music marketing jobs in chicago | music imslp

An even more easy-mode option is to just agree to give each other shout-outs on social media. Share each other’s newest track and tell your fans how much you dig it. (Obviously work with artists whose music you actually do dig.) The power of a recommendation is one of the best marketing tools out there.
Think about traffic as anybody searching for something and being directed to consume your music.  Examples are Google Search, your website, Facebook, Pandora, YouTube, Instagram, Twitter, etc.  Make sure to have an easy to find link to Spotify, Apple, Amazon, YouTube in all of these places when a potential fan encounters them.
This site, which is also available as an app on for your iPhone or Android device, pays you to provide feeedback on new songs via emailed surveys. Once you earn enough money, you can redeem it by purchasing Amazon gift cards.
This book presents a step by step integrated approach to marketing which leverages the new music marketing opportunities available for musicians and managers and the best practices for traditional outlets that still matter.
Is the 50% fee worth it? The Music Bed promotes themselves as a premier curated source for music, so they cater to clients that are drawn to this type of exclusive service. The fact that this site is “highly curated” (their words) also means that it’s possible your work won’t be accepted, so getting listed here comes with some extra prestige. The Internet is a big place, so you might consider listing your work in both Synkio and The Music Bed to ensure that you don’t miss an opportunity. If you decide that the fee is simply too high, you are always in control of your work and can pull it from future usage on the platform. Of course, for songs that have already been licensed, you’ll still be committed to those deals.
Books Advanced Search New Releases Amazon Charts Best Sellers & More The New York Times® Best Sellers Children’s Books Textbooks Textbook Rentals Sell Us Your Books Best Books of the Month Kindle eBooks
His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
Gigs are a great place to promote your new album or song. Tell your fans that you’ll be premiering a new song (or the whole album if you want to go all out) before it’s released. Choose one local gig and turn it into an event. Maybe fans who come to that show will be able to buy the album at your merch booth before anyone else.
Both Bandsintown and Songkick use various databases to find local events, but you can sign up for Bandsintown as an artist to ensure all the information about your events is correct. For Songkick, you can sign up for Tourbox.
More hands make lighter work; it’s not a good idea to do everything by yourself once you know you have something that people will really take too, So get others involved once your talent level is at a good level and you know what direction you should be heading in.
John Lenac has helped to drive the evolution of the technology and music landscape since his days as a musician, band manager, and local concert promoter in the late ’80s. He helped launch one of the first Alternative Rock FM stations (KTOZ, circa 1991), and grew it to become one of the highest-rated stations in the US. After programming and managing rock stations in Nashville and Kansas City, he was a Promotion Manager at TVT Records and then Rock Editor at HITS Magazine.
After reading many different books on promotion and publicity for independent musicians, I*’ve grown skeptical toward what more a new book can offer. Generally, the books I’ve read don’t offer information for the trenches. Instead, they offer a little lame commentary on the fact that you would get more publicity and promotion if you were signed to a major label, and perhaps they theorize on how an independent musician might make a little splash in the medi, but there is usually very little practical information. “Guerilla Music Marketing Hand Book…” has proven an exception to this trend, with concise chapters full of very practical tips on tweaking press kits and pitches for better effect when approaching media about promo and publicity. Highly recommended.
“A strategic, real-world, down-in-the-street approach to selling music in today’s music marketplace, that takes advantage of the most effective contemporary tools, while remaining well grounded in the traditional marketing techniques that remain relevant. If you want your music to see the light of day, follow this indispensable step-by-step advice, clearly put forth from the industry trenches by an unusually effective and creative marketing professional.”
Ari Herstand is the author of How To Make It in the New Music Business, a Los Angeles based singer/songwriter and the creator of the music biz advice blog, Ari’s Take. Follow him on Twitter: @aristake
12. Do keep current with what is happening with other artists you love, admire, envy or follow. The artists who you perceive as a step ahead of you can be very helpful. They are doing what you should be doing. Figure out what it is and go do similar things.
For artists who prefer the “do it yourself” route, James Moore has filled the Independent Music Promotions blog with dozens of original articles on how to properly market your music. You can learn how to write news releases, promote free music and contact music blogs. You also learn how to avoid pitfalls like automated services and social media numbers boosters. James reveals many of the insider tips from“Your Band Is A Virus”.
If you are interested in applying to the Bachelor of Professional Studies degree program and would like an estimate of the amount of transfer credit you would receive, you can request an unofficial transfer evaluation by emailing a copy of your transcript(s) to the Berklee Online Transfer Team at transfer@online.berklee.edu. Be sure to include your name, major of interest, and any additional questions you may have. You can expect to receive your assessment within 7-10 business days.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for $638.28!
You can walk in Commencement when you are nine (9) credits or less away from completing your degree requirements by the end of the spring term. Please note: Berklee Online degree students are not required to walk in Commencement in Boston.
If you distribute through CD Baby or Tunecore, I recommend you use their Publishing entities CD Baby Pro or TuneCore Publishing.  Another good option is SongTrust because they are highly adept at YouTube collection.  If you are signed to a label or a 3rd party owns your master, you can start your own publishing company and have Harry Fox Agency (Now owned by SESAC) manage this part of your publishing rights.  
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for
For bands with a young audience, merchandise can be the lifeblood of their business.  To become great at merchandising you have to follow the same practices that any clothing or fashion brand would adhere to.  So i’ll be doing a post about this, and giving tips on merchandise mistakes to avoid.
As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
Because we must coordinate with the Boston campus for Commencement, it is essential that students planning to walk in the ceremony submit their graduation application by 12:00 midnight ET on December 1. If you submit your application late, you will need to wait until the following year to walk.

Ocean finally broke his silence, emerging with a teasing live stream as the prelude to a full visual album (“Endless”), followed quickly by “Blonde,” deployed equally as a marketing and business strategy. “Endless” fulfilled his commitments to Def Jam and “Blonde” was an independent release. His effort channeled Beyoncé and Kanye with pop-up stores, a zine and Snapchat filters all combing to make the weekend of the release all about Frank.
Yes, I’m a professional musician, but I’ve now become a professional spreader-of-everything-I-knower because I don’t believe in competition among musicians. If you’re hardworking, passionate, driven and talented enough you will be able to sustain a healthy, long-term career — if you have the knowledge and the understanding of how it works.
If you have passion for music and enjoy interacting with students that share the same love for singing, then you can create a music course at Udemy. Udemy is an online platform that offers music lovers a chance to create music courses on their site and then share revenue for every successful course they deliver. They offer you users a number of hosting and design tools that empower them to train online which makes it easier to set up an online course and get students to sign up at a fee. You will find the downloadable instructor handbook that has been made available by the site a valuable resource in crafting music courses on Udemy.
But there’s a startling amount of opportunity out there for unsigned, indie, and major label artists alike. In addition to connecting musicians with fans all over the world for nearly no cost, the Internet has enabled dozens of new possible revenue streams. One artist who’s been particularly successful at innovating in an industry stereotypically unable to innovate is Nipsey Hussle.
Of course, you need to get fans to actually signup for your emails before you can start using it as a music promotion tool, right? An easy option is to trade something of value for an email address. Keep in mind this doesn’t have to be a free song (in fact there are a TON of more effective ways to grow your email list)
Students must enroll in a certificate by paying the $175 certificate registration fee prior to completing the final course in the program. All for-credit courses that have been awarded a passing grade and that align with a certificate program may transfer into that program.
When you create your mailing list, make sure you segment subscribers by location so you can send them relevant links to buy tickets. This is much more effective than simply sending the entire tour dates list to every subscriber, and results in less people unsubscribing from your mailing list.
Many internet radio stations like Pandora have a review process before accepting your music onto the platform. However, there are many internet radio stations and music services that accept most music submissions.
You can license your music directly with the few global Instore Media Play companies like Mood Media, PlayNetwork, or ScreenPlay. When you go in a clothing store, elevator, or restaurant and you hear music, it is licensed by one of these companies.  
2. There really are some companies looking for people to work from home. This phenomenon is known as telecommuting and does provide an opportunity for people with legitimate skills to get paid working from home.
Being talented and letting people know about your talent are two very different things. As well as making music that people actually want to listen to, you need to get them to give you a listen in the first place. After all, how will people know you’re talented if they don’t give you that initial chance?
It’s an especially well-documented look into the pop music business and its intimate relationships with Top 40 radio. How do songs get on the radio? How far will record labels go to get a hit? Even though Hit Men was written more than 20 years ago, the story is still highly relevant to how the music industry works today.
[otp_overlay]

best marketing strategies for music | music center

This is a useful list. I would also add streaming revenue, because that’s by far my top source of recording revenue. Sure, it’s not enough for me to justify doing music full time, but what percentage of people can make a living doing their art full time?
Make sure you have someone selling your merch from when the doors open to when they close. Oftentimes people will leave your show early because they have work the next morning, but want to buy something. If there is no one standing by the merch table at that moment they will leave. They will not grab a handful of stuff, run up to the stage holding their credit card and ask you to stop the show and swipe their card.

