how to make money with music on youtube | music marketing firms

I’ve read this several times now, and every time I read the first ten pages I get a huge burst of motivation to kick ass on social media. Gary Vaynerchuk is one of the few non-celebrities with over 1,000,000 followers on Twitter. He built his multi-million pound success from pure hustle on the social media, and this is where he shares how he does it. If nothing else, this book is a brilliant motivational kick up the ass.
RadioLoyalty is Internet-based radio that pays you to listen to its music. You can listen to different stations and/or music genres via your desktop or apps that you download to your iPhone or Android device.
When I read scathing reviews of books such as the reivew of this book, by DAVID from NYC, I wonder about two things: 1) Did they read the same book I read, and 2) What hidden agenda do they have? I found that this book provides a one-stop reference manual for music enthusiasts of all levels, including record producers, recording artists, business managers, entertainment executives, Web designers, and multimedia developers. It divulges the specifics of making and marketing music, from conceiving an idea to working with a record company to designing and distributing a finished product. I love this book! And I don’t trust David of NYC. Sorry.
Giving your opinion on the latest album or single that has been released by your favorite artist can earn you money. Artists are always seeking feedback on their songs to gauge whether they will be acceptable to fans once released to the masses. In most cases, that feedback is paid for by sites that offer them online platforms to upload their music. Popular sites such as Slice the Pie and Music xray give new musicians an opportunity to get their songs listened to and reviewed and they get paid for it. As a reviewer, you also get paid for listening to the music and sending in a comprehensive assessment.
Berklee Online’s programs have a tuition cost that is approximately 64 percent less than on-campus tuition at Berklee’s Boston campus. Moreover, a recent study revealed that the average annual tuition at for-profit colleges is more than twice as expensive as Berklee Online. Even average annual tuition at other accredited non-profit online universities is roughly $11,000 more expensive than tuition for a year with Berklee Online!
This book is loaded with great information and ideas for the independent musician, or even his/her manager; however, it emphasizes “bands” throughout, and I would have liked to see a bit more direction toward the solo artist and, for my needs, particularly classical artists. Much of the same information provided can apply in all cases, but obviously, classical artists do have some specific hurdles to deal with and it has been very challenging to find materials directed specifically to them. Overall though, while some of the information may be common sense, much of it may not be in use by any given individual, so the many ideas are valuable, indeed. It’s like someone already did a good deal of the brainstorming so the musician or manager can simply make use of it and move on with business.
If you didn’t reply to them however, it’d be more likely they’d become frustrated trying to talk to you, and you continually ignoring them. If then another musicians was giving them more attention, it’s very likely they’d continue following and supporting them instead.
But there’s a startling amount of opportunity out there for unsigned, indie, and major label artists alike. In addition to connecting musicians with fans all over the world for nearly no cost, the Internet has enabled dozens of new possible revenue streams. One artist who’s been particularly successful at innovating in an industry stereotypically unable to innovate is Nipsey Hussle.
Ari, you left out a big one for music licensing. Song Freedom. Me and a lot of my buddies have our music on there and they are the only ones that I know of that also do that stuff with the majors. They have artists like Imagine Dragons right next to my stuff, for the same price. It’s pretty damn cool! And super nice people to work with. You should check them out and get your stuff on there.
“Welcome home!” Since 1999, we’ve been leading the work-from-home revolution. Our founders designed the first virtual careers training programs for the US State Department and the Armed Forces. Thousands have found jobs and gigs at Rat Race Rebellion, changing their lives and ditching their commutes.
TakeLessons is a site dedicated, as the name suggests, to teaching lessons. But it’s not just for musicians. People teach lessons on everything from foreign languages to art to music. However, music lessons are one of the most sought-after types on the platform. With a free TakeLessons account, you can reach students around the world using either their mobile app or web platform. Lessons are taught over video, and you’ll receive extra resources like file sharing to help maintain lesson schedules over time.
Paul Allen’s book is the definitive guide to artist management. It’s especially useful for those who want to become artist managers, but it’s also a solid resource for artists managing their own careers. If your career involves working with managers, you can also benefit from truly understanding what artist managers do, what their motivations are, and how to work with them effectively.
It depends. Generally, transfer credit cannot be used to fulfill prerequisites unless we determine that the course you completed is a direct equivalent to one of the courses we offer at Berklee Online. Keep in mind that there are some courses which require you to pass a placement exam. For these you will need to achieve a passing grade on the test to fulfill the prerequisite, otherwise you will need to complete the appropriate Berklee Online course.
Music is very much the same way in that even after it’s been distributed, it still needs to be promoted. But it’s also different from launching a product in that you can’t create a need for music (more on that later).
Donald Passman’s book provides the blueprint for the music industry. But if you’re a businessperson, publisher, manager, or otherwise really need to understand the financial side of the music business, this is your best resource.
So, when I read the pdf, I was very impressed. It covers all the things that you should be doing for music promotion online – why MySpace still counts, how to use Twitter, what Facebook can and can’t do for you etc. More importantly, it ties together all the strands that you need to be providing to your fans.
The artist manager has become the center of the artist’s career more than ever as the influence of large labels has diminished. Artist managers need an intimate understanding of the music business and are tasked with supporting the artists under management, but they also need to understand how to motivate their own careers also. These are the problems Paul Allen’s book addresses, and he backs up his statements with an analysis of more than a dozen case studies, lessons, and contract examples.
“A synthesis of classical marketing principles and the newest effective tools, this real-world approach to marketing your music provides indispensable step-by-step advice for success. And it works; as an artist manager, I’ve used these techniques to help propel my artist from relative obscurity to national prominence within one year. I will keep applying these valuable lessons from a seasoned pro.”
The bigger your pre-order is, the better your first week sales will be, and your project will establish a much bigger footprint.  As a result of all of the preparation, awareness, and branding in the pre-order process, you will increase your sales during the life of the project.
Air Gigs is especially for Studio Musicians, Mixers, Recording Engineers, and other recording professionals. They provide a marketplace and community for professionals who are working in their own studios and wish to sync up with others. Online collaboration can help to bring new heights of creativity and success as well as an additional income stream for Session Musicians, Sound Designers and Audio Engineers.
How Has Music Marketing Changed in the Internet Age?: the internet has changed the way a lot of things are done in business and music. Find out what’s different now that the internet is becoming ubiquitous.
Fiverr is a micro-gig marketplace that you should probably consider looking into if you want to make money through music. It is easy to sign up as they only need a valid e-mail address to allow you to set up a username and password to join. You can create different kinds of gigs related to music and sell them at five dollars each to buyers on the site.
The process is pretty simple. When you sign up (it’s free), you tell Music Xray a bit about yourself and your musical preferences. The site’s software then sends you tracks that you might like. Listen for 30 seconds and get 10 cents, or $12 per hour. The number of tracks you get will depend on your profile and the tracks being submitted by the bands.
The Internet led to the rise of file sharing and devastated record sales. However, as it took away that revenue stream for many artists, it has provided a diverse array of new opportunities. If you manage your music effectively across these 8 music marketplaces, you may find you’re making more money in music than ever, and all without selling a single song. Give them a try!
Great discoverability – when you watch a video on Facebook, that’s been uploaded to Facebook, they recommend more videos. This means if someone is watching a music video similar to yours, they might be exposed to yours next.
Another great book by a good friend in the community. Bob Baker has been in the game of marketing music longer than most of us, and although some of his tips are the common sense types, this book has some great insights for the musician looking to do some guerrilla marketing (no, that’s got nothing to do with actual guerillas). For less than £15 this book is worth picking up and scanning for a few fresh ideas.
As a client focused music company, we provide personalized, accessible service and a global network of industry relationships allowing us to interface your business with the worlds top digital music outlets.
You can license your music directly with the few global Instore Media Play companies like Mood Media, PlayNetwork, or ScreenPlay. When you go in a clothing store, elevator, or restaurant and you hear music, it is licensed by one of these companies.  

With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier. The hurdles that would only allow you to get popular—if the right people said your music was good enough—are gone.
In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams.
Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.
“After applying many of Bob’s ideas, and without any wholesaling or distribution, I sold more than 20,000 music albums over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!” -Kris Lee-Scott, Hanai Music
This book is regarded as the music industry “bible.” It’s both comprehensive and informal, meaning it covers the key components of the music industry in-depth while still being an entertaining read. This book is a must-have resource that you’ll constantly reference when questions arise.
Simply click through the options, message the artists, and repeat the process as many times as you need. These recommendations can be great ways to find new musicians, especially if you’re using this method from your own page, because that means there’s some fanbase overlap and you can increase the perceived value of the event among ticket buyers.
There are also many services that offer music for business as a subscription, so reaching out to them and pitching your music might provide you with some additional exposure – especially if it leads to your song being played in huge chains with thousands of locations.
Seems absurd, right? Well, what are you expecting not having a seller back there at all times? Obviously you must take credit. A Square or PayPal swiper is totally free. Get it. Take cards. Who carries cash anymore? I sure don’t. Yes, take Venmo. Make merch your fans want to buy – not what you think you should make. If your audience is 50+ Vinyl is a waste of money. They ain’t buying it. If your crowd is 18-35 year olds, Vinyl may be the way to go – millennials LOVE vinyl. Announce that you have merch from the stage. Put your merch display in a prominent place in the venue – best is near the door. Get creative in your merch offerings. Do it right. And you will double your live show income. Guaranteed.
Music placements in TV, Video, Film, Video Games, and Advertisements.  For a company or individual to use your composition in “synchronization” with motion picture, they need a “synch” license and a negotiated fee to pay you for that use. Also they need a master license, and a fee for the “master” use, but that does not have to do with publishing. And if you own your master, then they need to obtain the master license from you. And if a label owns your master, they need to obtain the master license from the label.  In addition, every synch has two fees involved; A master fee, and a publishing fee.  Therefore those need to be agreed on in two separate contracts.  Research and contact music supervisors yourself to start.  Be wary of signing any exclusive agreements to pitch your music, or you risk not getting signed by a publisher or label.
1. First of all you should know that most of the opportunities to work at home are not actually paid jobs. This is true because most employers do not know you and have no control over the work environment when you do it from the comfort of your own home.
When Drake’s “Hotline Bling” single came out it didn’t make a huge impact, but then the video was released, propelling it up the charts. Drake appealed to fans to push it to No. 1, but by then the new music queen had returned, so “Hotline” settled at the No. 2 slot. The music video is a best-practice benchmark on how to design a music video for the internet. A selection of choreographed dance movies on richly colored backgrounds, it’s screaming to be sliced into gifs and memes and it gave publishers a unique angle to cover.
Don’t create great music in the dark. Get the Guerrilla Music Marketing Handbook today. It’s already helped thousands of artists get more exposure and generate more gigs and music sales. Now it’s your turn to soak up these ideas and put them to work for you.
I consulted this book for its sections on promotion and publicity, which are very helpful, but found a lot more of value. Overall, a great starting point if you want to find out about the way the business works, and all the different ways music can be sold. Very clearly written and logically presented.
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.
Music is one one of my favorite hobbies. Many people that follow me don’t know I’ve been singing since I was 5 years old.  Sometimes I find myself singing for hours and hours without even noticing. Then all of a sudden I realize mommy and wife duties are patiently waiting.
Some of those are like Mechanical Turk, pathetic… More third world country ways to make money where that currency equates to usefulness, first world people having to resort to some of those third world rate incomes will further spin society and the economies into the toilet and further widen the gap from rich to poor gutting the middle to bleed out…
You can pay to boost your post on Facebook so more people see it. With Facebook’s organic reach being low, this can get your posts in front of more people who like your page, boosting likes, comments, and shares for important messages.
Social media can launch and fuel an artist’s career. Rather than read about marketing techniques from a musician, learn from someone who’s exclusively focused on social media. The book is easy to read, with plenty of clear, easy to understand examples.
While the book gives you essential knowledge of how the business works, it doesn’t move much further than a solid overview. This is both an advantage (it’s actually enjoyable to read) and a disadvantage. But the biggest flaw of Passman’s book is that it fails to go into any real detail on music streaming, which is becoming an extremely important area of the music business.
This site will also pay you to listen to music submitted by new and upcoming artists. Even better, you can direct the site to provide you with music suited to your tastes through its FanMatch program.
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musician’s friend | music marketing manifesto review

