Adding a mailing list signup sheet to your merch table can be a great way to collect emails from new and existing fans attending your shows. It’s especially powerful when accompanied by powerful incentives.
Direct new incoming fans to your best content. Most likely a music video, or your focus track. It’s tempting to keep refreshing with new songs every month, but remember to lead with your best stuff when prospecting for new fans. Direct Old fans to NEW stuff through messaging on social media, your newsletter, and links further down your website and news feeds. So segment your email list into super fans, so you can deliver them new content directly. Most of all don’t keep pounding your best fans with the same focus track over and over again.
Interactive video specialist Interlude continues to do amazing work in the music space, this time collaborating with Warner Music Group and S-Curve Records on a project for trio AJR. Interlude delivers six interactive experiences that let users do everything from look through their phones or go on a speed date. Also check out Interlude’s voyeuristic video for Led Zeppelin’s “Trampled Under Foot.”
Jessica is a free-spirited indie songstress, traveler, and life-lover. She is a self-taught DIY musician and has earned her success worldwide with over 6 million views and an incredible following of over 60k engaged fans. She gratefully connects with her community on a daily basis, and doesn’t let a day go by without sharing a new video, photo or idea, to show her appreciation as a modern-day indie artist.
With surprisingly few VR music standouts this year, Donald Glover sneaks in with this performance from his Pharos event accessed via his Pharos Earth app. How he executes on his “VR Vinyl” concept is yet to be seen.
The Internet led to the rise of file sharing and devastated record sales. However, as it took away that revenue stream for many artists, it has provided a diverse array of new opportunities. If you manage your music effectively across these 8 music marketplaces, you may find you’re making more money in music than ever, and all without selling a single song. Give them a try!
Live performance has been the preferred way to make a living making music long before the recorded music industry ever existed. Live music is alive and well, and is managing to grow even as the rest of the music industry struggles. Performances, unlike mp3’s, can’t be duplicated. You simply have to be there to experience it. And so live performance is unlikely to go anywhere in the future. The demand is high, and the only way to fill the supply is by more and more artists performing. As long as there is music, there will be performance.
Giving your opinion on the latest album or single that has been released by your favorite artist can earn you money. Artists are always seeking feedback on their songs to gauge whether they will be acceptable to fans once released to the masses. In most cases, that feedback is paid for by sites that offer them online platforms to upload their music. Popular sites such as Slice the Pie and Music xray give new musicians an opportunity to get their songs listened to and reviewed and they get paid for it. As a reviewer, you also get paid for listening to the music and sending in a comprehensive assessment.
Earning money on Skype using your musical skills is quite easy if you have an account on the site. Even so, setting up an account on the internet telephony site is simple as you only need to download the application to your computer or handheld device to start using it. You can offer virtual lessons to students from all over the world from the comfort of your home. All you need is a good working computer and reliable internet connection to start offering voice lessons to interested students of all ages.
Make sure you have someone selling your merch from when the doors open to when they close. Oftentimes people will leave your show early because they have work the next morning, but want to buy something. If there is no one standing by the merch table at that moment they will leave. They will not grab a handful of stuff, run up to the stage holding their credit card and ask you to stop the show and swipe their card.
Credit deficiencies are caused by transferring a course that is less than three (3) credits to fulfill a three (3) credit Berklee Online requirement. Students with a credit deficiency will be short of the minimum number of credits required to graduate once they have completed their program requirements. In order to be eligible to graduate, you will need to make up the credits you are deficient in.
“A synthesis of classical marketing principles and the newest effective tools, this real-world approach to marketing your music provides indispensable step-by-step advice for success. And it works; as an artist manager, I’ve used these techniques to help propel my artist from relative obscurity to national prominence within one year. I will keep applying these valuable lessons from a seasoned pro.”
If you’ve accomplished something interesting, or have a unique story, the local media may be interested. In some cases, it’s as simple as calling them and seeing if they’d be interested in an interview, but if you’re less connected, you may need to write a press release.
Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
This is something that is super new and is really ahead of the curve at this point. You may not have heard of Venmo yet, but you will. It is a verb in LA at this point “Venmo me.” Basically, Venmo is the easiest way to pay someone. It’s as easy as sending a text. Much easier than PayPal. So much easier that PayPal saw this and bought Venmo. Right now, download the app if you don’t have it so you understand what it is and how to use it.