“Digital Music Marketing does a terrific job keeping us well situated in the digital music marketplace.  They’re always quite prepared to answer questions, discuss or suggest new marketing and promotional ideas, and most importantly, to make sure that we are getting the best possible returns for our efforts. We could not be happier.”
If you are interested in applying to the Bachelor of Professional Studies degree program and would like an estimate of the amount of transfer credit you would receive, you can request an unofficial transfer evaluation by emailing a copy of your transcript(s) to the Berklee Online Transfer Team at transfer@online.berklee.edu. Be sure to include your name, major of interest, and any additional questions you may have. You can expect to receive your assessment within 7-10 business days.
Many completely independent musicians are making six figures a year getting songs placed on TV shows, commercials and films – without a label or manager. It’s possible to do. But there is a way to go about it and you have to know exactly HOW to pitch licensing companies, ad agencies, music supervisors and movie producers and exactly WHICH of your songs to pitch. Most times songs that work for TV dramas do not work for commercials.
Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.
Social media is a great marketing tool for musicians, however, many musicians use it incorrectly – spamming people with music video links in messages and comments in an attempt to get more followers and likes.
Not only did OK Go continue to push the boundaries with their anti gravity “Upside Down & Out” video, they followed it up with the phenomenal “The One Moment.” Shot in 4.2 seconds and featuring the Morton Salt Girl, this video earned its spot on many levels and firmly positions them as one of the go-to music partners in the business.
This year, Hussle upped the ante with Mailbox Money. He released the album for free, and printed 100 copies of the album, this time with both exclusive content and his personal contact information. The new price tag? One thousand dollars each. The week his album dropped, Hussle made $60,000 from physical CD sales. This is in an industry rife with stories of artists selling hundreds of thousands of dollars worth of CDs, only to never see a dime of it because of recoupment fees owed to their label. Hussle has found a way to innovate in an industry stereotypically slow to innovate.
In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]
Making money in the music industry is hard. But it is entirely possible, with the right strategies. A few years ago, I asked 12 of my favorite people to share their advice on how to monetize music. The most popular posts in that series was written by my dear friend and client Julie Flanders, band member and songwriter for October Project. Her advice was so good, that I asked Julie to decided to update the post.
Sometimes, we are not able to locate specific information for a course online and we are not able to determine an equivalency, but we are always happy to review additional material which will help us make that determination.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for $638.28!
Seems absurd, right? Well, what are you expecting not having a seller back there at all times? Obviously you must take credit. A Square or PayPal swiper is totally free. Get it. Take cards. Who carries cash anymore? I sure don’t. Yes, take Venmo. Make merch your fans want to buy – not what you think you should make. If your audience is 50+ Vinyl is a waste of money. They ain’t buying it. If your crowd is 18-35 year olds, Vinyl may be the way to go – millennials LOVE vinyl. Announce that you have merch from the stage. Put your merch display in a prominent place in the venue – best is near the door. Get creative in your merch offerings. Do it right. And you will double your live show income. Guaranteed.
Berklee Online is the online school of Berklee College of Music, delivering access to Berklee’s acclaimed curriculum from anywhere in the world. We are the world’s largest online music school—30,000+ musicians from more than 140 countries have taken our courses—but classes never have more than 20 students per section.
Admin Publishing Companies like SongTrust, Audiam, CD Baby Pro, and TuneCore Publishing are built for the DIY unsigned artist. These are all best in class services and completely above bar.  Also they make things much easier so you can focus on writing, building a fanbase, and all the other things that take up your time.  Admin publishing companies make it easier to manage your various publishing components, so you don’t have to register and keep track of dozens of accounts around the world.  For instance, they will register you with your choice of PRO in the US (ASCAP, BMI, SESAC) and other PRO’s around the world .  While you do have an admin fee, it’s much easier than having to do that on your own.
Luckily for me, I found an easy way around that about a year ago. Instead of trying to learn crazy web languages or graphic design, I started search for nontechnical ways to make money online. This led me to taking paid surveys online.
An impressive use of data storytelling to celebrate what would be his 90th birthday. This interactive infographic displays his ongoing impact helping old fans discover something new, drawing in new listeners and driving sales/streams of legacy and new records.
2. There really are some companies looking for people to work from home. This phenomenon is known as telecommuting and does provide an opportunity for people with legitimate skills to get paid working from home.
Yes, you can. To determine if the coursework you already completed or are considering taking is eligible to fulfill your remaining degree requirements, contact the Transfer Team at transfer@online.berklee.edu.
This is a crazy long list.  Don’t have too many distractions for your customers, however at least make them aware of each option sometime during your album cycle.  The 80/20 rule proves that 80% of your income will come from 20% of these revenue streams.  Therefore when asking the customer to buy or stream, the best bet is to focus on the top two or three streaming outlets, top two MP3 Outlets, Top two Physical Outlets.  Also you can use an infographic to steer your audience where you want them to purchase.
Believe it or not, you can earn money online by listening to and reviewing music. By signing up to the following online review sites, you can make money whenever you review a piece of music and comment on its quality. The key is to sign up with online music review sites that pay for music reviews. Here are several different online sites that will pay you to listen to and review music (Internet radio):
When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing might work in the United States, it doesn’t always work in other […]
The bigger your pre-order is, the better your first week sales will be, and your project will establish a much bigger footprint.  As a result of all of the preparation, awareness, and branding in the pre-order process, you will increase your sales during the life of the project.
After developing a comprehensive understanding of the music industry through a music marketing program, you can enter the music industry in a variety of fields. You can apply your marketing knowledge to positions in music advertising, live music event promotion, artist management, Internet music distribution or record promotion. If you’re an aspiring musician, earning a music marketing degree can help you learn to promote yourself effectively, apply cost-effective marketing strategies, analyze music marketing plans and track industry trends.
[…] Post interesting content!!! “Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on […]
13. Do support artists who have what you want to have by LIKING their pages, supporting their work, going to their shows, offering to double bill with them. Create opportunities. OH! and if you want people to buy your music, buy theirs.
HIP Video Promo, Rive Video, and Trendsetter are my favorites.  I’ve personally used all three.  They are talented hard working people, and they an get your music video out there online, closed network, and broadcast.  Furthermore this will generate more performance royalties for you, not to mention expose your music to huge audiences.
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]
Now onto the really great stuff – the books above are great reading if you want to learn about promoting music or the music business in general, but the most well-rounded and intelligent musicians I meet are often those who explore outside of the boundaries of the music section in their library. Here are my top five books of all time for musicians.
CHANGE CERTIFICATE: When a student wants to change their lower-level certificate to a higher-level certificate (or vice versa) prior to the completion of the program. There are no additional fees for this option other than the cost of additional courses, and you will only earn one certificate upon completion.
Alliance of  Artists and Recording Companies is a non-profit that represents US based featured recording artists and sound recording copyright owners globally.  They collect and distribute royalties from hometaping/private copy royalties and rental royalties.  Furthermore the collect for the AHRA, which collects royalties generated from sales of blank CDs, personal audio devices, automobile systems, media centers, and satellite radio devices that have music recording capabilities.  Learn more here. 
A bunch of those are the same and have been around forever, crowd-sourcing? Thats like what buskers do with their hat on the ground… You just took things that used to exist without the internet and now are calling them new ways to make money fro music when in reality its just old ways now transferred to the internet… A pro hype positive rah rah rah propaganda piece for the new age muso’s coming up in the net age…
“After applying many of Bob’s ideas, and without any wholesaling or distribution, I sold more than 20,000 music albums over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!” -Kris Lee-Scott, Hanai Music
The steep decline has been fueled partially by music piracy, but that doesn’t tell the whole story. Digital downloads fundamentally changed the way music listeners purchase their music, and iTunes took a 30% cut of every sale. Instead of purchasing entire albums, fans began to purchase just one or two tracks for a dollar each. This was a heavy blow to an industry which is still sustained overwhelmingly by full album purchases. Eight years after iTunes launched, music listeners in the United States averaged only .25 downloaded albums per year per person. That’s not enough to sustain a multi-billion dollar industry.
Getting any kind of radio airplay is a great way to quickly be exposed to a large audience. Pitching radio stations will result in a lot of rejection, but when you finally get a “yes,” it’ll be worth it.
Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required.
[otp_overlay]

