music go round | make money with music xray

Can you describe your ideal fan?  Where are they spending time?  Make sure you have a strong presence wherever they are.  To learn more about this, read my post about Music Marketing, which I consider to be the most important post on this blog.
Yes, you can. To determine if the coursework you already completed or are considering taking is eligible to fulfill your remaining degree requirements, contact the Transfer Team at transfer@online.berklee.edu.
While some of things you do to market your music will only involve one way interaction (you relaying a message to fans and potential fans), things will really start taking off for you when you make this interaction with fans two way. By this I mean you don’t always want to be relaying messages to them and then shutting your ears. When you update your social sites for example, as you get more followers, chances are people will often reply to something you’ve said. They want to continue the conversation you started.
The digital music distribution boom has made distribution available to all artists—not just those who get signed to labels. You don’t need to spend your entire promotion budget on it either or split your royalties if you do it yourself.
Mike King’s, “Music Marketing…,” is a great insight into the industry from someone who has actually worked in the game. He provides tips and tricks with how the industry used to and currently operates giving a leg up for the saavy artist who desires to make a living in the music world. Mr. King does not honey-coat the realities of the business because, after all, music is a business. The book takes the reader through some industry history, current operations (at the time) for marketing and supply chain distribution and insightful quotes from organizational leaders who have either grappled with or taken ownership of technology and how its transformed the business. The advent of internet sales and marketing are now in the forefront of the industry so I certainly look forward to a second edition follow-up. This is a must read for those setting their sights on making a career with music and I highly recommend it. Great read!
While the Transfer Team does their best to avoid giving students credit deficiencies, it is not always possible. You can make up the credits you are deficient in by completing additional Berklee Online coursework, by applying for prior learning credit, or by completing additional external coursework in the area in which you are deficient.
RadioLoyalty is Internet-based radio that pays you to listen to its music. You can listen to different stations and/or music genres via your desktop or apps that you download to your iPhone or Android device.
Social media is a great marketing tool for musicians, however, many musicians use it incorrectly – spamming people with music video links in messages and comments in an attempt to get more followers and likes.
In the early 90’s, a journalist named Fredric Dannen extensively researched the behind-the-scenes activity of the major labels in the 70’s and 80’s. He recorded the excess, the greed, the ruthless business practices, the struggle for money and power, and the bitter rivalries between America’s biggest record labels at the height of the music industry.
This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
These things are important to know before you start implementing specific music marketing strategies, as even the most powerful promotion methods will become less effective if you don’t know when and how to use them.
Where All You Need to Know About the Music Business ends, this book begins. Music, Money, and Success is possibly the most detailed book about the flow of money through the music industry ever written. Using real examples and conversations, the Brabec twins move meticulously through every money-generating area of the music business. It’s certainly not an easy read, but what it lacks in readability, it makes up for with exceptional depth.
This website pays you for not only listening to the radio, but also for completing surveys, viewing videos, and completing online offers. While Earnably is a part of RadioLoyalty, it offers additional points for members who also complete the previously noted tasks.
Link building is the main method of improving your rankings. There are a number of link building strategies you can use to improve your websites rankings, but when it comes down to building links, it’s important to write blog posts people love and will actually want to link to.
If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans. And music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre!
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.
This year, Hussle upped the ante with Mailbox Money. He released the album for free, and printed 100 copies of the album, this time with both exclusive content and his personal contact information. The new price tag? One thousand dollars each. The week his album dropped, Hussle made $60,000 from physical CD sales. This is in an industry rife with stories of artists selling hundreds of thousands of dollars worth of CDs, only to never see a dime of it because of recoupment fees owed to their label. Hussle has found a way to innovate in an industry stereotypically slow to innovate.
New Yorker staff writer John Seabrook tells a fascinating story of creativity and commerce that explains how songs have become so addictive. Traveling from New York to Los Angeles, Stockholm to Korea, he visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early ’90s Sweden to their ubiquity on today’s charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna, as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.
Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.
That’s re-marketing, and it’s a great way to increase sales. Many of your website visitors were likely about to purchase some music or a T-Shirt, but left. In fact, most people don’t make a purchase the first time they visit a website.