Again, this book by 37 Signals is more intended for creative entrepreneurs opposed to musicians directly, but there are some great lessons to be learnt in this book about being unconventional when it comes to working on building your career as a musician.
Music distribution is necessary, but unfortunately, it can’t be equated with promotion, unless a song is featured in a playlist, is given prominent placement in an online marketplace, or the song/album ranks in a chart (iTunes Chart, etc.).
Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
Of course, you need to get fans to actually signup for your emails before you can start using it as a music promotion tool, right? An easy option is to trade something of value for an email address. Keep in mind this doesn’t have to be a free song (in fact there are a TON of more effective ways to grow your email list)
When a business launches a new product, it needs to promote that product. Even if the product itself is amazing, and it serves an audience, if no one knows about it, the business serves no one and makes no money.
Now onto the really great stuff – the books above are great reading if you want to learn about promoting music or the music business in general, but the most well-rounded and intelligent musicians I meet are often those who explore outside of the boundaries of the music section in their library. Here are my top five books of all time for musicians.
Sponsored Products are advertisements for products sold by merchants on Amazon.com. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.
In the early 90’s, a journalist named Fredric Dannen extensively researched the behind-the-scenes activity of the major labels in the 70’s and 80’s. He recorded the excess, the greed, the ruthless business practices, the struggle for money and power, and the bitter rivalries between America’s biggest record labels at the height of the music industry.
This is like an online event planning company. I’ve never tried it out, but I have a few friends who get booked for weddings and corporate parties all the time through the site. Customers leave reviews of the artists and the artists’ ranking rises the more positive reviews they receive. Gig Masters costs $200-400 for the annual membership, but one booking will typically pay for that.
Our services can be accessed à la carte and integrated into your existing marketing plan, or we can create a custom plan for your entire campaign. Whatever your needs, we are versed in all things digital!
Air Gigs is especially for Studio Musicians, Mixers, Recording Engineers, and other recording professionals. They provide a marketplace and community for professionals who are working in their own studios and wish to sync up with others. Online collaboration can help to bring new heights of creativity and success as well as an additional income stream for Session Musicians, Sound Designers and Audio Engineers.
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.
Try it out by setting up a paypal.me address and adding it to a new page on your site. It takes less than five minutes to set up, and could be worth so much value to your yearly income online. And hey, you might be surprised at the greatness that can come from just asking.
Great discoverability – when you watch a video on Facebook, that’s been uploaded to Facebook, they recommend more videos. This means if someone is watching a music video similar to yours, they might be exposed to yours next.
So, when I read the pdf, I was very impressed. It covers all the things that you should be doing for music promotion online – why MySpace still counts, how to use Twitter, what Facebook can and can’t do for you etc. More importantly, it ties together all the strands that you need to be providing to your fans.
Music lessons have always been a great source of revenue for musicians, but the long commutes and all the effort it takes to get students can prevent lessons from paying well. TakeLessons helps remove those pains so you can focus just on teaching students. And, even better, because it’s online you can teach students all over the world.
Patronage is not new to the music industry. Legendary composers, including Bach, wrote their compositions under a patronage system. But the system has had a modern-day resurgence through sites like Patreon.
News, tidbits and updates from Digital Music Marketing. Digital Music Marketing is a leading provider of high quality internet marketing and digital distribution services for the independent recording community.
Learn from the legendary hedge fund manager who’s been named one of Time’s 100 most influential people in the world. The book is incredibly practical, offering rules and systems to help you take control over your life and career. Sam Matla (founder of EDMProd) recommends this book to almost every artist he talks with.

The steep decline has been fueled partially by music piracy, but that doesn’t tell the whole story. Digital downloads fundamentally changed the way music listeners purchase their music, and iTunes took a 30% cut of every sale. Instead of purchasing entire albums, fans began to purchase just one or two tracks for a dollar each. This was a heavy blow to an industry which is still sustained overwhelmingly by full album purchases. Eight years after iTunes launched, music listeners in the United States averaged only .25 downloaded albums per year per person. That’s not enough to sustain a multi-billion dollar industry.
When I read scathing reviews of books such as the reivew of this book, by DAVID from NYC, I wonder about two things: 1) Did they read the same book I read, and 2) What hidden agenda do they have? I found that this book provides a one-stop reference manual for music enthusiasts of all levels, including record producers, recording artists, business managers, entertainment executives, Web designers, and multimedia developers. It divulges the specifics of making and marketing music, from conceiving an idea to working with a record company to designing and distributing a finished product. I love this book! And I don’t trust David of NYC. Sorry.
We have an in-depth guide to email marketing for musicians already, but here’s a gist of what to look out for when choosing an email provider, promoting your email list, and using it to grow and engage your fanbase.
HIP Video Promo, Rive Video, and Trendsetter are my favorites.  I’ve personally used all three.  They are talented hard working people, and they an get your music video out there online, closed network, and broadcast.  Furthermore this will generate more performance royalties for you, not to mention expose your music to huge audiences.
How Has Music Marketing Changed in the Internet Age?: the internet has changed the way a lot of things are done in business and music. Find out what’s different now that the internet is becoming ubiquitous.
Weren’t expecting to see advertising on a post about how to make money?  You need traffic and awareness.  Advertising achieves both.  And if you convert your traffic right it will make you money.  Advertising is not just for albums.  You need to advertise for singles, EPs, and even streaming.   Facebook ads can generate 3x returns.  
Another great book by a good friend in the community. Bob Baker has been in the game of marketing music longer than most of us, and although some of his tips are the common sense types, this book has some great insights for the musician looking to do some guerrilla marketing (no, that’s got nothing to do with actual guerillas). For less than £15 this book is worth picking up and scanning for a few fresh ideas.
Ocean finally broke his silence, emerging with a teasing live stream as the prelude to a full visual album (“Endless”), followed quickly by “Blonde,” deployed equally as a marketing and business strategy. “Endless” fulfilled his commitments to Def Jam and “Blonde” was an independent release. His effort channeled Beyoncé and Kanye with pop-up stores, a zine and Snapchat filters all combing to make the weekend of the release all about Frank.
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music games | music apps

So let’s look at her strategy. As has been a trend this year, she backed her influence and refused to offer the album via streaming services to maximize revenue. Aside from the traditional media approach, there are two things I loved about her launch. The first is how she threw a free concert in New York two days before the album dropped and collected millions of fans’ email addresses through the entry process. The second was how she fueled the press buzz with fresh content by taking part in an Adele impersonator contest shortly after the launch.
Fiverr is a micro-gig marketplace that you should probably consider looking into if you want to make money through music. It is easy to sign up as they only need a valid e-mail address to allow you to set up a username and password to join. You can create different kinds of gigs related to music and sell them at five dollars each to buyers on the site.
SparkPlug verifies all user identities, and musicians get the final say in approving who gets to rent their gear. If you have any extra instruments that you’re not using, why not let other musicians benefit? You can also make some extra money in the process.
Bob Baker is an author, speaker, musician, and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes. He is the author of the highly acclaimed “Guerrilla Music Marketing Handbook” and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music. Bob’s other titles include “Guerrilla Music Marketing Online,” “Music Publicity Insider’s Guide,” “Unleash the Artist Within,” and more. Check out Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com
12. Do keep current with what is happening with other artists you love, admire, envy or follow. The artists who you perceive as a step ahead of you can be very helpful. They are doing what you should be doing. Figure out what it is and go do similar things.
Both Bandsintown and Songkick use various databases to find local events, but you can sign up for Bandsintown as an artist to ensure all the information about your events is correct. For Songkick, you can sign up for Tourbox.
I’ve Tried That was started in 2007 to help protect consumers from falling victim to online scams. We’ve written thousands of articles, helped millions of people, and have saved a countless amount of money from falling into the wrong hands.
With the power in the music industry shifting from the major labels and other gatekeepers to the artists, the role of a manager is more important than ever. A manager that has a detailed understanding of the new and evolving marketing, technology, legal, touring, licensing and business strategies is an invaluable member of any artists team. The Master Certificate in Artist Management provides a complete tool kit to anyone interested in success as an artist manager.
I’ve put the subscription based crowd-supporting platform called Patreon at the top of the list because every single musician out there should already know about it. Not only that, but every single musician out there should already be ON it, actively.. errday!!!
Not only did OK Go continue to push the boundaries with their anti gravity “Upside Down & Out” video, they followed it up with the phenomenal “The One Moment.” Shot in 4.2 seconds and featuring the Morton Salt Girl, this video earned its spot on many levels and firmly positions them as one of the go-to music partners in the business.
Berklee faculty and seasoned professionals teach our courses. Our instructors are recognized experts in their respective fields—they’ve produced and engineered hundreds of artists and numerous award-winning projects, and several of their students have gone on to earn GRAMMY Award nominations.
I expected more from this book. It is an easy read and does have some helpful pointers, but the author keeps repeating the same ideas in different ways from section to section and leaves much of the how to and who, up to the reader to search out. The cover proclaims “201 Self-Promotion Ideas” but it’s more like 50 ideas presented in different ways. I realize that repetition is key in promotion, but I don’t need so much of it in a book on the subject. Some Industry contact information is given, much of which are simple lists you can get on your own. I would have liked more insider contact information. The author does a great job at self-promoting but left me wanting a little more information on where and who to get help from. Sure the book is on self-promotion, but if you could do it yourself you wouldn’t need any help. He gives many examples in the book, but I found myself wanting more details. If you are a beginner at self-promo this book will get you going. The author works on your self-motivation. For the more experienced reader you’ll get few ideas and a lot of common sense talk that you probably already knew.
If you’re a new musician or band and don’t have much experience playing live, it might be a good idea to take what you can get for practice and even small amounts of exposure. Don’t play too many shows out of your hometown early on – it’s important to build your local fanbase before branching out.
As you say, one couldn’t do this full time and give up your day job, and I think you should only do this if you really love music, or you will be disappointed in the small change you get for doing this.
There is a one time $175 registration fee per certificate program. Students may either pay per course term (at the $1,497 per credit course cost) or pay in full to receive a 10 percent discount. The registration fee and all courses for the term you wish to begin in must be paid in full in order to begin.
For example, you can make the best of your merchandise by taking advantage of limited-release lines, including personal autographs and hand-written notes, and exclusive merch that’s not available to people who haven’t bought your music. In the Nielsen study I mentioned earlier, it was exclusive content that fans craved, and it’s exclusive content that could add more than $1 billion in revenue to the music industry each year.
Fundamentally, music is promoted in much the same way anything else is – with online methods like email, social media, advertising, and with offline methods like live events (concerts and tours) and word-of-mouth.