music marketing internships in ct | music marketing the challenge phase 1

Note: If someone other than you uploads your music video to these services, you can request that it be taken down. To do this, you will need to prove that you own the rights, so make sure you copyright your music.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
In the last 10 to 20 years, most CD/music stores have all but gone the way of the dinosaur. There are still some out there, and a lot of independents have survived thanks to the resurgence of vinyl records. But fewer and fewer people are buying music in CD form any more.
If you’re a Songwriter or Recording Artist, music licensing allows for your musical creations to be used in movies, TV productions, apps, computer games, YouTube videos, radio productions, advertising and other media. With more and more people becoming “online Filmmakers” and requiring soundtracks for their work, these services can connect artists and musicians for mutually beneficial relationships.
If you realistically think about this, why would someone pay you an hourly rate when they do not know if you are really working or not? Therefore many of the opportunities to work at home are actually in the form of business opportunities where you work for yourself.
Can you describe your ideal fan?  Where are they spending time?  Make sure you have a strong presence wherever they are.  To learn more about this, read my post about Music Marketing, which I consider to be the most important post on this blog.
Gigs are a great place to promote your new album or song. Tell your fans that you’ll be premiering a new song (or the whole album if you want to go all out) before it’s released. Choose one local gig and turn it into an event. Maybe fans who come to that show will be able to buy the album at your merch booth before anyone else.
The last decade has seen the record industry shrink by 64% between 1999 and 2011. The amount of money spent by the average music listener in the United States fell from $71 to $26 during that time. There have always been doomsayers predicting the end of the music industry as we know it, but it looks like this time, they’re right.
This is one of the few music promotion books that I regularly recommend. Ariel is not only a good friend in the online music business world, but she’s an incredibly talented music publicist with some incredible insights. In Music Success in Nine Weeks, Ariel shares tips ranging from creating your elevator pitch, to setting goals, and managing social media strategies. Don’t worry, despite the title of her book she doesn’t actually expect you to reach the pinnacle of music business success in nine weeks time, but if any book were to get you closer to that goal, this would be it. A must-have for any DIY musician looking to promote their music.
One such website or you can visit is Tjobs.com. They match employers looking for workers with employees who are looking for opportunities to telecommute. This works out very well for people who have skills such as sales, customer service, website design, and other categories.
Another book used in the Music Business courses taught at Berkelee School of Music. A decent primer and probably a solid textbook for those of you taking the class. These kinds of books I think are a necessity to the aspiring musician or music industry mind. Even those of you who have been invested in the industry can learn a lot from this one. Sometimes artists can gain a lot from the basic understanding of what all those ‘behind the scenes’ people are doing.
“After applying many of Bob’s ideas, and without any wholesaling or distribution, I sold more than 20,000 music albums over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!” -Kris Lee-Scott, Hanai Music
Each year commercial brands pay billions of dollars to musicians and music rights owners.  It requires working with somebody that has relationships with brands (across all sectors of the economy), advertising agencies (who represent the brands), personal managers and agents of celebrities, and film and tv. They can leverage these relationships to foster brand partnerships that pay you.  Often called a “tie up”.  Sometimes it’s just playing a company party and getting a fee for that.
Before diving into the specific revenue streams and how to make money from music online, let’s consider the process and strategy. The first 10 items cover that.  If you want to skip steps, this is not the blog for you.  But if you want to understand how I’ve approached sales at Century Media and Fearless Records for the past 15 years, here it is.  Here are 35 tips on how to make money with music online, around the world, and many other places you may have overlooked.

John’s work has contributed to millions of albums sold and put dozens of gold and platinum plaques on his wall. He has been a guest lecturer at several schools, including UCLA. He’s been a panel moderator and panelist at music industry conventions all over the world, including: SXSW, CMJ, MUSEXPO, Worldwide Radio Summit, One Movement Festival, Music Export Finland, MUSEXPO EUROPE, and The Global Rock Summit. He has also been interviewed by various media outlets, including The Wall Street Journal, Variety, Records & Radio, Billboard, FMQB, and MTV.
If you are looking to get your physical CDs and vinyl marketed and promoted outside of your home territory, you have the option of licensing your master recording to a foreign record label or distributor.  It’s nice to have local people promoting in the territory you are targeting.  The physical market is still large in Japan, so it’s not uncommon to hear from Japanese labels seeking to license your master for the Japan market.  In Europe, since several languages are spoken, it’s important to work with a partner that has staff in each important territory for rock music (Scandinavia, Benelux, Germany, and the UK).  Consequently most European companies will want to handle the continent of Europe, and that’s OK. It’s better than splitting it up, because it creates lots of problems with distribution and royalty collection.   Also Australia is a unique market that can be great for licensing too.
Their bussiness model is the same with what Facebook and YouTube are doing with ads. But Tsu are sharing their earnings with us the creators. I only started pushing it recently and I’m earning $0.25 per day and my earnings and following are growing day by day.
Weren’t expecting to see advertising on a post about how to make money?  You need traffic and awareness.  Advertising achieves both.  And if you convert your traffic right it will make you money.  Advertising is not just for albums.  You need to advertise for singles, EPs, and even streaming.   Facebook ads can generate 3x returns.  
It’s important to remember, though, that social media isn’t the end-all-be-all when it comes to promoting your music. It can easily become a huge time suck that takes you away from your music if you don’t manage your time properly (Hint: get social media time management tips here).
With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier. The hurdles that would only allow you to get popular—if the right people said your music was good enough—are gone.
If someone does ask you to play for free and you’re early in your career, don’t be so quick to jump on it. Alternatively, if you’re a bit more established, don’t be so quick to say no. It’s important to assess the opportunity.
Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.
Do some research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it as easy as possible for them to cover your story and treat them like people. Remember, it’s all about establishing a relationship.
Despite the title, this book is not really about getting rich (in my opinion). Think and Grow Rich is a study of over 1,000 successful entrepreneurs over 25 years. Napoleon distilled all of the traits commonly found in successful entrepreneurs into 13 simple principles. I see musicians as ‘creative entrepreneurs’, and I see success as obtaining your dreams. This book is an incredible insight into how to realise dreams (but without the lame self-help twist).
If you decide to listen to Internet radio, you’ll earn money every time you enter the site’s CAPTCHA. In the USA, you’ll be rewarded 3 cents per CAPTCHA fill; in Canada and the UK, the payment is 1 cent. Payout occurs once you reach a threshold of $20.
I bought this book because of how affordable it was used, it might have been relevant when it was published however now all of the information published, especially with regard to social media is outdated and/or easily found for free in music marketing blogs. I hoped at least the music industry information would be helpful, but it’s only a brief synopsis. For example, it talks about press releases without providing any in depth examples or instructions on writing one. That’s just one example however. If you know nothing about the music industry I guess it might be helpful, but most of this information is already available for free on the internet.
Unfortunately, it’s not easy to find credible, reliable information about the music business. So we set out to find the best books ever written about the music industry. The books we’ve chosen are from expert practitioners of the business; they’re filled with practical, useful insights; and they’ve stood the test of time to become music industry classics.
I’ve put the subscription based crowd-supporting platform called Patreon at the top of the list because every single musician out there should already know about it. Not only that, but every single musician out there should already be ON it, actively.. errday!!!
Search engine optimization on the surface seems mysteriously difficult, but at it’s core, it comes down to proper optimization of your website, and how many links are pointing to it from other, more popular websites.
In almost every industry, exclusives are a primary way to increase income. People absolutely love being the very first to have something; they love having content no one else has; and they especially love having personalized items from a favorite artist. This is why small performances are so valuable, and it’s the reason that physical sales can be so effective.
A lot of people complain about how hard it is to make a living as a music artist today. But is it any harder now than it was 20 or 40 years ago? Has there been any rigorous research on this or is it all just anecdotal evidence and speculation? I do think it is much easier to be a productive music artist today than it used to be, primarily because of the advent of digital recording and the ever-increasing opportunities for promotion on the internet. So if it really is harder to make a living as a music artist, it might just be because there are many more productive music artists to compete with.
This is a concise handbook with all the information that you would need to promote your band/music. Bob hasn’t held anything back, he’s sharing ALL the information and tricks that he’s learnt. There’s SO MUCH that you can be busy. He’s also laid it out clearly and thoughtfully. Read from front to back or dip into the chapters you want to know about NOW. Thanks Bob!
Patronage is not new to the music industry. Legendary composers, including Bach, wrote their compositions under a patronage system. But the system has had a modern-day resurgence through sites like Patreon.
This website pays you for not only listening to the radio, but also for completing surveys, viewing videos, and completing online offers. While Earnably is a part of RadioLoyalty, it offers additional points for members who also complete the previously noted tasks.
[otp_overlay]

music marketing companies los angeles | music only

And that’s what this article is for. I’ll share 21 books that will help you out in your music career. Some of these are written specifically for artists and industry people, others are written for a wider audience… but the information inside them is applicable to building your artist career.
We have an in-depth guide to email marketing for musicians already, but here’s a gist of what to look out for when choosing an email provider, promoting your email list, and using it to grow and engage your fanbase.
Clare Means doubled her live income by Periscoping her performances. Brent Morgan, in 2016, was making over $10,000 a month live streaming acoustic performances from his bedroom on YouNow. Live streaming is a thing. And if this is something that inspires you, look into it.
For artists who prefer the “do it yourself” route, James Moore has filled the Independent Music Promotions blog with dozens of original articles on how to properly market your music. You can learn how to write news releases, promote free music and contact music blogs. You also learn how to avoid pitfalls like automated services and social media numbers boosters. James reveals many of the insider tips from“Your Band Is A Virus”.
If you decide to listen to Internet radio, you’ll earn money every time you enter the site’s CAPTCHA. In the USA, you’ll be rewarded 3 cents per CAPTCHA fill; in Canada and the UK, the payment is 1 cent. Payout occurs once you reach a threshold of $20.

