsHouseMusic, for three years.
We provide full-service solutions for delivering your music and video to consumers through all major internet music stores, plus digital jukeboxes, direct-to-fan and on-demand destinations. We are everywhere you need to be!
Do you struggle with networking? This book will teach you how to build and nurture a network of likeminded individuals. The author provides excellent strategies for effective networking, revealing the successes and failures he’s made in his career.
Patronage is not new to the music industry. Legendary composers, including Bach, wrote their compositions under a patronage system. But the system has had a modern-day resurgence through sites like Patreon.
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]
Here’s 8 of the most overlooked ways to get paid for your music. They won’t work for everyone, but try them and you might be surprised. Being successful in music is about taking risks. And they’re simple to try, so why not!
Believe it or not, you can earn money online by listening to and reviewing music. By signing up to the following online review sites, you can make money whenever you review a piece of music and comment on its quality. The key is to sign up with online music review sites that pay for music reviews. Here are several different online sites that will pay you to listen to and review music (Internet radio):
You can walk in Commencement when you are nine (9) credits or less away from completing your degree requirements by the end of the spring term. Please note: Berklee Online degree students are not required to walk in Commencement in Boston.
This is a modern book for independent artists from an author who “gets it.” It’s filled with relevant, quality advice on how to market your music and grow a following. If you’re a one-person team, this book is an essential guide for establishing your career.
If you decide to listen to Internet radio, you’ll earn money every time you enter the site’s CAPTCHA. In the USA, you’ll be rewarded 3 cents per CAPTCHA fill; in Canada and the UK, the payment is 1 cent. Payout occurs once you reach a threshold of $20.
There are also many services that offer music for business as a subscription, so reaching out to them and pitching your music might provide you with some additional exposure – especially if it leads to your song being played in huge chains with thousands of locations.
13. Do support artists who have what you want to have by LIKING their pages, supporting their work, going to their shows, offering to double bill with them. Create opportunities. OH! and if you want people to buy your music, buy theirs.
I put this idea into action last year and have received a tremendous amount of support from my fans. Custom songwriting has been this new found glory because it’s a win-win situation. You get to earn money, while writing a song (which you have to do anyways), while giving a gift to someone who appreciates it more than you know. It’s an amazing feeling and has really transformed my views on songwriting, and what it means to be an artist. We are here to make a difference with our art, after all. So why not use this to your advantage and REALLY make a difference by touching the hearts of those who will value your music the most? Give it a shot. It will be great, I promise. 🙂
This course starts with the basics – an overview of key music marketing principles, terms, and practices which together form the foundation for all music marketing plans. From there, students will dig into the key areas of opportunities for musicians, including merchandising, publicity, radio promotion (online and traditional), retail & distribution (online and traditional), advertising, and touring. Students will learn what companies and partners to work with to reach their core fans, how to communicate with them, and the ways to leverage the changes and new opportunities that the internet offers to marketers. The information in this course can form the basis for a full marketing campaign, or be immediately implemented into a new marketing and promotion campaign. This course looks at the opportunities available at both traditional terrestrial marketing opportunities, as well as online opportunities. By the end of the course you will have an active marketing plan and timeline tailored to your own unique strengths and budget.
While the book gives you essential knowledge of how the business works, it doesn’t move much further than a solid overview. This is both an advantage (it’s actually enjoyable to read) and a disadvantage. But the biggest flaw of Passman’s book is that it fails to go into any real detail on music streaming, which is becoming an extremely important area of the music business.
John Lenac has helped to drive the evolution of the technology and music landscape since his days as a musician, band manager, and local concert promoter in the late ’80s. He helped launch one of the first Alternative Rock FM stations (KTOZ, circa 1991), and grew it to become one of the highest-rated stations in the US. After programming and managing rock stations in Nashville and Kansas City, he was a Promotion Manager at TVT Records and then Rock Editor at HITS Magazine.
This can be in the form of getting your fans to help you out, hiring a marketing team or knowledgeable individual, or eventually letting a record label largely handling that side of things for you (although it’s still important you learn how to promote your music too so you know if the label is taking things in the right direction for you).
