wrangler jeans music marketing manager | music marketing plan template pdf

An intimate gig with 600 fans to launch their new tour and album “Hardwired… To Self Destruct,” naturally live streamed around the world. Brands have learned that live streaming allows them to throw smaller events, invite loyal fans and influencers, then extended the engagement via digital channels and content.
Seth Hochman is a music business veteran who has worked for Epic Records, Warner Music Group, and Universal Music Group. He has held various marketing and digital account roles working with innovative commercial partners. His most recent role was with Universal Music Group as a Commercial Services Account Director, managing day-to-day business relationships with streaming partners. He launched & marketed UMG’s content on Spotify, from it’s introduction in the US in 2011 through it’s explosive growth stages. As account lead, Seth led UMG’s 20+ labels through an evolution in music consumption and revenue growth. Best practices that were developed over three years with Spotify were then focused on video streaming with Vevo, the #1 premium music video channel on YouTube. He worked with labels, artists, and digital marketing teams to develop and monetize visual content. With both Spotify and Vevo, Seth was responsible for Universal’s digital advertising strategies which increased download sales and streaming revenue for the company. Prior to working for major labels he was part of the original marketing team that launched Barnes & Noble.com and developed promotional strategies for Kozmo.com, an early forerunner in the on-demand delivery business.
Digital goods aren’t perceived to have a high value, because the cost of making another copy is essentially $0. That’s not true of physical products, and that’s why fans are willing to pay a lot more for these goods. This is precisely why vinyl has had such a startling comeback in recent years. Of course, merchandise is another wonderful example of a physical good which has remained strong as a source of income for artists. This is especially true in combination with…
If you’d like to get the other 5 tips and dig into much deeper how to approach each concept, join Ari and CD Baby’s Kevin Breuner for their free masterclass 9 Ways To Make More Money With Your Music This Year.
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
We don’t want to equate music sales to buying electronics, shoes, or clothes.  The point I want to make is that the consumption of your music needs to be a polished and effortless experience.  Think about the process of buying an Apple product, or shopping on Amazon.  If those don’t appeal to you, think of your favorite brand and why you like buying from them over and over again.  Go through the process of discovering and buying your band’s brand and products.  Is it ideal?  Does your best stuff come up first?  Did you find the track you want coming up first?  What’s preventing people from discovering or buying your music and merchandise?  Is it the algorithm?  The price?  Somebody else’s content?  Optimize the discovery and conversion process for your band.
If you have passion for music and enjoy interacting with students that share the same love for singing, then you can create a music course at Udemy. Udemy is an online platform that offers music lovers a chance to create music courses on their site and then share revenue for every successful course they deliver. They offer you users a number of hosting and design tools that empower them to train online which makes it easier to set up an online course and get students to sign up at a fee. You will find the downloadable instructor handbook that has been made available by the site a valuable resource in crafting music courses on Udemy.
If you realistically think about this, why would someone pay you an hourly rate when they do not know if you are really working or not? Therefore many of the opportunities to work at home are actually in the form of business opportunities where you work for yourself.
When I read scathing reviews of books such as the reivew of this book, by DAVID from NYC, I wonder about two things: 1) Did they read the same book I read, and 2) What hidden agenda do they have? I found that this book provides a one-stop reference manual for music enthusiasts of all levels, including record producers, recording artists, business managers, entertainment executives, Web designers, and multimedia developers. It divulges the specifics of making and marketing music, from conceiving an idea to working with a record company to designing and distributing a finished product. I love this book! And I don’t trust David of NYC. Sorry.
Bob Baker is an author, speaker, musician, and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes. He is the author of the highly acclaimed “Guerrilla Music Marketing Handbook” and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music. Bob’s other titles include “Guerrilla Music Marketing Online,” “Music Publicity Insider’s Guide,” “Unleash the Artist Within,” and more. Check out Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com
You don’t have to write lengthy reviews or fill out feedback forms. Just listen for 30 seconds and move on to the next sample. If you like a track, you can click “Fan.” If you want to support the band, you can leave a tip. When you get to $20 you can request payment via PayPal. For details, click here.
For all the doom and gloom discussions within the music industry right now, hopefully these 10 avenues shed some light onto how you can diversify your income stream and make a solid living as a musician.
When you create your mailing list, make sure you segment subscribers by location so you can send them relevant links to buy tickets. This is much more effective than simply sending the entire tour dates list to every subscriber, and results in less people unsubscribing from your mailing list.
While music marketing isn’t that difficult once you know how to do it, it still requires a lot of time and energy to do it to the extent needed to make consistent money from your music. Often, doing all the marketing needed alone can lead to much slower progress, frustration, and possibly burnout.
In the early 90’s, a journalist named Fredric Dannen extensively researched the behind-the-scenes activity of the major labels in the 70’s and 80’s. He recorded the excess, the greed, the ruthless business practices, the struggle for money and power, and the bitter rivalries between America’s biggest record labels at the height of the music industry.
New acts are coming out all the time fighting for people attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out. This is what music marketing is!
Adding a mailing list signup sheet to your merch table can be a great way to collect emails from new and existing fans attending your shows. It’s especially powerful when accompanied by powerful incentives.
It was a particularly strong year for top-tier artists, which is why labels are doubling down their focus on the global superstars. Household names thrived by running integrated approaches, leveraging all the connection points they have with fans, and operating smart publicity strategies that ensure they maintain a high level of buzz, not only during release periods but throughout the entire year. Here are my picks for the best music marketers of 2015, and what brands can learn from them.
Mixing and mastering engineers, producers, instrumentalists, singers, and full demo production studios get hired through these sites by artists for their recordings. Live in a remote village in Tanzania and want your epic 127 track production mixed by a Grammy winning mixing engineer? Done! Well, if you can pay their rate of course. This has been a great way for freelance artists with home studios to get extra work – especially if they aren’t plugged into an active music town.
In addition to putting your music video on YouTube, there are hundreds if not thousands of outlets that will play your music video.  To reach them you can enlist the services of music video distribution companies.  Some examples are here.
The Internet has made it possible, for the first time in history, for an artist to reach millions of listeners around the world and earn a living through their music, all without ever needing to impress the musical gatekeepers or use a million-dollar marketing budget. Artists can now be in complete control of their own careers — which includes receiving a significantly larger proportion of the revenue from sales and other income than they would have in the past.
Another book used in the Music Business courses taught at Berkelee School of Music. A decent primer and probably a solid textbook for those of you taking the class. These kinds of books I think are a necessity to the aspiring musician or music industry mind. Even those of you who have been invested in the industry can learn a lot from this one. Sometimes artists can gain a lot from the basic understanding of what all those ‘behind the scenes’ people are doing.
[…] the platform, it’s still only one part of your promotion strategy. If you want to effectively promote your music, you need to be thinking big picture and start getting your social followers to go deeper by […]
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]
“A strategic, real-world, down-in-the-street approach to selling music in today’s music marketplace, that takes advantage of the most effective contemporary tools, while remaining well grounded in the traditional marketing techniques that remain relevant. If you want your music to see the light of day, follow this indispensable step-by-step advice, clearly put forth from the industry trenches by an unusually effective and creative marketing professional.”

On 27 July 2016 under Music Marketing, Email Marketing for Bands, Running a Band, Starting a Band, Social Media, Musicians, Marketing Ideas, Marketing Tips, Mailing List, Viral, Promote Music Online, Blog Outreach, Music Streaming, YouTube Marketing, Promote Music Video on YouTube, Music Video Promotion, Distribution, Marketing on Music Streaming Services, SEO, Crowdfunding, Kickstarter, Indiegogo, Music Promotion
Digital Music Marketing is a leading provider of high quality Internet Marketing Services for the Independent Recording Community. Our team offers expert service in Streaming Promotion, Digital Retail, Social Media and Direct-to-Fan Marketing.
Thanks for this blog and your 7 marketing truths Shaun. I’ve just put together the first publicity stuff for a festival for our new band and found getting and editing pics, bios, about the music and sound samples consumed several days that I’d have preferred to be doing music. I’ll have to push harder to enlist friends with skills and time to help out. Can’t wait to read your Introduction to Music Marketing book.
We don’t skip steps and you shouldn’t either! We help you identify your brand message while bringing it to life. We design and optimize your social media channels. We get you prepared to drive in the best targeted audience for your music. We were voted #1 Music Marketing Agency in 2015-2017
Companies like Audiam, INDMusic, Fullscreen, Maker Studios, ONErpm, AdRev, Believe and Rumblefish collect YouTube ad revenue for artists and labels. Multi Channel Networks like Fullscreen and Maker also act as agents for their creators and negotiate high paying sponsorships for their videos and YouTube channels.
A few years ago I interviewed Dave Kusek about his thoughts on where the music business is going. Dave has an abnormal talent for predicting the future of innovation in the music industry with great accuracy. This book is his manifesto on the future of music and the digital revolution. It’s a great read from one of the most intelligent futurists in the music business.
If you notice a remaining requirement that you believe you’ve already fulfilled, first consult our document on Common Reasons Credit Does Not Transfer. It’s possible that the course you are thinking of didn’t meet our eligibility requirements.
Students must enroll in a certificate by paying the $175 certificate registration fee prior to completing the final course in the program. All for-credit courses that have been awarded a passing grade and that align with a certificate program may transfer into that program.
But that doesn’t mean you’re forced to perform in the traditional ways. Bars and clubs aren’t the only options. The Internet has opened up new ways to perform which didn’t exist just five years ago. One route is through live video performances, either for a small, personal audience through a service like Skype, or for a large audience through platforms like Twitch. On Twitch, you can live-stream your performance, interact with your fans through chat and video, receive payments, and sell merchandise. Some artists are using connections built through the Internet to book small house shows all over the country. The crowd is small, but intimate, and fans are willing to pay more in order to actually meet and hang out with a favorite artist.
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The Internet has made it possible, for the first time in history, for an artist to reach millions of listeners around the world and earn a living through their music, all without ever needing to impress the musical gatekeepers or use a million-dollar marketing budget. Artists can now be in complete control of their own careers — which includes receiving a significantly larger proportion of the revenue from sales and other income than they would have in the past.
Like Instagram, Pinterest is all about images. Creating boards for high quality album art or band member interests can result in a large amount of organic exposure through Pinterest’s platform. Boards can even show up in Google search results.
Weren’t expecting to see advertising on a post about how to make money?  You need traffic and awareness.  Advertising achieves both.  And if you convert your traffic right it will make you money.  Advertising is not just for albums.  You need to advertise for singles, EPs, and even streaming.   Facebook ads can generate 3x returns.  
After developing a comprehensive understanding of the music industry through a music marketing program, you can enter the music industry in a variety of fields. You can apply your marketing knowledge to positions in music advertising, live music event promotion, artist management, Internet music distribution or record promotion. If you’re an aspiring musician, earning a music marketing degree can help you learn to promote yourself effectively, apply cost-effective marketing strategies, analyze music marketing plans and track industry trends.
This course starts with the basics – an overview of key music marketing principles, terms, and practices which together form the foundation for all music marketing plans. From there, students will dig into the key areas of opportunities for musicians, including merchandising, publicity, radio promotion (online and traditional), retail & distribution (online and traditional), advertising, and touring. Students will learn what companies and partners to work with to reach their core fans, how to communicate with them, and the ways to leverage the changes and new opportunities that the internet offers to marketers. The information in this course can form the basis for a full marketing campaign, or be immediately implemented into a new marketing and promotion campaign. This course looks at the opportunities available at both traditional terrestrial marketing opportunities, as well as online opportunities. By the end of the course you will have an active marketing plan and timeline tailored to your own unique strengths and budget.
It’s an especially well-documented look into the pop music business and its intimate relationships with Top 40 radio. How do songs get on the radio? How far will record labels go to get a hit? Even though Hit Men was written more than 20 years ago, the story is still highly relevant to how the music industry works today.
Now, companies have a direct and almost instant link to people that use their products, and will pay people to help them speed up their market research. When I found out about it, I was a little skeptical, but I decided to try my hand at it anyway.
This site will also pay you to listen to music submitted by new and upcoming artists. Even better, you can direct the site to provide you with music suited to your tastes through its FanMatch program.
More hands make lighter work; it’s not a good idea to do everything by yourself once you know you have something that people will really take too, So get others involved once your talent level is at a good level and you know what direction you should be heading in.
This book is loaded with great information and ideas for the independent musician, or even his/her manager; however, it emphasizes “bands” throughout, and I would have liked to see a bit more direction toward the solo artist and, for my needs, particularly classical artists. Much of the same information provided can apply in all cases, but obviously, classical artists do have some specific hurdles to deal with and it has been very challenging to find materials directed specifically to them. Overall though, while some of the information may be common sense, much of it may not be in use by any given individual, so the many ideas are valuable, indeed. It’s like someone already did a good deal of the brainstorming so the musician or manager can simply make use of it and move on with business.
Music is very much the same way in that even after it’s been distributed, it still needs to be promoted. But it’s also different from launching a product in that you can’t create a need for music (more on that later).
A bunch of those are the same and have been around forever, crowd-sourcing? Thats like what buskers do with their hat on the ground… You just took things that used to exist without the internet and now are calling them new ways to make money fro music when in reality its just old ways now transferred to the internet… A pro hype positive rah rah rah propaganda piece for the new age muso’s coming up in the net age…
Music marketing isn’t just about how to get new fans, but it’s also about using the right distribution channels to ensure your music is in the right places so existing fans can easily find it. While some may visit your website, most will seek out your music on download or streaming service.
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a performance schedule with Long Jon Lev and Adrenalize. If you’d like to be notified whenever the blog is updated, click here to subscribe.
Seems absurd, right? Well, what are you expecting not having a seller back there at all times? Obviously you must take credit. A Square or PayPal swiper is totally free. Get it. Take cards. Who carries cash anymore? I sure don’t. Yes, take Venmo. Make merch your fans want to buy – not what you think you should make. If your audience is 50+ Vinyl is a waste of money. They ain’t buying it. If your crowd is 18-35 year olds, Vinyl may be the way to go – millennials LOVE vinyl. Announce that you have merch from the stage. Put your merch display in a prominent place in the venue – best is near the door. Get creative in your merch offerings. Do it right. And you will double your live show income. Guaranteed.
Performance royalties are a global revenue stream generated from radio airplay, music venues, malls, bars, sports venues, college campuses, etc.  The more work you put into the steps mentioned earlier, the bigger these performance royalties will be.  So to learn more about Performance Royalties please read this post.  

Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list is marketing to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it!
Certificate programs and online courses are offered on an open enrollment basis. Simply complete the online enrollment form and provide payment prior to the course start date and you’re ready to go! Degree programs require an application and supporting documentation. See the Admission Requirements for more details.
Hundreds of study options are available in subjects including songwriting, music production, music business, music theory, guitar, voice, arranging, harmony, ear training, electronic music production, bass, keyboard, drums, contemporary writing, and more.
BandPage started as a Facebook app to allow bands to post music to their Pages. It has evolved into a musician-fan experience haven. Artists offer “experiences” like meet and greets, soundcheck access, pre-show ping pong challenges, pre-show guitar lessons, green room hangs and anything else you can think of. These experiences have brought in additional income for bands on tour above the standard ticket/merch income.
A music marketing degree program applies the principles of marketing, advertising, pricing, distribution and branding to the music industry. Read on to learn what you can expect from a music marketing degree program. Schools offering Music Business degrees can also be found in these popular choices.
The music you create, and the brand you establish are valuable assets.  It’s why you saw a handful of large independent labels get bought out by larger labels and investment companies in 2015 and 2016.  Understand what you have.  A recorded asset, a publishing asset, lyrics, and something that can monetize in dozens of ways listed below.  So an asset is something that if nourished can provide money for an eternity, and can make you money while you are sleeping.  
Today, physical distribution is too costly and limited in scope to be worthwhile. Digital distribution is the new standard. Digital distribution services like CD Baby, TuneCore, and Ditto Music allow any musician (independent or major) to get their music out to popular online music stores and streaming sites like iTunes, Spotify, TIDAL, Pandora, Google Play, and so on.
This is a great book, but keep in mind that it’s not up-to-date anymore. The music business is rapidly changing such that the internet is more important than physical CDs. This book has a lot of great information on brick-and-mortar retail, but doesn’t focus enough on or have the most current information on online marketing.
It’s true that digital downloads and CD sales are likely to continue declining until they’re no longer a meaningful drive of overall industry income. Instead, streaming services like Spotify or YouTube’s new Music Key are likely to become the primary way that people listen to music.
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]
In 2004, he joined LAUNCH/Yahoo! Music. As Head of Music Programming and Artist/Label Relations, he managed a team of radio and video music programmers and interfaced with record labels, artist managers, artists, and business leaders for Yahoo’s branded original content music programs. He then joined PledgeMusic as the Global Head of Business Development, negotiating and closing deals with record labels and various manufacturing, marketing, and ticketing companies. John has been developing and managing artists his whole career, served as the president of a music festival/concert series, and founded and ran his own FM talent management company.
[…] This post was mentioned on Twitter by DEMAY Christophe, Gabriel Hallé TEAMS. Gabriel Hallé TEAMS said: Online Music Marketing – step by step plan | Make It In Music http://t.co/xjTO7RS via @makeitinmusic […]
If you’ve ever heard me talk about music marketing then you’ve heard me mention the fact that I was once signed to Interscope Records when I landed what the trade papers called, “the largest new artist record deal in history”. While I’ve certainly mentioned that deal, I’ve never really told the story of how I […]
Paul Allen’s book is the definitive guide to artist management. It’s especially useful for those who want to become artist managers, but it’s also a solid resource for artists managing their own careers. If your career involves working with managers, you can also benefit from truly understanding what artist managers do, what their motivations are, and how to work with them effectively.
This book is regarded as the music industry “bible.” It’s both comprehensive and informal, meaning it covers the key components of the music industry in-depth while still being an entertaining read. This book is a must-have resource that you’ll constantly reference when questions arise.
Finally, let’s be smart with our money.  Keep everything in house where possible, seek endorsements and sponsorships (strings, drumsticks, drumheads). Used gear.  Try to get artist discounts where possible.  Ask for it every time, even if you know it’s not offered.  Stay at people’s houses when touring.
Social media can launch and fuel an artist’s career. Rather than read about marketing techniques from a musician, learn from someone who’s exclusively focused on social media. The book is easy to read, with plenty of clear, easy to understand examples.
On 27 July 2016 under Music Marketing, Email Marketing for Bands, Running a Band, Starting a Band, Social Media, Musicians, Marketing Ideas, Marketing Tips, Mailing List, Viral, Promote Music Online, Blog Outreach, Music Streaming, YouTube Marketing, Promote Music Video on YouTube, Music Video Promotion, Distribution, Marketing on Music Streaming Services, SEO, Crowdfunding, Kickstarter, Indiegogo, Music Promotion
“Finally a book that covers the ABCs of music marketing in the new frontier of the recorded music industry. Mike King’s book should be required reading for every musician. It gives a concise understanding of marketing your music at any level.”
It’s important to only ask for what you need, as too many fields can reduce the conversion rate for mailing lists. In addition to asking for the email address, consider asking for a phone number for text message marketing, and a zip code to determine a subscribers city within the U.S.
How many people will be at the show during out set? (it’s important to specifically ask about the expected audience size during your set. Many promotors will give totals when asked otherwise, but many people will show up later in the day.)
“Impactful music marketing and branding done by Starlight PR would enable the upcoming music artists to get noticed by major A&R labels. So they can get new opportunities for creating popular music.”
Direct new incoming fans to your best content.  Most likely a music video, or your focus track.  It’s tempting to keep refreshing with new songs every month, but remember to lead with your best stuff when prospecting for new fans.  Direct Old fans to NEW stuff through messaging on social media, your newsletter, and links further down your website and news feeds.  So segment your email list into super fans, so you can deliver them new content directly. Most of all don’t keep pounding your best fans with the same focus track over and over again.
Bruce Houghton is founder and president of Skyline Artists Agency, representing a diverse roster of national and international touring talent including Zoe Keating, Darlingside, The Smithereens, Poco, Roger McGuinn and many others. A sought-after industry expert, he serves on the Advisory Board of SXSW Accelerator and was a graduate of the prestigious Leadership Music Class of 2016. His top ranked sites Hypebot.com and MusicThinkTank.com cover the new music industry and how technology is changing the way that music is created, marketed, consumed and monetized.
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make money online with your music | music marketing items

You don’t have to write lengthy reviews or fill out feedback forms. Just listen for 30 seconds and move on to the next sample. If you like a track, you can click “Fan.” If you want to support the band, you can leave a tip. When you get to $20 you can request payment via PayPal. For details, click here.
If you don’t have a big budget, and want to go at it DIY, check out this guide on promoting your music to radio stations. If you do have the money, you can hire a radio promotion company to reach out to radio stations on your behalf. These companies have existing connections at radio stations, and can give you play reports to help with touring efforts.
The record industry is suffering from declining music sales, but things are looking up for artists. If you’re willing to take your destiny into your own hands, there’s an abundance of new ways to build a fan base and earn an income online.
I really like this book. It is a required assignment for a class, but I like it anyway. It is always good to know more ways to market your band, or who you are working with. It seems to tell you a little about everything, but it isn’t really boring to read. It is usually one of the first assignments that I do for the week – to read this book.
Air Gigs is especially for Studio Musicians, Mixers, Recording Engineers, and other recording professionals. They provide a marketplace and community for professionals who are working in their own studios and wish to sync up with others. Online collaboration can help to bring new heights of creativity and success as well as an additional income stream for Session Musicians, Sound Designers and Audio Engineers.
Link building is the main method of improving your rankings. There are a number of link building strategies you can use to improve your websites rankings, but when it comes down to building links, it’s important to write blog posts people love and will actually want to link to.
She was happy to let our readers have it, but we didn’t get round to posting it until now as we are still busy redesigning the site and preparing more great stuff that we will be adding when we have the makeover – we’re hoping that will be at some point in September. Thanks for putting up with our delays. Oh, and I am on holiday a lot with my kids too!
Clare Means doubled her live income by Periscoping her performances. Brent Morgan, in 2016, was making over $10,000 a month live streaming acoustic performances from his bedroom on YouNow. Live streaming is a thing. And if this is something that inspires you, look into it.
But although you might need clothes to stay warm and fashionable, you don’t really need music in the same way. It’s not a matter of personal hygiene or appearance. It’s not a pressing problem that needs to be solved. It’s not a matter of survival.
I hope you learned a few things and how to make money with music online and elsewhere.  Most of all, I would love to hear your comments, questions, and additions in the comments below.  If you want to know when I post more articles like this sign up for my email list here.  
Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget.
The key is that the content must be valuable and it must be exclusive. It’s not enough to put your music on Spotify, then release the same album for sale with a bonus track. It means putting significant effort into delivering something above and beyond the standard 10-track offering.
Music, Money and Success: The Insider’s Guide to Making Money in the Music Business tells you how the business works, what you must know to succeed, and how much money you can make in films, television, video games, ASCAP, BMI and SESAC, record sales, downloads and streams, advertising, ringtones and ringbacks, interactive toys and dolls, Broadway, new media, scoring contracts and synch licenses, music publishing, foreign countries and much more.
This year has been another turbulent one for the music industry, dominated by the battle and evolution of streaming platforms. Apple has put a lot of energy into defining its role in the modern music experience, and Google recently launched YouTube Music — quietly, but with a confidence fueled by positive consumer feedback so far.
In the new streaming dominant marketplace, track development plans are the key to a successful album cycle.  So if you’re interested in seeing my track development plan, I’ve written extensively about this in another article here. 
It’s hard to argue with the constantly evolving model that Kanye used for the creation and release of “The Life of Pablo.” There was the massive amount of buzz and press that the teased release generated, the MSG listening party/fashion show and let’s not forget the wax sculptures. He barely needed the beef with Taylor Swift to remain in the spotlight.
Finally, let’s be smart with our money.  Keep everything in house where possible, seek endorsements and sponsorships (strings, drumsticks, drumheads). Used gear.  Try to get artist discounts where possible.  Ask for it every time, even if you know it’s not offered.  Stay at people’s houses when touring.
“Moore’s delivery is straightforward, precise and builds an incredible platform for “the why” in applying the instructions he suggests. If you are a fan of Seth Godin, Michael Hyatt or Ariel Hyatt you can hear their precepts in his writing, but the content is contagiously original and you immediately understand that he’s not just echoing material he has read or heard, but has himself lived.” – Jere B
Plus, playlists are the big players in the digital music era. Streaming platforms help recommend your music to music lovers who’ve never heard you before. And those people are your future fans who will pay for tickets to your shows, buy albums and merch, and stream your music.
This technique has been around for ages, but for some reason a lot of musicians aren’t putting it into action. Your fans love you. They love the music you put out, and the videos, and the photos… The list goes on! Now, imagine if you could make something unique, custom, and personalized. Something JUST for them.
The author, Donald Passman, has been a top music attorney for more than 30 years since graduating from Harvard Law. He also taught an advanced music industry course at USC’s law school for many years, and famously negotiated R.E.M.’s $80 million Warner Brothers deal, among other accomplishments. In other words, he knows his stuff.
For bands with a young audience, merchandise can be the lifeblood of their business.  To become great at merchandising you have to follow the same practices that any clothing or fashion brand would adhere to.  So i’ll be doing a post about this, and giving tips on merchandise mistakes to avoid.
A few years ago I interviewed Dave Kusek about his thoughts on where the music business is going. Dave has an abnormal talent for predicting the future of innovation in the music industry with great accuracy. This book is his manifesto on the future of music and the digital revolution. It’s a great read from one of the most intelligent futurists in the music business.
Make sure you have someone selling your merch from when the doors open to when they close. Oftentimes people will leave your show early because they have work the next morning, but want to buy something. If there is no one standing by the merch table at that moment they will leave. They will not grab a handful of stuff, run up to the stage holding their credit card and ask you to stop the show and swipe their card.
Obviously, you could also work together on a song or album. Try recording a cover song or two together and release them on your YouTube channels or Facebook pages. The key is to drive your fans to each other. If you create a song or video, link to each other’s website and social channels.

