music lesson | music k-8

Congratulations on finishing! If you have already filled out a graduation application, you will want to double-check the “Graduation Checklist” to ensure you have taken care of all of the various items associated with graduating. If you have not filled out a graduation application, you will need to do that as soon as possible. You will not be able to graduate until we have received and processed your graduation application.
I forgot to write a review for this book but although it’s a bit dated, the information in this book is timeless. I recently went back to look for a question I had and ended up taking more useful information that I forgot about than I expected! For any DIY musicians, aspiring label owners, or even those who want to work in the industry, this book is defiantly one to keep around you at all times! It’s like a musicians bible that should be looked at every week to keep yourself on track, focused, and staying consistent so you can go the distance! Great book, smooth read, highly recommended.
Music lessons have always been a great source of revenue for musicians, but the long commutes and all the effort it takes to get students can prevent lessons from paying well. TakeLessons helps remove those pains so you can focus just on teaching students. And, even better, because it’s online you can teach students all over the world.
Of course ticket sales are a huge revenue stream for your band.  But did you know the PRO’s ASCAP and BMI have systems in place where you can collect a royalty on each live performance by submitting your setlist?
If you’re looking to build your mailing list, a quick way to do that is with Facebook lead ads. These ads are pre-populated with a users information that’s been shared with Facebook, such as their email address, city, and phone number, which makes it a smooth process for them to complete the form and subscribe to your mailing list. You can use these ads to target people who’ve already liked your page to turn them into mailing list subscribers.
Finally, let’s be smart with our money.  Keep everything in house where possible, seek endorsements and sponsorships (strings, drumsticks, drumheads). Used gear.  Try to get artist discounts where possible.  Ask for it every time, even if you know it’s not offered.  Stay at people’s houses when touring.
For example, you can make the best of your merchandise by taking advantage of limited-release lines, including personal autographs and hand-written notes, and exclusive merch that’s not available to people who haven’t bought your music. In the Nielsen study I mentioned earlier, it was exclusive content that fans craved, and it’s exclusive content that could add more than $1 billion in revenue to the music industry each year.
While ads on Dozmia are more expensive, they currently convert really well – with a 15% click thru rate (15% of people who see an ad click it). With these ads, you get full screen exposure to music fans using the app.
James Walsh and Jason pretty much has it in a nut shell. I’ve been a national celebrity for many years and they are right on point with their words of wisdom. You can make money playing local gigs every week and even make it possible to buy food and pay the rent. If you’re looking for anything else in music other than satisfaction (and making a living at it by not becoming rich) you’re headed for problems. If just one person likes you’re music, YOU ARE VERY SUCCESSFUL! Now go out and make some music for you and your fans and enjoy life!
In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […]
The Internet has made it possible, for the first time in history, for an artist to reach millions of listeners around the world and earn a living through their music, all without ever needing to impress the musical gatekeepers or use a million-dollar marketing budget. Artists can now be in complete control of their own careers — which includes receiving a significantly larger proportion of the revenue from sales and other income than they would have in the past.
A bunch of those are the same and have been around forever, crowd-sourcing? Thats like what buskers do with their hat on the ground… You just took things that used to exist without the internet and now are calling them new ways to make money fro music when in reality its just old ways now transferred to the internet… A pro hype positive rah rah rah propaganda piece for the new age muso’s coming up in the net age…

Jessica is a free-spirited indie songstress, traveler, and life-lover. She is a self-taught DIY musician and has earned her success worldwide with over 6 million views and an incredible following of over 60k engaged fans. She gratefully connects with her community on a daily basis, and doesn’t let a day go by without sharing a new video, photo or idea, to show her appreciation as a modern-day indie artist.
This technique has been around for ages, but for some reason a lot of musicians aren’t putting it into action. Your fans love you. They love the music you put out, and the videos, and the photos… The list goes on! Now, imagine if you could make something unique, custom, and personalized. Something JUST for them.
Of course, these aren’t the only ways to promote your music offline. Don’t focus strictly on online music marketing, as working within your comfort zone will most likely slow things down for you in terms of progress. So give offline music marketing a go too.
Bands tell me all the time “But our fans don’t buy merch!” Bull! If you sell it right they will buy. If you throw a few CDs in the back of a dark venue with no light, no display, no seller, OF COURSE you will sell nothing. Want to increase your merch sales? Make sure you have a BIG, BRIGHT, attractive display with lights. Make sure it looks super pro.
The music industry has undergone extreme changes over the past few years, many of which have opened the doors for developing bands and artists. Gone are the days where the only option for getting fans to hear your music relied upon support from a limited number of “gatekeepers.” Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing base they’ll need to succeed and thrive in this new music business.
It turns out that fans want to pay to support their favorite artists, and are willing to do so if only they have the opportunity. A Nielsen study found that more than half of the most active music listeners would buy exclusive content from a favorite band recording a new album. But surprisingly, 1/5 of even the least active music fans, dubbed “Ambivalent Consumers”, are willing to buy exclusive content if they have the chance. The problem isn’t that fans aren’t willing to pay — it’s that the music industry isn’t giving them enough opportunity to do so, for content they actually want. Nielsen estimated that the music industry could add between $560 million and $2.6 billion in annual revenue by giving fans better access to exclusive content.
Donald Passman’s book provides the blueprint for the music industry. But if you’re a businessperson, publisher, manager, or otherwise really need to understand the financial side of the music business, this is your best resource.
Berklee Online is the online school of Berklee College of Music, delivering access to Berklee’s acclaimed curriculum from anywhere in the world. We are the world’s largest online music school—30,000+ musicians from more than 140 countries have taken our courses—but classes never have more than 20 students per section.
I’m really big on the whole, don’t promote just your music. I believe that stepping outside of your music will make other artists more inclines to share your work. They automatically become a fan when you take the time to actually engage in their work. And I’m talking outside of the vain artists who see no one but themselves, or refuse to even acknowledge that there is a world outside of themselves.
If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]
Their bussiness model is the same with what Facebook and YouTube are doing with ads. But Tsu are sharing their earnings with us the creators. I only started pushing it recently and I’m earning $0.25 per day and my earnings and following are growing day by day.
This book is loaded with great information and ideas for the independent musician, or even his/her manager; however, it emphasizes “bands” throughout, and I would have liked to see a bit more direction toward the solo artist and, for my needs, particularly classical artists. Much of the same information provided can apply in all cases, but obviously, classical artists do have some specific hurdles to deal with and it has been very challenging to find materials directed specifically to them. Overall though, while some of the information may be common sense, much of it may not be in use by any given individual, so the many ideas are valuable, indeed. It’s like someone already did a good deal of the brainstorming so the musician or manager can simply make use of it and move on with business.
This is one of my favourite books on the boring side of the music business (sorry music lawyers). In Music Business: The Essential Guide to the Law and the Deals Ann talks through everything you need to know to keep your hands clean and be prepared when managers, record labels, sponsors, and other music companies start asking for your autograph on a dubious piece of text-heavy paper. The book is fun and has lots of hard-hitting case studies from her career as a music lawyer where well-known musicians got screwed over by lawyers, record labels and other music business professionals. If you’re looking to learn about the various types of emerging deals and contracts, this is the book.
You don’t have to write lengthy reviews or fill out feedback forms. Just listen for 30 seconds and move on to the next sample. If you like a track, you can click “Fan.” If you want to support the band, you can leave a tip. When you get to $20 you can request payment via PayPal. For details, click here.
Collectively, streaming makes up a little more than 50% of all music sales (as of January 2017).  Spotify, Apple Music, Pandora, YouTube, Amazon, Google Play, and Deezer make up the majority of streams.
“Got your new Guerrilla Marketing Book. Only just started reading it and I like it. I’ve read other music biz books and they always seemed depressing because the attitude of these authors is “well so many people have tried so hard at making a success at music and failed, so the chance of you succeeding are really slim, but here’s this book anyway, good luck.” They made me feel defeated before I even started. So I’ve steered away from getting any more music biz books.
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alternative strategies for music marketing | music marketing oakland ca