Today, physical distribution is too costly and limited in scope to be worthwhile. Digital distribution is the new standard. Digital distribution services like CD Baby, TuneCore, and Ditto Music allow any musician (independent or major) to get their music out to popular online music stores and streaming sites like iTunes, Spotify, TIDAL, Pandora, Google Play, and so on.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for
The merch inventory and point of sale tracking platform, AtVenu has calculated that for venues 500-1,000 capacity, the average dollar per head (DPH) is $3.65. That means, if you have 100 people at your show, you should make AT LEAST $365 on merch. If you don’t, you are falling below average.
Musicians can create demand for their music. As they become more known and more popular, more venues and event planners are going to want to book them. They can also do something novel, something charitable, something valuable (on a large scale) to get noticed. More bloggers and media people are going to want to interview and profile them. More people are going to want to listen to their music and go to live shows because of social proof.

Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Again, this book by 37 Signals is more intended for creative entrepreneurs opposed to musicians directly, but there are some great lessons to be learnt in this book about being unconventional when it comes to working on building your career as a musician.
Getting any kind of radio airplay is a great way to quickly be exposed to a large audience. Pitching radio stations will result in a lot of rejection, but when you finally get a “yes,” it’ll be worth it.
The platform Synkio can assist you in getting your work into circulation and earning some money along the way. The company was founded in 2013 and has offices in both Los Angeles and London; however, everything about their service takes place online. Their mission is to reduce the barrier between musicians and the artists, businesses, agencies and developers that need their services. Some of Synkio’s clients include big names like Google, Microsoft, Apple, Audi, Kia and Sony Pictures — but for the most part, licensing comes from Directors, Producers, and Game Designers.
With everything moving more and more towards digital, it’s easy to forget about the value of that person-to-person interaction. After all, these days you can create great quality music, release it, distribute it, promote it, and even play live without ever leaving your room.
An even more easy-mode option is to just agree to give each other shout-outs on social media. Share each other’s newest track and tell your fans how much you dig it. (Obviously work with artists whose music you actually do dig.) The power of a recommendation is one of the best marketing tools out there.
For artists who prefer the “do it yourself” route, James Moore has filled the Independent Music Promotions blog with dozens of original articles on how to properly market your music. You can learn how to write news releases, promote free music and contact music blogs. You also learn how to avoid pitfalls like automated services and social media numbers boosters. James reveals many of the insider tips from“Your Band Is A Virus”.
With surprisingly few VR music standouts this year, Donald Glover sneaks in with this performance from his Pharos event accessed via his Pharos Earth app. How he executes on his “VR Vinyl” concept is yet to be seen.
Rather than focusing on peripheral services such as social media boosts, we focus on concrete results. We get your music to people who will actually listen to it, write about it, and publish features in prominent major and mid-level publications. This press is permanent and can be used to your advantage in all future music marketing efforts. Most importantly, press is “social proof” at its most potent. Having someone else talk about you is critical in the music industry.
Building on the insight that fans enjoy a music video more when it is watched as a group, this execution is a music video that builds and gets bigger as multiple viewers join the screens together in the real world. It’s a great example of community building and use of mobile.
I love this idea! Yet another way to generate income as a musician without having to leave the confines of your cozy artist space. I use a platform called ConcertWindow, and there are a couple others to choose from like Stageit and Gigee. There are some different tools available for use in all the platforms but something to keep in mind that I’ve found effective with Concert Window and Stageit is having the option to collect tips and give ‘rewards’ to your best tippers. It’s a wonderful incentive and a great way to really connect with your audience in a concert-type setting, without having to leave the cozy confines of your living room.
Now onto the really great stuff – the books above are great reading if you want to learn about promoting music or the music business in general, but the most well-rounded and intelligent musicians I meet are often those who explore outside of the boundaries of the music section in their library. Here are my top five books of all time for musicians.