Another thing you’ll want to do offline is chase up opportunities. Email can be a slow process, but when dealing with companies, often a phone call or going to see them in person can speed things up considerably. Not only that, but you have the chance to potentially connect with them in ways others who go through email simply won’t.
I’m really big on the whole, don’t promote just your music. I believe that stepping outside of your music will make other artists more inclines to share your work. They automatically become a fan when you take the time to actually engage in their work. And I’m talking outside of the vain artists who see no one but themselves, or refuse to even acknowledge that there is a world outside of themselves.
Patreon is one of the most amazing platforms I’ve come across, because it’s like every musician’s dream! It provides a way to rake in a steady stream of monthly revenue on the basis of sharing your art and giving rewards. They’ve built the site to provide a sense of community and filled that gap between artist and fan. It’s beautiful, and I can’t rave about it enough.
Digital Music Marketing is a leading provider of high quality Internet Marketing Services for the Independent Recording Community. Our team offers expert service in Streaming Promotion, Digital Retail, Social Media and Direct-to-Fan Marketing.
Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.
Social media is NOT a straight-up marketing platform. It’s really a catalyst for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material.
Do you struggle with networking? This book will teach you how to build and nurture a network of likeminded individuals. The author provides excellent strategies for effective networking, revealing the successes and failures he’s made in his career.
I found this quite helpful to put together an overall plan for a CD release. While things change so much in such a sort time in the music industry, this was fairly up to date on most things. The areas where it was not current was not from a lack of knowledge from the author, just from maker changes. A very good overall read regaurdles of the type of music that you are releasing.
Streaming is the newest player in the game, with services like Spotify growing in double-digits each year. These companies are helping to bring billions of dollars in revenue into the industry each year, but they do so in large part by cannibalizing music sales. Why would you purchase a CD when you can get a month of Spotify, with access to millions of tracks including the CD you were about to buy, for the same cost? It’s an easy decision to make, and it’s why so many people are changing over to streaming as their main source of music. Including myself.
This level of detail is made possible by the extensive experience of the authors. Todd Brabec was the executive VP of ASCAP for more than 30 years, overseeing writer and publisher payments for the performance rights organization — adding up to more than $1 billion annually. Jeff Brabec is the VP of Business Affairs for Chrysalis, which represents the catalogs of OutKast, Sheryl Crow, and David Bowie, among others.
One of the great things about the Internet is that it can connect people and companies almost instantly, and companies have found out about it. Companies have found that they can receive almost instant feedback about their products, services, or ad campaigns through the Internet. This is called market research, and before it used to take companies hundreds of thousands of dollars and many months to find average and sometimes outdated data.
Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
We don’t skip steps and you shouldn’t either! We help you identify your brand message while bringing it to life. We design and optimize your social media channels. We get you prepared to drive in the best targeted audience for your music. We were voted #1 Music Marketing Agency in 2015-2017
Berklee Online’s programs have a tuition cost that is approximately 64 percent less than on-campus tuition at Berklee’s Boston campus. Moreover, a recent study revealed that the average annual tuition at for-profit colleges is more than twice as expensive as Berklee Online. Even average annual tuition at other accredited non-profit online universities is roughly $11,000 more expensive than tuition for a year with Berklee Online!
If you are a musician or music producer, this platform can give you a chance to effectively promote your music and sell other related services as well.  Some of the gigs you can sell that are related to music include song mastering, voiceovers, song writing, music software tutorials, remix songs, sound effects, production of jingles and drops among others.
Our services can be accessed à la carte and integrated into your existing marketing plan, or we can create a custom plan for your entire campaign. Whatever your needs, we are versed in all things digital!
Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect new events in your career. Basically, you want your fans stopping by your website as often as possible. The more often they’re on your site, the more they’re exposed to your albums, merch, and tickets.
If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans. And music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre!
Ok, great response, Anon. So apparently it is harder to make a living as a music artist today. According to that graph, the number of working musicians dropped by nearly half between 2002 and 2012. Wow.
This year Taylor Swift assumed and defined the #squad by amassing a multi-talented tribe including Lena Dunham, Cara Delevingne and “It Girl” Kendall Jenner. Her squad was then deployed across music videos, live shows and awards shows. She drove wide use of the term in culture and girl power and still benefits from it through a sense of ownership of the tag.
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music marketing manifesto a scam | ways to make money with music online

If everything you post on social media is promotional and an attempt to drive sales, people aren’t going to care about your posts, and may unfollow you. To keep followers and drive engagement, it’s a good idea to follow the social media rule of thirds:
Basic rewards like downloads of your album are good, but don’t be afraid to get crazy with your offers. Let people donate enough for you to fly out to see them for a private show, or even fly them to your album release show. One big donation can make a huge difference in how quickly you’re able to raise the money.
Luckily for me, I found an easy way around that about a year ago. Instead of trying to learn crazy web languages or graphic design, I started search for nontechnical ways to make money online. This led me to taking paid surveys online.
This year Taylor Swift assumed and defined the #squad by amassing a multi-talented tribe including Lena Dunham, Cara Delevingne and “It Girl” Kendall Jenner. Her squad was then deployed across music videos, live shows and awards shows. She drove wide use of the term in culture and girl power and still benefits from it through a sense of ownership of the tag.
Independent Music Promotions is a highly respected music PR and music marketing company. We have spent years building our music industry contacts, which allows us to promote our clients in the most prestigious print publications and online digital media. We represent an international roster of “musicians with depth” from a broad spectrum of musical genres. These innovative and unique musical talents deserve to be heard, and we help promote them on the world stage. Read more about Independent Music Promotions.
I bought this for my nephew who is studying marketing at college. He is a musician and interns at many events making and playing music. I think he aspires to use his marketing degree towards his music. He just loved this book.
The platform Synkio can assist you in getting your work into circulation and earning some money along the way. The company was founded in 2013 and has offices in both Los Angeles and London; however, everything about their service takes place online. Their mission is to reduce the barrier between musicians and the artists, businesses, agencies and developers that need their services. Some of Synkio’s clients include big names like Google, Microsoft, Apple, Audi, Kia and Sony Pictures — but for the most part, licensing comes from Directors, Producers, and Game Designers.
There are thousands of examples of artists trying out unconventional methods to earn revenue in the music industry to great success. But why are fans willing to pay such a hefty price tag for an album they can get for free, minus a couple exclusive tracks?
(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
Some of those are like Mechanical Turk, pathetic… More third world country ways to make money where that currency equates to usefulness, first world people having to resort to some of those third world rate incomes will further spin society and the economies into the toilet and further widen the gap from rich to poor gutting the middle to bleed out…
Episode #25 of the Music Marketing Manifesto Podcast marks the beginning of a  a bit of a “reboot” for the show. The format is changing, and episodes will be released far more frequently. In this episode we discuss iTunes and the future of downloads. It’s been rumored for some time now that iTunes would be […]
Oh, there is definitely a catch, all right, not that you are likely to get any trouble from it. These sites are only actually sound gigs for those whose taste is kept largely mainstream. I fail that criterium, and miserably. With a taste and passion for some of the most unusual genres and artists, non-canonical classical composers, Slavonic opera, eastern and northern European folk music. I would mention some of my favourites but for the fact nobody understands what I am talking about anyway.
Ocean finally broke his silence, emerging with a teasing live stream as the prelude to a full visual album (“Endless”), followed quickly by “Blonde,” deployed equally as a marketing and business strategy. “Endless” fulfilled his commitments to Def Jam and “Blonde” was an independent release. His effort channeled Beyoncé and Kanye with pop-up stores, a zine and Snapchat filters all combing to make the weekend of the release all about Frank.
Mike has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in NPR Morning Edition, the Huffington Post, Billboard, The Boston Globe, Wired, CNN, the Boston Phoenix, The Chicago Tribune, Music Connection, and Muso. He’s also presented at MIDEM, CMJ, SXSW, NAMM, NARM, SF Music Tech, Futures of Entertainment @ MIT, and Music 2.0. Read Less
“Impactful music marketing and branding done by Starlight PR would enable the upcoming music artists to get noticed by major A&R labels. So they can get new opportunities for creating popular music.”
A Free listing at Gig Salad allows for inclusion in up to two categories with the display of three photos. Deposits from clients are accepted at this level up to $200; however, you’ll receive the lowest visibility on the site. A Pro listing includes higher visibility and listings inclusion in up to fifteen categories. You may include fifty high-resolution photos as well as audio, video and a link to your website. Deposits from clients are accepted up to $1,000, and priority phone support is also included. A Featured listing offers the highest exposure and visibility on GigSalad. You’ll be able to list in up to twenty categories, show 100 high-res photos, upload audio and video, and link to your website. Deposits are accepted up to $2,000, and priority phone support is included.
A crew of 250 people, a 32,000 square foot sound stage and a live Grammys broadcast with additional live experiences via Periscope, Facebook Live and Snapchat makes this live music video an impressive undertaking. Target continues to develop its music marketing by offering exclusive tracks and cover art.
Like Instagram, Pinterest is all about images. Creating boards for high quality album art or band member interests can result in a large amount of organic exposure through Pinterest’s platform. Boards can even show up in Google search results.
Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity.
As a client focused music company, we provide personalized, accessible service and a global network of industry relationships allowing us to interface your business with the worlds top digital music outlets.
[…] like that. There are also a lot of artists want their gigs to record the performance as a way to market their shows. But actually I think and I feel that if you’re lucky to have a chance to witness the show so […]
[…] not be the entirety of your strategy to grow your email list. Instead, it should be one aspect of a larger music promotion strategy. So maybe you use Facebook ads to get in front of new fans, but you also have an email form on your […]
In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]