And that’s that! Five amazing ways to earn income as an online musician. I hope these have sparked your imagination and have given you a bit of creative inspiration to try out a few for yourself. Today as a musician, you can’t JUST earn a living off live shows and touring… Well, maybe you can, but what’s the fun in that?! Rather connect with people locally AND worldwide by extending your services online where fans who love you in different countries can still support you and enjoy the services you have to offer in a digital way. We do, after all, live in a digital world, so we might as well take advantage, earn some extra cash, go with the flow, and see where it takes us. ✨
This is a classic by Dale Carnegie on how to win friends and influence people. “Why do I need to learn how to win friends?” I hear you ask – because the same processes apply to winning fans, and unless you’ve got a decent fan base who are supporting your creative work, you’re going to struggle. This is one of best books on communication skills for anyone looking to up their game.
In this article, we’ll be covering eight specific marketplaces where musicians can make real money in a variety of ways. Rest assured that these ideas won’t be tired old suggestions like “use Craigslist” or general advice like “just gig more.” These are technology-driven online resources, and they’re working for thousands of musicians. Now, it’s your turn.
But there’s a startling amount of opportunity out there for unsigned, indie, and major label artists alike. In addition to connecting musicians with fans all over the world for nearly no cost, the Internet has enabled dozens of new possible revenue streams. One artist who’s been particularly successful at innovating in an industry stereotypically unable to innovate is Nipsey Hussle.
There is a one time $175 registration fee per certificate program. Students may either pay per course term (at the $1,497 per credit course cost) or pay in full to receive a 10 percent discount. The registration fee and all courses for the term you wish to begin in must be paid in full in order to begin.
If you’re not getting many tracks at Music Xray, or you want to double up, you can also get paid at SliceThePie.com. Listen to a track and write a review. In the beginning, you’ll make a few cents per review, but your payments increase as your reviewer rating goes up. You can also do fashion reviews — Users report 30 cents or more for a brief write-up. For the site, click here.
Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity.
If you put in a good faith effort on your review, you won’t have any trouble making money with this site. Just keep in mind that Slicethepie wants quality reviews, not fluff. Payment ranges from 2-20 cents per accepted review, with the minimum payout being $10.
Since the publication of the first edition in 2005, The Plain And Simple Guide to Music Publishing has emerged as the premier guide to the subject. With sufficient depth to be used as a text at major college music industry programs including UCLA, NYU and Northeastern, the book also remains simple and clear enough for the lay songwriter to gain a crucial understanding of musical copyrights and licensing basics. 
Want to help out new music artists? With HitPredictor, you can provide valuable feedback on new tracks before they go big. Once your feedback is submitted and accepted, you’ll earn points. Bonus points are distributed to reviewers who submit a given volume of reviews within a set time period.
It’s true that digital downloads and CD sales are likely to continue declining until they’re no longer a meaningful drive of overall industry income. Instead, streaming services like Spotify or YouTube’s new Music Key are likely to become the primary way that people listen to music.
Do you struggle with networking? This book will teach you how to build and nurture a network of likeminded individuals. The author provides excellent strategies for effective networking, revealing the successes and failures he’s made in his career.
This year, Hussle upped the ante with Mailbox Money. He released the album for free, and printed 100 copies of the album, this time with both exclusive content and his personal contact information. The new price tag? One thousand dollars each. The week his album dropped, Hussle made $60,000 from physical CD sales. This is in an industry rife with stories of artists selling hundreds of thousands of dollars worth of CDs, only to never see a dime of it because of recoupment fees owed to their label. Hussle has found a way to innovate in an industry stereotypically slow to innovate.
Berklee Online is Berklee College of Music’s online extension school. With world renowned faculty and unparalleled networking opportunities, Berklee Online brings the best of Berklee to students around the world.
Make sure you have someone selling your merch from when the doors open to when they close. Oftentimes people will leave your show early because they have work the next morning, but want to buy something. If there is no one standing by the merch table at that moment they will leave. They will not grab a handful of stuff, run up to the stage holding their credit card and ask you to stop the show and swipe their card.
In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going to look at how an independent artist can take sales that […]
Great discoverability – when you watch a video on Facebook, that’s been uploaded to Facebook, they recommend more videos. This means if someone is watching a music video similar to yours, they might be exposed to yours next.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways. For example, if you’re in the studio recording a new album, try sprinkling little updates on social media. Tell a story about your studio experience that day, share a photo of the mix, or post a short teaser video of a song.
Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.
Of course, these aren’t the only ways to promote your music offline. Don’t focus strictly on online music marketing, as working within your comfort zone will most likely slow things down for you in terms of progress. So give offline music marketing a go too.
Thanks for this blog and your 7 marketing truths Shaun. I’ve just put together the first publicity stuff for a festival for our new band and found getting and editing pics, bios, about the music and sound samples consumed several days that I’d have preferred to be doing music. I’ll have to push harder to enlist friends with skills and time to help out. Can’t wait to read your Introduction to Music Marketing book.
“Alright” became the unofficial anthem of a movement; the Grammys worked with Lamar to create this powerful message by giving Compton locals a voice through the lyrics, offering a tribute to his home town and insight into his inspiration.
I’ve put the subscription based crowd-supporting platform called Patreon at the top of the list because every single musician out there should already know about it. Not only that, but every single musician out there should already be ON it, actively.. errday!!!
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations.
The Internet has made it possible, for the first time in history, for an artist to reach millions of listeners around the world and earn a living through their music, all without ever needing to impress the musical gatekeepers or use a million-dollar marketing budget. Artists can now be in complete control of their own careers — which includes receiving a significantly larger proportion of the revenue from sales and other income than they would have in the past.
Here’s 8 of the most overlooked ways to get paid for your music. They won’t work for everyone, but try them and you might be surprised. Being successful in music is about taking risks. And they’re simple to try, so why not!
This can be in the form of getting your fans to help you out, hiring a marketing team or knowledgeable individual, or eventually letting a record label largely handling that side of things for you (although it’s still important you learn how to promote your music too so you know if the label is taking things in the right direction for you).
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
“Finally a book that covers the ABCs of music marketing in the new frontier of the recorded music industry. Mike King’s book should be required reading for every musician. It gives a concise understanding of marketing your music at any level.”
Luckily for me, I found an easy way around that about a year ago. Instead of trying to learn crazy web languages or graphic design, I started search for nontechnical ways to make money online. This led me to taking paid surveys online.
As someone who speaks to musicians almost on a daily basis, I know that many have the feeling that marketing their music is going to be difficult. This is an understandable fear; most people get in the music industry for the love of the music, and don’t think they’ll ever have to learn how to market in order for them to get their music heard.
There are a lot more resources available for you at the New Artist Model blog.  For example, if you want to self release an album, this will help you get started. If you want help with Instagram for music, this post may be very helpful.
[otp_overlay]

music lovers | marketing internships in the music

People don’t check those hashtags to listen to music by people they don’t know, and those blogs certainly aren’t going to feature some nobody with a track up on their Soundcloud or Wix page. Obviously this is just a plug for Wix and that’s fine, but come on.
How Music Works is David Byrne’s incisive and enthusiastic look at the musical art form, from its very inceptions to the influences that shape it, whether acoustical, economic, social or technological. Utilizing his incomparable career and inspired collaborations with Talking Heads, Brian Eno, and many others, Byrne taps deeply into his lifetime of knowledge to explore the panoptic elements of music, how it shapes the human experience, and reveals the impetus behind how we create, consume, distribute, and enjoy the songs, symphonies, and rhythms that provide the backbeat of life. 