Mixing and mastering engineers, producers, instrumentalists, singers, and full demo production studios get hired through these sites by artists for their recordings. Live in a remote village in Tanzania and want your epic 127 track production mixed by a Grammy winning mixing engineer? Done! Well, if you can pay their rate of course. This has been a great way for freelance artists with home studios to get extra work – especially if they aren’t plugged into an active music town.
In January 2012 I was lucky enough to meet Derek at his offices in Singapore. Derek founded CDbaby and sold it for $22 million, which he then gave to a charitable trust. This book is an amazing collection of lessons about creative entrepreneurship, innovation, and life, from one of the most humble and down-to-Earth musicians I’ve ever had the pleasure to meet.
Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.
This year, Hussle upped the ante with Mailbox Money. He released the album for free, and printed 100 copies of the album, this time with both exclusive content and his personal contact information. The new price tag? One thousand dollars each. The week his album dropped, Hussle made $60,000 from physical CD sales. This is in an industry rife with stories of artists selling hundreds of thousands of dollars worth of CDs, only to never see a dime of it because of recoupment fees owed to their label. Hussle has found a way to innovate in an industry stereotypically slow to innovate.
To get the most bang for your listening buck, you should sign up to all the listed sites. This way, you can listen to just one song and review it multiple times on each site. Remember to change your actual review text as you hop from site to site.
This doesn’t work. Social media isn’t just about getting more Facebook likes for your band – if you want to have success in social media, it’s important to treat it as a tool for fan engagement rather than a promotional platform.
While marketing doesn’t always have to be two way, if you don’t implement a two way dialog somewhere in your music career, you’re going to find it a lot more difficult to build up a fanbase than those musicians who do.
This year Taylor Swift assumed and defined the #squad by amassing a multi-talented tribe including Lena Dunham, Cara Delevingne and “It Girl” Kendall Jenner. Her squad was then deployed across music videos, live shows and awards shows. She drove wide use of the term in culture and girl power and still benefits from it through a sense of ownership of the tag.
After a few months, I built up a reputation so that survey companies would give me even higher paying surveys, giving me even more money. Overall it has been a very smart choice that fits into my lifestyle, and hasn’t required me to learn anything advanced computer skills. If you are trying to make some extra money, give online surveys a try.
However, there are lots of other music platforms that don’t accept music from these services for specific licensing reasons, like Soundcloud or Dozmia. It’s important to make sure your music is on these services as well, as they often have a loyal following.
Patronage is not new to the music industry. Legendary composers, including Bach, wrote their compositions under a patronage system. But the system has had a modern-day resurgence through sites like Patreon.
If you’re looking to build your mailing list, a quick way to do that is with Facebook lead ads. These ads are pre-populated with a users information that’s been shared with Facebook, such as their email address, city, and phone number, which makes it a smooth process for them to complete the form and subscribe to your mailing list. You can use these ads to target people who’ve already liked your page to turn them into mailing list subscribers.
Our services can be accessed à la carte and integrated into your existing marketing plan, or we can create a custom plan for your entire campaign. Whatever your needs, we are versed in all things digital!
Today, physical distribution is too costly and limited in scope to be worthwhile. Digital distribution is the new standard. Digital distribution services like CD Baby, TuneCore, and Ditto Music allow any musician (independent or major) to get their music out to popular online music stores and streaming sites like iTunes, Spotify, TIDAL, Pandora, Google Play, and so on.
The book is a classic for self-improvement in your personal and professional life. Highly recommended in the corporate world, this book will teach you tools and techniques for navigating success in the music industry (and life).
Music is very much the same way in that even after it’s been distributed, it still needs to be promoted. But it’s also different from launching a product in that you can’t create a need for music (more on that later).
And that’s what this article is for. I’ll share 21 books that will help you out in your music career. Some of these are written specifically for artists and industry people, others are written for a wider audience… but the information inside them is applicable to building your artist career.
Music placements in TV, Video, Film, Video Games, and Advertisements.  For a company or individual to use your composition in “synchronization” with motion picture, they need a “synch” license and a negotiated fee to pay you for that use. Also they need a master license, and a fee for the “master” use, but that does not have to do with publishing. And if you own your master, then they need to obtain the master license from you. And if a label owns your master, they need to obtain the master license from the label.  In addition, every synch has two fees involved; A master fee, and a publishing fee.  Therefore those need to be agreed on in two separate contracts.  Research and contact music supervisors yourself to start.  Be wary of signing any exclusive agreements to pitch your music, or you risk not getting signed by a publisher or label.
The queen of surprise executed a stunning hour-long film to introduce “Lemonade.” She employed scarcity and exclusively, driving attention to partners Tidal and HBO. Credit her and Kanye with keeping Tidal in the game.
If you don’t have a big budget, and want to go at it DIY, check out this guide on promoting your music to radio stations. If you do have the money, you can hire a radio promotion company to reach out to radio stations on your behalf. These companies have existing connections at radio stations, and can give you play reports to help with touring efforts.
Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […]
While this does happen, it’s extremely rare, and setting the unrealistic expectation that it will happen to you is a recipe for failure. Instead, set yourself apart from the crowd by learning all you can about different music marketing tactics, and treating your music career as a business.
Today’s musicians face unique, technology-driven challenges to earning a living from their craft. How can you make money when recorded music sales have been replaced with free music downloading and streaming? We addressed this question in depth in a recent article. Now it’s time to explore how to use technology to your advantage and connect with a range of money-making opportunities.
Building on the insight that fans enjoy a music video more when it is watched as a group, this execution is a music video that builds and gets bigger as multiple viewers join the screens together in the real world. It’s a great example of community building and use of mobile.
This site, which is also available as an app on for your iPhone or Android device, pays you to provide feeedback on new songs via emailed surveys. Once you earn enough money, you can redeem it by purchasing Amazon gift cards.
When a business launches a new product, it needs to promote that product. Even if the product itself is amazing, and it serves an audience, if no one knows about it, the business serves no one and makes no money.
Oh, there is definitely a catch, all right, not that you are likely to get any trouble from it. These sites are only actually sound gigs for those whose taste is kept largely mainstream. I fail that criterium, and miserably. With a taste and passion for some of the most unusual genres and artists, non-canonical classical composers, Slavonic opera, eastern and northern European folk music. I would mention some of my favourites but for the fact nobody understands what I am talking about anyway.
I expected more from this book. It is an easy read and does have some helpful pointers, but the author keeps repeating the same ideas in different ways from section to section and leaves much of the how to and who, up to the reader to search out. The cover proclaims “201 Self-Promotion Ideas” but it’s more like 50 ideas presented in different ways. I realize that repetition is key in promotion, but I don’t need so much of it in a book on the subject. Some Industry contact information is given, much of which are simple lists you can get on your own. I would have liked more insider contact information. The author does a great job at self-promoting but left me wanting a little more information on where and who to get help from. Sure the book is on self-promotion, but if you could do it yourself you wouldn’t need any help. He gives many examples in the book, but I found myself wanting more details. If you are a beginner at self-promo this book will get you going. The author works on your self-motivation. For the more experienced reader you’ll get few ideas and a lot of common sense talk that you probably already knew.
Grammy winning producer Alex Da Kid used IBM’s Watson to inspire his latest song “Not Easy,” the first of a 4-track collaboration EP. Watson Tone Analyzer analyzed over 2 million lines of social content related to cultural and music sentiment. Watson Beat was then used to examine popular musical trends in an interesting example of the new creative tools having an impact on the industry. (Full disclosure: IBM is a client of my agency, Ogilvy.)
3. Another thing I want to talk about is websites that present themselves as work at home jobs doing data entry, taking paid surveys, and typing at home. Generally these websites are trying to sell you information on how to get involved in this type of work.
Gigs are a great place to promote your new album or song. Tell your fans that you’ll be premiering a new song (or the whole album if you want to go all out) before it’s released. Choose one local gig and turn it into an event. Maybe fans who come to that show will be able to buy the album at your merch booth before anyone else.
Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.
Unfortunately, it’s not easy to find credible, reliable information about the music business. So we set out to find the best books ever written about the music industry. The books we’ve chosen are from expert practitioners of the business; they’re filled with practical, useful insights; and they’ve stood the test of time to become music industry classics.

This website pays you for not only listening to the radio, but also for completing surveys, viewing videos, and completing online offers. While Earnably is a part of RadioLoyalty, it offers additional points for members who also complete the previously noted tasks.
[…] the platform, it’s still only one part of your promotion strategy. If you want to effectively promote your music, you need to be thinking big picture and start getting your social followers to go deeper by […]
Many internet radio stations like Pandora have a review process before accepting your music onto the platform. However, there are many internet radio stations and music services that accept most music submissions.
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music lyrics | music center

There’s a new service called StregaTone, they are like TuneCore but instead music distribution they offer music marketing for independent artist. I tried the service myself for my band and we are very satisfied with the service, our fan base is growing every day, we are selling 100% more through iTunes and Amazon and we are getting millions of streaming of our music worldwide.
This book is loaded with great information and ideas for the independent musician, or even his/her manager; however, it emphasizes “bands” throughout, and I would have liked to see a bit more direction toward the solo artist and, for my needs, particularly classical artists. Much of the same information provided can apply in all cases, but obviously, classical artists do have some specific hurdles to deal with and it has been very challenging to find materials directed specifically to them. Overall though, while some of the information may be common sense, much of it may not be in use by any given individual, so the many ideas are valuable, indeed. It’s like someone already did a good deal of the brainstorming so the musician or manager can simply make use of it and move on with business.
Well, she is the former head of marketing for MySpace France. Now she works as a music marketer and with more than ten years in the entertainment industry (television channels, radio broadcast industry and digital music industry), she knows her stuff backwards.
The Internet led to the rise of file sharing and devastated record sales. However, as it took away that revenue stream for many artists, it has provided a diverse array of new opportunities. If you manage your music effectively across these 8 music marketplaces, you may find you’re making more money in music than ever, and all without selling a single song. Give them a try!
Diplomas are mailed to the address you include on your graduation application. If your mailing address changes after you have submitted your graduation application, be sure to update us at graduation@online.berklee.edu.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for $638.28!
A few years ago I interviewed Dave Kusek about his thoughts on where the music business is going. Dave has an abnormal talent for predicting the future of innovation in the music industry with great accuracy. This book is his manifesto on the future of music and the digital revolution. It’s a great read from one of the most intelligent futurists in the music business.
It’s fairly easy to set up a blog on the homepage of your website. Most website tools like Bandzoogle, and WordPress, have blog capabilities. Plan out blog posts at regular intervals like once or twice a week and share anything you think your fans would find interesting. This could be the inspirations behind certain songs, new lyrical ideas you’re working on, a funny story from the last band practice, or even a run-down of the gear you use.
Hundreds of study options are available in subjects including songwriting, music production, music business, music theory, guitar, voice, arranging, harmony, ear training, electronic music production, bass, keyboard, drums, contemporary writing, and more.
Everybody wants to make money online, but very few people know where to start. For most people it comes down to having to learn advanced skills that they never have time to master, resulting in the feeling of helplessness about making money online.
Ok, great response, Anon. So apparently it is harder to make a living as a music artist today. According to that graph, the number of working musicians dropped by nearly half between 2002 and 2012. Wow.
Music, Money and Success: The Insider’s Guide to Making Money in the Music Business tells you how the business works, what you must know to succeed, and how much money you can make in films, television, video games, ASCAP, BMI and SESAC, record sales, downloads and streams, advertising, ringtones and ringbacks, interactive toys and dolls, Broadway, new media, scoring contracts and synch licenses, music publishing, foreign countries and much more.
You’ll most commonly find music marketing degree programs at the undergraduate level. Many colleges and universities offer music marketing or music industry concentrations within bachelor’s degree programs in broader fields like advertising, marketing, public relations or business. For example, you may be able to earn degrees like a Bachelor of Business Administration in Music and Entertainment Marketing or a Bachelor of Music in Music Marketing. At the graduate level, you might be interested in earning a Master of Business Administration with a music marketing concentration. Alternatively, you may be able to focus on music marketing within a Master of Science in Management or Master of Science in Marketing program.
While music marketing isn’t that difficult once you know how to do it, it still requires a lot of time and energy to do it to the extent needed to make consistent money from your music. Often, doing all the marketing needed alone can lead to much slower progress, frustration, and possibly burnout.
Berklee Online is regionally accredited by the New England Association of Schools and Colleges, the same association that accredits our main campus and other leading academic institutions such as Harvard University and MIT. Our courses are transferable to other institutions, but it’s up to the receiving institution to decide the number and types of courses that may transfer. We recommend getting a course pre-approved by an institution before enrolling.
Collectively, streaming makes up a little more than 50% of all music sales (as of January 2017).  Spotify, Apple Music, Pandora, YouTube, Amazon, Google Play, and Deezer make up the majority of streams.
TakeLessons is a site dedicated, as the name suggests, to teaching lessons. But it’s not just for musicians. People teach lessons on everything from foreign languages to art to music. However, music lessons are one of the most sought-after types on the platform. With a free TakeLessons account, you can reach students around the world using either their mobile app or web platform. Lessons are taught over video, and you’ll receive extra resources like file sharing to help maintain lesson schedules over time.
Berklee Online is the online school of Berklee College of Music, delivering access to Berklee’s acclaimed curriculum from anywhere in the world. We are the world’s largest online music school—30,000+ musicians from more than 140 countries have taken our courses—but classes never have more than 20 students per section.
Berklee Online is Berklee College of Music’s online extension school. With world renowned faculty and unparalleled networking opportunities, Berklee Online brings the best of Berklee to students around the world.
https://i1.wp.com/newartistmodel.com/wp-content/uploads/2015/12/MPT.jpg?fit=500%2C500&ssl=1 500 500 newartistmodel http://newartistmodel.com/wp-content/uploads/2017/06/logo_transparent-copy.png newartistmodel2018-05-15 08:00:152018-06-02 21:21:24How to Promote Your Music
Digital goods aren’t perceived to have a high value, because the cost of making another copy is essentially $0. That’s not true of physical products, and that’s why fans are willing to pay a lot more for these goods. This is precisely why vinyl has had such a startling comeback in recent years. Of course, merchandise is another wonderful example of a physical good which has remained strong as a source of income for artists. This is especially true in combination with…