It was a particularly strong year for top-tier artists, which is why labels are doubling down their focus on the global superstars. Household names thrived by running integrated approaches, leveraging all the connection points they have with fans, and operating smart publicity strategies that ensure they maintain a high level of buzz, not only during release periods but throughout the entire year. Here are my picks for the best music marketers of 2015, and what brands can learn from them.
It depends. Generally, transfer credit cannot be used to fulfill prerequisites unless we determine that the course you completed is a direct equivalent to one of the courses we offer at Berklee Online. Keep in mind that there are some courses which require you to pass a placement exam. For these you will need to achieve a passing grade on the test to fulfill the prerequisite, otherwise you will need to complete the appropriate Berklee Online course.
https://i1.wp.com/newartistmodel.com/wp-content/uploads/2015/12/MPT.jpg?fit=500%2C500&ssl=1 500 500 newartistmodel http://newartistmodel.com/wp-content/uploads/2017/06/logo_transparent-copy.png newartistmodel2018-05-15 08:00:152018-06-02 21:21:24How to Promote Your Music
In 2004, he joined LAUNCH/Yahoo! Music. As Head of Music Programming and Artist/Label Relations, he managed a team of radio and video music programmers and interfaced with record labels, artist managers, artists, and business leaders for Yahoo’s branded original content music programs. He then joined PledgeMusic as the Global Head of Business Development, negotiating and closing deals with record labels and various manufacturing, marketing, and ticketing companies. John has been developing and managing artists his whole career, served as the president of a music festival/concert series, and founded and ran his own FM talent management company.
This year, Hussle upped the ante with Mailbox Money. He released the album for free, and printed 100 copies of the album, this time with both exclusive content and his personal contact information. The new price tag? One thousand dollars each. The week his album dropped, Hussle made $60,000 from physical CD sales. This is in an industry rife with stories of artists selling hundreds of thousands of dollars worth of CDs, only to never see a dime of it because of recoupment fees owed to their label. Hussle has found a way to innovate in an industry stereotypically slow to innovate.
It turns out that fans want to support artists, and they’re willing to put money on the table so long as that money reaches the artist, not a middleman. This isn’t small change, either — fans are willing to invest serious amounts of money in their favorite artists.
2. There really are some companies looking for people to work from home. This phenomenon is known as telecommuting and does provide an opportunity for people with legitimate skills to get paid working from home.
Performance royalties are a global revenue stream generated from radio airplay, music venues, malls, bars, sports venues, college campuses, etc.  The more work you put into the steps mentioned earlier, the bigger these performance royalties will be.  So to learn more about Performance Royalties please read this post.  
Simply click through the options, message the artists, and repeat the process as many times as you need. These recommendations can be great ways to find new musicians, especially if you’re using this method from your own page, because that means there’s some fanbase overlap and you can increase the perceived value of the event among ticket buyers.
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music google | music sites

This is one of the few music promotion books that I regularly recommend. Ariel is not only a good friend in the online music business world, but she’s an incredibly talented music publicist with some incredible insights. In Music Success in Nine Weeks, Ariel shares tips ranging from creating your elevator pitch, to setting goals, and managing social media strategies. Don’t worry, despite the title of her book she doesn’t actually expect you to reach the pinnacle of music business success in nine weeks time, but if any book were to get you closer to that goal, this would be it. A must-have for any DIY musician looking to promote their music.
Music marketing isn’t just about how to get new fans, but it’s also about using the right distribution channels to ensure your music is in the right places so existing fans can easily find it. While some may visit your website, most will seek out your music on download or streaming service.
Whether you are a major, indie, or completely independent artist, the new music industry has opened up more possibilities for success than have ever existed in the past. You just have to know how to spot them.
How many people will be at the show during out set? (it’s important to specifically ask about the expected audience size during your set. Many promotors will give totals when asked otherwise, but many people will show up later in the day.)
While your account is free, TakeLessons does take a steep cut from your early lessons. When you’ve taught a student less than 6 times, you will only receive 60% of their payout. However, that percentage rises over time, and with long-term students you’ll take home 90% of your fee.
A lot of people complain about how hard it is to make a living as a music artist today. But is it any harder now than it was 20 or 40 years ago? Has there been any rigorous research on this or is it all just anecdotal evidence and speculation? I do think it is much easier to be a productive music artist today than it used to be, primarily because of the advent of digital recording and the ever-increasing opportunities for promotion on the internet. So if it really is harder to make a living as a music artist, it might just be because there are many more productive music artists to compete with.
This year was all about live, as VR/AR takes a backseat for now. Brands and artists were looking to take advantage of Facebook’s favorable live video algorithm and the growth of live across all platforms. Mobile and data were once again rich territories for expanding the way audiences engage with music.
Whether or not you’re a fan of pop music, this book explains how the pop industry has exploded to the size it is today. This book does a great job explaining the growth and development of the pop genre, allowing you to take away insights to apply to your own genre.
The bigger your pre-order is, the better your first week sales will be, and your project will establish a much bigger footprint.  As a result of all of the preparation, awareness, and branding in the pre-order process, you will increase your sales during the life of the project.
This book is a personal favorite of the EDMProd team. It’ll change your perspective on the modern workplace, teaching you how to craft a business that works on its own. As an artist, you’re also an entrepreneur. The hacks and tips in this book will help you be more efficient and effective, not just in production but also in your career. 
Music is one one of my favorite hobbies. Many people that follow me don’t know I’ve been singing since I was 5 years old.  Sometimes I find myself singing for hours and hours without even noticing. Then all of a sudden I realize mommy and wife duties are patiently waiting.
Don’t create great music in the dark. Get the Guerrilla Music Marketing Handbook today. It’s already helped thousands of artists get more exposure and generate more gigs and music sales. Now it’s your turn to soak up these ideas and put them to work for you.
Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect new events in your career. Basically, you want your fans stopping by your website as often as possible. The more often they’re on your site, the more they’re exposed to your albums, merch, and tickets.
“Although James Moore may be perceived as my competition in the music PR business, I proudly support this music marketing book and believe it has much to offer all artists.” – Laurena Marrone, Grit PR
Gigging is one of the biggest reasons you shouldn’t stick to online music marketing methods. By gigging, you get to connect face to face with your audience, make instant money by selling merch and physical CDs (a lot of gig goers still buy them), and make money from royalties.
Being talented and letting people know about your talent are two very different things. As well as making music that people actually want to listen to, you need to get them to give you a listen in the first place. After all, how will people know you’re talented if they don’t give you that initial chance?
I think getting others involved is key throughout marketing your music, building connections with fans, bloggers and local people who enjoy your music should be a key part in the promotion process. Great post Shaun!
Yes, you can. To determine if the coursework you already completed or are considering taking is eligible to fulfill your remaining degree requirements, contact the Transfer Team at transfer@online.berklee.edu.
Earning money on Skype using your musical skills is quite easy if you have an account on the site. Even so, setting up an account on the internet telephony site is simple as you only need to download the application to your computer or handheld device to start using it. You can offer virtual lessons to students from all over the world from the comfort of your home. All you need is a good working computer and reliable internet connection to start offering voice lessons to interested students of all ages.
StumbleUpon can be an amazing source of free traffic for your music videos and social media pages. Users of StumbleUpon identify what they’re interested in (including music genres), then click a big orange “Stumble” button to discover new content. This is great for musicians, because StumbleUpon users are actively seeking something new.
Seth Hochman is a music business veteran who has worked for Epic Records, Warner Music Group, and Universal Music Group. He has held various marketing and digital account roles working with innovative commercial partners. His most recent role was with Universal Music Group as a Commercial Services Account Director, managing day-to-day business relationships with streaming partners. He launched & marketed UMG’s content on Spotify, from it’s introduction in the US in 2011 through it’s explosive growth stages. As account lead, Seth led UMG’s 20+ labels through an evolution in music consumption and revenue growth. Best practices that were developed over three years with Spotify were then focused on video streaming with Vevo, the #1 premium music video channel on YouTube. He worked with labels, artists, and digital marketing teams to develop and monetize visual content. With both Spotify and Vevo, Seth was responsible for Universal’s digital advertising strategies which increased download sales and streaming revenue for the company. Prior to working for major labels he was part of the original marketing team that launched Barnes & Noble.com and developed promotional strategies for Kozmo.com, an early forerunner in the on-demand delivery business.
By getting them involved in your music career, you’re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they’re part of your journey. Because of this they’re more likely to support and share what you do.
How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It’s about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention and an illegal website four times the size of the iTunes Music Store.
In this day and age of “YOU BETTER DO IT YOURSELF” for no one else can afford to do it with you; ie: the fear and parrelization set in by the new world music on the internet and what it’s done to the slow moving, almost obsolete Biz structure of the MAJOR labels, THIS BOOK is a MUST. It’s the first one I’ve read that covers everything you need to know to get your tunes out into the world by yourself if you have the drive to do so…It’s tremendously detailed in every area of the biz ….It’s my new MARKETING bible…
We all use social media. If you’re not on Facebook, Instagram and Twitter these days, it’s almost like you don’t exist. However, you may not be using social media to it’s full potential to promote your music.
I’m tired of seeing my favorite bands break up because they can’t figure out how to make money with their music. It breaks my heart every time an incredibly talented musician quits music because they just can’t figure out how to make a living with it. Music is not something we do. It is who we are.
Why would RadioLoyalty pay you to listen to music? Like many radio stations, RadioLoyalty is funded by advertisements. When you listen to the music that’s played on RadioLoyalty, you also hear advertisements every few minutes. To ensure that you are in fact an active listener, RadioLoyalty has you sign in through its CAPTCHA every 3-5 minutes.
This can be in the form of getting your fans to help you out, hiring a marketing team or knowledgeable individual, or eventually letting a record label largely handling that side of things for you (although it’s still important you learn how to promote your music too so you know if the label is taking things in the right direction for you).
The music industry has undergone extreme changes over the past few years, many of which have opened the doors for developing bands and artists. Gone are the days where the only option for getting fans to hear your music relied upon support from a limited number of “gatekeepers.” Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing base they’ll need to succeed and thrive in this new music business.
When you create your mailing list, make sure you segment subscribers by location so you can send them relevant links to buy tickets. This is much more effective than simply sending the entire tour dates list to every subscriber, and results in less people unsubscribing from your mailing list.
Ocean finally broke his silence, emerging with a teasing live stream as the prelude to a full visual album (“Endless”), followed quickly by “Blonde,” deployed equally as a marketing and business strategy. “Endless” fulfilled his commitments to Def Jam and “Blonde” was an independent release. His effort channeled Beyoncé and Kanye with pop-up stores, a zine and Snapchat filters all combing to make the weekend of the release all about Frank.
[…] to musicians they also find themselves responsible for the business side of the music industry. Self-promotion has never been more important, but it’s also never been easier or cheaper. Social media and […]
In the extremely early stages, any amount of free exposure is good. Pay close attention to the type of people who love your music, and figure out how to get in front of more of these people using targeted music marketing strategies.
It’s not enough to simply post your music video to YouTube; you need to set it up for success with a great title and description. Since YouTube doesn’t have a way of analyzing the actual contents of your video, it works off of the text.
After developing a comprehensive understanding of the music industry through a music marketing program, you can enter the music industry in a variety of fields. You can apply your marketing knowledge to positions in music advertising, live music event promotion, artist management, Internet music distribution or record promotion. If you’re an aspiring musician, earning a music marketing degree can help you learn to promote yourself effectively, apply cost-effective marketing strategies, analyze music marketing plans and track industry trends.
“Sometimes I felt like I was sitting in his office with Moore, and that he was, quite simply, looking outside of the window and reflecting on what he, as CEO of Independent Music Promotions, has learned over the years in a self-effaced kind of way. And the gist of it is that is you want to sell your art, you need to consider it as a business, and pursue it just as systematically as you would starting, say, a cupcake business.” – Collins Connect
Knowing how tough it is for young musicians to fund their band, I wondered how much does it cost to start a band? It’s more expensive than I imagined.  $15,000 USD (about £12,000 GBP) was what I came up with based on the costs of collective gear, rehearsal space, website and hosting, photography, design, learning to play, merchandise, first CD pressing, etc.  This doesn’t include transportation, living expenses, touring, promotion, and advertising costs.  It’s a lot of money for a group of four or five people to come up with, and the expenses keep snowballing every month.  The next question is how to make money with music online, at shows, and from other sources.  Below, I’ll explain my approach and best tips for how to make money from your music and fund your band.

