This year Taylor Swift assumed and defined the #squad by amassing a multi-talented tribe including Lena Dunham, Cara Delevingne and “It Girl” Kendall Jenner. Her squad was then deployed across music videos, live shows and awards shows. She drove wide use of the term in culture and girl power and still benefits from it through a sense of ownership of the tag.
Ian Clifford is the owner of Illicit Media, a music management and consulting company. He is also the owner of Make It In Music, an online site that is the ultimate resource for aspiring musicians offering advice, tips, and insight on all the skills needed by modern artists to succeed in the rapidly changing music industry.
TakeLessons is a site dedicated, as the name suggests, to teaching lessons. But it’s not just for musicians. People teach lessons on everything from foreign languages to art to music. However, music lessons are one of the most sought-after types on the platform. With a free TakeLessons account, you can reach students around the world using either their mobile app or web platform. Lessons are taught over video, and you’ll receive extra resources like file sharing to help maintain lesson schedules over time.
Not only did OK Go continue to push the boundaries with their anti gravity “Upside Down & Out” video, they followed it up with the phenomenal “The One Moment.” Shot in 4.2 seconds and featuring the Morton Salt Girl, this video earned its spot on many levels and firmly positions them as one of the go-to music partners in the business.
Knowing how tough it is for young musicians to fund their band, I wondered how much does it cost to start a band? It’s more expensive than I imagined. $15,000 USD (about £12,000 GBP) was what I came up with based on the costs of collective gear, rehearsal space, website and hosting, photography, design, learning to play, merchandise, first CD pressing, etc. This doesn’t include transportation, living expenses, touring, promotion, and advertising costs. It’s a lot of money for a group of four or five people to come up with, and the expenses keep snowballing every month. The next question is how to make money with music online, at shows, and from other sources. Below, I’ll explain my approach and best tips for how to make money from your music and fund your band.
Social media is a great marketing tool for musicians, however, many musicians use it incorrectly – spamming people with music video links in messages and comments in an attempt to get more followers and likes.
Air Gigs is especially for Studio Musicians, Mixers, Recording Engineers, and other recording professionals. They provide a marketplace and community for professionals who are working in their own studios and wish to sync up with others. Online collaboration can help to bring new heights of creativity and success as well as an additional income stream for Session Musicians, Sound Designers and Audio Engineers.
While the Transfer Team does their best to avoid giving students credit deficiencies, it is not always possible. You can make up the credits you are deficient in by completing additional Berklee Online coursework, by applying for prior learning credit, or by completing additional external coursework in the area in which you are deficient.
Companies like Audiam, INDMusic, Fullscreen, Maker Studios, ONErpm, AdRev, Believe and Rumblefish collect YouTube ad revenue for artists and labels. Multi Channel Networks like Fullscreen and Maker also act as agents for their creators and negotiate high paying sponsorships for their videos and YouTube channels.
Kickstarter has lead the way with nearly $120 million going to successful music projects. IndieGoGo is a close second and, unlike Kickstarter, allows creators to keep the money even if a project is unsuccessful (if the creator chose “flexible funding”). The most successful music crowd funding project is of course Amanda Palmer’s project which raised $1.2 million for her album. But there have been over 18,000 successful Kickstarter music projects (mostly funding albums) ranging from $1,000 to $1.2 million. Crowdfunding has been a great way for indie artists to bankroll their albums and tours without a label or investor.
This year has been another turbulent one for the music industry, dominated by the battle and evolution of streaming platforms. Apple has put a lot of energy into defining its role in the modern music experience, and Google recently launched YouTube Music — quietly, but with a confidence fueled by positive consumer feedback so far.
Writing online courses is no joke. After many nights / weekends / early mornings, I’ve completed my newest online music business course for Berklee Online: Music Business Trends and Strategies. I’m really happy with how the course has come out. Tons of great content – videos, written content, case studies, and interviews with industry folks that I respect a great deal.
Performance royalties are a global revenue stream generated from radio airplay, music venues, malls, bars, sports venues, college campuses, etc. The more work you put into the steps mentioned earlier, the bigger these performance royalties will be. So to learn more about Performance Royalties please read this post.
Next year we’ll see a wave of VR music videos, and this one is a nice kickoff. GoPro collaborates in the music space again for this immersive music video for “The Hills” remix featuring Eminem that lets the viewer take a walk with Abel Tesfaye.