Berklee Online is Berklee College of Music’s online extension school. With world renowned faculty and unparalleled networking opportunities, Berklee Online brings the best of Berklee to students around the world.
I would recommend this to anyone wanting to learn more about the marketing side of music, as well as those other marketing professionals who may have something to gain from learning more about the music side.
How Music Works is David Byrne’s incisive and enthusiastic look at the musical art form, from its very inceptions to the influences that shape it, whether acoustical, economic, social or technological. Utilizing his incomparable career and inspired collaborations with Talking Heads, Brian Eno, and many others, Byrne taps deeply into his lifetime of knowledge to explore the panoptic elements of music, how it shapes the human experience, and reveals the impetus behind how we create, consume, distribute, and enjoy the songs, symphonies, and rhythms that provide the backbeat of life. 
James Walsh and Jason pretty much has it in a nut shell. I’ve been a national celebrity for many years and they are right on point with their words of wisdom. You can make money playing local gigs every week and even make it possible to pay the rent. If you’re looking for anything else in music other than satisfaction (and making a living at it by not becoming rich) you’re headed for problems. If just one person likes you’re music, YOU ARE VERY SUCCESSFUL! Now go out and make some music for you and your fans and enjoy life!
While this does happen, it’s extremely rare, and setting the unrealistic expectation that it will happen to you is a recipe for failure. Instead, set yourself apart from the crowd by learning all you can about different music marketing tactics, and treating your music career as a business.
What makes Anything You Want such a great read for musicians is that it explains how Derek was frustrated that he couldn’t sell his music online, which is why he created a buy-it-now button on his website. When other musicians saw Derek selling his music with a buy-it-now button they asked if they too could sell their music on his website, until he finally ended building an ‘online music shop’, known today as CDbaby.com. If you don’t want to spend the £5 or so on buying this book, I strongly recommending dedicating at least an hour or so to reading some of Derek’s life lessons on his blog sivers.org – you will not regret it.
We have worked alongside the biggest record labels in the world. During those times we learned the strategies and techniques to develop any artist. Social media branding & optimization should be the FIRST thing any artist does. This creates clarity for your new releases which will help help drive more attention when your music marketing starts. We develop the perfect strategy for your brand.
Ari Herstand is the author of How To Make It in the New Music Business, a Los Angeles based singer/songwriter and the creator of the music biz advice blog, Ari’s Take. Follow him on Twitter: @aristake
Being talented and letting people know about your talent are two very different things. As well as making music that people actually want to listen to, you need to get them to give you a listen in the first place. After all, how will people know you’re talented if they don’t give you that initial chance?
What I often see however, are fans replying on musician’s walls, but the musicians not replying in return. Even if they’re asked a reasonable question. While the affect of this won’t be as big if you’re always gaining new fans and have a very big fanbase, when you’re still in the growing stage, replying to the majority of your fans will help you grow a lot quicker.
“A synthesis of classical marketing principles and the newest effective tools, this real-world approach to marketing your music provides indispensable step-by-step advice for success. And it works; as an artist manager, I’ve used these techniques to help propel my artist from relative obscurity to national prominence within one year. I will keep applying these valuable lessons from a seasoned pro.”
Social media can launch and fuel an artist’s career. Rather than read about marketing techniques from a musician, learn from someone who’s exclusively focused on social media. The book is easy to read, with plenty of clear, easy to understand examples.
I consulted this book for its sections on promotion and publicity, which are very helpful, but found a lot more of value. Overall, a great starting point if you want to find out about the way the business works, and all the different ways music can be sold. Very clearly written and logically presented.
This website pays you for not only listening to the radio, but also for completing surveys, viewing videos, and completing online offers. While Earnably is a part of RadioLoyalty, it offers additional points for members who also complete the previously noted tasks.
Want to help out new music artists? With HitPredictor, you can provide valuable feedback on new tracks before they go big. Once your feedback is submitted and accepted, you’ll earn points. Bonus points are distributed to reviewers who submit a given volume of reviews within a set time period.
It’s fairly easy to set up a blog on the homepage of your website. Most website tools like Bandzoogle, and WordPress, have blog capabilities. Plan out blog posts at regular intervals like once or twice a week and share anything you think your fans would find interesting. This could be the inspirations behind certain songs, new lyrical ideas you’re working on, a funny story from the last band practice, or even a run-down of the gear you use.
He offers timely, authoritative information including: how to select and hire a winning team of advisors and structure their commissions and fees; navigate the ins and outs of record deals, songwriting, publishing, and copyrights; maximize concert, touring, and merchandising deals; understand the digital streaming services; and how to take a comprehensive look at the rapidly transforming landscape of the music business as a whole.
SparkPlug is a unique platform that allows performing or hobby musicians to rent out any extra gear they have to interested parties. Listings can be created on the site for any musical item, from guitars to trombones to microphones, amps, rehearsal rooms and studios. Listings can be created on the platform for free; however, SparkPlug receives 3% of your payout.
If you want to learn more about music marketing and how to effectively start pushing your music out there, I suggest you download my free ‘Introduction To Music Marketing’ ebook. Here you’ll get all the information you need to have a good ground knowledge on what it takes to successfully market your music, so if you haven’t read it already, give it a go.
We ask all students planning to graduate within the current academic year to apply for graduation by December 1, regardless of their plans to participate in Commencement. Late application for students who do not wish to walk will result in processing delays for your academic record and diploma, and your name may not be listed in the ceremony program.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
TakeLessons is a site dedicated, as the name suggests, to teaching lessons. But it’s not just for musicians. People teach lessons on everything from foreign languages to art to music. However, music lessons are one of the most sought-after types on the platform. With a free TakeLessons account, you can reach students around the world using either their mobile app or web platform. Lessons are taught over video, and you’ll receive extra resources like file sharing to help maintain lesson schedules over time.
When Drake’s “Hotline Bling” single came out it didn’t make a huge impact, but then the video was released, propelling it up the charts. Drake appealed to fans to push it to No. 1, but by then the new music queen had returned, so “Hotline” settled at the No. 2 slot. The music video is a best-practice benchmark on how to design a music video for the internet. A selection of choreographed dance movies on richly colored backgrounds, it’s screaming to be sliced into gifs and memes and it gave publishers a unique angle to cover.
This is the bible of the music industry. It’s the standard first assignment at top music industry programs like USC’s Thornton School of Music, and it’s probably the most famous instruction manual on the music industry ever written. Even if you never read another book about the music industry ever again, read this one.
Don’t skip over this. I intentionally did not title #2 as “Up your merch game” even though that is what this is BECAUSE you’re probably so over hearing how important merch is that you would just skip right past it. Listen to me. When on tour, merch is your #1 income generator. If you do it right. Artists fret over guarantees and door splits while totally ignoring the potential of merch.
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music karaoke | affiliate marketing for music

John’s work has contributed to millions of albums sold and put dozens of gold and platinum plaques on his wall. He has been a guest lecturer at several schools, including UCLA. He’s been a panel moderator and panelist at music industry conventions all over the world, including: SXSW, CMJ, MUSEXPO, Worldwide Radio Summit, One Movement Festival, Music Export Finland, MUSEXPO EUROPE, and The Global Rock Summit. He has also been interviewed by various media outlets, including The Wall Street Journal, Variety, Records & Radio, Billboard, FMQB, and MTV.
An impressive use of data storytelling to celebrate what would be his 90th birthday. This interactive infographic displays his ongoing impact helping old fans discover something new, drawing in new listeners and driving sales/streams of legacy and new records.
According to Ecology.com every day there are 360,000 births in the world.  Sixteen years ago that was closer to 300,000.  If your target fans are 16 years olds, that means every day there are 300,000 new potential fans for your band. Think of them when you release content.  Because every day you have a chance to put your best songs, best photos, best product out there for people to make a choice.  Conversely when you put bad material out there, you are missing an opportunity.  Review your material, photos, images, from time to time.  Finally, if you’re not proud of it, or you have something that is an improvement, take them down, or bury them.
“Got your new Guerrilla Marketing Book. Only just started reading it and I like it. I’ve read other music biz books and they always seemed depressing because the attitude of these authors is “well so many people have tried so hard at making a success at music and failed, so the chance of you succeeding are really slim, but here’s this book anyway, good luck.” They made me feel defeated before I even started. So I’ve steered away from getting any more music biz books.
Lastly, don’t only promote your music online! I know the internet has made it easy to sit and promote your music from the comfort of your own home. That said, if you only market your music offline, you’re missing out on a load of other worthwhile opportunities!
Perspective is a powerful thing. Boiler Room is a big one to watch in the live content space. Check out this partnership with GoPro to view one of its signature events, from cameras attached to Action Bronson’s head and microphone. So close you can smell the beard sweat.
If you didn’t reply to them however, it’d be more likely they’d become frustrated trying to talk to you, and you continually ignoring them. If then another musicians was giving them more attention, it’s very likely they’d continue following and supporting them instead.
True fans are the ones that consume everything you create and are just waiting to buy whatever you put out next.  They’re the first to buy tickets.  They’ll buy all editions, versions, and all 5 colors of your vinyl pressings. The math he uses simply says if you make $100 from 1,000 fans ($100,000), it’s better than making $1 from 100,000 fans.  It’s not for everybody though.  It requires a lot of energy and investment to nourish these 1,000 fans. If you don’t like the idea of serving a thousand or a few thousand fans, and engaging them so directly, it might not be for you.  The idea of having less fans doesn’t sound like a good idea.  But the real point is to show you that in the beginning, if you focus on 1,000, and you really serve that audience, your fans will multiply naturally well beyond that.  Also you will be more in tune with your audience and know what they like.  
What?  Bear with me.  Most bands have been struggling to make ends meet, so when a label offers them a $25,000 advance it seems like such a large sum of money, and the opportunity to make even more.  But if your band is already financially stable it won’t seem like such a big deal.  When the label does a Dr. Evil with the pinky and says “We’ll offer you $25,000 dollars” as an advance, you want to be in a position to negotiate a better record deal.  Maybe a joint venture.  In addition, you could cut a deal that dedicates more of those dollars to marketing, music videos, advertising, or upgrading your live show.  
Music marketing is our passion and our lifeblood at Independent Music Promotions. Our CEO James Moore wrote the bestselling music marketing handbook “Your Band Is A Virus” based on his years of experience working as an independent music promoter. To him, marketing is an extension of the art itself, and this gives the process great meaning. He believes that there should be just as much creativity and passion put into the marketing of music.
We have to start this list with the new queen, Adele. She disappeared, the industry stopped talking about her, but when she came back, she did it right. The album launch of “25” was executed brilliantly, and according to Nielsen Music it sold a record 3.38 million copies during its first week. Adele smashed the previous record-holder NSYNC by over a million copies. Her single “Hello” also broke the record for the most-watched video on Vevo in 24 hours, racking up 27.7 million views.
It’s important to remember, though, that social media isn’t the end-all-be-all when it comes to promoting your music. It can easily become a huge time suck that takes you away from your music if you don’t manage your time properly (Hint: get social media time management tips here).
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Today, physical distribution is too costly and limited in scope to be worthwhile. Digital distribution is the new standard. Digital distribution services like CD Baby, TuneCore, and Ditto Music allow any musician (independent or major) to get their music out to popular online music stores and streaming sites like iTunes, Spotify, TIDAL, Pandora, Google Play, and so on.
The marketing of your music should begin as soon as you’ve a good level of talent to promote. While the degree of marketing you undertake at the time will depend on what exactly you have to promote and what else you have on your plate, marketing should be an ongoing process for as long as you’re trying to become a more successful musician.
A few years ago I interviewed Dave Kusek about his thoughts on where the music business is going. Dave has an abnormal talent for predicting the future of innovation in the music industry with great accuracy. This book is his manifesto on the future of music and the digital revolution. It’s a great read from one of the most intelligent futurists in the music business.
Whether or not you’re a fan of pop music, this book explains how the pop industry has exploded to the size it is today. This book does a great job explaining the growth and development of the pop genre, allowing you to take away insights to apply to your own genre.
The Internet has made it possible, for the first time in history, for an artist to reach millions of listeners around the world and earn a living through their music, all without ever needing to impress the musical gatekeepers or use a million-dollar marketing budget. Artists can now be in complete control of their own careers — which includes receiving a significantly larger proportion of the revenue from sales and other income than they would have in the past.