If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans. And music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre!
Social media is a great marketing tool for musicians, however, many musicians use it incorrectly – spamming people with music video links in messages and comments in an attempt to get more followers and likes.
Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your music in front of a new group of people and grow your fanbase exponentially. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would appreciate your music. Choose to work with bands in a similar genre or with similar fanbase demographics.
No, credits completed at Berklee or through the prior learning process do not count towards the 60 transfer credit limit. This maximum is for credit-bearing exams and undergraduate-level coursework completed externally.
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One such website or you can visit is Tjobs.com. They match employers looking for workers with employees who are looking for opportunities to telecommute. This works out very well for people who have skills such as sales, customer service, website design, and other categories.
Like Encore, Gig Salad is a listing service for performers. They connect performers with the clients and venues that are looking for exactly what they do. They’re based in the United States and serve a similar demographic to Encore. However, their pricing is a bit higher for musicians.
There’s some useful information to be had in the book, but nothing I hadn’t already found out as an active musician who tries to keep his eyes open . I highly recommend Donald Passman’s book over this one – a more detailed summary by a guy that seems to know first hand what he’s talking about.
18. Do be willing to use your other gifts and abilities to make money – teach, coach, do art and graphic design, play your instrument for others, write songs for or with people, do tech, be an engineer – whatever it takes for you to “sponsor” your own life.
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She was happy to let our readers have it, but we didn’t get round to posting it until now as we are still busy redesigning the site and preparing more great stuff that we will be adding when we have the makeover – we’re hoping that will be at some point in September. Thanks for putting up with our delays. Oh, and I am on holiday a lot with my kids too!
In a multi-billion dollar industry based upon an art form, things get messy. For every story of an artist earning millions from their musical talents, there’s the story of an artist who lost millions through bad financial decisions. The music business is complicated, and it’s viciously competitive. This means that making a living in this business without properly understanding how the business works is incredibly risky. Whether you’re a songwriter, an artist, a manager, or a businessperson, you must be well-informed to have a serious shot at long-term success in the music business.
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations.
Digital Music Marketing is a leading provider of high quality Internet Marketing Services for the Independent Recording Community. Our team offers expert service in Streaming Promotion, Digital Retail, Social Media and Direct-to-Fan Marketing.
I’m tired of seeing my favorite bands break up because they can’t figure out how to make money with their music. It breaks my heart every time an incredibly talented musician quits music because they just can’t figure out how to make a living with it. Music is not something we do. It is who we are.
This level of detail is made possible by the extensive experience of the authors. Todd Brabec was the executive VP of ASCAP for more than 30 years, overseeing writer and publisher payments for the performance rights organization — adding up to more than $1 billion annually. Jeff Brabec is the VP of Business Affairs for Chrysalis, which represents the catalogs of OutKast, Sheryl Crow, and David Bowie, among others.
“Moore’s delivery is straightforward, precise and builds an incredible platform for “the why” in applying the instructions he suggests. If you are a fan of Seth Godin, Michael Hyatt or Ariel Hyatt you can hear their precepts in his writing, but the content is contagiously original and you immediately understand that he’s not just echoing material he has read or heard, but has himself lived.” – Jere B
Music marketing degree programs help you to develop the knowledge and skills for a career in the competitive and always evolving music business. Depending on the program, you can expect to take classes that teach business fundamentals and how they are applied to the music industry. If you complete a Bachelor of Music program with a music marketing concentration, you can expect to complete courses in music history, theory and performance, as well as marketing courses. Internship opportunities are also part of many degree programs, which can help you make industry contacts and gain experience. Typical coursework in a music marketing degree program may include the following:
When you create your mailing list, make sure you segment subscribers by location so you can send them relevant links to buy tickets. This is much more effective than simply sending the entire tour dates list to every subscriber, and results in less people unsubscribing from your mailing list.
5. Do think of the Business as something you can Practice – like five-finger scales or jazz and guitar riffs. You can get better at every aspect, or collaborate with or hire an expert. Think of your business team like a band. Do get people to help and support you in things you don’t want to do.
This site will also pay you to listen to music submitted by new and upcoming artists. Even better, you can direct the site to provide you with music suited to your tastes through its FanMatch program.
Again, this book by 37 Signals is more intended for creative entrepreneurs opposed to musicians directly, but there are some great lessons to be learnt in this book about being unconventional when it comes to working on building your career as a musician.
It’s true that digital downloads and CD sales are likely to continue declining until they’re no longer a meaningful drive of overall industry income. Instead, streaming services like Spotify or YouTube’s new Music Key are likely to become the primary way that people listen to music.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.
No, credits completed at Berklee or through the prior learning process do not count towards the 60 transfer credit limit. This maximum is for credit-bearing exams and undergraduate-level coursework completed externally.
I hope you learned a few things and how to make money with music online and elsewhere.  Most of all, I would love to hear your comments, questions, and additions in the comments below.  If you want to know when I post more articles like this sign up for my email list here.  
Social media can launch and fuel an artist’s career. Rather than read about marketing techniques from a musician, learn from someone who’s exclusively focused on social media. The book is easy to read, with plenty of clear, easy to understand examples.
This is one of the few music promotion books that I regularly recommend. Ariel is not only a good friend in the online music business world, but she’s an incredibly talented music publicist with some incredible insights. In Music Success in Nine Weeks, Ariel shares tips ranging from creating your elevator pitch, to setting goals, and managing social media strategies. Don’t worry, despite the title of her book she doesn’t actually expect you to reach the pinnacle of music business success in nine weeks time, but if any book were to get you closer to that goal, this would be it. A must-have for any DIY musician looking to promote their music.
More hands make lighter work; it’s not a good idea to do everything by yourself once you know you have something that people will really take too, So get others involved once your talent level is at a good level and you know what direction you should be heading in.
With everything moving more and more towards digital, it’s easy to forget about the value of that person-to-person interaction. After all, these days you can create great quality music, release it, distribute it, promote it, and even play live without ever leaving your room.
While its written as more of a basics run-down of the marketing side of the industry, I feel like the content is relevant to the DIY artist in general as it demystifies some of the more convoluted aspects of how a record goes from being written to being purchased (or at least heard)
“After applying many of Bob’s ideas, and without any wholesaling or distribution, I sold more than 20,000 music albums over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!” -Kris Lee-Scott, Hanai Music
It means that in order to sell your sound, you’re gonna need to know all about music distribution and promoting your music once it’s out. It’ll take some creativity too—y’know, that same creativity you use to make music everyday.
We have worked alongside the biggest record labels in the world. During those times we learned the strategies and techniques to develop any artist. Social media branding & optimization should be the FIRST thing any artist does. This creates clarity for your new releases which will help help drive more attention when your music marketing starts. We develop the perfect strategy for your brand.
In almost every industry, exclusives are a primary way to increase income. People absolutely love being the very first to have something; they love having content no one else has; and they especially love having personalized items from a favorite artist. This is why small performances are so valuable, and it’s the reason that physical sales can be so effective.
SparkPlug is a unique platform that allows performing or hobby musicians to rent out any extra gear they have to interested parties. Listings can be created on the site for any musical item, from guitars to trombones to microphones, amps, rehearsal rooms and studios. Listings can be created on the platform for free; however, SparkPlug receives 3% of your payout.
Since the courses at Udemy are offered through video, it is important to have a recording device such as a video camera or other online recording software that you can use to film your lectures and then upload them on the site.  You do not have to be nervous about being in front of the camera because you will get the hang of it after some time. To have a better response to your videos have a plan on the topics you will cover as part of the music course so that it adds value to interested students. Some of the music course categories that you can teach on Udemy include music software, musical instruments, music production, music techniques, vocals and music fundamentals among others.

And that’s what this article is for. I’ll share 21 books that will help you out in your music career. Some of these are written specifically for artists and industry people, others are written for a wider audience… but the information inside them is applicable to building your artist career.
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
That said, if you do want to get your music heard, marketing is a necessary part of things. The good news though, is promoting your music doesn’t have to be hard. Pretty much all of it can be learned, and it doesn’t require a degree in science or maths to put into place a solid promotion plan for your music career. As long as you’re willing to learn and put the work in where needed, after a while marketing your music should become second nature to you. Who knows, you may even start finding it fun. 🙂
Is the 50% fee worth it? The Music Bed promotes themselves as a premier curated source for music, so they cater to clients that are drawn to this type of exclusive service. The fact that this site is “highly curated” (their words) also means that it’s possible your work won’t be accepted, so getting listed here comes with some extra prestige. The Internet is a big place, so you might consider listing your work in both Synkio and The Music Bed to ensure that you don’t miss an opportunity. If you decide that the fee is simply too high, you are always in control of your work and can pull it from future usage on the platform. Of course, for songs that have already been licensed, you’ll still be committed to those deals.
The digital music distribution boom has made distribution available to all artists—not just those who get signed to labels. You don’t need to spend your entire promotion budget on it either or split your royalties if you do it yourself.
Bruce Houghton is founder and president of Skyline Artists Agency, representing a diverse roster of national and international touring talent including Zoe Keating, Darlingside, The Smithereens, Poco, Roger McGuinn and many others. A sought-after industry expert, he serves on the Advisory Board of SXSW Accelerator and was a graduate of the prestigious Leadership Music Class of 2016. His top ranked sites Hypebot.com and MusicThinkTank.com cover the new music industry and how technology is changing the way that music is created, marketed, consumed and monetized.
Each year commercial brands pay billions of dollars to musicians and music rights owners.  It requires working with somebody that has relationships with brands (across all sectors of the economy), advertising agencies (who represent the brands), personal managers and agents of celebrities, and film and tv. They can leverage these relationships to foster brand partnerships that pay you.  Often called a “tie up”.  Sometimes it’s just playing a company party and getting a fee for that.
Do some research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it as easy as possible for them to cover your story and treat them like people. Remember, it’s all about establishing a relationship.
As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]
So what do you send to your email list? The obvious use of an email list is to let your fans know when you have an album coming out or a tour. BUT you can also use your email list to send fans to your blog when you have new content. (Remember, you want to get your fans on your website as often as possible.)
A great way to add a jumpstart to your fanbase is to play with musicians who have a much larger fanbase than yours. Network with local artists in your area, or in cities you’re touring to – check out their social media followings (both in size and engagement), and reach out to new artists who you’d like to play a show with.
However, there are lots of other music platforms that don’t accept music from these services for specific licensing reasons, like Soundcloud or Dozmia. It’s important to make sure your music is on these services as well, as they often have a loyal following.
I put this idea into action last year and have received a tremendous amount of support from my fans. Custom songwriting has been this new found glory because it’s a win-win situation. You get to earn money, while writing a song (which you have to do anyways), while giving a gift to someone who appreciates it more than you know. It’s an amazing feeling and has really transformed my views on songwriting, and what it means to be an artist. We are here to make a difference with our art, after all. So why not use this to your advantage and REALLY make a difference by touching the hearts of those who will value your music the most? Give it a shot. It will be great, I promise. 🙂
This is a crazy long list.  Don’t have too many distractions for your customers, however at least make them aware of each option sometime during your album cycle.  The 80/20 rule proves that 80% of your income will come from 20% of these revenue streams.  Therefore when asking the customer to buy or stream, the best bet is to focus on the top two or three streaming outlets, top two MP3 Outlets, Top two Physical Outlets.  Also you can use an infographic to steer your audience where you want them to purchase.
This year was all about live, as VR/AR takes a backseat for now. Brands and artists were looking to take advantage of Facebook’s favorable live video algorithm and the growth of live across all platforms. Mobile and data were once again rich territories for expanding the way audiences engage with music.
If you are a musician or music producer, this platform can give you a chance to effectively promote your music and sell other related services as well.  Some of the gigs you can sell that are related to music include song mastering, voiceovers, song writing, music software tutorials, remix songs, sound effects, production of jingles and drops among others.
Gigging is one of the biggest reasons you shouldn’t stick to online music marketing methods. By gigging, you get to connect face to face with your audience, make instant money by selling merch and physical CDs (a lot of gig goers still buy them), and make money from royalties.
Guerrilla Music Marketing is another book you can’t live without. Some crucial ideas about what the MODERN music business is all about. Not 20 years ago.Get More Fans: The DIY Guide to the New Music BusinessRead more
If you decide to listen to Internet radio, you’ll earn money every time you enter the site’s CAPTCHA. In the USA, you’ll be rewarded 3 cents per CAPTCHA fill; in Canada and the UK, the payment is 1 cent. Payout occurs once you reach a threshold of $20.
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. 
Some people lump PledgeMusic in with Kickstarter and IndieGoGo. I don’t. PledgeMusic is different. It has changed the way the modern album campaign works. The pre-order on PledgeMusic is much more than just an advanced purchase of the album. Running a PledgeMusic campaign invites the fans into the entire album making process from start to finish. Some bands literally live stream from the studio to their backers. Many large bands who don’t need the money still run PledgeMusic campaigns (without the crowdfunding element) because it increases fan engagement and opening week sales. Artists like 311, Ben Folds Five, Imogen Heap, Howie Day, Korn (with the backwards R) and Lucinda Williams have all run campaigns. Many actually charted on Billboard in the opening week (all pre-order PledgeMusic sales are reported to Soundscan for chart placement).
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Getting found on music streaming services is another valuable way for you to grow your fanbase for free. Having great artwork, getting placed in well-followed playlists, and connecting with DJ’s can work in your favor.
Grammy winning producer Alex Da Kid used IBM’s Watson to inspire his latest song “Not Easy,” the first of a 4-track collaboration EP. Watson Tone Analyzer analyzed over 2 million lines of social content related to cultural and music sentiment. Watson Beat was then used to examine popular musical trends in an interesting example of the new creative tools having an impact on the industry. (Full disclosure: IBM is a client of my agency, Ogilvy.)
While the book gives you essential knowledge of how the business works, it doesn’t move much further than a solid overview. This is both an advantage (it’s actually enjoyable to read) and a disadvantage. But the biggest flaw of Passman’s book is that it fails to go into any real detail on music streaming, which is becoming an extremely important area of the music business.
Vimeo has a more artistic audience than YouTube, so people who come across your video are likely to be impressed a music video with great attention to detail. This can lead to a higher number of shares if your music video is high quality.
In almost every industry, exclusives are a primary way to increase income. People absolutely love being the very first to have something; they love having content no one else has; and they especially love having personalized items from a favorite artist. This is why small performances are so valuable, and it’s the reason that physical sales can be so effective.
Admin Publishing Companies like SongTrust, Audiam, CD Baby Pro, and TuneCore Publishing are built for the DIY unsigned artist. These are all best in class services and completely above bar.  Also they make things much easier so you can focus on writing, building a fanbase, and all the other things that take up your time.  Admin publishing companies make it easier to manage your various publishing components, so you don’t have to register and keep track of dozens of accounts around the world.  For instance, they will register you with your choice of PRO in the US (ASCAP, BMI, SESAC) and other PRO’s around the world .  While you do have an admin fee, it’s much easier than having to do that on your own.
You don’t have to write lengthy reviews or fill out feedback forms. Just listen for 30 seconds and move on to the next sample. If you like a track, you can click “Fan.” If you want to support the band, you can leave a tip. When you get to $20 you can request payment via PayPal. For details, click here.
This technique has been around for ages, but for some reason a lot of musicians aren’t putting it into action. Your fans love you. They love the music you put out, and the videos, and the photos… The list goes on! Now, imagine if you could make something unique, custom, and personalized. Something JUST for them.
If you do this, make sure you have your music registered with BMI, ASCAP, or SESAC so you can earn royalties. Additionally, for discovery, add your music to Shazam so the businesses customers can easily identify your song.
You’ll most commonly find music marketing degree programs at the undergraduate level. Many colleges and universities offer music marketing or music industry concentrations within bachelor’s degree programs in broader fields like advertising, marketing, public relations or business. For example, you may be able to earn degrees like a Bachelor of Business Administration in Music and Entertainment Marketing or a Bachelor of Music in Music Marketing. At the graduate level, you might be interested in earning a Master of Business Administration with a music marketing concentration. Alternatively, you may be able to focus on music marketing within a Master of Science in Management or Master of Science in Marketing program.
It’s an especially well-documented look into the pop music business and its intimate relationships with Top 40 radio. How do songs get on the radio? How far will record labels go to get a hit? Even though Hit Men was written more than 20 years ago, the story is still highly relevant to how the music industry works today.
Need help growing your audience? I’m a DIY Musician on a mission to help others on their own musical journey. Find out the 5 Must-Have tools that have changed my life as a musician right HERE and stay updated on a new coaching program and e-course that I designed especially for artists like you and I. Can’t wait to share allllll my knowledge and skills with you, if you’ll let me. 🙂 xo
The music industry has undergone extreme changes over the past few years, many of which have opened the doors for developing bands and artists. Gone are the days where the only option for getting fans to hear your music relied upon support from a limited number of “gatekeepers.” Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing base they’ll need to succeed and thrive in this new music business.
Like Instagram, Pinterest is all about images. Creating boards for high quality album art or band member interests can result in a large amount of organic exposure through Pinterest’s platform. Boards can even show up in Google search results.
What I often see however, are fans replying on musician’s walls, but the musicians not replying in return. Even if they’re asked a reasonable question. While the affect of this won’t be as big if you’re always gaining new fans and have a very big fanbase, when you’re still in the growing stage, replying to the majority of your fans will help you grow a lot quicker.
Making money in the music industry is hard. But it is entirely possible, with the right strategies. A few years ago, I asked 12 of my favorite people to share their advice on how to monetize music. The most popular posts in that series was written by my dear friend and client Julie Flanders, band member and songwriter for October Project. Her advice was so good, that I asked Julie to decided to update the post.