New Yorker staff writer John Seabrook tells a fascinating story of creativity and commerce that explains how songs have become so addictive. Traveling from New York to Los Angeles, Stockholm to Korea, he visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early ’90s Sweden to their ubiquity on today’s charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna, as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.
Don’t skip over this. I intentionally did not title #2 as “Up your merch game” even though that is what this is BECAUSE you’re probably so over hearing how important merch is that you would just skip right past it. Listen to me. When on tour, merch is your #1 income generator. If you do it right. Artists fret over guarantees and door splits while totally ignoring the potential of merch.
It’s not enough to simply post your music video to YouTube; you need to set it up for success with a great title and description. Since YouTube doesn’t have a way of analyzing the actual contents of your video, it works off of the text.
Today, physical distribution is too costly and limited in scope to be worthwhile. Digital distribution is the new standard. Digital distribution services like CD Baby, TuneCore, and Ditto Music allow any musician (independent or major) to get their music out to popular online music stores and streaming sites like iTunes, Spotify, TIDAL, Pandora, Google Play, and so on.
In 2013, Marcus Taylor won the award for ‘Young Visionary of the Year’ at MIDEM. Marcus is passionate about marketing and the music industry, and has consulted to some of the biggest names in the music industry through his agency, Venture Harbour. Marcus founded this website in 2009, and has reached over half a million musicians ever since.
This is one of the few music promotion books that I regularly recommend. Ariel is not only a good friend in the online music business world, but she’s an incredibly talented music publicist with some incredible insights. In Music Success in Nine Weeks, Ariel shares tips ranging from creating your elevator pitch, to setting goals, and managing social media strategies. Don’t worry, despite the title of her book she doesn’t actually expect you to reach the pinnacle of music business success in nine weeks time, but if any book were to get you closer to that goal, this would be it. A must-have for any DIY musician looking to promote their music.
John’s work has contributed to millions of albums sold and put dozens of gold and platinum plaques on his wall. He has been a guest lecturer at several schools, including UCLA. He’s been a panel moderator and panelist at music industry conventions all over the world, including: SXSW, CMJ, MUSEXPO, Worldwide Radio Summit, One Movement Festival, Music Export Finland, MUSEXPO EUROPE, and The Global Rock Summit. He has also been interviewed by various media outlets, including The Wall Street Journal, Variety, Records & Radio, Billboard, FMQB, and MTV.
Why would RadioLoyalty pay you to listen to music? Like many radio stations, RadioLoyalty is funded by advertisements. When you listen to the music that’s played on RadioLoyalty, you also hear advertisements every few minutes. To ensure that you are in fact an active listener, RadioLoyalty has you sign in through its CAPTCHA every 3-5 minutes.
If you’re the type that likes to sign autographs and hang with the fans, then you can look forward to selling them upgrades with the help of these VIP ticket experience companies.  This ties in nicely with the 1,000 True Fans concept mentioned above.  Ticket upgrades are a powerful revenue source, and something the artist should always strive to retain.  Most of all don’t sell these rights.  There are some fantastic players in this space to partner with.  Here are some companies that have shown dedication to rock musicicans.
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music editing software | music identifier

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
In the early 90’s, a journalist named Fredric Dannen extensively researched the behind-the-scenes activity of the major labels in the 70’s and 80’s. He recorded the excess, the greed, the ruthless business practices, the struggle for money and power, and the bitter rivalries between America’s biggest record labels at the height of the music industry.
So, when I read the pdf, I was very impressed. It covers all the things that you should be doing for music promotion online – why MySpace still counts, how to use Twitter, what Facebook can and can’t do for you etc. More importantly, it ties together all the strands that you need to be providing to your fans.
18. Do be willing to use your other gifts and abilities to make money – teach, coach, do art and graphic design, play your instrument for others, write songs for or with people, do tech, be an engineer – whatever it takes for you to “sponsor” your own life.
By getting them involved in your music career, you’re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they’re part of your journey. Because of this they’re more likely to support and share what you do.
Music marketing is our passion and our lifeblood at Independent Music Promotions. Our CEO James Moore wrote the bestselling music marketing handbook “Your Band Is A Virus” based on his years of experience working as an independent music promoter. To him, marketing is an extension of the art itself, and this gives the process great meaning. He believes that there should be just as much creativity and passion put into the marketing of music.
New acts are coming out all the time fighting for people attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out. This is what music marketing is!
Social media is NOT a straight-up marketing platform. It’s really a catalyst for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material.
Of course, you need to get fans to actually signup for your emails before you can start using it as a music promotion tool, right? An easy option is to trade something of value for an email address. Keep in mind this doesn’t have to be a free song (in fact there are a TON of more effective ways to grow your email list)
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. 
Whether or not you’re a fan of pop music, this book explains how the pop industry has exploded to the size it is today. This book does a great job explaining the growth and development of the pop genre, allowing you to take away insights to apply to your own genre.
Today’s musicians face unique, technology-driven challenges to earning a living from their craft. How can you make money when recorded music sales have been replaced with free music downloading and streaming? We addressed this question in depth in a recent article. Now it’s time to explore how to use technology to your advantage and connect with a range of money-making opportunities.
[…] Post interesting content!!! “Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on […]
With everything moving more and more towards digital, it’s easy to forget about the value of that person-to-person interaction. After all, these days you can create great quality music, release it, distribute it, promote it, and even play live without ever leaving your room.
Using remarketing ads on Facebook, Google’s Display Network, or Adroll can help you generate more sales from fans who’ve visited your site, browsed around your merchandise pages, and left without making a purchase by reminding them of what they were buying as they browse other websites.
After reading many different books on promotion and publicity for independent musicians, I*’ve grown skeptical toward what more a new book can offer. Generally, the books I’ve read don’t offer information for the trenches. Instead, they offer a little lame commentary on the fact that you would get more publicity and promotion if you were signed to a major label, and perhaps they theorize on how an independent musician might make a little splash in the medi, but there is usually very little practical information. “Guerilla Music Marketing Hand Book…” has proven an exception to this trend, with concise chapters full of very practical tips on tweaking press kits and pitches for better effect when approaching media about promo and publicity. Highly recommended.