This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
Credit deficiencies are caused by transferring a course that is less than three (3) credits to fulfill a three (3) credit Berklee Online requirement. Students with a credit deficiency will be short of the minimum number of credits required to graduate once they have completed their program requirements. In order to be eligible to graduate, you will need to make up the credits you are deficient in.
When Drake’s “Hotline Bling” single came out it didn’t make a huge impact, but then the video was released, propelling it up the charts. Drake appealed to fans to push it to No. 1, but by then the new music queen had returned, so “Hotline” settled at the No. 2 slot. The music video is a best-practice benchmark on how to design a music video for the internet. A selection of choreographed dance movies on richly colored backgrounds, it’s screaming to be sliced into gifs and memes and it gave publishers a unique angle to cover.
If you do this, make sure you have your music registered with BMI, ASCAP, or SESAC so you can earn royalties. Additionally, for discovery, add your music to Shazam so the businesses customers can easily identify your song.
Berklee Online is Berklee College of Music’s online extension school. With world renowned faculty and unparalleled networking opportunities, Berklee Online brings the best of Berklee to students around the world.
Sound Better is another service for Studio Musicians, Mixers, Recording Engineers, and other recording professionals. The site boasts affiliation with top music production professionals from around the world as well as dozens of Grammy Award winners. Clients can get quotes and find musicians to collaborate with and finish their projects. Fees paid to Sound Better are reasonable and the site is committed to facilitating creative collaboration among musicians and clients all around the world.
This is a big one. As well as being aware that it’s important to market your music, it’s also important to realize the amount of time and effort that goes into this process. Most people initially think that the marketing process should start when you’re about to release your next album or single, and should end before you start working on your next project. This isn’t strictly true.
RadioLoyalty is Internet-based radio that pays you to listen to its music. You can listen to different stations and/or music genres via your desktop or apps that you download to your iPhone or Android device.
I’m tired of seeing my favorite bands break up because they can’t figure out how to make money with their music. It breaks my heart every time an incredibly talented musician quits music because they just can’t figure out how to make a living with it. Music is not something we do. It is who we are.
Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your music in front of a new group of people and grow your fanbase exponentially. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would appreciate your music. Choose to work with bands in a similar genre or with similar fanbase demographics.
It turns out that fans want to support artists, and they’re willing to put money on the table so long as that money reaches the artist, not a middleman. This isn’t small change, either — fans are willing to invest serious amounts of money in their favorite artists.
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music grants | make money with music

If you’re anything like me, I had A LOT of trouble asking my fans for help, especially when I was just starting out as a musician. I didn’t want to have to put my tail between my legs and feel like that annoying poor artist who’s always begging for money. But I learned that asking doesn’t have to be that way. It might be a stigma that asking for money is a sign of laziness, but YOU know in your HEART that you’re a damn hard worker, and you deserve to get paid!
I’ve put the subscription based crowd-supporting platform called Patreon at the top of the list because every single musician out there should already know about it. Not only that, but every single musician out there should already be ON it, actively.. errday!!!
As a client focused music company, we provide personalized, accessible service and a global network of industry relationships allowing us to interface your business with the worlds top digital music outlets.
Well, she is the former head of marketing for MySpace France. Now she works as a music marketer and with more than ten years in the entertainment industry (television channels, radio broadcast industry and digital music industry), she knows her stuff backwards.
Unfortunately, it’s not easy to find credible, reliable information about the music business. So we set out to find the best books ever written about the music industry. The books we’ve chosen are from expert practitioners of the business; they’re filled with practical, useful insights; and they’ve stood the test of time to become music industry classics.
The platform Synkio can assist you in getting your work into circulation and earning some money along the way. The company was founded in 2013 and has offices in both Los Angeles and London; however, everything about their service takes place online. Their mission is to reduce the barrier between musicians and the artists, businesses, agencies and developers that need their services. Some of Synkio’s clients include big names like Google, Microsoft, Apple, Audi, Kia and Sony Pictures — but for the most part, licensing comes from Directors, Producers, and Game Designers.

While marketing doesn’t always have to be two way, if you don’t implement a two way dialog somewhere in your music career, you’re going to find it a lot more difficult to build up a fanbase than those musicians who do.
While ads on Dozmia are more expensive, they currently convert really well – with a 15% click thru rate (15% of people who see an ad click it). With these ads, you get full screen exposure to music fans using the app.
More hands make lighter work; it’s not a good idea to do everything by yourself once you know you have something that people will really take too, So get others involved once your talent level is at a good level and you know what direction you should be heading in.
I found this quite helpful to put together an overall plan for a CD release. While things change so much in such a sort time in the music industry, this was fairly up to date on most things. The areas where it was not current was not from a lack of knowledge from the author, just from maker changes. A very good overall read regaurdles of the type of music that you are releasing.
Getting played on college or FM radio stations is a great way to expose your music to a dense population, which is great for touring. When considering radio promotion, you want to educate yourself on the arts of direct mail and cold calling.
An impressive use of data storytelling to celebrate what would be his 90th birthday. This interactive infographic displays his ongoing impact helping old fans discover something new, drawing in new listeners and driving sales/streams of legacy and new records.
Social media can launch and fuel an artist’s career. Rather than read about marketing techniques from a musician, learn from someone who’s exclusively focused on social media. The book is easy to read, with plenty of clear, easy to understand examples.
If you are looking to get your physical CDs and vinyl marketed and promoted outside of your home territory, you have the option of licensing your master recording to a foreign record label or distributor.  It’s nice to have local people promoting in the territory you are targeting.  The physical market is still large in Japan, so it’s not uncommon to hear from Japanese labels seeking to license your master for the Japan market.  In Europe, since several languages are spoken, it’s important to work with a partner that has staff in each important territory for rock music (Scandinavia, Benelux, Germany, and the UK).  Consequently most European companies will want to handle the continent of Europe, and that’s OK. It’s better than splitting it up, because it creates lots of problems with distribution and royalty collection.   Also Australia is a unique market that can be great for licensing too.
The key is that the content must be valuable and it must be exclusive. It’s not enough to put your music on Spotify, then release the same album for sale with a bonus track. It means putting significant effort into delivering something above and beyond the standard 10-track offering.
[…] not be the entirety of your strategy to grow your email list. Instead, it should be one aspect of a larger music promotion strategy. So maybe you use Facebook ads to get in front of new fans, but you also have an email form on your […]
A lot of musicians when starting out feel like if they make their music good enough, they will get noticed. That all they have to do is record a good album, make it available to people in stores (or somewhere online) and their music will start making sales and getting downloads.
Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list is marketing to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it!
StumbleUpon can be an amazing source of free traffic for your music videos and social media pages. Users of StumbleUpon identify what they’re interested in (including music genres), then click a big orange “Stumble” button to discover new content. This is great for musicians, because StumbleUpon users are actively seeking something new.
https://i1.wp.com/newartistmodel.com/wp-content/uploads/2015/12/MPT.jpg?fit=500%2C500&ssl=1 500 500 newartistmodel http://newartistmodel.com/wp-content/uploads/2017/06/logo_transparent-copy.png newartistmodel2018-05-15 08:00:152018-06-02 21:21:24How to Promote Your Music
Basic rewards like downloads of your album are good, but don’t be afraid to get crazy with your offers. Let people donate enough for you to fly out to see them for a private show, or even fly them to your album release show. One big donation can make a huge difference in how quickly you’re able to raise the money.
Getting any kind of radio airplay is a great way to quickly be exposed to a large audience. Pitching radio stations will result in a lot of rejection, but when you finally get a “yes,” it’ll be worth it.
New Yorker staff writer John Seabrook tells a fascinating story of creativity and commerce that explains how songs have become so addictive. Traveling from New York to Los Angeles, Stockholm to Korea, he visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early ’90s Sweden to their ubiquity on today’s charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna, as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.
Collectively, streaming makes up a little more than 50% of all music sales (as of January 2017).  Spotify, Apple Music, Pandora, YouTube, Amazon, Google Play, and Deezer make up the majority of streams.
Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity.
It depends. Generally, transfer credit cannot be used to fulfill prerequisites unless we determine that the course you completed is a direct equivalent to one of the courses we offer at Berklee Online. Keep in mind that there are some courses which require you to pass a placement exam. For these you will need to achieve a passing grade on the test to fulfill the prerequisite, otherwise you will need to complete the appropriate Berklee Online course.
Many people want to make money at home and they want to find a work at home job to do it with. Ultimately what happens is they become frustrated as they search from website to website looking for the right job. This brings up the question, why are work at home jobs so hard to find? In this article we will take an honest look at this problem.
Everybody wants to make money online, but very few people know where to start. For most people it comes down to having to learn advanced skills that they never have time to master, resulting in the feeling of helplessness about making money online.
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a performance schedule with Long Jon Lev and Adrenalize. If you’d like to be notified whenever the blog is updated, click here to subscribe.
Over the past two decades, music industry leader Todd McCarty served as GM of rock/punk indie label Fearless Records, and SVP Sales at Sony Music / Century Media. He still consults for record labels, but is actively blogging and working to educate new artists through www.heatonthestreet.com
If you’re not getting many tracks at Music Xray, or you want to double up, you can also get paid at SliceThePie.com. Listen to a track and write a review. In the beginning, you’ll make a few cents per review, but your payments increase as your reviewer rating goes up. You can also do fashion reviews — Users report 30 cents or more for a brief write-up. For the site, click here.
Live performance has been the preferred way to make a living making music long before the recorded music industry ever existed. Live music is alive and well, and is managing to grow even as the rest of the music industry struggles. Performances, unlike mp3’s, can’t be duplicated. You simply have to be there to experience it. And so live performance is unlikely to go anywhere in the future. The demand is high, and the only way to fill the supply is by more and more artists performing. As long as there is music, there will be performance.
Don’t create great music in the dark. Get the Guerrilla Music Marketing Handbook today. It’s already helped thousands of artists get more exposure and generate more gigs and music sales. Now it’s your turn to soak up these ideas and put them to work for you.
How many people will be at the show during out set? (it’s important to specifically ask about the expected audience size during your set. Many promotors will give totals when asked otherwise, but many people will show up later in the day.)
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music marketing for the diy musician | make money with music 2018

If you’re looking to build your mailing list, a quick way to do that is with Facebook lead ads. These ads are pre-populated with a users information that’s been shared with Facebook, such as their email address, city, and phone number, which makes it a smooth process for them to complete the form and subscribe to your mailing list. You can use these ads to target people who’ve already liked your page to turn them into mailing list subscribers.
Fundamentally, music is promoted in much the same way anything else is – with online methods like email, social media, advertising, and with offline methods like live events (concerts and tours) and word-of-mouth.
If you want to be effective as an artist, you need systems in place. This book breaks down the importance of habits, where they come from, and how to change them. Understanding this will help you make the most out of your waking hours.
Bruce Houghton is founder and president of Skyline Artists Agency, representing a diverse roster of national and international touring talent including Zoe Keating, Darlingside, The Smithereens, Poco, Roger McGuinn and many others. A sought-after industry expert, he serves on the Advisory Board of SXSW Accelerator and was a graduate of the prestigious Leadership Music Class of 2016. His top ranked sites Hypebot.com and MusicThinkTank.com cover the new music industry and how technology is changing the way that music is created, marketed, consumed and monetized.
“The intention of the book is to completely wipe out many of the misconceptions musicians have when it comes to music marketing. I’m a music promoter. This book wasn’t written by an entertainment lawyer or a label CEO. I’m DIY and I write about what has worked for me, and many of the ideas I’m happy to say just don’t get talked about anywhere else. It’s all straight talk and actionable advice. Musicians have the most trouble and confusion about generating press, so that’s what I focus on. There’s a lot of misinformation out there, so I hope this book inspires and brings clarity to artists” says Moore.
Interactive video specialist Interlude continues to do amazing work in the music space, this time collaborating with Warner Music Group and S-Curve Records on a project for trio AJR. Interlude delivers six interactive experiences that let users do everything from look through their phones or go on a speed date. Also check out Interlude’s voyeuristic video for Led Zeppelin’s “Trampled Under Foot.”
Unfortunately, it’s not easy to find credible, reliable information about the music business. So we set out to find the best books ever written about the music industry. The books we’ve chosen are from expert practitioners of the business; they’re filled with practical, useful insights; and they’ve stood the test of time to become music industry classics.
Similar to online e-concerts, but these are privately held events. This is something that you could set up on your online store as a gift option. A fan could buy the gift of a private one-hour Skype show for his girlfriend on Valentine’s Day. Then, you serenade the two of them and give them a very special and unique experience that they wouldn’t be able to get anywhere else.
I put this idea into action last year and have received a tremendous amount of support from my fans. Custom songwriting has been this new found glory because it’s a win-win situation. You get to earn money, while writing a song (which you have to do anyways), while giving a gift to someone who appreciates it more than you know. It’s an amazing feeling and has really transformed my views on songwriting, and what it means to be an artist. We are here to make a difference with our art, after all. So why not use this to your advantage and REALLY make a difference by touching the hearts of those who will value your music the most? Give it a shot. It will be great, I promise. 🙂
If you don’t have a big budget, and want to go at it DIY, check out this guide on promoting your music to radio stations. If you do have the money, you can hire a radio promotion company to reach out to radio stations on your behalf. These companies have existing connections at radio stations, and can give you play reports to help with touring efforts.
When Drake’s “Hotline Bling” single came out it didn’t make a huge impact, but then the video was released, propelling it up the charts. Drake appealed to fans to push it to No. 1, but by then the new music queen had returned, so “Hotline” settled at the No. 2 slot. The music video is a best-practice benchmark on how to design a music video for the internet. A selection of choreographed dance movies on richly colored backgrounds, it’s screaming to be sliced into gifs and memes and it gave publishers a unique angle to cover.
If you realistically think about this, why would someone pay you an hourly rate when they do not know if you are really working or not? Therefore many of the opportunities to work at home are actually in the form of business opportunities where you work for yourself.