Weren’t expecting to see advertising on a post about how to make money? You need traffic and awareness. Advertising achieves both. And if you convert your traffic right it will make you money. Advertising is not just for albums. You need to advertise for singles, EPs, and even streaming. Facebook ads can generate 3x returns.
That’s right. When you’re a new independent musician, you won’t get much outside help. Ok, so you might get some help from a friend who likes your music, but other than that, don’t rely on record labels or fans to help you promote your music. Why’s that? Simple, because record labels don’t generally work with unproven musicians, and you won’t yet have a fan base at this stage.
While your account is free, TakeLessons does take a steep cut from your early lessons. When you’ve taught a student less than 6 times, you will only receive 60% of their payout. However, that percentage rises over time, and with long-term students you’ll take home 90% of your fee.
True fans are the ones that consume everything you create and are just waiting to buy whatever you put out next. They’re the first to buy tickets. They’ll buy all editions, versions, and all 5 colors of your vinyl pressings. The math he uses simply says if you make $100 from 1,000 fans ($100,000), it’s better than making $1 from 100,000 fans. It’s not for everybody though. It requires a lot of energy and investment to nourish these 1,000 fans. If you don’t like the idea of serving a thousand or a few thousand fans, and engaging them so directly, it might not be for you. The idea of having less fans doesn’t sound like a good idea. But the real point is to show you that in the beginning, if you focus on 1,000, and you really serve that audience, your fans will multiply naturally well beyond that. Also you will be more in tune with your audience and know what they like.
While this does happen, it’s extremely rare, and setting the unrealistic expectation that it will happen to you is a recipe for failure. Instead, set yourself apart from the crowd by learning all you can about different music marketing tactics, and treating your music career as a business.
If you want more music marketing guidance, download this free ebook. You’ll get a roadmap showing exactly how different elements like social media, email, and your website come together into a music promotion machine that will help you grow your fanbase and make more money. You’ll also get 3 social media checklists with easy post ideas you can use on your own social channels.
You could also use gigs to grow a fanbase in new cities, states, or countries. Work with a local established band and propose a headline swap. You’ll open for them in their home town and they’ll open for you in your home town. Just make sure you pick a band with a similar musical style. Do this a few times and eventually you’ll be able to do your own headlining show.
Independent Music Promotions is a highly respected music PR and music marketing company. We have spent years building our music industry contacts, which allows us to promote our clients in the most prestigious print publications and online digital media. We represent an international roster of “musicians with depth” from a broad spectrum of musical genres. These innovative and unique musical talents deserve to be heard, and we help promote them on the world stage. Read more about Independent Music Promotions.
There’s a new service called StregaTone, they are like TuneCore but instead music distribution they offer music marketing for independent artist. I tried the service myself for my band and we are very satisfied with the service, our fan base is growing every day, we are selling 100% more through iTunes and Amazon and we are getting millions of streaming of our music worldwide.
Lastly, don’t only promote your music online! I know the internet has made it easy to sit and promote your music from the comfort of your own home. That said, if you only market your music offline, you’re missing out on a load of other worthwhile opportunities!
This book is loaded with great information and ideas for the independent musician, or even his/her manager; however, it emphasizes “bands” throughout, and I would have liked to see a bit more direction toward the solo artist and, for my needs, particularly classical artists. Much of the same information provided can apply in all cases, but obviously, classical artists do have some specific hurdles to deal with and it has been very challenging to find materials directed specifically to them. Overall though, while some of the information may be common sense, much of it may not be in use by any given individual, so the many ideas are valuable, indeed. It’s like someone already did a good deal of the brainstorming so the musician or manager can simply make use of it and move on with business.
This book is a personal favorite of the EDMProd team. It’ll change your perspective on the modern workplace, teaching you how to craft a business that works on its own. As an artist, you’re also an entrepreneur. The hacks and tips in this book will help you be more efficient and effective, not just in production but also in your career.
I hope you learned a few things and how to make money with music online and elsewhere. Most of all, I would love to hear your comments, questions, and additions in the comments below. If you want to know when I post more articles like this sign up for my email list here.
This doesn’t work. Social media isn’t just about getting more Facebook likes for your band – if you want to have success in social media, it’s important to treat it as a tool for fan engagement rather than a promotional platform.