This system is especially powerful for acapella groups and cover artists. Individuals and groups who perform well on YouTube also tend to find success on Patreon. The key to success with patronage is through the exclusives mentioned above. You’re finding ways to deliver unique and satisfying experiences to the people who are willing to support you each month. The three suggestions above all include ideas for perks you can give your supporters, and it’s also worth looking through successful Kickstarter campaigns or top Patreon artists to see what they are offering their supporters.
Whether you are a major, indie, or completely independent artist, the new music industry has opened up more possibilities for success than have ever existed in the past. You just have to know how to spot them.
Album art is extremely important for the online music world. In most cases, your music will be prominently featured with album art being the first thing people see – before ever hearing your music. If you want a chance at someone clicking the artwork to hear your song, the image better look worth clicking.
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And these 8 ways along with fund-raising and other ways are great tools in our toolbox and can help us in our everyday hard work. I’ve been in the business for almost 50 years now and I’ve seen it so many times…
One of the great things about the Internet is that it can connect people and companies almost instantly, and companies have found out about it. Companies have found that they can receive almost instant feedback about their products, services, or ad campaigns through the Internet. This is called market research, and before it used to take companies hundreds of thousands of dollars and many months to find average and sometimes outdated data.
Jessica is a free-spirited indie songstress, traveler, and life-lover. She is a self-taught DIY musician and has earned her success worldwide with over 6 million views and an incredible following of over 60k engaged fans. She gratefully connects with her community on a daily basis, and doesn’t let a day go by without sharing a new video, photo or idea, to show her appreciation as a modern-day indie artist.
This is a useful list. I would also add streaming revenue, because that’s by far my top source of recording revenue. Sure, it’s not enough for me to justify doing music full time, but what percentage of people can make a living doing their art full time?
You can license your music directly with the few global Instore Media Play companies like Mood Media, PlayNetwork, or ScreenPlay. When you go in a clothing store, elevator, or restaurant and you hear music, it is licensed by one of these companies.  
Is the 50% fee worth it? The Music Bed promotes themselves as a premier curated source for music, so they cater to clients that are drawn to this type of exclusive service. The fact that this site is “highly curated” (their words) also means that it’s possible your work won’t be accepted, so getting listed here comes with some extra prestige. The Internet is a big place, so you might consider listing your work in both Synkio and The Music Bed to ensure that you don’t miss an opportunity. If you decide that the fee is simply too high, you are always in control of your work and can pull it from future usage on the platform. Of course, for songs that have already been licensed, you’ll still be committed to those deals.
A Free listing at Gig Salad allows for inclusion in up to two categories with the display of three photos. Deposits from clients are accepted at this level up to $200; however, you’ll receive the lowest visibility on the site. A Pro listing includes higher visibility and listings inclusion in up to fifteen categories. You may include fifty high-resolution photos as well as audio, video and a link to your website. Deposits from clients are accepted up to $1,000, and priority phone support is also included. A Featured listing offers the highest exposure and visibility on GigSalad. You’ll be able to list in up to twenty categories, show 100 high-res photos, upload audio and video, and link to your website. Deposits are accepted up to $2,000, and priority phone support is included.
While your account is free, TakeLessons does take a steep cut from your early lessons. When you’ve taught a student less than 6 times, you will only receive 60% of their payout. However, that percentage rises over time, and with long-term students you’ll take home 90% of your fee.
18. Do be willing to use your other gifts and abilities to make money – teach, coach, do art and graphic design, play your instrument for others, write songs for or with people, do tech, be an engineer – whatever it takes for you to “sponsor” your own life.
How many people will be at the show during out set? (it’s important to specifically ask about the expected audience size during your set. Many promotors will give totals when asked otherwise, but many people will show up later in the day.)
While some of things you do to market your music will only involve one way interaction (you relaying a message to fans and potential fans), things will really start taking off for you when you make this interaction with fans two way. By this I mean you don’t always want to be relaying messages to them and then shutting your ears. When you update your social sites for example, as you get more followers, chances are people will often reply to something you’ve said. They want to continue the conversation you started.
Many internet radio stations like Pandora have a review process before accepting your music onto the platform. However, there are many internet radio stations and music services that accept most music submissions.