This book is loaded with great information and ideas for the independent musician, or even his/her manager; however, it emphasizes “bands” throughout, and I would have liked to see a bit more direction toward the solo artist and, for my needs, particularly classical artists. Much of the same information provided can apply in all cases, but obviously, classical artists do have some specific hurdles to deal with and it has been very challenging to find materials directed specifically to them. Overall though, while some of the information may be common sense, much of it may not be in use by any given individual, so the many ideas are valuable, indeed. It’s like someone already did a good deal of the brainstorming so the musician or manager can simply make use of it and move on with business.
Ok, great response, Anon. So apparently it is harder to make a living as a music artist today. According to that graph, the number of working musicians dropped by nearly half between 2002 and 2012. Wow.
In almost every industry, exclusives are a primary way to increase income. People absolutely love being the very first to have something; they love having content no one else has; and they especially love having personalized items from a favorite artist. This is why small performances are so valuable, and it’s the reason that physical sales can be so effective.
13. Do support artists who have what you want to have by LIKING their pages, supporting their work, going to their shows, offering to double bill with them. Create opportunities. OH! and if you want people to buy your music, buy theirs.
It’s fairly easy to set up a blog on the homepage of your website. Most website tools like Bandzoogle, and WordPress, have blog capabilities. Plan out blog posts at regular intervals like once or twice a week and share anything you think your fans would find interesting. This could be the inspirations behind certain songs, new lyrical ideas you’re working on, a funny story from the last band practice, or even a run-down of the gear you use.
A Free listing at Gig Salad allows for inclusion in up to two categories with the display of three photos. Deposits from clients are accepted at this level up to $200; however, you’ll receive the lowest visibility on the site. A Pro listing includes higher visibility and listings inclusion in up to fifteen categories. You may include fifty high-resolution photos as well as audio, video and a link to your website. Deposits from clients are accepted up to $1,000, and priority phone support is also included. A Featured listing offers the highest exposure and visibility on GigSalad. You’ll be able to list in up to twenty categories, show 100 high-res photos, upload audio and video, and link to your website. Deposits are accepted up to $2,000, and priority phone support is included.
We have worked alongside the biggest record labels in the world. During those times we learned the strategies and techniques to develop any artist. Social media branding & optimization should be the FIRST thing any artist does. This creates clarity for your new releases which will help help drive more attention when your music marketing starts. We develop the perfect strategy for your brand.
I expected more from this book. It is an easy read and does have some helpful pointers, but the author keeps repeating the same ideas in different ways from section to section and leaves much of the how to and who, up to the reader to search out. The cover proclaims “201 Self-Promotion Ideas” but it’s more like 50 ideas presented in different ways. I realize that repetition is key in promotion, but I don’t need so much of it in a book on the subject. Some Industry contact information is given, much of which are simple lists you can get on your own. I would have liked more insider contact information. The author does a great job at self-promoting but left me wanting a little more information on where and who to get help from. Sure the book is on self-promotion, but if you could do it yourself you wouldn’t need any help. He gives many examples in the book, but I found myself wanting more details. If you are a beginner at self-promo this book will get you going. The author works on your self-motivation. For the more experienced reader you’ll get few ideas and a lot of common sense talk that you probably already knew.
And these 8 ways along with fund-raising and other ways are great tools in our toolbox and can help us in our everyday hard work. I’ve been in the business for almost 50 years now and I’ve seen it so many times…
Of course, these aren’t the only ways to promote your music offline. Don’t focus strictly on online music marketing, as working within your comfort zone will most likely slow things down for you in terms of progress. So give offline music marketing a go too.
The earlier you contact us with questions or concerns regarding your evaluation, the easier it will be for us to address any issues. Therefore, it is very important when you first receive your official transfer evaluation that you review the information carefully.
If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans. And music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre!
The Internet led to the rise of file sharing and devastated record sales. However, as it took away that revenue stream for many artists, it has provided a diverse array of new opportunities. If you manage your music effectively across these 8 music marketplaces, you may find you’re making more money in music than ever, and all without selling a single song. Give them a try!
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for
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Learn from the legendary hedge fund manager who’s been named one of Time’s 100 most influential people in the world. The book is incredibly practical, offering rules and systems to help you take control over your life and career. Sam Matla (founder of EDMProd) recommends this book to almost every artist he talks with.
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Music lessons have always been a great source of revenue for musicians, but the long commutes and all the effort it takes to get students can prevent lessons from paying well. TakeLessons helps remove those pains so you can focus just on teaching students. And, even better, because it’s online you can teach students all over the world.
The last decade has seen the record industry shrink by 64% between 1999 and 2011. The amount of money spent by the average music listener in the United States fell from $71 to $26 during that time. There have always been doomsayers predicting the end of the music industry as we know it, but it looks like this time, they’re right.
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Headlining shows on a weekend can be the best money you make in the early days.  Another thing you can do is create and brand a monthly headline show for your band that has a theme.  This is a creative way to approach your local market.  Futhermore, you can invite different support acts each time to keep the bill fresh and build community in your scene.  Now, if you can’t come up with an interesting way to keep people engaged and coming back monthly, don’t use this strategy.  But, I like this strategy for several reasons.  It gives you focus.  You can put your energy into promoting one event per/month.  In addition it prevents overplaying your market.  You can still jump on as support for large national acts here and there.  But you’ll be less willing to do those when you can headline instead.  Finally use this to strengthen your brand and show your creativity.  Make it fun.
New acts are coming out all the time fighting for people attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out. This is what music marketing is!
It’s important to only ask for what you need, as too many fields can reduce the conversion rate for mailing lists. In addition to asking for the email address, consider asking for a phone number for text message marketing, and a zip code to determine a subscribers city within the U.S.
Since the courses at Udemy are offered through video, it is important to have a recording device such as a video camera or other online recording software that you can use to film your lectures and then upload them on the site.  You do not have to be nervous about being in front of the camera because you will get the hang of it after some time. To have a better response to your videos have a plan on the topics you will cover as part of the music course so that it adds value to interested students. Some of the music course categories that you can teach on Udemy include music software, musical instruments, music production, music techniques, vocals and music fundamentals among others.
SparkPlug verifies all user identities, and musicians get the final say in approving who gets to rent their gear. If you have any extra instruments that you’re not using, why not let other musicians benefit? You can also make some extra money in the process.
Their bussiness model is the same with what Facebook and YouTube are doing with ads. But Tsu are sharing their earnings with us the creators. I only started pushing it recently and I’m earning $0.25 per day and my earnings and following are growing day by day.
“Alright” became the unofficial anthem of a movement; the Grammys worked with Lamar to create this powerful message by giving Compton locals a voice through the lyrics, offering a tribute to his home town and insight into his inspiration.
Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your music in front of a new group of people and grow your fanbase exponentially. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would appreciate your music. Choose to work with bands in a similar genre or with similar fanbase demographics.
This book is a personal favorite of the EDMProd team. It’ll change your perspective on the modern workplace, teaching you how to craft a business that works on its own. As an artist, you’re also an entrepreneur. The hacks and tips in this book will help you be more efficient and effective, not just in production but also in your career. 
Well, she is the former head of marketing for MySpace France. Now she works as a music marketer and with more than ten years in the entertainment industry (television channels, radio broadcast industry and digital music industry), she knows her stuff backwards.
The good news however, is if you’re willing to put in the work, it’s possible to learn how to market your music. There are plenty of guides which show you how to do that on both Music Think Tank and on my site Music Industry How To.
For artists who prefer the “do it yourself” route, James Moore has filled the Independent Music Promotions blog with dozens of original articles on how to properly market your music. You can learn how to write news releases, promote free music and contact music blogs. You also learn how to avoid pitfalls like automated services and social media numbers boosters. James reveals many of the insider tips from“Your Band Is A Virus”.
Everybody wants to make money online, but very few people know where to start. For most people it comes down to having to learn advanced skills that they never have time to master, resulting in the feeling of helplessness about making money online.
Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity.
Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect new events in your career. Basically, you want your fans stopping by your website as often as possible. The more often they’re on your site, the more they’re exposed to your albums, merch, and tickets.
“Digital Music Marketing does a terrific job keeping us well situated in the digital music marketplace.  They’re always quite prepared to answer questions, discuss or suggest new marketing and promotional ideas, and most importantly, to make sure that we are getting the best possible returns for our efforts. We could not be happier.”
It turns out that fans want to support artists, and they’re willing to put money on the table so long as that money reaches the artist, not a middleman. This isn’t small change, either — fans are willing to invest serious amounts of money in their favorite artists.
[…] not be the entirety of your strategy to grow your email list. Instead, it should be one aspect of a larger music promotion strategy. So maybe you use Facebook ads to get in front of new fans, but you also have an email form on your […]
Perspective is a powerful thing. Boiler Room is a big one to watch in the live content space. Check out this partnership with GoPro to view one of its signature events, from cameras attached to Action Bronson’s head and microphone. So close you can smell the beard sweat.
In this article, we’ll be covering eight specific marketplaces where musicians can make real money in a variety of ways. Rest assured that these ideas won’t be tired old suggestions like “use Craigslist” or general advice like “just gig more.” These are technology-driven online resources, and they’re working for thousands of musicians. Now, it’s your turn.
There’s a new service called StregaTone, they are like TuneCore but instead music distribution they offer music marketing for independent artist. I tried the service myself for my band and we are very satisfied with the service, our fan base is growing every day, we are selling 100% more through iTunes and Amazon and we are getting millions of streaming of our music worldwide.
For more than twenty years, this book has been universally regarded as the definitive guide to the music industry. This latest edition leads novices and experts alike through crucial, up-to-date information on the industry’s major changes in response to today’s rapid technological advances and unpredictable economy.
As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]
When Drake’s “Hotline Bling” single came out it didn’t make a huge impact, but then the video was released, propelling it up the charts. Drake appealed to fans to push it to No. 1, but by then the new music queen had returned, so “Hotline” settled at the No. 2 slot. The music video is a best-practice benchmark on how to design a music video for the internet. A selection of choreographed dance movies on richly colored backgrounds, it’s screaming to be sliced into gifs and memes and it gave publishers a unique angle to cover.
The record industry is suffering from declining music sales, but things are looking up for artists. If you’re willing to take your destiny into your own hands, there’s an abundance of new ways to build a fan base and earn an income online.
In the early 90’s, a journalist named Fredric Dannen extensively researched the behind-the-scenes activity of the major labels in the 70’s and 80’s. He recorded the excess, the greed, the ruthless business practices, the struggle for money and power, and the bitter rivalries between America’s biggest record labels at the height of the music industry.
Mike has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in NPR Morning Edition, the Huffington Post, Billboard, The Boston Globe, Wired, CNN, the Boston Phoenix, The Chicago Tribune, Music Connection, and Muso. He’s also presented at MIDEM, CMJ, SXSW, NAMM, NARM, SF Music Tech, Futures of Entertainment @ MIT, and Music 2.0. Read Less
We promote only the highest quality “music with depth” to esteemed international publications and blogs. Our campaigns enhance our clients’ online presence and boost their professional resumes. We are known for having built a solid and respected reputation among musicians and industry professionals alike.
The bigger your pre-order is, the better your first week sales will be, and your project will establish a much bigger footprint.  As a result of all of the preparation, awareness, and branding in the pre-order process, you will increase your sales during the life of the project.
Building on the insight that fans enjoy a music video more when it is watched as a group, this execution is a music video that builds and gets bigger as multiple viewers join the screens together in the real world. It’s a great example of community building and use of mobile.
This course starts with the basics – an overview of key music marketing principles, terms, and practices which together form the foundation for all music marketing plans. From there, students will dig into the key areas of opportunities for musicians, including merchandising, publicity, radio promotion (online and traditional), retail & distribution (online and traditional), advertising, and touring. Students will learn what companies and partners to work with to reach their core fans, how to communicate with them, and the ways to leverage the changes and new opportunities that the internet offers to marketers. The information in this course can form the basis for a full marketing campaign, or be immediately implemented into a new marketing and promotion campaign. This course looks at the opportunities available at both traditional terrestrial marketing opportunities, as well as online opportunities. By the end of the course you will have an active marketing plan and timeline tailored to your own unique strengths and budget.
Around half of music projects get successfully funded according to Kickstarter stats, which is awesome. Even if you don’t meet your crowdfunding goal, it’s likely that you’ll receive some exposure from the campaign.
While the Transfer Team does their best to avoid giving students credit deficiencies, it is not always possible. You can make up the credits you are deficient in by completing additional Berklee Online coursework, by applying for prior learning credit, or by completing additional external coursework in the area in which you are deficient.