As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]
Diplomas are mailed to the address you include on your graduation application. If your mailing address changes after you have submitted your graduation application, be sure to update us at graduation@online.berklee.edu.
Jessica is a free-spirited indie songstress, traveler, and life-lover. She is a self-taught DIY musician and has earned her success worldwide with over 6 million views and an incredible following of over 60k engaged fans. She gratefully connects with her community on a daily basis, and doesn’t let a day go by without sharing a new video, photo or idea, to show her appreciation as a modern-day indie artist.
While the Transfer Team does their best to avoid giving students credit deficiencies, it is not always possible. You can make up the credits you are deficient in by completing additional Berklee Online coursework, by applying for prior learning credit, or by completing additional external coursework in the area in which you are deficient.
I’m really big on the whole, don’t promote just your music. I believe that stepping outside of your music will make other artists more inclines to share your work. They automatically become a fan when you take the time to actually engage in their work. And I’m talking outside of the vain artists who see no one but themselves, or refuse to even acknowledge that there is a world outside of themselves.
Hundreds of study options are available in subjects including songwriting, music production, music business, music theory, guitar, voice, arranging, harmony, ear training, electronic music production, bass, keyboard, drums, contemporary writing, and more.
If you want to be effective as an artist, you need systems in place. This book breaks down the importance of habits, where they come from, and how to change them. Understanding this will help you make the most out of your waking hours.
Believe it or not, you can earn money online by listening to and reviewing music. By signing up to the following online review sites, you can make money whenever you review a piece of music and comment on its quality. The key is to sign up with online music review sites that pay for music reviews. Here are several different online sites that will pay you to listen to and review music (Internet radio):
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music marketing laws | music producer

If you want more music marketing guidance, download this free ebook. You’ll get a roadmap showing exactly how different elements like social media, email, and your website come together into a music promotion machine that will help you grow your fanbase and make more money. You’ll also get 3 social media checklists with easy post ideas you can use on your own social channels.
There’s a new service called StregaTone, they are like TuneCore but instead music distribution they offer music marketing for independent artist. I tried the service myself for my band and we are very satisfied with the service, our fan base is growing every day, we are selling 100% more through iTunes and Amazon and we are getting millions of streaming of our music worldwide.
Lastly, don’t only promote your music online! I know the internet has made it easy to sit and promote your music from the comfort of your own home. That said, if you only market your music offline, you’re missing out on a load of other worthwhile opportunities!
Apart from setting up the basic details of the service you will be offering on the site, you are also allowed to attach extra services to a gig to earn extra money. To earn good money on the site requires delivery of high quality gigs and patience in building credibility through the reviews written by satisfied customers. If you have a lot of positive reviews on the gigs offered on Fiverr, you are likely to get repeat clients resulting in better pay and also be ranked as a better seller by the site.
There are thousands of examples of artists trying out unconventional methods to earn revenue in the music industry to great success. But why are fans willing to pay such a hefty price tag for an album they can get for free, minus a couple exclusive tracks?
If you’re not getting many tracks at Music Xray, or you want to double up, you can also get paid at SliceThePie.com. Listen to a track and write a review. In the beginning, you’ll make a few cents per review, but your payments increase as your reviewer rating goes up. You can also do fashion reviews — Users report 30 cents or more for a brief write-up. For the site, click here.
A few years ago I interviewed Dave Kusek about his thoughts on where the music business is going. Dave has an abnormal talent for predicting the future of innovation in the music industry with great accuracy. This book is his manifesto on the future of music and the digital revolution. It’s a great read from one of the most intelligent futurists in the music business.
Many people listen to music for entertainment but there are those that go beyond the norm to analyze different aspects of a song for their pleasure. If you have the same passion for music, then you have a chance at making money as their many online opportunities available for music lovers. Majority of the jobs that are music related can be done from home as independent contractors or by setting up your own business. For those that have been trained in music, they can transfer their knowledge to others through online courses and offering services that are musically related. On the other hand, if you naturally have a good ear for music, you can listen and then review music on different sites and get paid.
This book presents a step by step integrated approach to marketing which leverages the new music marketing opportunities available for musicians and managers and the best practices for traditional outlets that still matter.
Now onto the really great stuff – the books above are great reading if you want to learn about promoting music or the music business in general, but the most well-rounded and intelligent musicians I meet are often those who explore outside of the boundaries of the music section in their library. Here are my top five books of all time for musicians.
[…] the platform, it’s still only one part of your promotion strategy. If you want to effectively promote your music, you need to be thinking big picture and start getting your social followers to go deeper by […]
True fans are the ones that consume everything you create and are just waiting to buy whatever you put out next.  They’re the first to buy tickets.  They’ll buy all editions, versions, and all 5 colors of your vinyl pressings. The math he uses simply says if you make $100 from 1,000 fans ($100,000), it’s better than making $1 from 100,000 fans.  It’s not for everybody though.  It requires a lot of energy and investment to nourish these 1,000 fans. If you don’t like the idea of serving a thousand or a few thousand fans, and engaging them so directly, it might not be for you.  The idea of having less fans doesn’t sound like a good idea.  But the real point is to show you that in the beginning, if you focus on 1,000, and you really serve that audience, your fans will multiply naturally well beyond that.  Also you will be more in tune with your audience and know what they like.  
Many completely independent musicians are making six figures a year getting songs placed on TV shows, commercials and films – without a label or manager. It’s possible to do. But there is a way to go about it and you have to know exactly HOW to pitch licensing companies, ad agencies, music supervisors and movie producers and exactly WHICH of your songs to pitch. Most times songs that work for TV dramas do not work for commercials.
This technique has been around for ages, but for some reason a lot of musicians aren’t putting it into action. Your fans love you. They love the music you put out, and the videos, and the photos… The list goes on! Now, imagine if you could make something unique, custom, and personalized. Something JUST for them.
Independent Music Promotions is a highly respected music PR and music marketing company. We have spent years building our music industry contacts, which allows us to promote our clients in the most prestigious print publications and online digital media. We represent an international roster of “musicians with depth” from a broad spectrum of musical genres. These innovative and unique musical talents deserve to be heard, and we help promote them on the world stage. Read more about Independent Music Promotions.