Yes, I’m a professional musician, but I’ve now become a professional spreader-of-everything-I-knower because I don’t believe in competition among musicians. If you’re hardworking, passionate, driven and talented enough you will be able to sustain a healthy, long-term career — if you have the knowledge and the understanding of how it works.
Perfect, this sounds like an excellent option for someone who loves to listen to music while doing just about everything else. A little bit of extra cash for doing something you were doing anyway is always a good deal. Are these programs available worldwide, or just for residents of the USA or UK?
True fans are the ones that consume everything you create and are just waiting to buy whatever you put out next.  They’re the first to buy tickets.  They’ll buy all editions, versions, and all 5 colors of your vinyl pressings. The math he uses simply says if you make $100 from 1,000 fans ($100,000), it’s better than making $1 from 100,000 fans.  It’s not for everybody though.  It requires a lot of energy and investment to nourish these 1,000 fans. If you don’t like the idea of serving a thousand or a few thousand fans, and engaging them so directly, it might not be for you.  The idea of having less fans doesn’t sound like a good idea.  But the real point is to show you that in the beginning, if you focus on 1,000, and you really serve that audience, your fans will multiply naturally well beyond that.  Also you will be more in tune with your audience and know what they like.  
The Internet has made it possible, for the first time in history, for an artist to reach millions of listeners around the world and earn a living through their music, all without ever needing to impress the musical gatekeepers or use a million-dollar marketing budget. Artists can now be in complete control of their own careers — which includes receiving a significantly larger proportion of the revenue from sales and other income than they would have in the past.
Mike has written and teaches three courses for Berklee Online: Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution; and Music Business Trends and Strategies. His book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.
The process is pretty simple. When you sign up (it’s free), you tell Music Xray a bit about yourself and your musical preferences. The site’s software then sends you tracks that you might like. Listen for 30 seconds and get 10 cents, or $12 per hour. The number of tracks you get will depend on your profile and the tracks being submitted by the bands.
The Internet led to the rise of file sharing and devastated record sales. However, as it took away that revenue stream for many artists, it has provided a diverse array of new opportunities. If you manage your music effectively across these 8 music marketplaces, you may find you’re making more money in music than ever, and all without selling a single song. Give them a try!
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they’ll need to succeed and thrive in the new music business.
Since the publication of the first edition in 2005, The Plain And Simple Guide to Music Publishing has emerged as the premier guide to the subject. With sufficient depth to be used as a text at major college music industry programs including UCLA, NYU and Northeastern, the book also remains simple and clear enough for the lay songwriter to gain a crucial understanding of musical copyrights and licensing basics. 
Instagram is all about beautiful, engaging photos. If you’re releasing a new album, this is the place you’ll get great feedback on the artwork. Album artwork, band pictures, and even pictures with fans can result in high levels of engagement.
Digital goods aren’t perceived to have a high value, because the cost of making another copy is essentially $0. That’s not true of physical products, and that’s why fans are willing to pay a lot more for these goods. This is precisely why vinyl has had such a startling comeback in recent years. Of course, merchandise is another wonderful example of a physical good which has remained strong as a source of income for artists. This is especially true in combination with…
Like Instagram, Pinterest is all about images. Creating boards for high quality album art or band member interests can result in a large amount of organic exposure through Pinterest’s platform. Boards can even show up in Google search results.
Social media is NOT a straight-up marketing platform. It’s really a catalyst for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material.
If you’re looking to build your mailing list, a quick way to do that is with Facebook lead ads. These ads are pre-populated with a users information that’s been shared with Facebook, such as their email address, city, and phone number, which makes it a smooth process for them to complete the form and subscribe to your mailing list. You can use these ads to target people who’ve already liked your page to turn them into mailing list subscribers.

This is a concise handbook with all the information that you would need to promote your band/music. Bob hasn’t held anything back, he’s sharing ALL the information and tricks that he’s learnt. There’s SO MUCH that you can be busy. He’s also laid it out clearly and thoughtfully. Read from front to back or dip into the chapters you want to know about NOW. Thanks Bob!
It means that in order to sell your sound, you’re gonna need to know all about music distribution and promoting your music once it’s out. It’ll take some creativity too—y’know, that same creativity you use to make music everyday.