So let’s look at her strategy. As has been a trend this year, she backed her influence and refused to offer the album via streaming services to maximize revenue. Aside from the traditional media approach, there are two things I loved about her launch. The first is how she threw a free concert in New York two days before the album dropped and collected millions of fans’ email addresses through the entry process. The second was how she fueled the press buzz with fresh content by taking part in an Adele impersonator contest shortly after the launch.
John’s work has contributed to millions of albums sold and put dozens of gold and platinum plaques on his wall. He has been a guest lecturer at several schools, including UCLA. He’s been a panel moderator and panelist at music industry conventions all over the world, including: SXSW, CMJ, MUSEXPO, Worldwide Radio Summit, One Movement Festival, Music Export Finland, MUSEXPO EUROPE, and The Global Rock Summit. He has also been interviewed by various media outlets, including The Wall Street Journal, Variety, Records & Radio, Billboard, FMQB, and MTV.
While not a requirement, Music Marketing: Press, Promotion, Distribution, and Retail is a companion book to this course, containing additional interviews and content which complements the online course material.
If everything you post on social media is promotional and an attempt to drive sales, people aren’t going to care about your posts, and may unfollow you. To keep followers and drive engagement, it’s a good idea to follow the social media rule of thirds:
Knowing how tough it is for young musicians to fund their band, I wondered how much does it cost to start a band? It’s more expensive than I imagined.  $15,000 USD (about £12,000 GBP) was what I came up with based on the costs of collective gear, rehearsal space, website and hosting, photography, design, learning to play, merchandise, first CD pressing, etc.  This doesn’t include transportation, living expenses, touring, promotion, and advertising costs.  It’s a lot of money for a group of four or five people to come up with, and the expenses keep snowballing every month.  The next question is how to make money with music online, at shows, and from other sources.  Below, I’ll explain my approach and best tips for how to make money from your music and fund your band.
Where All You Need to Know About the Music Business ends, this book begins. Music, Money, and Success is possibly the most detailed book about the flow of money through the music industry ever written. Using real examples and conversations, the Brabec twins move meticulously through every money-generating area of the music business. It’s certainly not an easy read, but what it lacks in readability, it makes up for with exceptional depth.
But there’s a startling amount of opportunity out there for unsigned, indie, and major label artists alike. In addition to connecting musicians with fans all over the world for nearly no cost, the Internet has enabled dozens of new possible revenue streams. One artist who’s been particularly successful at innovating in an industry stereotypically unable to innovate is Nipsey Hussle.
In the extremely early stages, any amount of free exposure is good. Pay close attention to the type of people who love your music, and figure out how to get in front of more of these people using targeted music marketing strategies.
Ocean finally broke his silence, emerging with a teasing live stream as the prelude to a full visual album (“Endless”), followed quickly by “Blonde,” deployed equally as a marketing and business strategy. “Endless” fulfilled his commitments to Def Jam and “Blonde” was an independent release. His effort channeled Beyoncé and Kanye with pop-up stores, a zine and Snapchat filters all combing to make the weekend of the release all about Frank.
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations.
This site, which is also available as an app on for your iPhone or Android device, pays you to provide feeedback on new songs via emailed surveys. Once you earn enough money, you can redeem it by purchasing Amazon gift cards.
….to say that the market is flooded would be a catastrophic understatement. 10 years ago there were a million decent bands out there with one goal. To make money. Now? The bands have been replaced by artists. All of us having our own little studio and our own huge ideas……and nobody reading this should have read past the first line. Impassable. I use to like my odds terrible. These odds are unprecedented. Hit the local scene. Isolate. Forget making it big. Leave that to the ones who already have the money. Because that’s what it takes. Shine as a local legend. Fame is fame. It has its benefits on every level. And if it’s done right? Those benefits include pay.
We have to start this list with the new queen, Adele. She disappeared, the industry stopped talking about her, but when she came back, she did it right. The album launch of “25” was executed brilliantly, and according to Nielsen Music it sold a record 3.38 million copies during its first week. Adele smashed the previous record-holder NSYNC by over a million copies. Her single “Hello” also broke the record for the most-watched video on Vevo in 24 hours, racking up 27.7 million views.
As a client focused music company, we provide personalized, accessible service and a global network of industry relationships allowing us to interface your business with the worlds top digital music outlets.
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Whether you are a major, indie, or completely independent artist, the new music industry has opened up more possibilities for success than have ever existed in the past. You just have to know how to spot them.
BandPage started as a Facebook app to allow bands to post music to their Pages. It has evolved into a musician-fan experience haven. Artists offer “experiences” like meet and greets, soundcheck access, pre-show ping pong challenges, pre-show guitar lessons, green room hangs and anything else you can think of. These experiences have brought in additional income for bands on tour above the standard ticket/merch income.
Our unique approach to music marketing allows us to guarantee results for all of our clients. In fact, we have used this approach for ourselves too, landing Independent Music Promotions and James Moore features in a host of major publications, from Performer Magazine and Sonicbids to ASCAP and Bandzoogle.
Bruce Houghton is founder and president of Skyline Artists Agency, representing a diverse roster of national and international touring talent including Zoe Keating, Darlingside, The Smithereens, Poco, Roger McGuinn and many others. A sought-after industry expert, he serves on the Advisory Board of SXSW Accelerator and was a graduate of the prestigious Leadership Music Class of 2016. His top ranked sites Hypebot.com and MusicThinkTank.com cover the new music industry and how technology is changing the way that music is created, marketed, consumed and monetized.
A lot of people complain about how hard it is to make a living as a music artist today. But is it any harder now than it was 20 or 40 years ago? Has there been any rigorous research on this or is it all just anecdotal evidence and speculation? I do think it is much easier to be a productive music artist today than it used to be, primarily because of the advent of digital recording and the ever-increasing opportunities for promotion on the internet. So if it really is harder to make a living as a music artist, it might just be because there are many more productive music artists to compete with.
Don’t create great music in the dark. Get the Guerrilla Music Marketing Handbook today. It’s already helped thousands of artists get more exposure and generate more gigs and music sales. Now it’s your turn to soak up these ideas and put them to work for you.
It’s important to only ask for what you need, as too many fields can reduce the conversion rate for mailing lists. In addition to asking for the email address, consider asking for a phone number for text message marketing, and a zip code to determine a subscribers city within the U.S.
In addition to putting your music video on YouTube, there are hundreds if not thousands of outlets that will play your music video.  To reach them you can enlist the services of music video distribution companies.  Some examples are here.
Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity.
Where All You Need to Know About the Music Business ends, this book begins. Music, Money, and Success is possibly the most detailed book about the flow of money through the music industry ever written. Using real examples and conversations, the Brabec twins move meticulously through every money-generating area of the music business. It’s certainly not an easy read, but what it lacks in readability, it makes up for with exceptional depth.
Air Gigs is especially for Studio Musicians, Mixers, Recording Engineers, and other recording professionals. They provide a marketplace and community for professionals who are working in their own studios and wish to sync up with others. Online collaboration can help to bring new heights of creativity and success as well as an additional income stream for Session Musicians, Sound Designers and Audio Engineers.
A great way to add a jumpstart to your fanbase is to play with musicians who have a much larger fanbase than yours. Network with local artists in your area, or in cities you’re touring to – check out their social media followings (both in size and engagement), and reach out to new artists who you’d like to play a show with.
Seems absurd, right? Well, what are you expecting not having a seller back there at all times? Obviously you must take credit. A Square or PayPal swiper is totally free. Get it. Take cards. Who carries cash anymore? I sure don’t. Yes, take Venmo. Make merch your fans want to buy – not what you think you should make. If your audience is 50+ Vinyl is a waste of money. They ain’t buying it. If your crowd is 18-35 year olds, Vinyl may be the way to go – millennials LOVE vinyl. Announce that you have merch from the stage. Put your merch display in a prominent place in the venue – best is near the door. Get creative in your merch offerings. Do it right. And you will double your live show income. Guaranteed.
Collectively, streaming makes up a little more than 50% of all music sales (as of January 2017).  Spotify, Apple Music, Pandora, YouTube, Amazon, Google Play, and Deezer make up the majority of streams.
Berklee Online is the online school of Berklee College of Music, delivering access to Berklee’s acclaimed curriculum from anywhere in the world. We are the world’s largest online music school—30,000+ musicians from more than 140 countries have taken our courses—but classes never have more than 20 students per section.

“Got your new Guerrilla Marketing Book. Only just started reading it and I like it. I’ve read other music biz books and they always seemed depressing because the attitude of these authors is “well so many people have tried so hard at making a success at music and failed, so the chance of you succeeding are really slim, but here’s this book anyway, good luck.” They made me feel defeated before I even started. So I’ve steered away from getting any more music biz books.
What makes Anything You Want such a great read for musicians is that it explains how Derek was frustrated that he couldn’t sell his music online, which is why he created a buy-it-now button on his website. When other musicians saw Derek selling his music with a buy-it-now button they asked if they too could sell their music on his website, until he finally ended building an ‘online music shop’, known today as CDbaby.com. If you don’t want to spend the £5 or so on buying this book, I strongly recommending dedicating at least an hour or so to reading some of Derek’s life lessons on his blog sivers.org – you will not regret it.
If someone does ask you to play for free and you’re early in your career, don’t be so quick to jump on it. Alternatively, if you’re a bit more established, don’t be so quick to say no. It’s important to assess the opportunity.
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]
This year has been another turbulent one for the music industry, dominated by the battle and evolution of streaming platforms. Apple has put a lot of energy into defining its role in the modern music experience, and Google recently launched YouTube Music — quietly, but with a confidence fueled by positive consumer feedback so far.
You can license your music directly with the few global Instore Media Play companies like Mood Media, PlayNetwork, or ScreenPlay. When you go in a clothing store, elevator, or restaurant and you hear music, it is licensed by one of these companies.  
[…] Post interesting content!!! “Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on […]
StageIt and Concert Window are leading the way in the online concert world. Most shows are “pay what you want” and encourage tipping. I’ve played a few StageIt shows and have averaged about $5 a head for a “pay what you want” concert (from tipping and tickets). Not bad for playing songs from my living room.
We don’t skip steps and you shouldn’t either! We help you identify your brand message while bringing it to life. We design and optimize your social media channels. We get you prepared to drive in the best targeted audience for your music. We were voted #1 Music Marketing Agency in 2015-2017
A lot of musicians when starting out feel like if they make their music good enough, they will get noticed. That all they have to do is record a good album, make it available to people in stores (or somewhere online) and their music will start making sales and getting downloads.
Create your username to be @mybandname and announce from the stage that you accept tips in the form of Venmo. And you can even sell Merch with Venmo. There are 0 transaction fees (as long as the customer is paying via their Venmo balance, bank account, debit card, or prepaid card). Let me repeat. Zero transaction fees. Whereas any credit card swiper takes about 3% +  like 30 cents a transaction (as does PayPal), Venmo takes nothing. How do they make money? Not sure yet. But again, PayPal owns them.
Before you start gigging, make sure you have the best gear possible so you can give music fans the experience they deserve. Get the best electric or acoustic guitar, the best amps, and overall best gear you can so that you give new listeners a great first impression.
This is a modern book for independent artists from an author who “gets it.” It’s filled with relevant, quality advice on how to market your music and grow a following. If you’re a one-person team, this book is an essential guide for establishing your career.
It turns out that fans want to support artists, and they’re willing to put money on the table so long as that money reaches the artist, not a middleman. This isn’t small change, either — fans are willing to invest serious amounts of money in their favorite artists.
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[…] Post interesting content!!! “Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on […]
This site will also pay you to listen to music submitted by new and upcoming artists. Even better, you can direct the site to provide you with music suited to your tastes through its FanMatch program.
If you decide to listen to Internet radio, you’ll earn money every time you enter the site’s CAPTCHA. In the USA, you’ll be rewarded 3 cents per CAPTCHA fill; in Canada and the UK, the payment is 1 cent. Payout occurs once you reach a threshold of $20.
Guerrilla Music Marketing is another book you can’t live without. Some crucial ideas about what the MODERN music business is all about. Not 20 years ago.Get More Fans: The DIY Guide to the New Music BusinessRead more
This year was all about live, as VR/AR takes a backseat for now. Brands and artists were looking to take advantage of Facebook’s favorable live video algorithm and the growth of live across all platforms. Mobile and data were once again rich territories for expanding the way audiences engage with music.
Many people listen to music for entertainment but there are those that go beyond the norm to analyze different aspects of a song for their pleasure. If you have the same passion for music, then you have a chance at making money as their many online opportunities available for music lovers. Majority of the jobs that are music related can be done from home as independent contractors or by setting up your own business. For those that have been trained in music, they can transfer their knowledge to others through online courses and offering services that are musically related. On the other hand, if you naturally have a good ear for music, you can listen and then review music on different sites and get paid.
I’ve Tried That was started in 2007 to help protect consumers from falling victim to online scams. We’ve written thousands of articles, helped millions of people, and have saved a countless amount of money from falling into the wrong hands.
This technique has been around for ages, but for some reason a lot of musicians aren’t putting it into action. Your fans love you. They love the music you put out, and the videos, and the photos… The list goes on! Now, imagine if you could make something unique, custom, and personalized. Something JUST for them.
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
The key is that the content must be valuable and it must be exclusive. It’s not enough to put your music on Spotify, then release the same album for sale with a bonus track. It means putting significant effort into delivering something above and beyond the standard 10-track offering.
Bob Baker is an author, speaker, musician, and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes. He is the author of the highly acclaimed “Guerrilla Music Marketing Handbook” and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music. Bob’s other titles include “Guerrilla Music Marketing Online,” “Music Publicity Insider’s Guide,” “Unleash the Artist Within,” and more. Check out Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com
Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon’s fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you’ll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.
The marketing of your music should begin as soon as you’ve a good level of talent to promote. While the degree of marketing you undertake at the time will depend on what exactly you have to promote and what else you have on your plate, marketing should be an ongoing process for as long as you’re trying to become a more successful musician.
I’ve read this several times now, and every time I read the first ten pages I get a huge burst of motivation to kick ass on social media. Gary Vaynerchuk is one of the few non-celebrities with over 1,000,000 followers on Twitter. He built his multi-million pound success from pure hustle on the social media, and this is where he shares how he does it. If nothing else, this book is a brilliant motivational kick up the ass.
If you want to learn more about music marketing and how to effectively start pushing your music out there, I suggest you download my free ‘Introduction To Music Marketing’ ebook. Here you’ll get all the information you need to have a good ground knowledge on what it takes to successfully market your music, so if you haven’t read it already, give it a go.
STARTING A NEW CERTIFICATE: When a student wants to earn more than one certificate by having the courses from their lower-level certificate waived into a higher-level certificate. In this case, an additional $175 registration fee is required.
Donald Passman’s book provides the blueprint for the music industry. But if you’re a businessperson, publisher, manager, or otherwise really need to understand the financial side of the music business, this is your best resource.