These things are important to know before you start implementing specific music marketing strategies, as even the most powerful promotion methods will become less effective if you don’t know when and how to use them.
You can walk in Commencement when you are nine (9) credits or less away from completing your degree requirements by the end of the spring term. Please note: Berklee Online degree students are not required to walk in Commencement in Boston.
Having worked under some of the biggest labels, we understand the importance of building the right plan for your music career. Get in touch with us so we can help you set up the perfect strategy and start executing right away! Strategic Music Marketing. contact@viewmaniac.com
I hope you learned a few things and how to make money with music online and elsewhere.  Most of all, I would love to hear your comments, questions, and additions in the comments below.  If you want to know when I post more articles like this sign up for my email list here.  
It’s not enough to simply post your music video to YouTube; you need to set it up for success with a great title and description. Since YouTube doesn’t have a way of analyzing the actual contents of your video, it works off of the text.
This book is a personal favorite of the EDMProd team. It’ll change your perspective on the modern workplace, teaching you how to craft a business that works on its own. As an artist, you’re also an entrepreneur. The hacks and tips in this book will help you be more efficient and effective, not just in production but also in your career. 
Everybody wants to make money online, but very few people know where to start. For most people it comes down to having to learn advanced skills that they never have time to master, resulting in the feeling of helplessness about making money online.
Music marketing degree programs help you to develop the knowledge and skills for a career in the competitive and always evolving music business. Depending on the program, you can expect to take classes that teach business fundamentals and how they are applied to the music industry. If you complete a Bachelor of Music program with a music marketing concentration, you can expect to complete courses in music history, theory and performance, as well as marketing courses. Internship opportunities are also part of many degree programs, which can help you make industry contacts and gain experience. Typical coursework in a music marketing degree program may include the following:
Today, physical distribution is too costly and limited in scope to be worthwhile. Digital distribution is the new standard. Digital distribution services like CD Baby, TuneCore, and Ditto Music allow any musician (independent or major) to get their music out to popular online music stores and streaming sites like iTunes, Spotify, TIDAL, Pandora, Google Play, and so on.
If you are looking to get your physical CDs and vinyl marketed and promoted outside of your home territory, you have the option of licensing your master recording to a foreign record label or distributor.  It’s nice to have local people promoting in the territory you are targeting.  The physical market is still large in Japan, so it’s not uncommon to hear from Japanese labels seeking to license your master for the Japan market.  In Europe, since several languages are spoken, it’s important to work with a partner that has staff in each important territory for rock music (Scandinavia, Benelux, Germany, and the UK).  Consequently most European companies will want to handle the continent of Europe, and that’s OK. It’s better than splitting it up, because it creates lots of problems with distribution and royalty collection.   Also Australia is a unique market that can be great for licensing too.
Track your sales data, worldwide 24/7 through our secure web based dashboard. Access analysis tools such as; Revenue by Service, Format, Top Albums, Tracks and Artists to get the kind of information you need to compete.
“Although James Moore may be perceived as my competition in the music PR business, I proudly support this music marketing book and believe it has much to offer all artists.” – Laurena Marrone, Grit PR
While marketing doesn’t always have to be two way, if you don’t implement a two way dialog somewhere in your music career, you’re going to find it a lot more difficult to build up a fanbase than those musicians who do.
There are a lot more resources available for you at the New Artist Model blog.  For example, if you want to self release an album, this will help you get started. If you want help with Instagram for music, this post may be very helpful.
In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […]
It’s another beautiful way to earn coin while still connecting deeply with your fans to create a memorable experience and a more engaged community of people who will adore you and support you forever!
Think about traffic as anybody searching for something and being directed to consume your music.  Examples are Google Search, your website, Facebook, Pandora, YouTube, Instagram, Twitter, etc.  Make sure to have an easy to find link to Spotify, Apple, Amazon, YouTube in all of these places when a potential fan encounters them.
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]
Of course, you need to get fans to actually signup for your emails before you can start using it as a music promotion tool, right? An easy option is to trade something of value for an email address. Keep in mind this doesn’t have to be a free song (in fact there are a TON of more effective ways to grow your email list)
Search engine optimization on the surface seems mysteriously difficult, but at it’s core, it comes down to proper optimization of your website, and how many links are pointing to it from other, more popular websites.
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music recording software | music piano

This book is a modern classic written by an experienced touring musician. The book does a great job explaining the current makeup of the music industry, offering real world advice for how to break into it.
Digital goods aren’t perceived to have a high value, because the cost of making another copy is essentially $0. That’s not true of physical products, and that’s why fans are willing to pay a lot more for these goods. This is precisely why vinyl has had such a startling comeback in recent years. Of course, merchandise is another wonderful example of a physical good which has remained strong as a source of income for artists. This is especially true in combination with…
“Your Band Is A Virus! Expanded Edition” is the bigger and better version of the best selling music marketing book “Your Band Is A Virus – Behind-the-Scenes & Viral Marketing for the Independent Musician”. At double the size of it’s predecessor, it is the ultimate music marketing book for serious independent musicians. “Your Band Is A Virus” presents an inspired approach to DIY music marketing coming from James Moore, founder of Independent Music Promotions.
If you do this, make sure you have your music registered with BMI, ASCAP, or SESAC so you can earn royalties. Additionally, for discovery, add your music to Shazam so the businesses customers can easily identify your song.
Headlining shows on a weekend can be the best money you make in the early days.  Another thing you can do is create and brand a monthly headline show for your band that has a theme.  This is a creative way to approach your local market.  Futhermore, you can invite different support acts each time to keep the bill fresh and build community in your scene.  Now, if you can’t come up with an interesting way to keep people engaged and coming back monthly, don’t use this strategy.  But, I like this strategy for several reasons.  It gives you focus.  You can put your energy into promoting one event per/month.  In addition it prevents overplaying your market.  You can still jump on as support for large national acts here and there.  But you’ll be less willing to do those when you can headline instead.  Finally use this to strengthen your brand and show your creativity.  Make it fun.
Don’t skip over this. I intentionally did not title #2 as “Up your merch game” even though that is what this is BECAUSE you’re probably so over hearing how important merch is that you would just skip right past it. Listen to me. When on tour, merch is your #1 income generator. If you do it right. Artists fret over guarantees and door splits while totally ignoring the potential of merch.
There are companies who will pay you for your opinion, or to do data entry and typing. The websites that are selling you the information deserve to be paid because they have taken the time to develop a list of companies for you to contact.
In this day and age of “YOU BETTER DO IT YOURSELF” for no one else can afford to do it with you; ie: the fear and parrelization set in by the new world music on the internet and what it’s done to the slow moving, almost obsolete Biz structure of the MAJOR labels, THIS BOOK is a MUST. It’s the first one I’ve read that covers everything you need to know to get your tunes out into the world by yourself if you have the drive to do so…It’s tremendously detailed in every area of the biz ….It’s my new MARKETING bible…
This year was all about live, as VR/AR takes a backseat for now. Brands and artists were looking to take advantage of Facebook’s favorable live video algorithm and the growth of live across all platforms. Mobile and data were once again rich territories for expanding the way audiences engage with music.
Simply put, reaching out to radio stations over the phone is a massive cold calling effort. Bigger radio stations are likely owned by huge corporations that are in bed with the major labels, but there’s opportunity to be found for independent artists and labels in smaller radio stations and the college radio market, so don’t think it’s out of reach for you.
The cost for an individual course includes the tuition fee. The cost of required books, hardware or software must be purchased separately, unless it is stated that these costs are included with your enrollment. Some courses may include additional fees for files or content.
[…] not be the entirety of your strategy to grow your email list. Instead, it should be one aspect of a larger music promotion strategy. So maybe you use Facebook ads to get in front of new fans, but you also have an email form on your […]

Next year we’ll see a wave of VR music videos, and this one is a nice kickoff. GoPro collaborates in the music space again for this immersive music video for “The Hills” remix featuring Eminem that lets the viewer take a walk with Abel Tesfaye.
Some people lump PledgeMusic in with Kickstarter and IndieGoGo. I don’t. PledgeMusic is different. It has changed the way the modern album campaign works. The pre-order on PledgeMusic is much more than just an advanced purchase of the album. Running a PledgeMusic campaign invites the fans into the entire album making process from start to finish. Some bands literally live stream from the studio to their backers. Many large bands who don’t need the money still run PledgeMusic campaigns (without the crowdfunding element) because it increases fan engagement and opening week sales. Artists like 311, Ben Folds Five, Imogen Heap, Howie Day, Korn (with the backwards R) and Lucinda Williams have all run campaigns. Many actually charted on Billboard in the opening week (all pre-order PledgeMusic sales are reported to Soundscan for chart placement).
Despite the title, this book is not really about getting rich (in my opinion). Think and Grow Rich is a study of over 1,000 successful entrepreneurs over 25 years. Napoleon distilled all of the traits commonly found in successful entrepreneurs into 13 simple principles. I see musicians as ‘creative entrepreneurs’, and I see success as obtaining your dreams. This book is an incredible insight into how to realise dreams (but without the lame self-help twist).
Jay’s first project under the Music Geek moniker was doing work as band archivist and label product manager for Canadian music veterans, Barenaked Ladies. Since then, Jay has worn a lot of hats including sales, marketing, artist development, business development, tour management, and product management. Jay is currently working with Sloan, the Presidents of the United States of America, Jars of Clay, and Carbon Leaf. Jay’s core focus is to help further the careers of artists while partnering with them in a “D.I.Y. +” sort of way to have long-lasting and fan-focused careers.
That’s right. When you’re a new independent musician, you won’t get much outside help. Ok, so you might get some help from a friend who likes your music, but other than that, don’t rely on record labels or fans to help you promote your music. Why’s that? Simple, because record labels don’t generally work with unproven musicians, and you won’t yet have a fan base at this stage.
The digital music distribution boom has made distribution available to all artists—not just those who get signed to labels. You don’t need to spend your entire promotion budget on it either or split your royalties if you do it yourself.
18. Do be willing to use your other gifts and abilities to make money – teach, coach, do art and graphic design, play your instrument for others, write songs for or with people, do tech, be an engineer – whatever it takes for you to “sponsor” your own life.
You can pay to boost your post on Facebook so more people see it. With Facebook’s organic reach being low, this can get your posts in front of more people who like your page, boosting likes, comments, and shares for important messages.
With the Music Marketing Manifesto 4.0 launch only a few days away (Wednesday, July 26th), I’ve been receiving a LOT of emails and messages about the program. I thought I’d make a short video to answer the most common questions people seem to have, and really just lay out the whole what/when/where/why of the program… […]
Berklee Online is regionally accredited by the New England Association of Schools and Colleges, the same association that accredits our main campus and other leading academic institutions such as Harvard University and MIT. Our courses are transferable to other institutions, but it’s up to the receiving institution to decide the number and types of courses that may transfer. We recommend getting a course pre-approved by an institution before enrolling.
Great discoverability – when you watch a video on Facebook, that’s been uploaded to Facebook, they recommend more videos. This means if someone is watching a music video similar to yours, they might be exposed to yours next.
If you’re a new musician or band and don’t have much experience playing live, it might be a good idea to take what you can get for practice and even small amounts of exposure. Don’t play too many shows out of your hometown early on – it’s important to build your local fanbase before branching out.
If you’re the type that likes to sign autographs and hang with the fans, then you can look forward to selling them upgrades with the help of these VIP ticket experience companies.  This ties in nicely with the 1,000 True Fans concept mentioned above.  Ticket upgrades are a powerful revenue source, and something the artist should always strive to retain.  Most of all don’t sell these rights.  There are some fantastic players in this space to partner with.  Here are some companies that have shown dedication to rock musicicans.
Simply click through the options, message the artists, and repeat the process as many times as you need. These recommendations can be great ways to find new musicians, especially if you’re using this method from your own page, because that means there’s some fanbase overlap and you can increase the perceived value of the event among ticket buyers.
You’ll most commonly find music marketing degree programs at the undergraduate level. Many colleges and universities offer music marketing or music industry concentrations within bachelor’s degree programs in broader fields like advertising, marketing, public relations or business. For example, you may be able to earn degrees like a Bachelor of Business Administration in Music and Entertainment Marketing or a Bachelor of Music in Music Marketing. At the graduate level, you might be interested in earning a Master of Business Administration with a music marketing concentration. Alternatively, you may be able to focus on music marketing within a Master of Science in Management or Master of Science in Marketing program.
Music is very much the same way in that even after it’s been distributed, it still needs to be promoted. But it’s also different from launching a product in that you can’t create a need for music (more on that later).
Everybody I have talked to that has start using the Internet eventually asks the question: How can I make money online? And for most people, they never learn what they need to do in order to make a couple hundred to thousands of dollars online.
You can walk in Commencement when you are nine (9) credits or less away from completing your degree requirements by the end of the spring term. Please note: Berklee Online degree students are not required to walk in Commencement in Boston.
Before you learn specific tactics for marketing your music though, it’s important you get a good idea of what music marketing is and isn’t. There are a lot of common misconceptions about this among musicians, so have a read of the below to see some truths about what it all entails. I truly hope it gets you on the right path when it comes to how you approach the promotion of your music.
Oh, there is definitely a catch, all right, not that you are likely to get any trouble from it. These sites are only actually sound gigs for those whose taste is kept largely mainstream. I fail that criterium, and miserably. With a taste and passion for some of the most unusual genres and artists, non-canonical classical composers, Slavonic opera, eastern and northern European folk music. I would mention some of my favourites but for the fact nobody understands what I am talking about anyway.
Credit deficiencies are caused by transferring a course that is less than three (3) credits to fulfill a three (3) credit Berklee Online requirement. Students with a credit deficiency will be short of the minimum number of credits required to graduate once they have completed their program requirements. In order to be eligible to graduate, you will need to make up the credits you are deficient in.
Music marketing isn’t just about how to get new fans, but it’s also about using the right distribution channels to ensure your music is in the right places so existing fans can easily find it. While some may visit your website, most will seek out your music on download or streaming service.
In the last 10 to 20 years, most CD/music stores have all but gone the way of the dinosaur. There are still some out there, and a lot of independents have survived thanks to the resurgence of vinyl records. But fewer and fewer people are buying music in CD form any more.
Adding a mailing list signup sheet to your merch table can be a great way to collect emails from new and existing fans attending your shows. It’s especially powerful when accompanied by powerful incentives.
The book wasn’t bad. It just didn’t seem to have anything in it that was really a new idea to me, and it contained a number bits that made me suspect the amount of real world experience the author has. For example, the book begins describing the record company marketing process with a (fictional) story about a blues-rock band getting big in Tampa and getting signed to a national label, who then markets their record with a full blown campaign directed at 18-50+ males and females, choosing a 12-bar ballad about an African tribe forced into slavery as the single, and producing a master run of 1,000 copies of the album for national distribution. Now, I’m just a wannabe musician playing in a crappy rock band in Austin, but if that’s the kind of marketing campaign that makes platinum records, I have a feeling I can revolutionize the industry.
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
John Lenac has helped to drive the evolution of the technology and music landscape since his days as a musician, band manager, and local concert promoter in the late ’80s. He helped launch one of the first Alternative Rock FM stations (KTOZ, circa 1991), and grew it to become one of the highest-rated stations in the US. After programming and managing rock stations in Nashville and Kansas City, he was a Promotion Manager at TVT Records and then Rock Editor at HITS Magazine.
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music center | music player