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
Knowing how tough it is for young musicians to fund their band, I wondered how much does it cost to start a band? It’s more expensive than I imagined.  $15,000 USD (about £12,000 GBP) was what I came up with based on the costs of collective gear, rehearsal space, website and hosting, photography, design, learning to play, merchandise, first CD pressing, etc.  This doesn’t include transportation, living expenses, touring, promotion, and advertising costs.  It’s a lot of money for a group of four or five people to come up with, and the expenses keep snowballing every month.  The next question is how to make money with music online, at shows, and from other sources.  Below, I’ll explain my approach and best tips for how to make money from your music and fund your band.
Digital goods aren’t perceived to have a high value, because the cost of making another copy is essentially $0. That’s not true of physical products, and that’s why fans are willing to pay a lot more for these goods. This is precisely why vinyl has had such a startling comeback in recent years. Of course, merchandise is another wonderful example of a physical good which has remained strong as a source of income for artists. This is especially true in combination with…
Our services can be accessed à la carte and integrated into your existing marketing plan, or we can create a custom plan for your entire campaign. Whatever your needs, we are versed in all things digital!
I’ve Tried That was started in 2007 to help protect consumers from falling victim to online scams. We’ve written thousands of articles, helped millions of people, and have saved a countless amount of money from falling into the wrong hands.
If you’ve watched the Music Marketing Blueprint then you know that the MMM model is focused on driving traffic, building a fanbase, and selling music, tickets, and merchandise DIRECTLY to those fans. One of the common questions I get asked is: How does streaming fit into this whole thing? There is this assumption that even […]
Clare Means doubled her live income by Periscoping her performances. Brent Morgan, in 2016, was making over $10,000 a month live streaming acoustic performances from his bedroom on YouNow. Live streaming is a thing. And if this is something that inspires you, look into it.
If someone does ask you to play for free and you’re early in your career, don’t be so quick to jump on it. Alternatively, if you’re a bit more established, don’t be so quick to say no. It’s important to assess the opportunity.
Weren’t expecting to see advertising on a post about how to make money?  You need traffic and awareness.  Advertising achieves both.  And if you convert your traffic right it will make you money.  Advertising is not just for albums.  You need to advertise for singles, EPs, and even streaming.   Facebook ads can generate 3x returns.  
I expected more from this book. It is an easy read and does have some helpful pointers, but the author keeps repeating the same ideas in different ways from section to section and leaves much of the how to and who, up to the reader to search out. The cover proclaims “201 Self-Promotion Ideas” but it’s more like 50 ideas presented in different ways. I realize that repetition is key in promotion, but I don’t need so much of it in a book on the subject. Some Industry contact information is given, much of which are simple lists you can get on your own. I would have liked more insider contact information. The author does a great job at self-promoting but left me wanting a little more information on where and who to get help from. Sure the book is on self-promotion, but if you could do it yourself you wouldn’t need any help. He gives many examples in the book, but I found myself wanting more details. If you are a beginner at self-promo this book will get you going. The author works on your self-motivation. For the more experienced reader you’ll get few ideas and a lot of common sense talk that you probably already knew.
With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier. The hurdles that would only allow you to get popular—if the right people said your music was good enough—are gone.
Do some research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it as easy as possible for them to cover your story and treat them like people. Remember, it’s all about establishing a relationship.
Guerrilla Music Marketing is another book you can’t live without. Some crucial ideas about what the MODERN music business is all about. Not 20 years ago.Get More Fans: The DIY Guide to the New Music BusinessRead more
We’ve published a huge guide about how blogging can increase your website traffic, how to convert that traffic into email subscribers, and how to turn those email subscribers into sales. Check it out.
But although you might need clothes to stay warm and fashionable, you don’t really need music in the same way. It’s not a matter of personal hygiene or appearance. It’s not a pressing problem that needs to be solved. It’s not a matter of survival.
The music you create, and the brand you establish are valuable assets.  It’s why you saw a handful of large independent labels get bought out by larger labels and investment companies in 2015 and 2016.  Understand what you have.  A recorded asset, a publishing asset, lyrics, and something that can monetize in dozens of ways listed below.  So an asset is something that if nourished can provide money for an eternity, and can make you money while you are sleeping.  
Gigging is one of the biggest reasons you shouldn’t stick to online music marketing methods. By gigging, you get to connect face to face with your audience, make instant money by selling merch and physical CDs (a lot of gig goers still buy them), and make money from royalties.
Getting played on college or FM radio stations is a great way to expose your music to a dense population, which is great for touring. When considering radio promotion, you want to educate yourself on the arts of direct mail and cold calling.
“A strategic, real-world, down-in-the-street approach to selling music in today’s music marketplace, that takes advantage of the most effective contemporary tools, while remaining well grounded in the traditional marketing techniques that remain relevant. If you want your music to see the light of day, follow this indispensable step-by-step advice, clearly put forth from the industry trenches by an unusually effective and creative marketing professional.”
We all use social media. If you’re not on Facebook, Instagram and Twitter these days, it’s almost like you don’t exist. However, you may not be using social media to it’s full potential to promote your music.
You don’t have to write lengthy reviews or fill out feedback forms. Just listen for 30 seconds and move on to the next sample. If you like a track, you can click “Fan.” If you want to support the band, you can leave a tip. When you get to $20 you can request payment via PayPal. For details, click here.
While marketing doesn’t always have to be two way, if you don’t implement a two way dialog somewhere in your music career, you’re going to find it a lot more difficult to build up a fanbase than those musicians who do.
Certificate programs and online courses are offered on an open enrollment basis. Simply complete the online enrollment form and provide payment prior to the course start date and you’re ready to go! Degree programs require an application and supporting documentation. See the Admission Requirements for more details.
Social media is NOT a straight-up marketing platform. It’s really a catalyst for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material.
Music marketing isn’t just about how to get new fans, but it’s also about using the right distribution channels to ensure your music is in the right places so existing fans can easily find it. While some may visit your website, most will seek out your music on download or streaming service.
This can be a delightful way to earn on the side. I sometimes find myself looking for new and interesting music to listen to whenever I want to relax. I’d definitely welcome any worthwhile opportunity to earn extra while doing something I enjoy. It’s also a good opportunity to help aspiring music artists. Thanks for sharing this post.
In my free ‘Introduction To Music Marketing’ ebook, I look at how much you should market your music depending on what your aims are in your music career (among many other things). So if you want a better idea on how much you should focus on this side of things, give that a read.
This is a modern book for independent artists from an author who “gets it.” It’s filled with relevant, quality advice on how to market your music and grow a following. If you’re a one-person team, this book is an essential guide for establishing your career.
Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required.
Luckily for me, I found an easy way around that about a year ago. Instead of trying to learn crazy web languages or graphic design, I started search for nontechnical ways to make money online. This led me to taking paid surveys online.
What makes Anything You Want such a great read for musicians is that it explains how Derek was frustrated that he couldn’t sell his music online, which is why he created a buy-it-now button on his website. When other musicians saw Derek selling his music with a buy-it-now button they asked if they too could sell their music on his website, until he finally ended building an ‘online music shop’, known today as CDbaby.com. If you don’t want to spend the £5 or so on buying this book, I strongly recommending dedicating at least an hour or so to reading some of Derek’s life lessons on his blog sivers.org – you will not regret it.
Earning money on Skype using your musical skills is quite easy if you have an account on the site. Even so, setting up an account on the internet telephony site is simple as you only need to download the application to your computer or handheld device to start using it. You can offer virtual lessons to students from all over the world from the comfort of your home. All you need is a good working computer and reliable internet connection to start offering voice lessons to interested students of all ages.
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make money with music videos | music symbols

“Welcome home!” Since 1999, we’ve been leading the work-from-home revolution. Our founders designed the first virtual careers training programs for the US State Department and the Armed Forces. Thousands have found jobs and gigs at Rat Race Rebellion, changing their lives and ditching their commutes.
Having worked under some of the biggest labels, we understand the importance of building the right plan for your music career. Get in touch with us so we can help you set up the perfect strategy and start executing right away! Strategic Music Marketing. contact@viewmaniac.com
If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans. And music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre!
[…] the platform, it’s still only one part of your promotion strategy. If you want to effectively promote your music, you need to be thinking big picture and start getting your social followers to go deeper by […]
Weren’t expecting to see advertising on a post about how to make money?  You need traffic and awareness.  Advertising achieves both.  And if you convert your traffic right it will make you money.  Advertising is not just for albums.  You need to advertise for singles, EPs, and even streaming.   Facebook ads can generate 3x returns.  
I think getting others involved is key throughout marketing your music, building connections with fans, bloggers and local people who enjoy your music should be a key part in the promotion process. Great post Shaun!
Luckily for me, I found an easy way around that about a year ago. Instead of trying to learn crazy web languages or graphic design, I started search for nontechnical ways to make money online. This led me to taking paid surveys online.
If you notice a remaining requirement that you believe you’ve already fulfilled, first consult our document on Common Reasons Credit Does Not Transfer. It’s possible that the course you are thinking of didn’t meet our eligibility requirements.
This doesn’t work. Social media isn’t just about getting more Facebook likes for your band – if you want to have success in social media, it’s important to treat it as a tool for fan engagement rather than a promotional platform.
I would recommend this to anyone wanting to learn more about the marketing side of music, as well as those other marketing professionals who may have something to gain from learning more about the music side.
But there’s a startling amount of opportunity out there for unsigned, indie, and major label artists alike. In addition to connecting musicians with fans all over the world for nearly no cost, the Internet has enabled dozens of new possible revenue streams. One artist who’s been particularly successful at innovating in an industry stereotypically unable to innovate is Nipsey Hussle.
Everybody I have talked to that has start using the Internet eventually asks the question: How can I make money online? And for most people, they never learn what they need to do in order to make a couple hundred to thousands of dollars online.
This can be in the form of getting your fans to help you out, hiring a marketing team or knowledgeable individual, or eventually letting a record label largely handling that side of things for you (although it’s still important you learn how to promote your music too so you know if the label is taking things in the right direction for you).
Jay Coyle is the founder and “Music Geek” at the digital marketing firm, Music Geek Services. His company provides artist services for the music industry and has been a Topspin-certified marketer since 2009. Built upon a life-long omnivorous obsession with marketing bands and mixing in equal parts of knowledge gained from an advertising-focused Journalism degree at the University of Georgia along with his skills running a Marketing consultancy for 5 years in Atlanta, Music Geek Services was finally created in 2008 immediately after Jay left a marketing position at the EMI CMG label in Nashville.