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One of the great things about the Internet is that it can connect people and companies almost instantly, and companies have found out about it. Companies have found that they can receive almost instant feedback about their products, services, or ad campaigns through the Internet. This is called market research, and before it used to take companies hundreds of thousands of dollars and many months to find average and sometimes outdated data.
If you have passion for music and enjoy interacting with students that share the same love for singing, then you can create a music course at Udemy. Udemy is an online platform that offers music lovers a chance to create music courses on their site and then share revenue for every successful course they deliver. They offer you users a number of hosting and design tools that empower them to train online which makes it easier to set up an online course and get students to sign up at a fee. You will find the downloadable instructor handbook that has been made available by the site a valuable resource in crafting music courses on Udemy.
Ok, great response, Anon. So apparently it is harder to make a living as a music artist today. According to that graph, the number of working musicians dropped by nearly half between 2002 and 2012. Wow.
The bible of the music industry with over 500,000 copies sold! Now in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business. An entirely new chapter has been added, asking and answering the question “Are there borders in cyberspace?” The answer is yes, and this book clearly and concisely explains what they are and how to maintain them. 
Great discoverability – when you watch a video on Facebook, that’s been uploaded to Facebook, they recommend more videos. This means if someone is watching a music video similar to yours, they might be exposed to yours next.
While music marketing isn’t that difficult once you know how to do it, it still requires a lot of time and energy to do it to the extent needed to make consistent money from your music. Often, doing all the marketing needed alone can lead to much slower progress, frustration, and possibly burnout.
In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams.
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best marketing strategies for music artist | music recording

Of course ticket sales are a huge revenue stream for your band.  But did you know the PRO’s ASCAP and BMI have systems in place where you can collect a royalty on each live performance by submitting your setlist?
We have an in-depth guide to email marketing for musicians already, but here’s a gist of what to look out for when choosing an email provider, promoting your email list, and using it to grow and engage your fanbase.
Before you learn specific tactics for marketing your music though, it’s important you get a good idea of what music marketing is and isn’t. There are a lot of common misconceptions about this among musicians, so have a read of the below to see some truths about what it all entails. I truly hope it gets you on the right path when it comes to how you approach the promotion of your music.
Making money in the music industry is hard. But it is entirely possible, with the right strategies. A few years ago, I asked 12 of my favorite people to share their advice on how to monetize music. The most popular posts in that series was written by my dear friend and client Julie Flanders, band member and songwriter for October Project. Her advice was so good, that I asked Julie to decided to update the post.
Online undergraduate degree tuition is $59,160 for 120 credits for all majors except the guitar major. Tuition for the guitar major is $63,660. Students taking 10 courses per year can complete the degree in four years at a cost of $14,790 per year. (Note: Tuition and fees are subject to change.)
How many people will be at the show during out set? (it’s important to specifically ask about the expected audience size during your set. Many promotors will give totals when asked otherwise, but many people will show up later in the day.)
John’s work has contributed to millions of albums sold and put dozens of gold and platinum plaques on his wall. He has been a guest lecturer at several schools, including UCLA. He’s been a panel moderator and panelist at music industry conventions all over the world, including: SXSW, CMJ, MUSEXPO, Worldwide Radio Summit, One Movement Festival, Music Export Finland, MUSEXPO EUROPE, and The Global Rock Summit. He has also been interviewed by various media outlets, including The Wall Street Journal, Variety, Records & Radio, Billboard, FMQB, and MTV.
While music marketing isn’t that difficult once you know how to do it, it still requires a lot of time and energy to do it to the extent needed to make consistent money from your music. Often, doing all the marketing needed alone can lead to much slower progress, frustration, and possibly burnout.
But there’s a startling amount of opportunity out there for unsigned, indie, and major label artists alike. In addition to connecting musicians with fans all over the world for nearly no cost, the Internet has enabled dozens of new possible revenue streams. One artist who’s been particularly successful at innovating in an industry stereotypically unable to innovate is Nipsey Hussle.
On 27 July 2016 under Music Marketing, Email Marketing for Bands, Running a Band, Starting a Band, Social Media, Musicians, Marketing Ideas, Marketing Tips, Mailing List, Viral, Promote Music Online, Blog Outreach, Music Streaming, YouTube Marketing, Promote Music Video on YouTube, Music Video Promotion, Distribution, Marketing on Music Streaming Services, SEO, Crowdfunding, Kickstarter, Indiegogo, Music Promotion
The classic guide to independent music promotion (revised and updated 2013). With this manual, you’ll discover that music marketing doesn’t have to be expensive or flashy to be effective. Whether you’re promoting a fast-growing indie band, record label or solo act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the most out of your music career.

However, there are lots of other music platforms that don’t accept music from these services for specific licensing reasons, like Soundcloud or Dozmia. It’s important to make sure your music is on these services as well, as they often have a loyal following.
For artists who prefer the “do it yourself” route, James Moore has filled the Independent Music Promotions blog with dozens of original articles on how to properly market your music. You can learn how to write news releases, promote free music and contact music blogs. You also learn how to avoid pitfalls like automated services and social media numbers boosters. James reveals many of the insider tips from“Your Band Is A Virus”.
There are thousands of examples of artists trying out unconventional methods to earn revenue in the music industry to great success. But why are fans willing to pay such a hefty price tag for an album they can get for free, minus a couple exclusive tracks?
Music is one one of my favorite hobbies. Many people that follow me don’t know I’ve been singing since I was 5 years old.  Sometimes I find myself singing for hours and hours without even noticing. Then all of a sudden I realize mommy and wife duties are patiently waiting.
Another great book by a good friend in the community. Bob Baker has been in the game of marketing music longer than most of us, and although some of his tips are the common sense types, this book has some great insights for the musician looking to do some guerrilla marketing (no, that’s got nothing to do with actual guerillas). For less than £15 this book is worth picking up and scanning for a few fresh ideas.
While not a requirement, Music Marketing: Press, Promotion, Distribution, and Retail is a companion book to this course, containing additional interviews and content which complements the online course material.
TakeLessons is a site dedicated, as the name suggests, to teaching lessons. But it’s not just for musicians. People teach lessons on everything from foreign languages to art to music. However, music lessons are one of the most sought-after types on the platform. With a free TakeLessons account, you can reach students around the world using either their mobile app or web platform. Lessons are taught over video, and you’ll receive extra resources like file sharing to help maintain lesson schedules over time.
And that’s that! Five amazing ways to earn income as an online musician. I hope these have sparked your imagination and have given you a bit of creative inspiration to try out a few for yourself. Today as a musician, you can’t JUST earn a living off live shows and touring… Well, maybe you can, but what’s the fun in that?! Rather connect with people locally AND worldwide by extending your services online where fans who love you in different countries can still support you and enjoy the services you have to offer in a digital way. We do, after all, live in a digital world, so we might as well take advantage, earn some extra cash, go with the flow, and see where it takes us. ✨
Jay’s first project under the Music Geek moniker was doing work as band archivist and label product manager for Canadian music veterans, Barenaked Ladies. Since then, Jay has worn a lot of hats including sales, marketing, artist development, business development, tour management, and product management. Jay is currently working with Sloan, the Presidents of the United States of America, Jars of Clay, and Carbon Leaf. Jay’s core focus is to help further the careers of artists while partnering with them in a “D.I.Y. +” sort of way to have long-lasting and fan-focused careers.
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they’ll need to succeed and thrive in the new music business.
One such website or you can visit is Tjobs.com. They match employers looking for workers with employees who are looking for opportunities to telecommute. This works out very well for people who have skills such as sales, customer service, website design, and other categories.
The book wasn’t bad. It just didn’t seem to have anything in it that was really a new idea to me, and it contained a number bits that made me suspect the amount of real world experience the author has. For example, the book begins describing the record company marketing process with a (fictional) story about a blues-rock band getting big in Tampa and getting signed to a national label, who then markets their record with a full blown campaign directed at 18-50+ males and females, choosing a 12-bar ballad about an African tribe forced into slavery as the single, and producing a master run of 1,000 copies of the album for national distribution. Now, I’m just a wannabe musician playing in a crappy rock band in Austin, but if that’s the kind of marketing campaign that makes platinum records, I have a feeling I can revolutionize the industry.
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. 
STARTING A NEW CERTIFICATE: When a student wants to earn more than one certificate by having the courses from their lower-level certificate waived into a higher-level certificate. In this case, an additional $175 registration fee is required.
What’s especially beneficial with Earnably is that the site pays you bonuses and increases your payout options as you advance on the site. It takes just $2 in collected earnings before you can request a payout through Paypal or a gift card.
HIP Video Promo, Rive Video, and Trendsetter are my favorites.  I’ve personally used all three.  They are talented hard working people, and they an get your music video out there online, closed network, and broadcast.  Furthermore this will generate more performance royalties for you, not to mention expose your music to huge audiences.
Bands tell me all the time “But our fans don’t buy merch!” Bull! If you sell it right they will buy. If you throw a few CDs in the back of a dark venue with no light, no display, no seller, OF COURSE you will sell nothing. Want to increase your merch sales? Make sure you have a BIG, BRIGHT, attractive display with lights. Make sure it looks super pro.
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music marketing jobs in nashville tn | books on music marketing 2017