Mike has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in NPR Morning Edition, the Huffington Post, Billboard, The Boston Globe, Wired, CNN, the Boston Phoenix, The Chicago Tribune, Music Connection, and Muso. He’s also presented at MIDEM, CMJ, SXSW, NAMM, NARM, SF Music Tech, Futures of Entertainment @ MIT, and Music 2.0. Read Less
The merch inventory and point of sale tracking platform, AtVenu has calculated that for venues 500-1,000 capacity, the average dollar per head (DPH) is $3.65. That means, if you have 100 people at your show, you should make AT LEAST $365 on merch. If you don’t, you are falling below average.
The author, Donald Passman, has been a top music attorney for more than 30 years since graduating from Harvard Law. He also taught an advanced music industry course at USC’s law school for many years, and famously negotiated R.E.M.’s $80 million Warner Brothers deal, among other accomplishments. In other words, he knows his stuff.
Of course ticket sales are a huge revenue stream for your band.  But did you know the PRO’s ASCAP and BMI have systems in place where you can collect a royalty on each live performance by submitting your setlist?
If you’re looking to build your mailing list, a quick way to do that is with Facebook lead ads. These ads are pre-populated with a users information that’s been shared with Facebook, such as their email address, city, and phone number, which makes it a smooth process for them to complete the form and subscribe to your mailing list. You can use these ads to target people who’ve already liked your page to turn them into mailing list subscribers.
Berklee Online is Berklee College of Music’s online extension school. With world renowned faculty and unparalleled networking opportunities, Berklee Online brings the best of Berklee to students around the world.
“Got your new Guerrilla Marketing Book. Only just started reading it and I like it. I’ve read other music biz books and they always seemed depressing because the attitude of these authors is “well so many people have tried so hard at making a success at music and failed, so the chance of you succeeding are really slim, but here’s this book anyway, good luck.” They made me feel defeated before I even started. So I’ve steered away from getting any more music biz books.
Promotion: These people are responsible for getting your music played on the radio — which is essentially the total goal of the program because if you can get played enough on the radio, you’ll sell more records, see more demand for concerts, and everyone makes more money.
“Although James Moore may be perceived as my competition in the music PR business, I proudly support this music marketing book and believe it has much to offer all artists.” – Laurena Marrone, Grit PR
This doesn’t work. Social media isn’t just about getting more Facebook likes for your band – if you want to have success in social media, it’s important to treat it as a tool for fan engagement rather than a promotional platform.
Digital Music Marketing is a leading provider of high quality Internet Marketing Services for the Independent Recording Community. Our team offers expert service in Streaming Promotion, Digital Retail, Social Media and Direct-to-Fan Marketing.
Everybody I have talked to that has start using the Internet eventually asks the question: How can I make money online? And for most people, they never learn what they need to do in order to make a couple hundred to thousands of dollars online.
Track your sales data, worldwide 24/7 through our secure web based dashboard. Access analysis tools such as; Revenue by Service, Format, Top Albums, Tracks and Artists to get the kind of information you need to compete.
You’ll find many ways to make money on Fiverr.com, but can you do it with music? The artist known as “Shiftypop” does. He creates jingles for clients, and 438 positive reviews suggest he’s doing well. But the $5 gigs aren’t where the money is. His extra services can add hundreds of dollars to an order.
howdy! , I enjoy your own crafting significantly! percent many of us keep up a correspondence a lot more approximately your site on Yahoo? I would like an expert on this place in order to uncover my problem. Maybe which is people! Looking ahead to view you.
Rather than focusing on peripheral services such as social media boosts, we focus on concrete results. We get your music to people who will actually listen to it, write about it, and publish features in prominent major and mid-level publications. This press is permanent and can be used to your advantage in all future music marketing efforts. Most importantly, press is “social proof” at its most potent. Having someone else talk about you is critical in the music industry.
If you are looking to get your physical CDs and vinyl marketed and promoted outside of your home territory, you have the option of licensing your master recording to a foreign record label or distributor.  It’s nice to have local people promoting in the territory you are targeting.  The physical market is still large in Japan, so it’s not uncommon to hear from Japanese labels seeking to license your master for the Japan market.  In Europe, since several languages are spoken, it’s important to work with a partner that has staff in each important territory for rock music (Scandinavia, Benelux, Germany, and the UK).  Consequently most European companies will want to handle the continent of Europe, and that’s OK. It’s better than splitting it up, because it creates lots of problems with distribution and royalty collection.   Also Australia is a unique market that can be great for licensing too.
According to a list by popular hip hop website, hiphopdx.com, the top selling hip hop albums of early 2013 averaged 304,400 units with Kendrick Lamar’s Good Kid Maad City on top (746,000 units sold) and Trinidad James’ Don’t Be Safe selling the least (11,000).
New acts are coming out all the time fighting for people attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out. This is what music marketing is!
The Internet led to the rise of file sharing and devastated record sales. However, as it took away that revenue stream for many artists, it has provided a diverse array of new opportunities. If you manage your music effectively across these 8 music marketplaces, you may find you’re making more money in music than ever, and all without selling a single song. Give them a try!
“Stand out from the crowd with the most up to date AnR Directory, A&R directory, AnR contacts, A&R contacts. How to signed to a label, Now easily connect with assistants to start your music career and become a good hip hop artist and how to make it in the music industry.”
Live performance has been the preferred way to make a living making music long before the recorded music industry ever existed. Live music is alive and well, and is managing to grow even as the rest of the music industry struggles. Performances, unlike mp3’s, can’t be duplicated. You simply have to be there to experience it. And so live performance is unlikely to go anywhere in the future. The demand is high, and the only way to fill the supply is by more and more artists performing. As long as there is music, there will be performance.
It’s true that digital downloads and CD sales are likely to continue declining until they’re no longer a meaningful drive of overall industry income. Instead, streaming services like Spotify or YouTube’s new Music Key are likely to become the primary way that people listen to music.
This year Taylor Swift assumed and defined the #squad by amassing a multi-talented tribe including Lena Dunham, Cara Delevingne and “It Girl” Kendall Jenner. Her squad was then deployed across music videos, live shows and awards shows. She drove wide use of the term in culture and girl power and still benefits from it through a sense of ownership of the tag.
Not only did OK Go continue to push the boundaries with their anti gravity “Upside Down & Out” video, they followed it up with the phenomenal “The One Moment.” Shot in 4.2 seconds and featuring the Morton Salt Girl, this video earned its spot on many levels and firmly positions them as one of the go-to music partners in the business.
By getting them involved in your music career, you’re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they’re part of your journey. Because of this they’re more likely to support and share what you do.
We ask all students planning to graduate within the current academic year to apply for graduation by December 1, regardless of their plans to participate in Commencement. Late application for students who do not wish to walk will result in processing delays for your academic record and diploma, and your name may not be listed in the ceremony program.
New Yorker staff writer John Seabrook tells a fascinating story of creativity and commerce that explains how songs have become so addictive. Traveling from New York to Los Angeles, Stockholm to Korea, he visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early ’90s Sweden to their ubiquity on today’s charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna, as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.
If someone does ask you to play for free and you’re early in your career, don’t be so quick to jump on it. Alternatively, if you’re a bit more established, don’t be so quick to say no. It’s important to assess the opportunity.
(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
If you do this, make sure you have your music registered with BMI, ASCAP, or SESAC so you can earn royalties. Additionally, for discovery, add your music to Shazam so the businesses customers can easily identify your song.
[otp_overlay]

ways to make money with a music degree | music grants

Many completely independent musicians are making six figures a year getting songs placed on TV shows, commercials and films – without a label or manager. It’s possible to do. But there is a way to go about it and you have to know exactly HOW to pitch licensing companies, ad agencies, music supervisors and movie producers and exactly WHICH of your songs to pitch. Most times songs that work for TV dramas do not work for commercials.
We don’t want to equate music sales to buying electronics, shoes, or clothes.  The point I want to make is that the consumption of your music needs to be a polished and effortless experience.  Think about the process of buying an Apple product, or shopping on Amazon.  If those don’t appeal to you, think of your favorite brand and why you like buying from them over and over again.  Go through the process of discovering and buying your band’s brand and products.  Is it ideal?  Does your best stuff come up first?  Did you find the track you want coming up first?  What’s preventing people from discovering or buying your music and merchandise?  Is it the algorithm?  The price?  Somebody else’s content?  Optimize the discovery and conversion process for your band.
I consulted this book for its sections on promotion and publicity, which are very helpful, but found a lot more of value. Overall, a great starting point if you want to find out about the way the business works, and all the different ways music can be sold. Very clearly written and logically presented.
Put a tip jar at your Merch table with a big sign, “If you liked the show, show us how much! Cash (arrow) or Venmo: @mybandname” You can even have a projector on stage and have like a real time auction with Venmo tips for a screen print or a backstage hang or a date with the drummer. Whatever. There are endless possibilities. Either way, think about how you can utilize Venmo to make more money at the show.
Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon’s fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you’ll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.
Headlining shows on a weekend can be the best money you make in the early days.  Another thing you can do is create and brand a monthly headline show for your band that has a theme.  This is a creative way to approach your local market.  Futhermore, you can invite different support acts each time to keep the bill fresh and build community in your scene.  Now, if you can’t come up with an interesting way to keep people engaged and coming back monthly, don’t use this strategy.  But, I like this strategy for several reasons.  It gives you focus.  You can put your energy into promoting one event per/month.  In addition it prevents overplaying your market.  You can still jump on as support for large national acts here and there.  But you’ll be less willing to do those when you can headline instead.  Finally use this to strengthen your brand and show your creativity.  Make it fun.
[…] Post interesting content!!! “Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on […]
We have an in-depth guide to email marketing for musicians already, but here’s a gist of what to look out for when choosing an email provider, promoting your email list, and using it to grow and engage your fanbase.
The good news however, is if you’re willing to put in the work, it’s possible to learn how to market your music. There are plenty of guides which show you how to do that on both Music Think Tank and on my site Music Industry How To.
If you’re a Songwriter or Recording Artist, music licensing allows for your musical creations to be used in movies, TV productions, apps, computer games, YouTube videos, radio productions, advertising and other media. With more and more people becoming “online Filmmakers” and requiring soundtracks for their work, these services can connect artists and musicians for mutually beneficial relationships.
But that doesn’t mean you’re forced to perform in the traditional ways. Bars and clubs aren’t the only options. The Internet has opened up new ways to perform which didn’t exist just five years ago. One route is through live video performances, either for a small, personal audience through a service like Skype, or for a large audience through platforms like Twitch. On Twitch, you can live-stream your performance, interact with your fans through chat and video, receive payments, and sell merchandise. Some artists are using connections built through the Internet to book small house shows all over the country. The crowd is small, but intimate, and fans are willing to pay more in order to actually meet and hang out with a favorite artist.
None of this is good news for the recorded music industry as a whole. Streaming may eventually become a massive business fueled by tens of billions of consumer dollars, but we’re certainly not there yet. And when we get there, it’s not clear what proportion of those billions of dollars will be flowing into the pockets of the recorded music industry.
Jay’s first project under the Music Geek moniker was doing work as band archivist and label product manager for Canadian music veterans, Barenaked Ladies. Since then, Jay has worn a lot of hats including sales, marketing, artist development, business development, tour management, and product management. Jay is currently working with Sloan, the Presidents of the United States of America, Jars of Clay, and Carbon Leaf. Jay’s core focus is to help further the careers of artists while partnering with them in a “D.I.Y. +” sort of way to have long-lasting and fan-focused careers.
StumbleUpon can be an amazing source of free traffic for your music videos and social media pages. Users of StumbleUpon identify what they’re interested in (including music genres), then click a big orange “Stumble” button to discover new content. This is great for musicians, because StumbleUpon users are actively seeking something new.
More hands make lighter work; it’s not a good idea to do everything by yourself once you know you have something that people will really take too, So get others involved once your talent level is at a good level and you know what direction you should be heading in.
Independent Music Promotions is a highly respected music PR and music marketing company. We have spent years building our music industry contacts, which allows us to promote our clients in the most prestigious print publications and online digital media. We represent an international roster of “musicians with depth” from a broad spectrum of musical genres. These innovative and unique musical talents deserve to be heard, and we help promote them on the world stage. Read more about Independent Music Promotions.
Berklee Online is Berklee College of Music’s online extension school. With world renowned faculty and unparalleled networking opportunities, Berklee Online brings the best of Berklee to students around the world.
Social media can launch and fuel an artist’s career. Rather than read about marketing techniques from a musician, learn from someone who’s exclusively focused on social media. The book is easy to read, with plenty of clear, easy to understand examples.
Try it out by setting up a paypal.me address and adding it to a new page on your site. It takes less than five minutes to set up, and could be worth so much value to your yearly income online. And hey, you might be surprised at the greatness that can come from just asking.
Sign up to get our free acclaimed eBook plus our regular newsletter. Inside you’ll get our ten core tips that every DIY and Indie musician needs to follow to create great music, attract fans, build a fanbase, and have a successful career in music.
Perfect, this sounds like an excellent option for someone who loves to listen to music while doing just about everything else. A little bit of extra cash for doing something you were doing anyway is always a good deal. Are these programs available worldwide, or just for residents of the USA or UK?
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.