Timing is everything on social media. It’s important to understand your fanbase, and know when they use different social networks. The time of day that you post on social media can dramatically affect engagement.
It turns out that fans want to pay to support their favorite artists, and are willing to do so if only they have the opportunity. A Nielsen study found that more than half of the most active music listeners would buy exclusive content from a favorite band recording a new album. But surprisingly, 1/5 of even the least active music fans, dubbed “Ambivalent Consumers”, are willing to buy exclusive content if they have the chance. The problem isn’t that fans aren’t willing to pay — it’s that the music industry isn’t giving them enough opportunity to do so, for content they actually want. Nielsen estimated that the music industry could add between $560 million and $2.6 billion in annual revenue by giving fans better access to exclusive content.
I consulted this book for its sections on promotion and publicity, which are very helpful, but found a lot more of value. Overall, a great starting point if you want to find out about the way the business works, and all the different ways music can be sold. Very clearly written and logically presented.
Our unique approach to music marketing allows us to guarantee results for all of our clients. In fact, we have used this approach for ourselves too, landing Independent Music Promotions and James Moore features in a host of major publications, from Performer Magazine and Sonicbids to ASCAP and Bandzoogle.
We promote only the highest quality “music with depth” to esteemed international publications and blogs. Our campaigns enhance our clients’ online presence and boost their professional resumes. We are known for having built a solid and respected reputation among musicians and industry professionals alike.
Seems absurd, right? Well, what are you expecting not having a seller back there at all times? Obviously you must take credit. A Square or PayPal swiper is totally free. Get it. Take cards. Who carries cash anymore? I sure don’t. Yes, take Venmo. Make merch your fans want to buy – not what you think you should make. If your audience is 50+ Vinyl is a waste of money. They ain’t buying it. If your crowd is 18-35 year olds, Vinyl may be the way to go – millennials LOVE vinyl. Announce that you have merch from the stage. Put your merch display in a prominent place in the venue – best is near the door. Get creative in your merch offerings. Do it right. And you will double your live show income. Guaranteed.
[…] the platform, it’s still only one part of your promotion strategy. If you want to effectively promote your music, you need to be thinking big picture and start getting your social followers to go deeper by […]
Live performance has been the preferred way to make a living making music long before the recorded music industry ever existed. Live music is alive and well, and is managing to grow even as the rest of the music industry struggles. Performances, unlike mp3’s, can’t be duplicated. You simply have to be there to experience it. And so live performance is unlikely to go anywhere in the future. The demand is high, and the only way to fill the supply is by more and more artists performing. As long as there is music, there will be performance.
If you don’t have a big budget, and want to go at it DIY, check out this guide on promoting your music to radio stations. If you do have the money, you can hire a radio promotion company to reach out to radio stations on your behalf. These companies have existing connections at radio stations, and can give you play reports to help with touring efforts.
You could also use gigs to grow a fanbase in new cities, states, or countries. Work with a local established band and propose a headline swap. You’ll open for them in their home town and they’ll open for you in your home town. Just make sure you pick a band with a similar musical style. Do this a few times and eventually you’ll be able to do your own headlining show.
[…] like that. There are also a lot of artists want their gigs to record the performance as a way to market their shows. But actually I think and I feel that if you’re lucky to have a chance to witness the show so […]
In order to move things forward for yourself, you’ll need to learn to market your music, and increase your status all by yourself. Once you’ve done this and have something to show for your efforts (gigs under your belt, being covered in respected place etc), then it’ll become a lot easier to get people to help you push your music further.
12. Do keep current with what is happening with other artists you love, admire, envy or follow. The artists who you perceive as a step ahead of you can be very helpful. They are doing what you should be doing. Figure out what it is and go do similar things.
Learn from the legendary hedge fund manager who’s been named one of Time’s 100 most influential people in the world. The book is incredibly practical, offering rules and systems to help you take control over your life and career. Sam Matla (founder of EDMProd) recommends this book to almost every artist he talks with.
Ian Clifford is the owner of Illicit Media, a music management and consulting company. He is also the owner of Make It In Music, an online site that is the ultimate resource for aspiring musicians offering advice, tips, and insight on all the skills needed by modern artists to succeed in the rapidly changing music industry.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for $638.28!
This is one of my favourite books on the boring side of the music business (sorry music lawyers). In Music Business: The Essential Guide to the Law and the Deals Ann talks through everything you need to know to keep your hands clean and be prepared when managers, record labels, sponsors, and other music companies start asking for your autograph on a dubious piece of text-heavy paper. The book is fun and has lots of hard-hitting case studies from her career as a music lawyer where well-known musicians got screwed over by lawyers, record labels and other music business professionals. If you’re looking to learn about the various types of emerging deals and contracts, this is the book.
“Impactful music marketing and branding done by Starlight PR would enable the upcoming music artists to get noticed by major A&R labels. So they can get new opportunities for creating popular music.”

The good news however, is if you’re willing to put in the work, it’s possible to learn how to market your music. There are plenty of guides which show you how to do that on both Music Think Tank and on my site Music Industry How To.
If you’ve accomplished something interesting, or have a unique story, the local media may be interested. In some cases, it’s as simple as calling them and seeing if they’d be interested in an interview, but if you’re less connected, you may need to write a press release.
This book is loaded with great information and ideas for the independent musician, or even his/her manager; however, it emphasizes “bands” throughout, and I would have liked to see a bit more direction toward the solo artist and, for my needs, particularly classical artists. Much of the same information provided can apply in all cases, but obviously, classical artists do have some specific hurdles to deal with and it has been very challenging to find materials directed specifically to them. Overall though, while some of the information may be common sense, much of it may not be in use by any given individual, so the many ideas are valuable, indeed. It’s like someone already did a good deal of the brainstorming so the musician or manager can simply make use of it and move on with business.
While marketing doesn’t always have to be two way, if you don’t implement a two way dialog somewhere in your music career, you’re going to find it a lot more difficult to build up a fanbase than those musicians who do.
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
Getting your music on Spotify, iTunes, Apple Music, Google Play and other platforms makes you available to your fans wherever they listen to music. Obviously the royalties won’t be huge the second your music is in the stores.
Another great book by a good friend in the community. Bob Baker has been in the game of marketing music longer than most of us, and although some of his tips are the common sense types, this book has some great insights for the musician looking to do some guerrilla marketing (no, that’s got nothing to do with actual guerillas). For less than £15 this book is worth picking up and scanning for a few fresh ideas.
Before diving into the specific revenue streams and how to make money from music online, let’s consider the process and strategy. The first 10 items cover that.  If you want to skip steps, this is not the blog for you.  But if you want to understand how I’ve approached sales at Century Media and Fearless Records for the past 15 years, here it is.  Here are 35 tips on how to make money with music online, around the world, and many other places you may have overlooked.
In my free ‘Introduction To Music Marketing’ ebook, I look at how much you should market your music depending on what your aims are in your music career (among many other things). So if you want a better idea on how much you should focus on this side of things, give that a read.
Some of those are like Mechanical Turk, pathetic… More third world country ways to make money where that currency equates to usefulness, first world people having to resort to some of those third world rate incomes will further spin society and the economies into the toilet and further widen the gap from rich to poor gutting the middle to bleed out…
If you’re the type that likes to sign autographs and hang with the fans, then you can look forward to selling them upgrades with the help of these VIP ticket experience companies.  This ties in nicely with the 1,000 True Fans concept mentioned above.  Ticket upgrades are a powerful revenue source, and something the artist should always strive to retain.  Most of all don’t sell these rights.  There are some fantastic players in this space to partner with.  Here are some companies that have shown dedication to rock musicicans.
If everything you post on social media is promotional and an attempt to drive sales, people aren’t going to care about your posts, and may unfollow you. To keep followers and drive engagement, it’s a good idea to follow the social media rule of thirds:
With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier. The hurdles that would only allow you to get popular—if the right people said your music was good enough—are gone.
Of course, you need to get fans to actually signup for your emails before you can start using it as a music promotion tool, right? An easy option is to trade something of value for an email address. Keep in mind this doesn’t have to be a free song (in fact there are a TON of more effective ways to grow your email list)
Berklee Online is regionally accredited by the New England Association of Schools and Colleges, the same association that accredits our main campus and other leading academic institutions such as Harvard University and MIT. Our courses are transferable to other institutions, but it’s up to the receiving institution to decide the number and types of courses that may transfer. We recommend getting a course pre-approved by an institution before enrolling.
While ads on Dozmia are more expensive, they currently convert really well – with a 15% click thru rate (15% of people who see an ad click it). With these ads, you get full screen exposure to music fans using the app.
Their bussiness model is the same with what Facebook and YouTube are doing with ads. But Tsu are sharing their earnings with us the creators. I only started pushing it recently and I’m earning $0.25 per day and my earnings and following are growing day by day.
Diplomas are mailed to the address you include on your graduation application. If your mailing address changes after you have submitted your graduation application, be sure to update us at graduation@online.berklee.edu.
Over the past two decades, music industry leader Todd McCarty served as GM of rock/punk indie label Fearless Records, and SVP Sales at Sony Music / Century Media. He still consults for record labels, but is actively blogging and working to educate new artists through www.heatonthestreet.com
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
18. Do be willing to use your other gifts and abilities to make money – teach, coach, do art and graphic design, play your instrument for others, write songs for or with people, do tech, be an engineer – whatever it takes for you to “sponsor” your own life.
How Has Music Marketing Changed in the Internet Age?: the internet has changed the way a lot of things are done in business and music. Find out what’s different now that the internet is becoming ubiquitous.
You’ll most commonly find music marketing degree programs at the undergraduate level. Many colleges and universities offer music marketing or music industry concentrations within bachelor’s degree programs in broader fields like advertising, marketing, public relations or business. For example, you may be able to earn degrees like a Bachelor of Business Administration in Music and Entertainment Marketing or a Bachelor of Music in Music Marketing. At the graduate level, you might be interested in earning a Master of Business Administration with a music marketing concentration. Alternatively, you may be able to focus on music marketing within a Master of Science in Management or Master of Science in Marketing program.
The cost for an individual course includes the tuition fee. The cost of required books, hardware or software must be purchased separately, unless it is stated that these costs are included with your enrollment. Some courses may include additional fees for files or content.
Because we must coordinate with the Boston campus for Commencement, it is essential that students planning to walk in the ceremony submit their graduation application by 12:00 midnight ET on December 1. If you submit your application late, you will need to wait until the following year to walk.
This can be in the form of getting your fans to help you out, hiring a marketing team or knowledgeable individual, or eventually letting a record label largely handling that side of things for you (although it’s still important you learn how to promote your music too so you know if the label is taking things in the right direction for you).
“Alright” became the unofficial anthem of a movement; the Grammys worked with Lamar to create this powerful message by giving Compton locals a voice through the lyrics, offering a tribute to his home town and insight into his inspiration.
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facebook music marketing 2018 | how to make money with your music online

I think getting others involved is key throughout marketing your music, building connections with fans, bloggers and local people who enjoy your music should be a key part in the promotion process. Great post Shaun!
StumbleUpon can be an amazing source of free traffic for your music videos and social media pages. Users of StumbleUpon identify what they’re interested in (including music genres), then click a big orange “Stumble” button to discover new content. This is great for musicians, because StumbleUpon users are actively seeking something new.
Another book used in the Music Business courses taught at Berkelee School of Music. A decent primer and probably a solid textbook for those of you taking the class. These kinds of books I think are a necessity to the aspiring musician or music industry mind. Even those of you who have been invested in the industry can learn a lot from this one. Sometimes artists can gain a lot from the basic understanding of what all those ‘behind the scenes’ people are doing.