[…] This post was mentioned on Twitter by Virginie Berger, Blogads Music Hive. Blogads Music Hive said: Online Music Marketing- Step by Step plan http://bit.ly/aWv8P0 RT @MakeItInMusic retweet the daily tip site link of choice […]
Fundamentally, music is promoted in much the same way anything else is – with online methods like email, social media, advertising, and with offline methods like live events (concerts and tours) and word-of-mouth.
Jay’s first project under the Music Geek moniker was doing work as band archivist and label product manager for Canadian music veterans, Barenaked Ladies. Since then, Jay has worn a lot of hats including sales, marketing, artist development, business development, tour management, and product management. Jay is currently working with Sloan, the Presidents of the United States of America, Jars of Clay, and Carbon Leaf. Jay’s core focus is to help further the careers of artists while partnering with them in a “D.I.Y. +” sort of way to have long-lasting and fan-focused careers.
Unfortunately, it’s not easy to find credible, reliable information about the music business. So we set out to find the best books ever written about the music industry. The books we’ve chosen are from expert practitioners of the business; they’re filled with practical, useful insights; and they’ve stood the test of time to become music industry classics.
The process is pretty simple. When you sign up (it’s free), you tell Music Xray a bit about yourself and your musical preferences. The site’s software then sends you tracks that you might like. Listen for 30 seconds and get 10 cents, or $12 per hour. The number of tracks you get will depend on your profile and the tracks being submitted by the bands.
A great way to add a jumpstart to your fanbase is to play with musicians who have a much larger fanbase than yours. Network with local artists in your area, or in cities you’re touring to – check out their social media followings (both in size and engagement), and reach out to new artists who you’d like to play a show with.
So, when I read the pdf, I was very impressed. It covers all the things that you should be doing for music promotion online – why MySpace still counts, how to use Twitter, what Facebook can and can’t do for you etc. More importantly, it ties together all the strands that you need to be providing to your fans.
Ian Clifford is the owner of Illicit Media, a music management and consulting company. He is also the owner of Make It In Music, an online site that is the ultimate resource for aspiring musicians offering advice, tips, and insight on all the skills needed by modern artists to succeed in the rapidly changing music industry.
New Yorker staff writer John Seabrook tells a fascinating story of creativity and commerce that explains how songs have become so addictive. Traveling from New York to Los Angeles, Stockholm to Korea, he visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early ’90s Sweden to their ubiquity on today’s charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna, as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.
Sign up to get our free acclaimed eBook plus our regular newsletter. Inside you’ll get our ten core tips that every DIY and Indie musician needs to follow to create great music, attract fans, build a fanbase, and have a successful career in music.
Since the courses at Udemy are offered through video, it is important to have a recording device such as a video camera or other online recording software that you can use to film your lectures and then upload them on the site.  You do not have to be nervous about being in front of the camera because you will get the hang of it after some time. To have a better response to your videos have a plan on the topics you will cover as part of the music course so that it adds value to interested students. Some of the music course categories that you can teach on Udemy include music software, musical instruments, music production, music techniques, vocals and music fundamentals among others.
On 27 July 2016 under Music Marketing, Email Marketing for Bands, Running a Band, Starting a Band, Social Media, Musicians, Marketing Ideas, Marketing Tips, Mailing List, Viral, Promote Music Online, Blog Outreach, Music Streaming, YouTube Marketing, Promote Music Video on YouTube, Music Video Promotion, Distribution, Marketing on Music Streaming Services, SEO, Crowdfunding, Kickstarter, Indiegogo, Music Promotion
Tags: artist promotion, best way to promote music, how to market music, how to market your music, how to market your music independently, how to promote a song, how to promote my music, how to promote your music, how to promote your music successfully on the internet, marketing, marketing your music, Music Marketing, music promotion, New Artist Model online course, promote music, promote my music, promote your music, promoter, promoting music, ways to promote your music
I consulted this book for its sections on promotion and publicity, which are very helpful, but found a lot more of value. Overall, a great starting point if you want to find out about the way the business works, and all the different ways music can be sold. Very clearly written and logically presented.
Wow I didn’t realize you could actually get paid to listen to music, that’s crazy! However, it sounds like you may get stuck listening to music you have no interest in. I wonder if you can at least pick out a specific genre to listen to? Personally, the amount you would get paid doesn’t seem like it would be worth it unless you could enjoy it. What do you think?
Berklee Online is regionally accredited by the New England Association of Schools and Colleges, the same association that accredits our main campus and other leading academic institutions such as Harvard University and MIT. Our courses are transferable to other institutions, but it’s up to the receiving institution to decide the number and types of courses that may transfer. We recommend getting a course pre-approved by an institution before enrolling.
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best marketing strategies for music | music production software

Want to help out new music artists? With HitPredictor, you can provide valuable feedback on new tracks before they go big. Once your feedback is submitted and accepted, you’ll earn points. Bonus points are distributed to reviewers who submit a given volume of reviews within a set time period.
I founded this site back in 2007. I lost $50 to a data entry scam when I was still in college. I felt ripped off and had no recourse, but to suck it up and pull an extra shift delivering food to make ends meet.I setup this site so no one would have to go through the same experience I went through. I wanted to stop scam artists from preying on the vulnerable and help regular people learn the true, legitimate ways of making money online.
BandCamp has been the most successful artist-managed music store (no labels allowed) and currently pays out over $3 million a month to independent artists. Their “name your price” model has personally allowed one of my fans to pay me $200 for my new album and another fan paid $20 for a single. BandCamp is moving to a Patreon-esque subscription service in 2015. CD Baby, Loudr and Tuneport also offer self-managed download stores that have become increasingly popular amongst the indie music community.
Writing online courses is no joke.  After many nights / weekends / early mornings, I’ve completed my newest online music business course for Berklee Online: Music Business Trends and Strategies.  I’m really happy with how the course has come out.  Tons of great content – videos, written content, case studies, and interviews with industry folks that I respect a great deal.  
The article describes Amanda Palmer’s Kickstarter campaign as ‘the most successful’ crowd funding project, but according to her article here http://www.theguardian.com/commentisfree/2014/dec/13/amanda-palmer-art-business-difficult-honest-decisions “while it grossed over $1.2m, it netted – when all was said and done – close to zero”. Of course profitability is not the only measure of success, and Palmer says she deliberately chose to run it as a loss-leader. But her account is interesting anyway.
(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
John’s work has contributed to millions of albums sold and put dozens of gold and platinum plaques on his wall. He has been a guest lecturer at several schools, including UCLA. He’s been a panel moderator and panelist at music industry conventions all over the world, including: SXSW, CMJ, MUSEXPO, Worldwide Radio Summit, One Movement Festival, Music Export Finland, MUSEXPO EUROPE, and The Global Rock Summit. He has also been interviewed by various media outlets, including The Wall Street Journal, Variety, Records & Radio, Billboard, FMQB, and MTV.
In this article, we’ll be covering eight specific marketplaces where musicians can make real money in a variety of ways. Rest assured that these ideas won’t be tired old suggestions like “use Craigslist” or general advice like “just gig more.” These are technology-driven online resources, and they’re working for thousands of musicians. Now, it’s your turn.
I love this idea! Yet another way to generate income as a musician without having to leave the confines of your cozy artist space. I use a platform called ConcertWindow, and there are a couple others to choose from like Stageit and Gigee. There are some different tools available for use in all the platforms but something to keep in mind that I’ve found effective with Concert Window and Stageit is having the option to collect tips and give ‘rewards’ to your best tippers. It’s a wonderful incentive and a great way to really connect with your audience in a concert-type setting, without having to leave the cozy confines of your living room.
I’m tired of seeing my favorite bands break up because they can’t figure out how to make money with their music. It breaks my heart every time an incredibly talented musician quits music because they just can’t figure out how to make a living with it. Music is not something we do. It is who we are.
Whether or not you’re a fan of pop music, this book explains how the pop industry has exploded to the size it is today. This book does a great job explaining the growth and development of the pop genre, allowing you to take away insights to apply to your own genre.
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.
Music marketing degree programs help you to develop the knowledge and skills for a career in the competitive and always evolving music business. Depending on the program, you can expect to take classes that teach business fundamentals and how they are applied to the music industry. If you complete a Bachelor of Music program with a music marketing concentration, you can expect to complete courses in music history, theory and performance, as well as marketing courses. Internship opportunities are also part of many degree programs, which can help you make industry contacts and gain experience. Typical coursework in a music marketing degree program may include the following:
It means that in order to sell your sound, you’re gonna need to know all about music distribution and promoting your music once it’s out. It’ll take some creativity too—y’know, that same creativity you use to make music everyday.
How many people will be at the show during out set? (it’s important to specifically ask about the expected audience size during your set. Many promotors will give totals when asked otherwise, but many people will show up later in the day.)
In the early 90’s, a journalist named Fredric Dannen extensively researched the behind-the-scenes activity of the major labels in the 70’s and 80’s. He recorded the excess, the greed, the ruthless business practices, the struggle for money and power, and the bitter rivalries between America’s biggest record labels at the height of the music industry.
The last decade has seen the record industry shrink by 64% between 1999 and 2011. The amount of money spent by the average music listener in the United States fell from $71 to $26 during that time. There have always been doomsayers predicting the end of the music industry as we know it, but it looks like this time, they’re right.
Everybody I have talked to that has start using the Internet eventually asks the question: How can I make money online? And for most people, they never learn what they need to do in order to make a couple hundred to thousands of dollars online.
Keep this quote from Abraham Lincoln in mind.   “If asked to chop down a cherry tree in four hours; I would spend three hours sharpening the ax and one hour cutting down the tree.”   Apply this to your money making ventures.  This ties nicely with leading with your best content.  
The Internet makes it possible to reach millions and millions of fans around the world for an astonishingly low cost. The biggest obstacle is getting their attention in the first place. This is great for the mainstream artists who can invest millions of dollars into getting that attention, and then make a little bit of money from each listener. But the Internet is also cheap enough and efficient enough for individual artists to control their own destinies. You can launch a website, market through YouTube, Twitter, and Facebook, set up an online store, and even distribute your music to all the major music retailers all for less than $100. That has never, ever been possible before, even less than a decade ago. Artists have the power now.

A Free listing at Gig Salad allows for inclusion in up to two categories with the display of three photos. Deposits from clients are accepted at this level up to $200; however, you’ll receive the lowest visibility on the site. A Pro listing includes higher visibility and listings inclusion in up to fifteen categories. You may include fifty high-resolution photos as well as audio, video and a link to your website. Deposits from clients are accepted up to $1,000, and priority phone support is also included. A Featured listing offers the highest exposure and visibility on GigSalad. You’ll be able to list in up to twenty categories, show 100 high-res photos, upload audio and video, and link to your website. Deposits are accepted up to $2,000, and priority phone support is included.
In my free ‘Introduction To Music Marketing’ ebook, I look at how much you should market your music depending on what your aims are in your music career (among many other things). So if you want a better idea on how much you should focus on this side of things, give that a read.
This book is a personal favorite of the EDMProd team. It’ll change your perspective on the modern workplace, teaching you how to craft a business that works on its own. As an artist, you’re also an entrepreneur. The hacks and tips in this book will help you be more efficient and effective, not just in production but also in your career. 
Collectively, streaming makes up a little more than 50% of all music sales (as of January 2017).  Spotify, Apple Music, Pandora, YouTube, Amazon, Google Play, and Deezer make up the majority of streams.
Like Instagram, Pinterest is all about images. Creating boards for high quality album art or band member interests can result in a large amount of organic exposure through Pinterest’s platform. Boards can even show up in Google search results.
Their bussiness model is the same with what Facebook and YouTube are doing with ads. But Tsu are sharing their earnings with us the creators. I only started pushing it recently and I’m earning $0.25 per day and my earnings and following are growing day by day.
To get your website into Google and Bing more quickly, you can submit each url of your website directly to them. Before you do, make sure you give the pages of your website names that people might search for, such as “-band name- store” or “about -band name-.”
Fiverr is a micro-gig marketplace that you should probably consider looking into if you want to make money through music. It is easy to sign up as they only need a valid e-mail address to allow you to set up a username and password to join. You can create different kinds of gigs related to music and sell them at five dollars each to buyers on the site.
CD’s and Vinyl can be a major source of income depending on your distribution.  While selling CD and Vinyl at shows can be 25% of your income each night, the profit from physical music is higher than t-shirts or clothing.  Furthermore, if you are unsigned or on a small independent label that doesn’t have physical distribution there is another good option.  CDBaby has a partnership with Alliance Entertainment, the largest wholesale provider of music, movies, and video games in the United States.  In North America, Target, Amazon, Best Buy, Wal-Mart, FYE, and independent shops make up the physical marketplace.  
HIP Video Promo, Rive Video, and Trendsetter are my favorites.  I’ve personally used all three.  They are talented hard working people, and they an get your music video out there online, closed network, and broadcast.  Furthermore this will generate more performance royalties for you, not to mention expose your music to huge audiences.
This system is especially powerful for acapella groups and cover artists. Individuals and groups who perform well on YouTube also tend to find success on Patreon. The key to success with patronage is through the exclusives mentioned above. You’re finding ways to deliver unique and satisfying experiences to the people who are willing to support you each month. The three suggestions above all include ideas for perks you can give your supporters, and it’s also worth looking through successful Kickstarter campaigns or top Patreon artists to see what they are offering their supporters.
This can be in the form of getting your fans to help you out, hiring a marketing team or knowledgeable individual, or eventually letting a record label largely handling that side of things for you (although it’s still important you learn how to promote your music too so you know if the label is taking things in the right direction for you).
And that’s what this article is for. I’ll share 21 books that will help you out in your music career. Some of these are written specifically for artists and industry people, others are written for a wider audience… but the information inside them is applicable to building your artist career.
Before you learn specific tactics for marketing your music though, it’s important you get a good idea of what music marketing is and isn’t. There are a lot of common misconceptions about this among musicians, so have a read of the below to see some truths about what it all entails. I truly hope it gets you on the right path when it comes to how you approach the promotion of your music.
Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.
Getting your music on Spotify, iTunes, Apple Music, Google Play and other platforms makes you available to your fans wherever they listen to music. Obviously the royalties won’t be huge the second your music is in the stores.
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
Beat Club is my Producer mentorship program. It’s not a video or instruction manual for success because then I’d be selling BULLSH*T! We do group live streams EVERY week, music critiques, I bring on special guest Producers, Artists, industry executives and more for YOU to ask questions and network with. Beat Club is about learning and COMMUNITY.
While ads on Dozmia are more expensive, they currently convert really well – with a 15% click thru rate (15% of people who see an ad click it). With these ads, you get full screen exposure to music fans using the app.
With everything moving more and more towards digital, it’s easy to forget about the value of that person-to-person interaction. After all, these days you can create great quality music, release it, distribute it, promote it, and even play live without ever leaving your room.
It depends. Generally, transfer credit cannot be used to fulfill prerequisites unless we determine that the course you completed is a direct equivalent to one of the courses we offer at Berklee Online. Keep in mind that there are some courses which require you to pass a placement exam. For these you will need to achieve a passing grade on the test to fulfill the prerequisite, otherwise you will need to complete the appropriate Berklee Online course.
This book is regarded as the music industry “bible.” It’s both comprehensive and informal, meaning it covers the key components of the music industry in-depth while still being an entertaining read. This book is a must-have resource that you’ll constantly reference when questions arise.
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music apps | music kit