Bands tell me all the time “But our fans don’t buy merch!” Bull! If you sell it right they will buy. If you throw a few CDs in the back of a dark venue with no light, no display, no seller, OF COURSE you will sell nothing. Want to increase your merch sales? Make sure you have a BIG, BRIGHT, attractive display with lights. Make sure it looks super pro.
Ok, great response, Anon. So apparently it is harder to make a living as a music artist today. According to that graph, the number of working musicians dropped by nearly half between 2002 and 2012. Wow.
We provide full-service solutions for delivering your music and video to consumers through all major internet music stores, plus digital jukeboxes, direct-to-fan and on-demand destinations. We are everywhere you need to be!
The artist manager has become the center of the artist’s career more than ever as the influence of large labels has diminished. Artist managers need an intimate understanding of the music business and are tasked with supporting the artists under management, but they also need to understand how to motivate their own careers also. These are the problems Paul Allen’s book addresses, and he backs up his statements with an analysis of more than a dozen case studies, lessons, and contract examples.
For more than twenty years, this book has been universally regarded as the definitive guide to the music industry. This latest edition leads novices and experts alike through crucial, up-to-date information on the industry’s major changes in response to today’s rapid technological advances and unpredictable economy.
Simply click through the options, message the artists, and repeat the process as many times as you need. These recommendations can be great ways to find new musicians, especially if you’re using this method from your own page, because that means there’s some fanbase overlap and you can increase the perceived value of the event among ticket buyers.
So let’s look at her strategy. As has been a trend this year, she backed her influence and refused to offer the album via streaming services to maximize revenue. Aside from the traditional media approach, there are two things I loved about her launch. The first is how she threw a free concert in New York two days before the album dropped and collected millions of fans’ email addresses through the entry process. The second was how she fueled the press buzz with fresh content by taking part in an Adele impersonator contest shortly after the launch.
In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]
[otp_overlay]

music marketing campaign 2018 | how to make money on musically

“Sometimes I felt like I was sitting in his office with Moore, and that he was, quite simply, looking outside of the window and reflecting on what he, as CEO of Independent Music Promotions, has learned over the years in a self-effaced kind of way. And the gist of it is that is you want to sell your art, you need to consider it as a business, and pursue it just as systematically as you would starting, say, a cupcake business.” – Collins Connect
Jessica is a free-spirited indie songstress, traveler, and life-lover. She is a self-taught DIY musician and has earned her success worldwide with over 6 million views and an incredible following of over 60k engaged fans. She gratefully connects with her community on a daily basis, and doesn’t let a day go by without sharing a new video, photo or idea, to show her appreciation as a modern-day indie artist.
Every step is key when building your brand. We will guide you step by step while helping you build leverage. Get on VEVO, gain a REAL following, digital distribution, get verified on social media & receive national exposure. Targeted music promotion. Contact@viewmaniac.com
And the newest of the crowdfunding bunch is Patreon. I call it Crowdfunding 2.0. Creators on Patreon ask their fans for continued financial support (patronage). Most patrons pledge $1-5 per piece of content released (music video, song, blog post, podcast, whatever) But some have pledged upwards of $1,000 PER PIECE OF CONTENT, because they can afford it and they really love the artist. Patreon launched in 2013 and is now paying out over $1 million per month to creators. This model embraces the new philosophy of asking your fans for support, not forcing them to buy. Because album sales are in a free fall, this is the next best solution for independent musicians with a highly engaged audience.
Here’s 8 of the most overlooked ways to get paid for your music. They won’t work for everyone, but try them and you might be surprised. Being successful in music is about taking risks. And they’re simple to try, so why not!
I love this idea! Yet another way to generate income as a musician without having to leave the confines of your cozy artist space. I use a platform called ConcertWindow, and there are a couple others to choose from like Stageit and Gigee. There are some different tools available for use in all the platforms but something to keep in mind that I’ve found effective with Concert Window and Stageit is having the option to collect tips and give ‘rewards’ to your best tippers. It’s a wonderful incentive and a great way to really connect with your audience in a concert-type setting, without having to leave the cozy confines of your living room.
While this does happen, it’s extremely rare, and setting the unrealistic expectation that it will happen to you is a recipe for failure. Instead, set yourself apart from the crowd by learning all you can about different music marketing tactics, and treating your music career as a business.
If you didn’t reply to them however, it’d be more likely they’d become frustrated trying to talk to you, and you continually ignoring them. If then another musicians was giving them more attention, it’s very likely they’d continue following and supporting them instead.
Grammy winning producer Alex Da Kid used IBM’s Watson to inspire his latest song “Not Easy,” the first of a 4-track collaboration EP. Watson Tone Analyzer analyzed over 2 million lines of social content related to cultural and music sentiment. Watson Beat was then used to examine popular musical trends in an interesting example of the new creative tools having an impact on the industry. (Full disclosure: IBM is a client of my agency, Ogilvy.)
If someone does ask you to play for free and you’re early in your career, don’t be so quick to jump on it. Alternatively, if you’re a bit more established, don’t be so quick to say no. It’s important to assess the opportunity.
That said, if you do want to get your music heard, marketing is a necessary part of things. The good news though, is promoting your music doesn’t have to be hard. Pretty much all of it can be learned, and it doesn’t require a degree in science or maths to put into place a solid promotion plan for your music career. As long as you’re willing to learn and put the work in where needed, after a while marketing your music should become second nature to you. Who knows, you may even start finding it fun. 🙂
The record industry is suffering from declining music sales, but things are looking up for artists. If you’re willing to take your destiny into your own hands, there’s an abundance of new ways to build a fan base and earn an income online.
Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
There are four ways to earn money from YouTube, so make sure you are collecting on all levels.  If you’re not using TuneCore Publishing or CD Baby Pro, you can register with these collection companies that can automate your YouTube revenue collection.  They are InDmusic, AdRev, and Audiam.  
No, credits completed at Berklee or through the prior learning process do not count towards the 60 transfer credit limit. This maximum is for credit-bearing exams and undergraduate-level coursework completed externally.
An impressive use of data storytelling to celebrate what would be his 90th birthday. This interactive infographic displays his ongoing impact helping old fans discover something new, drawing in new listeners and driving sales/streams of legacy and new records.
The classic guide to independent music promotion (revised and updated 2013). With this manual, you’ll discover that music marketing doesn’t have to be expensive or flashy to be effective. Whether you’re promoting a fast-growing indie band, record label or solo act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the most out of your music career.
Around half of music projects get successfully funded according to Kickstarter stats, which is awesome. Even if you don’t meet your crowdfunding goal, it’s likely that you’ll receive some exposure from the campaign.
Social media is a great marketing tool for musicians, however, many musicians use it incorrectly – spamming people with music video links in messages and comments in an attempt to get more followers and likes.
“Although James Moore may be perceived as my competition in the music PR business, I proudly support this music marketing book and believe it has much to offer all artists.” – Laurena Marrone, Grit PR
After a few months, I built up a reputation so that survey companies would give me even higher paying surveys, giving me even more money. Overall it has been a very smart choice that fits into my lifestyle, and hasn’t required me to learn anything advanced computer skills. If you are trying to make some extra money, give online surveys a try.
Luckily for me, I found an easy way around that about a year ago. Instead of trying to learn crazy web languages or graphic design, I started search for nontechnical ways to make money online. This led me to taking paid surveys online.
John Lenac has helped to drive the evolution of the technology and music landscape since his days as a musician, band manager, and local concert promoter in the late ’80s. He helped launch one of the first Alternative Rock FM stations (KTOZ, circa 1991), and grew it to become one of the highest-rated stations in the US. After programming and managing rock stations in Nashville and Kansas City, he was a Promotion Manager at TVT Records and then Rock Editor at HITS Magazine.
Obviously, you could also work together on a song or album. Try recording a cover song or two together and release them on your YouTube channels or Facebook pages. The key is to drive your fans to each other. If you create a song or video, link to each other’s website and social channels.
HIP Video Promo, Rive Video, and Trendsetter are my favorites.  I’ve personally used all three.  They are talented hard working people, and they an get your music video out there online, closed network, and broadcast.  Furthermore this will generate more performance royalties for you, not to mention expose your music to huge audiences.
Thanks for this blog and your 7 marketing truths Shaun. I’ve just put together the first publicity stuff for a festival for our new band and found getting and editing pics, bios, about the music and sound samples consumed several days that I’d have preferred to be doing music. I’ll have to push harder to enlist friends with skills and time to help out. Can’t wait to read your Introduction to Music Marketing book.
Whether you are a major, indie, or completely independent artist, the new music industry has opened up more possibilities for success than have ever existed in the past. You just have to know how to spot them.
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.
The Music Bed is another money-making opportunity for artists who are Songwriters or Recording Artists. They have numerous high profile clients as well, including Google, Nike, Netflix, Mercedes-Benz, and Jet Blue. However, their fee is substantially higher than Synkio’s 15% cut; instead, you’ll pay 50%.
Making money in the music industry is hard. But it is entirely possible, with the right strategies. A few years ago, I asked 12 of my favorite people to share their advice on how to monetize music. The most popular posts in that series was written by my dear friend and client Julie Flanders, band member and songwriter for October Project. Her advice was so good, that I asked Julie to decided to update the post.
I’m tired of seeing my favorite bands break up because they can’t figure out how to make money with their music. It breaks my heart every time an incredibly talented musician quits music because they just can’t figure out how to make a living with it. Music is not something we do. It is who we are.