Congratulations on finishing! If you have already filled out a graduation application, you will want to double-check the “Graduation Checklist” to ensure you have taken care of all of the various items associated with graduating. If you have not filled out a graduation application, you will need to do that as soon as possible. You will not be able to graduate until we have received and processed your graduation application.
Today’s musicians face unique, technology-driven challenges to earning a living from their craft. How can you make money when recorded music sales have been replaced with free music downloading and streaming? We addressed this question in depth in a recent article. Now it’s time to explore how to use technology to your advantage and connect with a range of money-making opportunities.
18. Do be willing to use your other gifts and abilities to make money – teach, coach, do art and graphic design, play your instrument for others, write songs for or with people, do tech, be an engineer – whatever it takes for you to “sponsor” your own life.
Although Skype is designed for speech, it can still be used to teach music effectively and include instruments as well. You only need to find a quiet room and minimize interruptions during the teaching sessions to use Skype as an online teaching tool. As a voice coach, you will have to set a timetable with students on the best times for the lessons and the fees you will be charging for your services. If you want to make more money giving voice lessons, consider having group lessons so that you can teach more students within the same time period. Payments for the sessions can be done before or after the sessions through trusted sites such as PayPal.
This is something that is super new and is really ahead of the curve at this point. You may not have heard of Venmo yet, but you will. It is a verb in LA at this point “Venmo me.” Basically, Venmo is the easiest way to pay someone. It’s as easy as sending a text. Much easier than PayPal. So much easier that PayPal saw this and bought Venmo. Right now, download the app if you don’t have it so you understand what it is and how to use it.
While marketing doesn’t always have to be two way, if you don’t implement a two way dialog somewhere in your music career, you’re going to find it a lot more difficult to build up a fanbase than those musicians who do.
DIY music marketing often focuses too much on simply “covering the bases”. Submitting music to outlets including journalists, press lists or a directory of music blogs is equivalent to “door to door” cold calling. Proper research, groundwork and relationship building is what makes music marketing PR effective. Independent Music Promotions focuses primarily on building countless partnerships and relationships intended to ensure high quality press for our clients.
[…] This post was mentioned on Twitter by Virginie Berger, Blogads Music Hive. Blogads Music Hive said: Online Music Marketing- Step by Step plan http://bit.ly/aWv8P0 RT @MakeItInMusic retweet the daily tip site link of choice […]
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
Create your username to be @mybandname and announce from the stage that you accept tips in the form of Venmo. And you can even sell Merch with Venmo. There are 0 transaction fees (as long as the customer is paying via their Venmo balance, bank account, debit card, or prepaid card). Let me repeat. Zero transaction fees. Whereas any credit card swiper takes about 3% + like 30 cents a transaction (as does PayPal), Venmo takes nothing. How do they make money? Not sure yet. But again, PayPal owns them.
For more than twenty years, this book has been universally regarded as the definitive guide to the music industry. This latest edition leads novices and experts alike through crucial, up-to-date information on the industry’s major changes in response to today’s rapid technological advances and unpredictable economy.
I consulted this book for its sections on promotion and publicity, which are very helpful, but found a lot more of value. Overall, a great starting point if you want to find out about the way the business works, and all the different ways music can be sold. Very clearly written and logically presented.
Berklee Online is regionally accredited by the New England Association of Schools and Colleges, the same association that accredits our main campus and other leading academic institutions such as Harvard University and MIT. Our courses are transferable to other institutions, but it’s up to the receiving institution to decide the number and types of courses that may transfer. We recommend getting a course pre-approved by an institution before enrolling.
In the early 90’s, a journalist named Fredric Dannen extensively researched the behind-the-scenes activity of the major labels in the 70’s and 80’s. He recorded the excess, the greed, the ruthless business practices, the struggle for money and power, and the bitter rivalries between America’s biggest record labels at the height of the music industry.
It’s fairly easy to set up a blog on the homepage of your website. Most website tools like Bandzoogle, and WordPress, have blog capabilities. Plan out blog posts at regular intervals like once or twice a week and share anything you think your fans would find interesting. This could be the inspirations behind certain songs, new lyrical ideas you’re working on, a funny story from the last band practice, or even a run-down of the gear you use.
