While the book gives you essential knowledge of how the business works, it doesn’t move much further than a solid overview. This is both an advantage (it’s actually enjoyable to read) and a disadvantage. But the biggest flaw of Passman’s book is that it fails to go into any real detail on music streaming, which is becoming an extremely important area of the music business.
A lot of musicians when starting out feel like if they make their music good enough, they will get noticed. That all they have to do is record a good album, make it available to people in stores (or somewhere online) and their music will start making sales and getting downloads.
Getting your music on Spotify, iTunes, Apple Music, Google Play and other platforms makes you available to your fans wherever they listen to music. Obviously the royalties won’t be huge the second your music is in the stores.
Simply click through the options, message the artists, and repeat the process as many times as you need. These recommendations can be great ways to find new musicians, especially if you’re using this method from your own page, because that means there’s some fanbase overlap and you can increase the perceived value of the event among ticket buyers.
For artists who prefer the “do it yourself” route, James Moore has filled the Independent Music Promotions blog with dozens of original articles on how to properly market your music. You can learn how to write news releases, promote free music and contact music blogs. You also learn how to avoid pitfalls like automated services and social media numbers boosters. James reveals many of the insider tips from“Your Band Is A Virus”.
If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]
Of course, these aren’t the only ways to promote your music offline. Don’t focus strictly on online music marketing, as working within your comfort zone will most likely slow things down for you in terms of progress. So give offline music marketing a go too.
A great way to add a jumpstart to your fanbase is to play with musicians who have a much larger fanbase than yours. Network with local artists in your area, or in cities you’re touring to – check out their social media followings (both in size and engagement), and reach out to new artists who you’d like to play a show with.
CD’s and Vinyl can be a major source of income depending on your distribution. While selling CD and Vinyl at shows can be 25% of your income each night, the profit from physical music is higher than t-shirts or clothing. Furthermore, if you are unsigned or on a small independent label that doesn’t have physical distribution there is another good option. CDBaby has a partnership with Alliance Entertainment, the largest wholesale provider of music, movies, and video games in the United States. In North America, Target, Amazon, Best Buy, Wal-Mart, FYE, and independent shops make up the physical marketplace.
How many people will be at the show during out set? (it’s important to specifically ask about the expected audience size during your set. Many promotors will give totals when asked otherwise, but many people will show up later in the day.)
Music marketing degree programs help you to develop the knowledge and skills for a career in the competitive and always evolving music business. Depending on the program, you can expect to take classes that teach business fundamentals and how they are applied to the music industry. If you complete a Bachelor of Music program with a music marketing concentration, you can expect to complete courses in music history, theory and performance, as well as marketing courses. Internship opportunities are also part of many degree programs, which can help you make industry contacts and gain experience. Typical coursework in a music marketing degree program may include the following:
We ask all students planning to graduate within the current academic year to apply for graduation by December 1, regardless of their plans to participate in Commencement. Late application for students who do not wish to walk will result in processing delays for your academic record and diploma, and your name may not be listed in the ceremony program.
In the new streaming dominant marketplace, track development plans are the key to a successful album cycle. So if you’re interested in seeing my track development plan, I’ve written extensively about this in another article here.
I really like this book. It is a required assignment for a class, but I like it anyway. It is always good to know more ways to market your band, or who you are working with. It seems to tell you a little about everything, but it isn’t really boring to read. It is usually one of the first assignments that I do for the week – to read this book.
Do you struggle with networking? This book will teach you how to build and nurture a network of likeminded individuals. The author provides excellent strategies for effective networking, revealing the successes and failures he’s made in his career.
“A synthesis of classical marketing principles and the newest effective tools, this real-world approach to marketing your music provides indispensable step-by-step advice for success. And it works; as an artist manager, I’ve used these techniques to help propel my artist from relative obscurity to national prominence within one year. I will keep applying these valuable lessons from a seasoned pro.”
James Walsh and Jason pretty much has it in a nut shell. I’ve been a national celebrity for many years and they are right on point with their words of wisdom. You can make money playing local gigs every week and even make it possible to pay the rent. If you’re looking for anything else in music other than satisfaction (and making a living at it by not becoming rich) you’re headed for problems. If just one person likes you’re music, YOU ARE VERY SUCCESSFUL! Now go out and make some music for you and your fans and enjoy life!
It’s important to only ask for what you need, as too many fields can reduce the conversion rate for mailing lists. In addition to asking for the email address, consider asking for a phone number for text message marketing, and a zip code to determine a subscribers city within the U.S.
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]
By getting them involved in your music career, you’re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they’re part of your journey. Because of this they’re more likely to support and share what you do.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for
In my free ‘Introduction To Music Marketing’ ebook, I look at how much you should market your music depending on what your aims are in your music career (among many other things). So if you want a better idea on how much you should focus on this side of things, give that a read.
I put this idea into action last year and have received a tremendous amount of support from my fans. Custom songwriting has been this new found glory because it’s a win-win situation. You get to earn money, while writing a song (which you have to do anyways), while giving a gift to someone who appreciates it more than you know. It’s an amazing feeling and has really transformed my views on songwriting, and what it means to be an artist. We are here to make a difference with our art, after all. So why not use this to your advantage and REALLY make a difference by touching the hearts of those who will value your music the most? Give it a shot. It will be great, I promise. 🙂
According to Ecology.com every day there are 360,000 births in the world. Sixteen years ago that was closer to 300,000. If your target fans are 16 years olds, that means every day there are 300,000 new potential fans for your band. Think of them when you release content. Because every day you have a chance to put your best songs, best photos, best product out there for people to make a choice. Conversely when you put bad material out there, you are missing an opportunity. Review your material, photos, images, from time to time. Finally, if you’re not proud of it, or you have something that is an improvement, take them down, or bury them.
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a performance schedule with Long Jon Lev and Adrenalize. If you’d like to be notified whenever the blog is updated, click here to subscribe.