Although Skype is designed for speech, it can still be used to teach music effectively and include instruments as well. You only need to find a quiet room and minimize interruptions during the teaching sessions to use Skype as an online teaching tool. As a voice coach, you will have to set a timetable with students on the best times for the lessons and the fees you will be charging for your services. If you want to make more money giving voice lessons, consider having group lessons so that you can teach more students within the same time period. Payments for the sessions can be done before or after the sessions through trusted sites such as PayPal.
[otp_overlay]

make money with original music | music marketing team

For bands with a young audience, merchandise can be the lifeblood of their business.  To become great at merchandising you have to follow the same practices that any clothing or fashion brand would adhere to.  So i’ll be doing a post about this, and giving tips on merchandise mistakes to avoid.
Before you start gigging, make sure you have the best gear possible so you can give music fans the experience they deserve. Get the best electric or acoustic guitar, the best amps, and overall best gear you can so that you give new listeners a great first impression.
Perfect, this sounds like an excellent option for someone who loves to listen to music while doing just about everything else. A little bit of extra cash for doing something you were doing anyway is always a good deal. Are these programs available worldwide, or just for residents of the USA or UK?
This doesn’t work. Social media isn’t just about getting more Facebook likes for your band – if you want to have success in social media, it’s important to treat it as a tool for fan engagement rather than a promotional platform.
The classic guide to independent music promotion (revised and updated 2013). With this manual, you’ll discover that music marketing doesn’t have to be expensive or flashy to be effective. Whether you’re promoting a fast-growing indie band, record label or solo act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the most out of your music career.
I expected more from this book. It is an easy read and does have some helpful pointers, but the author keeps repeating the same ideas in different ways from section to section and leaves much of the how to and who, up to the reader to search out. The cover proclaims “201 Self-Promotion Ideas” but it’s more like 50 ideas presented in different ways. I realize that repetition is key in promotion, but I don’t need so much of it in a book on the subject. Some Industry contact information is given, much of which are simple lists you can get on your own. I would have liked more insider contact information. The author does a great job at self-promoting but left me wanting a little more information on where and who to get help from. Sure the book is on self-promotion, but if you could do it yourself you wouldn’t need any help. He gives many examples in the book, but I found myself wanting more details. If you are a beginner at self-promo this book will get you going. The author works on your self-motivation. For the more experienced reader you’ll get few ideas and a lot of common sense talk that you probably already knew.
I wish they mention in advance that music is restricted to USA and Canada and no other National is supposed to listen review get paid Is that so? I wish they mention that no other world citizen gets a right even to listen to the music and songs. Why allow them to proceed with all details and decline later. You have done a wonderful job. You only can save the face of other world citizens Any way Our Hearty greetings to all no exception on the Merry ChristmAs and Happy New Year
The Internet has made it possible, for the first time in history, for an artist to reach millions of listeners around the world and earn a living through their music, all without ever needing to impress the musical gatekeepers or use a million-dollar marketing budget. Artists can now be in complete control of their own careers — which includes receiving a significantly larger proportion of the revenue from sales and other income than they would have in the past.
Congratulations on finishing! If you have already filled out a graduation application, you will want to double-check the “Graduation Checklist” to ensure you have taken care of all of the various items associated with graduating. If you have not filled out a graduation application, you will need to do that as soon as possible. You will not be able to graduate until we have received and processed your graduation application.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for $638.28!
If you’re not getting many tracks at Music Xray, or you want to double up, you can also get paid at SliceThePie.com. Listen to a track and write a review. In the beginning, you’ll make a few cents per review, but your payments increase as your reviewer rating goes up. You can also do fashion reviews — Users report 30 cents or more for a brief write-up. For the site, click here.
It’s important to remember, though, that social media isn’t the end-all-be-all when it comes to promoting your music. It can easily become a huge time suck that takes you away from your music if you don’t manage your time properly (Hint: get social media time management tips here).
The earlier you contact us with questions or concerns regarding your evaluation, the easier it will be for us to address any issues. Therefore, it is very important when you first receive your official transfer evaluation that you review the information carefully.
Over the past two decades, music industry leader Todd McCarty served as GM of rock/punk indie label Fearless Records, and SVP Sales at Sony Music / Century Media. He still consults for record labels, but is actively blogging and working to educate new artists through www.heatonthestreet.com
However, there are lots of other music platforms that don’t accept music from these services for specific licensing reasons, like Soundcloud or Dozmia. It’s important to make sure your music is on these services as well, as they often have a loyal following.
Our services can be accessed à la carte and integrated into your existing marketing plan, or we can create a custom plan for your entire campaign. Whatever your needs, we are versed in all things digital!
Some examples of Government Sponsored programs are below. You must be a citizen of the country in order to qualify.  Most governments offer grants and assistance to fund the arts, some better than others. It’s disappointing that music is such a powerful cultural source, but only allot less than 10% of their cultural  budgets to musicians.  The United States is in jeopardy of losing their organization completely, so it’s important for musicians to speak up about this issue now.  I went to the website where I was hoping to point you in order to apply for a grant, and this is what it says right now (here).  It seems rather dire. I found an email address to the director if you want to voice your support for the program and get active.  Ann Meier Baker bakera@arts.gov
The merch inventory and point of sale tracking platform, AtVenu has calculated that for venues 500-1,000 capacity, the average dollar per head (DPH) is $3.65. That means, if you have 100 people at your show, you should make AT LEAST $365 on merch. If you don’t, you are falling below average.
If you’re looking to build your mailing list, a quick way to do that is with Facebook lead ads. These ads are pre-populated with a users information that’s been shared with Facebook, such as their email address, city, and phone number, which makes it a smooth process for them to complete the form and subscribe to your mailing list. You can use these ads to target people who’ve already liked your page to turn them into mailing list subscribers.
Don’t skip over this. I intentionally did not title #2 as “Up your merch game” even though that is what this is BECAUSE you’re probably so over hearing how important merch is that you would just skip right past it. Listen to me. When on tour, merch is your #1 income generator. If you do it right. Artists fret over guarantees and door splits while totally ignoring the potential of merch.
StumbleUpon can be an amazing source of free traffic for your music videos and social media pages. Users of StumbleUpon identify what they’re interested in (including music genres), then click a big orange “Stumble” button to discover new content. This is great for musicians, because StumbleUpon users are actively seeking something new.
A lot of musicians when starting out feel like if they make their music good enough, they will get noticed. That all they have to do is record a good album, make it available to people in stores (or somewhere online) and their music will start making sales and getting downloads.
Search engine optimization on the surface seems mysteriously difficult, but at it’s core, it comes down to proper optimization of your website, and how many links are pointing to it from other, more popular websites.
This is like an online event planning company. I’ve never tried it out, but I have a few friends who get booked for weddings and corporate parties all the time through the site. Customers leave reviews of the artists and the artists’ ranking rises the more positive reviews they receive. Gig Masters costs $200-400 for the annual membership, but one booking will typically pay for that.