If everything you post on social media is promotional and an attempt to drive sales, people aren’t going to care about your posts, and may unfollow you. To keep followers and drive engagement, it’s a good idea to follow the social media rule of thirds:
With the power in the music industry shifting from the major labels and other gatekeepers to the artists, the role of a manager is more important than ever. A manager that has a detailed understanding of the new and evolving marketing, technology, legal, touring, licensing and business strategies is an invaluable member of any artists team. The Master Certificate in Artist Management provides a complete tool kit to anyone interested in success as an artist manager.
This course starts with the basics – an overview of key music marketing principles, terms, and practices which together form the foundation for all music marketing plans. From there, students will dig into the key areas of opportunities for musicians, including merchandising, publicity, radio promotion (online and traditional), retail & distribution (online and traditional), advertising, and touring. Students will learn what companies and partners to work with to reach their core fans, how to communicate with them, and the ways to leverage the changes and new opportunities that the internet offers to marketers. The information in this course can form the basis for a full marketing campaign, or be immediately implemented into a new marketing and promotion campaign. This course looks at the opportunities available at both traditional terrestrial marketing opportunities, as well as online opportunities. By the end of the course you will have an active marketing plan and timeline tailored to your own unique strengths and budget.
Vimeo has a more artistic audience than YouTube, so people who come across your video are likely to be impressed a music video with great attention to detail. This can lead to a higher number of shares if your music video is high quality.
We have an in-depth guide to email marketing for musicians already, but here’s a gist of what to look out for when choosing an email provider, promoting your email list, and using it to grow and engage your fanbase.
The queen of surprise executed a stunning hour-long film to introduce “Lemonade.” She employed scarcity and exclusively, driving attention to partners Tidal and HBO. Credit her and Kanye with keeping Tidal in the game.
If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]
Apart from setting up the basic details of the service you will be offering on the site, you are also allowed to attach extra services to a gig to earn extra money. To earn good money on the site requires delivery of high quality gigs and patience in building credibility through the reviews written by satisfied customers. If you have a lot of positive reviews on the gigs offered on Fiverr, you are likely to get repeat clients resulting in better pay and also be ranked as a better seller by the site.
Seth Hochman is a music business veteran who has worked for Epic Records, Warner Music Group, and Universal Music Group. He has held various marketing and digital account roles working with innovative commercial partners. His most recent role was with Universal Music Group as a Commercial Services Account Director, managing day-to-day business relationships with streaming partners. He launched & marketed UMG’s content on Spotify, from it’s introduction in the US in 2011 through it’s explosive growth stages. As account lead, Seth led UMG’s 20+ labels through an evolution in music consumption and revenue growth. Best practices that were developed over three years with Spotify were then focused on video streaming with Vevo, the #1 premium music video channel on YouTube. He worked with labels, artists, and digital marketing teams to develop and monetize visual content. With both Spotify and Vevo, Seth was responsible for Universal’s digital advertising strategies which increased download sales and streaming revenue for the company. Prior to working for major labels he was part of the original marketing team that launched Barnes & Noble.com and developed promotional strategies for Kozmo.com, an early forerunner in the on-demand delivery business.
This is one of my favourite books on the boring side of the music business (sorry music lawyers). In Music Business: The Essential Guide to the Law and the Deals Ann talks through everything you need to know to keep your hands clean and be prepared when managers, record labels, sponsors, and other music companies start asking for your autograph on a dubious piece of text-heavy paper. The book is fun and has lots of hard-hitting case studies from her career as a music lawyer where well-known musicians got screwed over by lawyers, record labels and other music business professionals. If you’re looking to learn about the various types of emerging deals and contracts, this is the book.
The music you create, and the brand you establish are valuable assets.  It’s why you saw a handful of large independent labels get bought out by larger labels and investment companies in 2015 and 2016.  Understand what you have.  A recorded asset, a publishing asset, lyrics, and something that can monetize in dozens of ways listed below.  So an asset is something that if nourished can provide money for an eternity, and can make you money while you are sleeping.  
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