I’m really big on the whole, don’t promote just your music. I believe that stepping outside of your music will make other artists more inclines to share your work. They automatically become a fan when you take the time to actually engage in their work. And I’m talking outside of the vain artists who see no one but themselves, or refuse to even acknowledge that there is a world outside of themselves.
It’s hard to argue with the constantly evolving model that Kanye used for the creation and release of “The Life of Pablo.” There was the massive amount of buzz and press that the teased release generated, the MSG listening party/fashion show and let’s not forget the wax sculptures. He barely needed the beef with Taylor Swift to remain in the spotlight.
Don’t create great music in the dark. Get the Guerrilla Music Marketing Handbook today. It’s already helped thousands of artists get more exposure and generate more gigs and music sales. Now it’s your turn to soak up these ideas and put them to work for you.
This is one of my favourite books on the boring side of the music business (sorry music lawyers). In Music Business: The Essential Guide to the Law and the Deals Ann talks through everything you need to know to keep your hands clean and be prepared when managers, record labels, sponsors, and other music companies start asking for your autograph on a dubious piece of text-heavy paper. The book is fun and has lots of hard-hitting case studies from her career as a music lawyer where well-known musicians got screwed over by lawyers, record labels and other music business professionals. If you’re looking to learn about the various types of emerging deals and contracts, this is the book.
We ask all students planning to graduate within the current academic year to apply for graduation by December 1, regardless of their plans to participate in Commencement. Late application for students who do not wish to walk will result in processing delays for your academic record and diploma, and your name may not be listed in the ceremony program.
Mike King has managed the marketing efforts of Morphine, Chuck E. Weiss, Bill Hicks, Frank Zappa, and many other world-class artists. He has worked at Rounder Records and Rykodisc, and currently teaches and writes courses in marketing and music business at Berklee music, the online continuing education division of Berklee College of Music.
Music, Money and Success: The Insider’s Guide to Making Money in the Music Business tells you how the business works, what you must know to succeed, and how much money you can make in films, television, video games, ASCAP, BMI and SESAC, record sales, downloads and streams, advertising, ringtones and ringbacks, interactive toys and dolls, Broadway, new media, scoring contracts and synch licenses, music publishing, foreign countries and much more.
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After reading many different books on promotion and publicity for independent musicians, I*’ve grown skeptical toward what more a new book can offer. Generally, the books I’ve read don’t offer information for the trenches. Instead, they offer a little lame commentary on the fact that you would get more publicity and promotion if you were signed to a major label, and perhaps they theorize on how an independent musician might make a little splash in the medi, but there is usually very little practical information. “Guerilla Music Marketing Hand Book…” has proven an exception to this trend, with concise chapters full of very practical tips on tweaking press kits and pitches for better effect when approaching media about promo and publicity. Highly recommended.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for
Despite the title, this book is not really about getting rich (in my opinion). Think and Grow Rich is a study of over 1,000 successful entrepreneurs over 25 years. Napoleon distilled all of the traits commonly found in successful entrepreneurs into 13 simple principles. I see musicians as ‘creative entrepreneurs’, and I see success as obtaining your dreams. This book is an incredible insight into how to realise dreams (but without the lame self-help twist).
Live performance has been the preferred way to make a living making music long before the recorded music industry ever existed. Live music is alive and well, and is managing to grow even as the rest of the music industry struggles. Performances, unlike mp3’s, can’t be duplicated. You simply have to be there to experience it. And so live performance is unlikely to go anywhere in the future. The demand is high, and the only way to fill the supply is by more and more artists performing. As long as there is music, there will be performance.
These things are important to know before you start implementing specific music marketing strategies, as even the most powerful promotion methods will become less effective if you don’t know when and how to use them.
I would recommend this to anyone wanting to learn more about the marketing side of music, as well as those other marketing professionals who may have something to gain from learning more about the music side.
There is a one time $175 registration fee per certificate program. Students may either pay per course term (at the $1,497 per credit course cost) or pay in full to receive a 10 percent discount. The registration fee and all courses for the term you wish to begin in must be paid in full in order to begin.
You don’t have to write lengthy reviews or fill out feedback forms. Just listen for 30 seconds and move on to the next sample. If you like a track, you can click “Fan.” If you want to support the band, you can leave a tip. When you get to $20 you can request payment via PayPal. For details, click here.
In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going to look at how an independent artist can take sales that […]
Music marketing is our passion and our lifeblood at Independent Music Promotions. Our CEO James Moore wrote the bestselling music marketing handbook “Your Band Is A Virus” based on his years of experience working as an independent music promoter. To him, marketing is an extension of the art itself, and this gives the process great meaning. He believes that there should be just as much creativity and passion put into the marketing of music.
Weren’t expecting to see advertising on a post about how to make money?  You need traffic and awareness.  Advertising achieves both.  And if you convert your traffic right it will make you money.  Advertising is not just for albums.  You need to advertise for singles, EPs, and even streaming.   Facebook ads can generate 3x returns.  

Wow I didn’t realize you could actually get paid to listen to music, that’s crazy! However, it sounds like you may get stuck listening to music you have no interest in. I wonder if you can at least pick out a specific genre to listen to? Personally, the amount you would get paid doesn’t seem like it would be worth it unless you could enjoy it. What do you think?
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
12. Do keep current with what is happening with other artists you love, admire, envy or follow. The artists who you perceive as a step ahead of you can be very helpful. They are doing what you should be doing. Figure out what it is and go do similar things.
Great discoverability – when you watch a video on Facebook, that’s been uploaded to Facebook, they recommend more videos. This means if someone is watching a music video similar to yours, they might be exposed to yours next.
5. Do think of the Business as something you can Practice – like five-finger scales or jazz and guitar riffs. You can get better at every aspect, or collaborate with or hire an expert. Think of your business team like a band. Do get people to help and support you in things you don’t want to do.
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Finally, the important thing to remember here is only grant exclusive rights to a partner for a limited period of time, and only in the territory that you trust them to be proficient in.  Because they may try to do a land grab in other non-traditional music markets like South Africa, Israel, China, Philippines, India.  Don’t let them.  So retain your digital rights in those territories, since they will not be actively marketing in them, and you will be with social media and email marketing.
Getting found on music streaming services is another valuable way for you to grow your fanbase for free. Having great artwork, getting placed in well-followed playlists, and connecting with DJ’s can work in your favor.
Donald Passman’s book provides the blueprint for the music industry. But if you’re a businessperson, publisher, manager, or otherwise really need to understand the financial side of the music business, this is your best resource.
To get your website into Google and Bing more quickly, you can submit each url of your website directly to them. Before you do, make sure you give the pages of your website names that people might search for, such as “-band name- store” or “about -band name-.”
Berklee Online is the online school of Berklee College of Music, delivering access to Berklee’s acclaimed curriculum from anywhere in the world. We are the world’s largest online music school—30,000+ musicians from more than 140 countries have taken our courses—but classes never have more than 20 students per section.
3. Another thing I want to talk about is websites that present themselves as work at home jobs doing data entry, taking paid surveys, and typing at home. Generally these websites are trying to sell you information on how to get involved in this type of work.
In the new streaming dominant marketplace, track development plans are the key to a successful album cycle.  So if you’re interested in seeing my track development plan, I’ve written extensively about this in another article here. 
In this day and age of “YOU BETTER DO IT YOURSELF” for no one else can afford to do it with you; ie: the fear and parrelization set in by the new world music on the internet and what it’s done to the slow moving, almost obsolete Biz structure of the MAJOR labels, THIS BOOK is a MUST. It’s the first one I’ve read that covers everything you need to know to get your tunes out into the world by yourself if you have the drive to do so…It’s tremendously detailed in every area of the biz ….It’s my new MARKETING bible…
Social media is a great marketing tool for musicians, however, many musicians use it incorrectly – spamming people with music video links in messages and comments in an attempt to get more followers and likes.
If you realistically think about this, why would someone pay you an hourly rate when they do not know if you are really working or not? Therefore many of the opportunities to work at home are actually in the form of business opportunities where you work for yourself.
With the Music Marketing Manifesto 4.0 launch only a few days away (Wednesday, July 26th), I’ve been receiving a LOT of emails and messages about the program. I thought I’d make a short video to answer the most common questions people seem to have, and really just lay out the whole what/when/where/why of the program… […]
News, tidbits and updates from Digital Music Marketing. Digital Music Marketing is a leading provider of high quality internet marketing and digital distribution services for the independent recording community.
You can license your music directly with the few global Instore Media Play companies like Mood Media, PlayNetwork, or ScreenPlay. When you go in a clothing store, elevator, or restaurant and you hear music, it is licensed by one of these companies.  
This technique has been around for ages, but for some reason a lot of musicians aren’t putting it into action. Your fans love you. They love the music you put out, and the videos, and the photos… The list goes on! Now, imagine if you could make something unique, custom, and personalized. Something JUST for them.
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations.
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marketing strategies for music artist | music converter