Sponsored Products are advertisements for products sold by merchants on Amazon.com. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.
We don’t want to equate music sales to buying electronics, shoes, or clothes.  The point I want to make is that the consumption of your music needs to be a polished and effortless experience.  Think about the process of buying an Apple product, or shopping on Amazon.  If those don’t appeal to you, think of your favorite brand and why you like buying from them over and over again.  Go through the process of discovering and buying your band’s brand and products.  Is it ideal?  Does your best stuff come up first?  Did you find the track you want coming up first?  What’s preventing people from discovering or buying your music and merchandise?  Is it the algorithm?  The price?  Somebody else’s content?  Optimize the discovery and conversion process for your band.
Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget.
Berklee faculty and seasoned professionals teach our courses. Our instructors are recognized experts in their respective fields—they’ve produced and engineered hundreds of artists and numerous award-winning projects, and several of their students have gone on to earn GRAMMY Award nominations.
By getting them involved in your music career, you’re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they’re part of your journey. Because of this they’re more likely to support and share what you do.
Patronage is not new to the music industry. Legendary composers, including Bach, wrote their compositions under a patronage system. But the system has had a modern-day resurgence through sites like Patreon.
I would recommend this to anyone wanting to learn more about the marketing side of music, as well as those other marketing professionals who may have something to gain from learning more about the music side.
Congratulations on finishing! If you have already filled out a graduation application, you will want to double-check the “Graduation Checklist” to ensure you have taken care of all of the various items associated with graduating. If you have not filled out a graduation application, you will need to do that as soon as possible. You will not be able to graduate until we have received and processed your graduation application.
Streaming is the newest player in the game, with services like Spotify growing in double-digits each year. These companies are helping to bring billions of dollars in revenue into the industry each year, but they do so in large part by cannibalizing music sales. Why would you purchase a CD when you can get a month of Spotify, with access to millions of tracks including the CD you were about to buy, for the same cost? It’s an easy decision to make, and it’s why so many people are changing over to streaming as their main source of music. Including myself.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for
If you are interested in applying to the Bachelor of Professional Studies degree program and would like an estimate of the amount of transfer credit you would receive, you can request an unofficial transfer evaluation by emailing a copy of your transcript(s) to the Berklee Online Transfer Team at transfer@online.berklee.edu. Be sure to include your name, major of interest, and any additional questions you may have. You can expect to receive your assessment within 7-10 business days.
Using remarketing ads on Facebook, Google’s Display Network, or Adroll can help you generate more sales from fans who’ve visited your site, browsed around your merchandise pages, and left without making a purchase by reminding them of what they were buying as they browse other websites.
Basic rewards like downloads of your album are good, but don’t be afraid to get crazy with your offers. Let people donate enough for you to fly out to see them for a private show, or even fly them to your album release show. One big donation can make a huge difference in how quickly you’re able to raise the money.
BandPage started as a Facebook app to allow bands to post music to their Pages. It has evolved into a musician-fan experience haven. Artists offer “experiences” like meet and greets, soundcheck access, pre-show ping pong challenges, pre-show guitar lessons, green room hangs and anything else you can think of. These experiences have brought in additional income for bands on tour above the standard ticket/merch income.
How Has Music Marketing Changed in the Internet Age?: the internet has changed the way a lot of things are done in business and music. Find out what’s different now that the internet is becoming ubiquitous.
Independent Music Promotions is a highly respected music PR and music marketing company. We have spent years building our music industry contacts, which allows us to promote our clients in the most prestigious print publications and online digital media. We represent an international roster of “musicians with depth” from a broad spectrum of musical genres. These innovative and unique musical talents deserve to be heard, and we help promote them on the world stage. Read more about Independent Music Promotions.
Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Music is very much the same way in that even after it’s been distributed, it still needs to be promoted. But it’s also different from launching a product in that you can’t create a need for music (more on that later).
If you’ve accomplished something interesting, or have a unique story, the local media may be interested. In some cases, it’s as simple as calling them and seeing if they’d be interested in an interview, but if you’re less connected, you may need to write a press release.
Since the courses at Udemy are offered through video, it is important to have a recording device such as a video camera or other online recording software that you can use to film your lectures and then upload them on the site.  You do not have to be nervous about being in front of the camera because you will get the hang of it after some time. To have a better response to your videos have a plan on the topics you will cover as part of the music course so that it adds value to interested students. Some of the music course categories that you can teach on Udemy include music software, musical instruments, music production, music techniques, vocals and music fundamentals among others.
Honestly, it’s all in the ask. Be vulnerable with your community. Tell them your struggles. A lot of times, fans actually DO want to support you monetarily, but they don’t know how, OR there isn’t a means to do so. By providing a tip jar page on your website, people can freely take a look, and if you’ve truly given them something of value, something that has touched their hearts deeply, they will give, and often they will be generous.
You could also use gigs to grow a fanbase in new cities, states, or countries. Work with a local established band and propose a headline swap. You’ll open for them in their home town and they’ll open for you in your home town. Just make sure you pick a band with a similar musical style. Do this a few times and eventually you’ll be able to do your own headlining show.
Over the past two decades, music industry leader Todd McCarty served as GM of rock/punk indie label Fearless Records, and SVP Sales at Sony Music / Century Media. He still consults for record labels, but is actively blogging and working to educate new artists through www.heatonthestreet.com
Getting played on college or FM radio stations is a great way to expose your music to a dense population, which is great for touring. When considering radio promotion, you want to educate yourself on the arts of direct mail and cold calling.
In January 2012 I was lucky enough to meet Derek at his offices in Singapore. Derek founded CDbaby and sold it for $22 million, which he then gave to a charitable trust. This book is an amazing collection of lessons about creative entrepreneurship, innovation, and life, from one of the most humble and down-to-Earth musicians I’ve ever had the pleasure to meet.
I’ve been earning a full time income online for nearly two years now and I’ll admit it, it hasn’t always been a walk in the park. BUT, if you combine your online income plus your merch sales and live shows, you’ll be a comfortably living musician in no time.
Before you start gigging, make sure you have the best gear possible so you can give music fans the experience they deserve. Get the best electric or acoustic guitar, the best amps, and overall best gear you can so that you give new listeners a great first impression.
It turns out that fans want to support artists, and they’re willing to put money on the table so long as that money reaches the artist, not a middleman. This isn’t small change, either — fans are willing to invest serious amounts of money in their favorite artists.
A lot of people complain about how hard it is to make a living as a music artist today. But is it any harder now than it was 20 or 40 years ago? Has there been any rigorous research on this or is it all just anecdotal evidence and speculation? I do think it is much easier to be a productive music artist today than it used to be, primarily because of the advent of digital recording and the ever-increasing opportunities for promotion on the internet. So if it really is harder to make a living as a music artist, it might just be because there are many more productive music artists to compete with.
If you’re anything like me, I had A LOT of trouble asking my fans for help, especially when I was just starting out as a musician. I didn’t want to have to put my tail between my legs and feel like that annoying poor artist who’s always begging for money. But I learned that asking doesn’t have to be that way. It might be a stigma that asking for money is a sign of laziness, but YOU know in your HEART that you’re a damn hard worker, and you deserve to get paid!
I expected more from this book. It is an easy read and does have some helpful pointers, but the author keeps repeating the same ideas in different ways from section to section and leaves much of the how to and who, up to the reader to search out. The cover proclaims “201 Self-Promotion Ideas” but it’s more like 50 ideas presented in different ways. I realize that repetition is key in promotion, but I don’t need so much of it in a book on the subject. Some Industry contact information is given, much of which are simple lists you can get on your own. I would have liked more insider contact information. The author does a great job at self-promoting but left me wanting a little more information on where and who to get help from. Sure the book is on self-promotion, but if you could do it yourself you wouldn’t need any help. He gives many examples in the book, but I found myself wanting more details. If you are a beginner at self-promo this book will get you going. The author works on your self-motivation. For the more experienced reader you’ll get few ideas and a lot of common sense talk that you probably already knew.
And the newest of the crowdfunding bunch is Patreon. I call it Crowdfunding 2.0. Creators on Patreon ask their fans for continued financial support (patronage). Most patrons pledge $1-5 per piece of content released (music video, song, blog post, podcast, whatever) But some have pledged upwards of $1,000 PER PIECE OF CONTENT, because they can afford it and they really love the artist. Patreon launched in 2013 and is now paying out over $1 million per month to creators. This model embraces the new philosophy of asking your fans for support, not forcing them to buy. Because album sales are in a free fall, this is the next best solution for independent musicians with a highly engaged audience.
Make sure you have someone selling your merch from when the doors open to when they close. Oftentimes people will leave your show early because they have work the next morning, but want to buy something. If there is no one standing by the merch table at that moment they will leave. They will not grab a handful of stuff, run up to the stage holding their credit card and ask you to stop the show and swipe their card.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.
This doesn’t work. Social media isn’t just about getting more Facebook likes for your band – if you want to have success in social media, it’s important to treat it as a tool for fan engagement rather than a promotional platform.
Digital Music Marketing is a leading provider of high quality Internet Marketing Services for the Independent Recording Community. Our team offers expert service in Streaming Promotion, Digital Retail, Social Media and Direct-to-Fan Marketing.
Obviously, you could also work together on a song or album. Try recording a cover song or two together and release them on your YouTube channels or Facebook pages. The key is to drive your fans to each other. If you create a song or video, link to each other’s website and social channels.
With everything moving more and more towards digital, it’s easy to forget about the value of that person-to-person interaction. After all, these days you can create great quality music, release it, distribute it, promote it, and even play live without ever leaving your room.
James Walsh and Jason pretty much has it in a nut shell. I’ve been a national celebrity for many years and they are right on point with their words of wisdom. You can make money playing local gigs every week and even make it possible to buy food and pay the rent. If you’re looking for anything else in music other than satisfaction (and making a living at it by not becoming rich) you’re headed for problems. If just one person likes you’re music, YOU ARE VERY SUCCESSFUL! Now go out and make some music for you and your fans and enjoy life!
Admin Publishing Companies like SongTrust, Audiam, CD Baby Pro, and TuneCore Publishing are built for the DIY unsigned artist. These are all best in class services and completely above bar.  Also they make things much easier so you can focus on writing, building a fanbase, and all the other things that take up your time.  Admin publishing companies make it easier to manage your various publishing components, so you don’t have to register and keep track of dozens of accounts around the world.  For instance, they will register you with your choice of PRO in the US (ASCAP, BMI, SESAC) and other PRO’s around the world .  While you do have an admin fee, it’s much easier than having to do that on your own.
The cost for an individual course includes the tuition fee. The cost of required books, hardware or software must be purchased separately, unless it is stated that these costs are included with your enrollment. Some courses may include additional fees for files or content.
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