I’ve Tried That was started in 2007 to help protect consumers from falling victim to online scams. We’ve written thousands of articles, helped millions of people, and have saved a countless amount of money from falling into the wrong hands.
In Episode #29 of the Music Marketing Manifesto Podcast we’re going to be talking about what it takes to get your music on to the Billboard Charts. Not so much from a numbers perspective (although we will address that as well), but instead we’re going to look at how an independent artist can take sales that […]
Getting any kind of radio airplay is a great way to quickly be exposed to a large audience. Pitching radio stations will result in a lot of rejection, but when you finally get a “yes,” it’ll be worth it.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.
I’ve put the subscription based crowd-supporting platform called Patreon at the top of the list because every single musician out there should already know about it. Not only that, but every single musician out there should already be ON it, actively.. errday!!!
Bruce Houghton is founder and president of Skyline Artists Agency, representing a diverse roster of national and international touring talent including Zoe Keating, Darlingside, The Smithereens, Poco, Roger McGuinn and many others. A sought-after industry expert, he serves on the Advisory Board of SXSW Accelerator and was a graduate of the prestigious Leadership Music Class of 2016. His top ranked sites Hypebot.com and MusicThinkTank.com cover the new music industry and how technology is changing the way that music is created, marketed, consumed and monetized.
Sometimes, we are not able to locate specific information for a course online and we are not able to determine an equivalency, but we are always happy to review additional material which will help us make that determination.
We have to start this list with the new queen, Adele. She disappeared, the industry stopped talking about her, but when she came back, she did it right. The album launch of “25” was executed brilliantly, and according to Nielsen Music it sold a record 3.38 million copies during its first week. Adele smashed the previous record-holder NSYNC by over a million copies. Her single “Hello” also broke the record for the most-watched video on Vevo in 24 hours, racking up 27.7 million views.
With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier. The hurdles that would only allow you to get popular—if the right people said your music was good enough—are gone.
[otp_overlay]

music marketing jobs nj | music marketing laws

New acts are coming out all the time fighting for people attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out. This is what music marketing is!
2. There really are some companies looking for people to work from home. This phenomenon is known as telecommuting and does provide an opportunity for people with legitimate skills to get paid working from home.
Collectively, streaming makes up a little more than 50% of all music sales (as of January 2017).  Spotify, Apple Music, Pandora, YouTube, Amazon, Google Play, and Deezer make up the majority of streams.
If you’ve watched the Music Marketing Blueprint then you know that the MMM model is focused on driving traffic, building a fanbase, and selling music, tickets, and merchandise DIRECTLY to those fans. One of the common questions I get asked is: How does streaming fit into this whole thing? There is this assumption that even […]
Bruce Houghton is founder and president of Skyline Artists Agency, representing a diverse roster of national and international touring talent including Zoe Keating, Darlingside, The Smithereens, Poco, Roger McGuinn and many others. A sought-after industry expert, he serves on the Advisory Board of SXSW Accelerator and was a graduate of the prestigious Leadership Music Class of 2016. His top ranked sites Hypebot.com and MusicThinkTank.com cover the new music industry and how technology is changing the way that music is created, marketed, consumed and monetized.
This system is especially powerful for acapella groups and cover artists. Individuals and groups who perform well on YouTube also tend to find success on Patreon. The key to success with patronage is through the exclusives mentioned above. You’re finding ways to deliver unique and satisfying experiences to the people who are willing to support you each month. The three suggestions above all include ideas for perks you can give your supporters, and it’s also worth looking through successful Kickstarter campaigns or top Patreon artists to see what they are offering their supporters.
Before you learn specific tactics for marketing your music though, it’s important you get a good idea of what music marketing is and isn’t. There are a lot of common misconceptions about this among musicians, so have a read of the below to see some truths about what it all entails. I truly hope it gets you on the right path when it comes to how you approach the promotion of your music.
Their bussiness model is the same with what Facebook and YouTube are doing with ads. But Tsu are sharing their earnings with us the creators. I only started pushing it recently and I’m earning $0.25 per day and my earnings and following are growing day by day.
James Walsh and Jason pretty much has it in a nut shell. I’ve been a national celebrity for many years and they are right on point with their words of wisdom. You can make money playing local gigs every week and even make it possible to pay the rent. If you’re looking for anything else in music other than satisfaction (and making a living at it by not becoming rich) you’re headed for problems. If just one person likes you’re music, YOU ARE VERY SUCCESSFUL! Now go out and make some music for you and your fans and enjoy life!
Patreon is one of the most amazing platforms I’ve come across, because it’s like every musician’s dream! It provides a way to rake in a steady stream of monthly revenue on the basis of sharing your art and giving rewards. They’ve built the site to provide a sense of community and filled that gap between artist and fan. It’s beautiful, and I can’t rave about it enough.
We don’t want to equate music sales to buying electronics, shoes, or clothes.  The point I want to make is that the consumption of your music needs to be a polished and effortless experience.  Think about the process of buying an Apple product, or shopping on Amazon.  If those don’t appeal to you, think of your favorite brand and why you like buying from them over and over again.  Go through the process of discovering and buying your band’s brand and products.  Is it ideal?  Does your best stuff come up first?  Did you find the track you want coming up first?  What’s preventing people from discovering or buying your music and merchandise?  Is it the algorithm?  The price?  Somebody else’s content?  Optimize the discovery and conversion process for your band.
The artist manager has become the center of the artist’s career more than ever as the influence of large labels has diminished. Artist managers need an intimate understanding of the music business and are tasked with supporting the artists under management, but they also need to understand how to motivate their own careers also. These are the problems Paul Allen’s book addresses, and he backs up his statements with an analysis of more than a dozen case studies, lessons, and contract examples.
When it comes to building your fan base, it’s not just about the U.S.. You have millions of potential fans and music buyers  spread out around the world and they shouldn’t be neglected. But many international musicians have felt that while one thing might work in the United States, it doesn’t always work in other […]
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they’ll need to succeed and thrive in the new music business.
This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
In the early 90’s, a journalist named Fredric Dannen extensively researched the behind-the-scenes activity of the major labels in the 70’s and 80’s. He recorded the excess, the greed, the ruthless business practices, the struggle for money and power, and the bitter rivalries between America’s biggest record labels at the height of the music industry.
In the new streaming dominant marketplace, track development plans are the key to a successful album cycle.  So if you’re interested in seeing my track development plan, I’ve written extensively about this in another article here. 
This is like an online event planning company. I’ve never tried it out, but I have a few friends who get booked for weddings and corporate parties all the time through the site. Customers leave reviews of the artists and the artists’ ranking rises the more positive reviews they receive. Gig Masters costs $200-400 for the annual membership, but one booking will typically pay for that.

In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […]
There is a one time $175 registration fee per certificate program. Students may either pay per course term (at the $1,497 per credit course cost) or pay in full to receive a 10 percent discount. The registration fee and all courses for the term you wish to begin in must be paid in full in order to begin.
“Alright” became the unofficial anthem of a movement; the Grammys worked with Lamar to create this powerful message by giving Compton locals a voice through the lyrics, offering a tribute to his home town and insight into his inspiration.
[…] This post was mentioned on Twitter by Virginie Berger, Blogads Music Hive. Blogads Music Hive said: Online Music Marketing- Step by Step plan http://bit.ly/aWv8P0 RT @MakeItInMusic retweet the daily tip site link of choice […]
In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]
In a multi-billion dollar industry based upon an art form, things get messy. For every story of an artist earning millions from their musical talents, there’s the story of an artist who lost millions through bad financial decisions. The music business is complicated, and it’s viciously competitive. This means that making a living in this business without properly understanding how the business works is incredibly risky. Whether you’re a songwriter, an artist, a manager, or a businessperson, you must be well-informed to have a serious shot at long-term success in the music business.
Both Bandsintown and Songkick use various databases to find local events, but you can sign up for Bandsintown as an artist to ensure all the information about your events is correct. For Songkick, you can sign up for Tourbox.
Jay’s first project under the Music Geek moniker was doing work as band archivist and label product manager for Canadian music veterans, Barenaked Ladies. Since then, Jay has worn a lot of hats including sales, marketing, artist development, business development, tour management, and product management. Jay is currently working with Sloan, the Presidents of the United States of America, Jars of Clay, and Carbon Leaf. Jay’s core focus is to help further the careers of artists while partnering with them in a “D.I.Y. +” sort of way to have long-lasting and fan-focused careers.
I’m really big on the whole, don’t promote just your music. I believe that stepping outside of your music will make other artists more inclines to share your work. They automatically become a fan when you take the time to actually engage in their work. And I’m talking outside of the vain artists who see no one but themselves, or refuse to even acknowledge that there is a world outside of themselves.
Can you describe your ideal fan?  Where are they spending time?  Make sure you have a strong presence wherever they are.  To learn more about this, read my post about Music Marketing, which I consider to be the most important post on this blog.
A bunch of those are the same and have been around forever, crowd-sourcing? Thats like what buskers do with their hat on the ground… You just took things that used to exist without the internet and now are calling them new ways to make money fro music when in reality its just old ways now transferred to the internet… A pro hype positive rah rah rah propaganda piece for the new age muso’s coming up in the net age…
Bob Baker is an author, speaker, musician, and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes. He is the author of the highly acclaimed “Guerrilla Music Marketing Handbook” and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music. Bob’s other titles include “Guerrilla Music Marketing Online,” “Music Publicity Insider’s Guide,” “Unleash the Artist Within,” and more. Check out Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com
[otp_overlay]