We have to start this list with the new queen, Adele. She disappeared, the industry stopped talking about her, but when she came back, she did it right. The album launch of “25” was executed brilliantly, and according to Nielsen Music it sold a record 3.38 million copies during its first week. Adele smashed the previous record-holder NSYNC by over a million copies. Her single “Hello” also broke the record for the most-watched video on Vevo in 24 hours, racking up 27.7 million views.
In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […]
I expected more from this book. It is an easy read and does have some helpful pointers, but the author keeps repeating the same ideas in different ways from section to section and leaves much of the how to and who, up to the reader to search out. The cover proclaims “201 Self-Promotion Ideas” but it’s more like 50 ideas presented in different ways. I realize that repetition is key in promotion, but I don’t need so much of it in a book on the subject. Some Industry contact information is given, much of which are simple lists you can get on your own. I would have liked more insider contact information. The author does a great job at self-promoting but left me wanting a little more information on where and who to get help from. Sure the book is on self-promotion, but if you could do it yourself you wouldn’t need any help. He gives many examples in the book, but I found myself wanting more details. If you are a beginner at self-promo this book will get you going. The author works on your self-motivation. For the more experienced reader you’ll get few ideas and a lot of common sense talk that you probably already knew.
While the book gives you essential knowledge of how the business works, it doesn’t move much further than a solid overview. This is both an advantage (it’s actually enjoyable to read) and a disadvantage. But the biggest flaw of Passman’s book is that it fails to go into any real detail on music streaming, which is becoming an extremely important area of the music business.
Musicians can create demand for their music. As they become more known and more popular, more venues and event planners are going to want to book them. They can also do something novel, something charitable, something valuable (on a large scale) to get noticed. More bloggers and media people are going to want to interview and profile them. More people are going to want to listen to their music and go to live shows because of social proof.
Their bussiness model is the same with what Facebook and YouTube are doing with ads. But Tsu are sharing their earnings with us the creators. I only started pushing it recently and I’m earning $0.25 per day and my earnings and following are growing day by day.
Before you start gigging, make sure you have the best gear possible so you can give music fans the experience they deserve. Get the best electric or acoustic guitar, the best amps, and overall best gear you can so that you give new listeners a great first impression.
The key is that the content must be valuable and it must be exclusive. It’s not enough to put your music on Spotify, then release the same album for sale with a bonus track. It means putting significant effort into delivering something above and beyond the standard 10-track offering.
As someone who speaks to musicians almost on a daily basis, I know that many have the feeling that marketing their music is going to be difficult. This is an understandable fear; most people get in the music industry for the love of the music, and don’t think they’ll ever have to learn how to market in order for them to get their music heard.
The article describes Amanda Palmer’s Kickstarter campaign as ‘the most successful’ crowd funding project, but according to her article here http://www.theguardian.com/commentisfree/2014/dec/13/amanda-palmer-art-business-difficult-honest-decisions “while it grossed over $1.2m, it netted – when all was said and done – close to zero”. Of course profitability is not the only measure of success, and Palmer says she deliberately chose to run it as a loss-leader. But her account is interesting anyway.
In 2013, Nipsey Hussle made his first attempt at an unconventional album release. The Los Angeles rapper released Crenshaw completely for free online — with a twist. He also printed 1000 CD’s of the album, filled with exclusive content and extras, which could be purchased for $100 each. Once they’d all been purchased, there would be no more sold.
Grammy winning producer Alex Da Kid used IBM’s Watson to inspire his latest song “Not Easy,” the first of a 4-track collaboration EP. Watson Tone Analyzer analyzed over 2 million lines of social content related to cultural and music sentiment. Watson Beat was then used to examine popular musical trends in an interesting example of the new creative tools having an impact on the industry. (Full disclosure: IBM is a client of my agency, Ogilvy.)
A Free listing at Gig Salad allows for inclusion in up to two categories with the display of three photos. Deposits from clients are accepted at this level up to $200; however, you’ll receive the lowest visibility on the site. A Pro listing includes higher visibility and listings inclusion in up to fifteen categories. You may include fifty high-resolution photos as well as audio, video and a link to your website. Deposits from clients are accepted up to $1,000, and priority phone support is also included. A Featured listing offers the highest exposure and visibility on GigSalad. You’ll be able to list in up to twenty categories, show 100 high-res photos, upload audio and video, and link to your website. Deposits are accepted up to $2,000, and priority phone support is included.