Many completely independent musicians are making six figures a year getting songs placed on TV shows, commercials and films – without a label or manager. It’s possible to do. But there is a way to go about it and you have to know exactly HOW to pitch licensing companies, ad agencies, music supervisors and movie producers and exactly WHICH of your songs to pitch. Most times songs that work for TV dramas do not work for commercials.
How many people will be at the show during out set? (it’s important to specifically ask about the expected audience size during your set. Many promotors will give totals when asked otherwise, but many people will show up later in the day.)
What’s especially beneficial with Earnably is that the site pays you bonuses and increases your payout options as you advance on the site. It takes just $2 in collected earnings before you can request a payout through Paypal or a gift card.
I’m tired of seeing my favorite bands break up because they can’t figure out how to make money with their music. It breaks my heart every time an incredibly talented musician quits music because they just can’t figure out how to make a living with it. Music is not something we do. It is who we are.
Gigging is one of the biggest reasons you shouldn’t stick to online music marketing methods. By gigging, you get to connect face to face with your audience, make instant money by selling merch and physical CDs (a lot of gig goers still buy them), and make money from royalties.
We have an in-depth guide to email marketing for musicians already, but here’s a gist of what to look out for when choosing an email provider, promoting your email list, and using it to grow and engage your fanbase.
In 2013, Nipsey Hussle made his first attempt at an unconventional album release. The Los Angeles rapper released Crenshaw completely for free online — with a twist. He also printed 1000 CD’s of the album, filled with exclusive content and extras, which could be purchased for $100 each. Once they’d all been purchased, there would be no more sold.
Mike has written and teaches three courses for Berklee Online: Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution; and Music Business Trends and Strategies. His book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.
2. There really are some companies looking for people to work from home. This phenomenon is known as telecommuting and does provide an opportunity for people with legitimate skills to get paid working from home.
An even more easy-mode option is to just agree to give each other shout-outs on social media. Share each other’s newest track and tell your fans how much you dig it. (Obviously work with artists whose music you actually do dig.) The power of a recommendation is one of the best marketing tools out there.
Apart from setting up the basic details of the service you will be offering on the site, you are also allowed to attach extra services to a gig to earn extra money. To earn good money on the site requires delivery of high quality gigs and patience in building credibility through the reviews written by satisfied customers. If you have a lot of positive reviews on the gigs offered on Fiverr, you are likely to get repeat clients resulting in better pay and also be ranked as a better seller by the site.
If you are interested in applying to the Bachelor of Professional Studies degree program and would like an estimate of the amount of transfer credit you would receive, you can request an unofficial transfer evaluation by emailing a copy of your transcript(s) to the Berklee Online Transfer Team at transfer@online.berklee.edu. Be sure to include your name, major of interest, and any additional questions you may have. You can expect to receive your assessment within 7-10 business days.
This is one of my favourite books on the boring side of the music business (sorry music lawyers). In Music Business: The Essential Guide to the Law and the Deals Ann talks through everything you need to know to keep your hands clean and be prepared when managers, record labels, sponsors, and other music companies start asking for your autograph on a dubious piece of text-heavy paper. The book is fun and has lots of hard-hitting case studies from her career as a music lawyer where well-known musicians got screwed over by lawyers, record labels and other music business professionals. If you’re looking to learn about the various types of emerging deals and contracts, this is the book.

Every step is key when building your brand. We will guide you step by step while helping you build leverage. Get on VEVO, gain a REAL following, digital distribution, get verified on social media & receive national exposure. Targeted music promotion. Contact@viewmaniac.com
BandCamp has been the most successful artist-managed music store (no labels allowed) and currently pays out over $3 million a month to independent artists. Their “name your price” model has personally allowed one of my fans to pay me $200 for my new album and another fan paid $20 for a single. BandCamp is moving to a Patreon-esque subscription service in 2015. CD Baby, Loudr and Tuneport also offer self-managed download stores that have become increasingly popular amongst the indie music community.
Performance royalties are a global revenue stream generated from radio airplay, music venues, malls, bars, sports venues, college campuses, etc.  The more work you put into the steps mentioned earlier, the bigger these performance royalties will be.  So to learn more about Performance Royalties please read this post.  
Grammy winning producer Alex Da Kid used IBM’s Watson to inspire his latest song “Not Easy,” the first of a 4-track collaboration EP. Watson Tone Analyzer analyzed over 2 million lines of social content related to cultural and music sentiment. Watson Beat was then used to examine popular musical trends in an interesting example of the new creative tools having an impact on the industry. (Full disclosure: IBM is a client of my agency, Ogilvy.)
Knowing how tough it is for young musicians to fund their band, I wondered how much does it cost to start a band? It’s more expensive than I imagined.  $15,000 USD (about £12,000 GBP) was what I came up with based on the costs of collective gear, rehearsal space, website and hosting, photography, design, learning to play, merchandise, first CD pressing, etc.  This doesn’t include transportation, living expenses, touring, promotion, and advertising costs.  It’s a lot of money for a group of four or five people to come up with, and the expenses keep snowballing every month.  The next question is how to make money with music online, at shows, and from other sources.  Below, I’ll explain my approach and best tips for how to make money from your music and fund your band.
With Air Gigs, sellers offer music production services online. Audio samples can be presented and terms listed as well as the needed materials required from buyers. With Air Gigs, musicians have the opportunity to connect with talented like minds worldwide.
Blogging adds pages to your website, which increases the chances that you’ll show up in search engines like Google for more keywords. Be sure to optimize each blog post so that it’s likely to be highly ranked in search engines.
And the newest of the crowdfunding bunch is Patreon. I call it Crowdfunding 2.0. Creators on Patreon ask their fans for continued financial support (patronage). Most patrons pledge $1-5 per piece of content released (music video, song, blog post, podcast, whatever) But some have pledged upwards of $1,000 PER PIECE OF CONTENT, because they can afford it and they really love the artist. Patreon launched in 2013 and is now paying out over $1 million per month to creators. This model embraces the new philosophy of asking your fans for support, not forcing them to buy. Because album sales are in a free fall, this is the next best solution for independent musicians with a highly engaged audience.
And these 8 ways along with fund-raising and other ways are great tools in our toolbox and can help us in our everyday hard work. I’ve been in the business for almost 50 years now and I’ve seen it so many times…
If you are looking to get your physical CDs and vinyl marketed and promoted outside of your home territory, you have the option of licensing your master recording to a foreign record label or distributor.  It’s nice to have local people promoting in the territory you are targeting.  The physical market is still large in Japan, so it’s not uncommon to hear from Japanese labels seeking to license your master for the Japan market.  In Europe, since several languages are spoken, it’s important to work with a partner that has staff in each important territory for rock music (Scandinavia, Benelux, Germany, and the UK).  Consequently most European companies will want to handle the continent of Europe, and that’s OK. It’s better than splitting it up, because it creates lots of problems with distribution and royalty collection.   Also Australia is a unique market that can be great for licensing too.
It’s hard to argue with the constantly evolving model that Kanye used for the creation and release of “The Life of Pablo.” There was the massive amount of buzz and press that the teased release generated, the MSG listening party/fashion show and let’s not forget the wax sculptures. He barely needed the beef with Taylor Swift to remain in the spotlight.
While music marketing isn’t that difficult once you know how to do it, it still requires a lot of time and energy to do it to the extent needed to make consistent money from your music. Often, doing all the marketing needed alone can lead to much slower progress, frustration, and possibly burnout.
The digital music distribution boom has made distribution available to all artists—not just those who get signed to labels. You don’t need to spend your entire promotion budget on it either or split your royalties if you do it yourself.
New acts are coming out all the time fighting for people attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out. This is what music marketing is!
The marketing of your music should begin as soon as you’ve a good level of talent to promote. While the degree of marketing you undertake at the time will depend on what exactly you have to promote and what else you have on your plate, marketing should be an ongoing process for as long as you’re trying to become a more successful musician.
A great way to add a jumpstart to your fanbase is to play with musicians who have a much larger fanbase than yours. Network with local artists in your area, or in cities you’re touring to – check out their social media followings (both in size and engagement), and reach out to new artists who you’d like to play a show with.
A Free listing at Gig Salad allows for inclusion in up to two categories with the display of three photos. Deposits from clients are accepted at this level up to $200; however, you’ll receive the lowest visibility on the site. A Pro listing includes higher visibility and listings inclusion in up to fifteen categories. You may include fifty high-resolution photos as well as audio, video and a link to your website. Deposits from clients are accepted up to $1,000, and priority phone support is also included. A Featured listing offers the highest exposure and visibility on GigSalad. You’ll be able to list in up to twenty categories, show 100 high-res photos, upload audio and video, and link to your website. Deposits are accepted up to $2,000, and priority phone support is included.
Credit deficiencies are caused by transferring a course that is less than three (3) credits to fulfill a three (3) credit Berklee Online requirement. Students with a credit deficiency will be short of the minimum number of credits required to graduate once they have completed their program requirements. In order to be eligible to graduate, you will need to make up the credits you are deficient in.
Streaming is the newest player in the game, with services like Spotify growing in double-digits each year. These companies are helping to bring billions of dollars in revenue into the industry each year, but they do so in large part by cannibalizing music sales. Why would you purchase a CD when you can get a month of Spotify, with access to millions of tracks including the CD you were about to buy, for the same cost? It’s an easy decision to make, and it’s why so many people are changing over to streaming as their main source of music. Including myself.
The music you create, and the brand you establish are valuable assets.  It’s why you saw a handful of large independent labels get bought out by larger labels and investment companies in 2015 and 2016.  Understand what you have.  A recorded asset, a publishing asset, lyrics, and something that can monetize in dozens of ways listed below.  So an asset is something that if nourished can provide money for an eternity, and can make you money while you are sleeping.  
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