This book is loaded with great information and ideas for the independent musician, or even his/her manager; however, it emphasizes “bands” throughout, and I would have liked to see a bit more direction toward the solo artist and, for my needs, particularly classical artists. Much of the same information provided can apply in all cases, but obviously, classical artists do have some specific hurdles to deal with and it has been very challenging to find materials directed specifically to them. Overall though, while some of the information may be common sense, much of it may not be in use by any given individual, so the many ideas are valuable, indeed. It’s like someone already did a good deal of the brainstorming so the musician or manager can simply make use of it and move on with business.
Put a tip jar at your Merch table with a big sign, “If you liked the show, show us how much! Cash (arrow) or Venmo: @mybandname” You can even have a projector on stage and have like a real time auction with Venmo tips for a screen print or a backstage hang or a date with the drummer. Whatever. There are endless possibilities. Either way, think about how you can utilize Venmo to make more money at the show.
But there’s a startling amount of opportunity out there for unsigned, indie, and major label artists alike. In addition to connecting musicians with fans all over the world for nearly no cost, the Internet has enabled dozens of new possible revenue streams. One artist who’s been particularly successful at innovating in an industry stereotypically unable to innovate is Nipsey Hussle.
Music, Money and Success: The Insider’s Guide to Making Money in the Music Business tells you how the business works, what you must know to succeed, and how much money you can make in films, television, video games, ASCAP, BMI and SESAC, record sales, downloads and streams, advertising, ringtones and ringbacks, interactive toys and dolls, Broadway, new media, scoring contracts and synch licenses, music publishing, foreign countries and much more.
If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans. And music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre!
Bob Baker is an author, speaker, musician, and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes. He is the author of the highly acclaimed “Guerrilla Music Marketing Handbook” and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music. Bob’s other titles include “Guerrilla Music Marketing Online,” “Music Publicity Insider’s Guide,” “Unleash the Artist Within,” and more. Check out Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com
One of the great things about the Internet is that it can connect people and companies almost instantly, and companies have found out about it. Companies have found that they can receive almost instant feedback about their products, services, or ad campaigns through the Internet. This is called market research, and before it used to take companies hundreds of thousands of dollars and many months to find average and sometimes outdated data.
For example, you can make the best of your merchandise by taking advantage of limited-release lines, including personal autographs and hand-written notes, and exclusive merch that’s not available to people who haven’t bought your music. In the Nielsen study I mentioned earlier, it was exclusive content that fans craved, and it’s exclusive content that could add more than $1 billion in revenue to the music industry each year.
Of course ticket sales are a huge revenue stream for your band.  But did you know the PRO’s ASCAP and BMI have systems in place where you can collect a royalty on each live performance by submitting your setlist?
Air Gigs is especially for Studio Musicians, Mixers, Recording Engineers, and other recording professionals. They provide a marketplace and community for professionals who are working in their own studios and wish to sync up with others. Online collaboration can help to bring new heights of creativity and success as well as an additional income stream for Session Musicians, Sound Designers and Audio Engineers.
This is a new feature just rolled out this year by YouTube (to compete with Patreon). It’s not available to all YouTube users yet (you have to apply), but it’s a great way for fans to pay artists directly through YouTube – without having to leave the site.
Create your username to be @mybandname and announce from the stage that you accept tips in the form of Venmo. And you can even sell Merch with Venmo. There are 0 transaction fees (as long as the customer is paying via their Venmo balance, bank account, debit card, or prepaid card). Let me repeat. Zero transaction fees. Whereas any credit card swiper takes about 3% +  like 30 cents a transaction (as does PayPal), Venmo takes nothing. How do they make money? Not sure yet. But again, PayPal owns them.
If you put in a good faith effort on your review, you won’t have any trouble making money with this site. Just keep in mind that Slicethepie wants quality reviews, not fluff. Payment ranges from 2-20 cents per accepted review, with the minimum payout being $10.
Music marketing isn’t just about how to get new fans, but it’s also about using the right distribution channels to ensure your music is in the right places so existing fans can easily find it. While some may visit your website, most will seek out your music on download or streaming service.
This book is a modern classic written by an experienced touring musician. The book does a great job explaining the current makeup of the music industry, offering real world advice for how to break into it.
It’s true that digital downloads and CD sales are likely to continue declining until they’re no longer a meaningful drive of overall industry income. Instead, streaming services like Spotify or YouTube’s new Music Key are likely to become the primary way that people listen to music.
Why would RadioLoyalty pay you to listen to music? Like many radio stations, RadioLoyalty is funded by advertisements. When you listen to the music that’s played on RadioLoyalty, you also hear advertisements every few minutes. To ensure that you are in fact an active listener, RadioLoyalty has you sign in through its CAPTCHA every 3-5 minutes.
I’ve been earning a full time income online for nearly two years now and I’ll admit it, it hasn’t always been a walk in the park. BUT, if you combine your online income plus your merch sales and live shows, you’ll be a comfortably living musician in no time.
Live performance has been the preferred way to make a living making music long before the recorded music industry ever existed. Live music is alive and well, and is managing to grow even as the rest of the music industry struggles. Performances, unlike mp3’s, can’t be duplicated. You simply have to be there to experience it. And so live performance is unlikely to go anywhere in the future. The demand is high, and the only way to fill the supply is by more and more artists performing. As long as there is music, there will be performance.
By getting them involved in your music career, you’re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they’re part of your journey. Because of this they’re more likely to support and share what you do.
In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]

Many people listen to music for entertainment but there are those that go beyond the norm to analyze different aspects of a song for their pleasure. If you have the same passion for music, then you have a chance at making money as their many online opportunities available for music lovers. Majority of the jobs that are music related can be done from home as independent contractors or by setting up your own business. For those that have been trained in music, they can transfer their knowledge to others through online courses and offering services that are musically related. On the other hand, if you naturally have a good ear for music, you can listen and then review music on different sites and get paid.
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
“The intention of the book is to completely wipe out many of the misconceptions musicians have when it comes to music marketing. I’m a music promoter. This book wasn’t written by an entertainment lawyer or a label CEO. I’m DIY and I write about what has worked for me, and many of the ideas I’m happy to say just don’t get talked about anywhere else. It’s all straight talk and actionable advice. Musicians have the most trouble and confusion about generating press, so that’s what I focus on. There’s a lot of misinformation out there, so I hope this book inspires and brings clarity to artists” says Moore.
Basic rewards like downloads of your album are good, but don’t be afraid to get crazy with your offers. Let people donate enough for you to fly out to see them for a private show, or even fly them to your album release show. One big donation can make a huge difference in how quickly you’re able to raise the money.
There is a one time $175 registration fee per certificate program. Students may either pay per course term (at the $1,497 per credit course cost) or pay in full to receive a 10 percent discount. The registration fee and all courses for the term you wish to begin in must be paid in full in order to begin.
I really like this book. It is a required assignment for a class, but I like it anyway. It is always good to know more ways to market your band, or who you are working with. It seems to tell you a little about everything, but it isn’t really boring to read. It is usually one of the first assignments that I do for the week – to read this book.
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
A Free listing at Gig Salad allows for inclusion in up to two categories with the display of three photos. Deposits from clients are accepted at this level up to $200; however, you’ll receive the lowest visibility on the site. A Pro listing includes higher visibility and listings inclusion in up to fifteen categories. You may include fifty high-resolution photos as well as audio, video and a link to your website. Deposits from clients are accepted up to $1,000, and priority phone support is also included. A Featured listing offers the highest exposure and visibility on GigSalad. You’ll be able to list in up to twenty categories, show 100 high-res photos, upload audio and video, and link to your website. Deposits are accepted up to $2,000, and priority phone support is included.
The author, Donald Passman, has been a top music attorney for more than 30 years since graduating from Harvard Law. He also taught an advanced music industry course at USC’s law school for many years, and famously negotiated R.E.M.’s $80 million Warner Brothers deal, among other accomplishments. In other words, he knows his stuff.
The marketing of your music should begin as soon as you’ve a good level of talent to promote. While the degree of marketing you undertake at the time will depend on what exactly you have to promote and what else you have on your plate, marketing should be an ongoing process for as long as you’re trying to become a more successful musician.
Music marketing is our passion and our lifeblood at Independent Music Promotions. Our CEO James Moore wrote the bestselling music marketing handbook “Your Band Is A Virus” based on his years of experience working as an independent music promoter. To him, marketing is an extension of the art itself, and this gives the process great meaning. He believes that there should be just as much creativity and passion put into the marketing of music.
A crew of 250 people, a 32,000 square foot sound stage and a live Grammys broadcast with additional live experiences via Periscope, Facebook Live and Snapchat makes this live music video an impressive undertaking. Target continues to develop its music marketing by offering exclusive tracks and cover art.
That’s right. When you’re a new independent musician, you won’t get much outside help. Ok, so you might get some help from a friend who likes your music, but other than that, don’t rely on record labels or fans to help you promote your music. Why’s that? Simple, because record labels don’t generally work with unproven musicians, and you won’t yet have a fan base at this stage.
Yes, I’m a professional musician, but I’ve now become a professional spreader-of-everything-I-knower because I don’t believe in competition among musicians. If you’re hardworking, passionate, driven and talented enough you will be able to sustain a healthy, long-term career — if you have the knowledge and the understanding of how it works.
We all use social media. If you’re not on Facebook, Instagram and Twitter these days, it’s almost like you don’t exist. However, you may not be using social media to it’s full potential to promote your music.
In this day and age of “YOU BETTER DO IT YOURSELF” for no one else can afford to do it with you; ie: the fear and parrelization set in by the new world music on the internet and what it’s done to the slow moving, almost obsolete Biz structure of the MAJOR labels, THIS BOOK is a MUST. It’s the first one I’ve read that covers everything you need to know to get your tunes out into the world by yourself if you have the drive to do so…It’s tremendously detailed in every area of the biz ….It’s my new MARKETING bible…
This site, which is also available as an app on for your iPhone or Android device, pays you to provide feeedback on new songs via emailed surveys. Once you earn enough money, you can redeem it by purchasing Amazon gift cards.
I expected more from this book. It is an easy read and does have some helpful pointers, but the author keeps repeating the same ideas in different ways from section to section and leaves much of the how to and who, up to the reader to search out. The cover proclaims “201 Self-Promotion Ideas” but it’s more like 50 ideas presented in different ways. I realize that repetition is key in promotion, but I don’t need so much of it in a book on the subject. Some Industry contact information is given, much of which are simple lists you can get on your own. I would have liked more insider contact information. The author does a great job at self-promoting but left me wanting a little more information on where and who to get help from. Sure the book is on self-promotion, but if you could do it yourself you wouldn’t need any help. He gives many examples in the book, but I found myself wanting more details. If you are a beginner at self-promo this book will get you going. The author works on your self-motivation. For the more experienced reader you’ll get few ideas and a lot of common sense talk that you probably already knew.
Keep this quote from Abraham Lincoln in mind.   “If asked to chop down a cherry tree in four hours; I would spend three hours sharpening the ax and one hour cutting down the tree.”   Apply this to your money making ventures.  This ties nicely with leading with your best content.  
If you’d like to get the other 5 tips and dig into much deeper how to approach each concept, join Ari and CD Baby’s Kevin Breuner for their free masterclass 9 Ways To Make More Money With Your Music This Year.
Over the past two decades, music industry leader Todd McCarty served as GM of rock/punk indie label Fearless Records, and SVP Sales at Sony Music / Century Media. He still consults for record labels, but is actively blogging and working to educate new artists through www.heatonthestreet.com
Writing online courses is no joke.  After many nights / weekends / early mornings, I’ve completed my newest online music business course for Berklee Online: Music Business Trends and Strategies.  I’m really happy with how the course has come out.  Tons of great content – videos, written content, case studies, and interviews with industry folks that I respect a great deal.  
This is a concept you may have heard about.  It was created by Kevin Kelly, founder of Wired Magazine, in a blog post he wrote called 1,000 True Fans.  It’s a math equation that makes a lot of sense for musicians, especially unsigned bands.  If you are a creator, and you have direct access to your fans and no record label or publisher in your way, you can maximize the income from 1,000 true fans and still make the same living as you would having a much larger audience.  
You can walk in Commencement when you are nine (9) credits or less away from completing your degree requirements by the end of the spring term. Please note: Berklee Online degree students are not required to walk in Commencement in Boston.
Link building is the main method of improving your rankings. There are a number of link building strategies you can use to improve your websites rankings, but when it comes down to building links, it’s important to write blog posts people love and will actually want to link to.
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