This site, which is also available as an app on for your iPhone or Android device, pays you to provide feeedback on new songs via emailed surveys. Once you earn enough money, you can redeem it by purchasing Amazon gift cards.
How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It’s about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention and an illegal website four times the size of the iTunes Music Store.
Overall, securing a work at home job for those that love music is possible, as long as you find the right online opportunities and deliver satisfactory work. Apart from the jobs listed above, there are others that are more specific in terms of the work that needs to be done, so all you have to do is keep your eyes open and you will soon be making money from them. Some of the best ways to get musically related jobs is to sign up for job alerts on sites that usually display home based jobs and also offer information on the best way to apply for them successfully.
If you notice a remaining requirement that you believe you’ve already fulfilled, first consult our document on Common Reasons Credit Does Not Transfer. It’s possible that the course you are thinking of didn’t meet our eligibility requirements.
One such website or you can visit is Tjobs.com. They match employers looking for workers with employees who are looking for opportunities to telecommute. This works out very well for people who have skills such as sales, customer service, website design, and other categories.
(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
The record industry is suffering from declining music sales, but things are looking up for artists. If you’re willing to take your destiny into your own hands, there’s an abundance of new ways to build a fan base and earn an income online.
This technique has been around for ages, but for some reason a lot of musicians aren’t putting it into action. Your fans love you. They love the music you put out, and the videos, and the photos… The list goes on! Now, imagine if you could make something unique, custom, and personalized. Something JUST for them.
You’ll most commonly find music marketing degree programs at the undergraduate level. Many colleges and universities offer music marketing or music industry concentrations within bachelor’s degree programs in broader fields like advertising, marketing, public relations or business. For example, you may be able to earn degrees like a Bachelor of Business Administration in Music and Entertainment Marketing or a Bachelor of Music in Music Marketing. At the graduate level, you might be interested in earning a Master of Business Administration with a music marketing concentration. Alternatively, you may be able to focus on music marketing within a Master of Science in Management or Master of Science in Marketing program.
Julie understands the mindset you need to succeed because she’s worked in all sides of the business. She was a major label AND an indie DIY artist, and she now coaches creative entrepreneurs on how to increase their income, and change their overall mindset for lasting and healthy success. Julie helped me grown my own business and she is incredibly gifted at helping creative people move mountians.
What makes Anything You Want such a great read for musicians is that it explains how Derek was frustrated that he couldn’t sell his music online, which is why he created a buy-it-now button on his website. When other musicians saw Derek selling his music with a buy-it-now button they asked if they too could sell their music on his website, until he finally ended building an ‘online music shop’, known today as CDbaby.com. If you don’t want to spend the £5 or so on buying this book, I strongly recommending dedicating at least an hour or so to reading some of Derek’s life lessons on his blog sivers.org – you will not regret it.
One of the great things about the Internet is that it can connect people and companies almost instantly, and companies have found out about it. Companies have found that they can receive almost instant feedback about their products, services, or ad campaigns through the Internet. This is called market research, and before it used to take companies hundreds of thousands of dollars and many months to find average and sometimes outdated data.
There are a lot more resources available for you at the New Artist Model blog.  For example, if you want to self release an album, this will help you get started. If you want help with Instagram for music, this post may be very helpful.
Collectively, streaming makes up a little more than 50% of all music sales (as of January 2017).  Spotify, Apple Music, Pandora, YouTube, Amazon, Google Play, and Deezer make up the majority of streams.
Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity.
Mike King is a course author, instructor, and the Vice President of Enrollment at Berklee College of Music and Chief Marketing Officer (CMO) at Berklee Online. Prior to working at Berklee, Mike was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, ArtistsHouseMusic, for three years.
Some examples of Government Sponsored programs are below. You must be a citizen of the country in order to qualify.  Most governments offer grants and assistance to fund the arts, some better than others. It’s disappointing that music is such a powerful cultural source, but only allot less than 10% of their cultural  budgets to musicians.  The United States is in jeopardy of losing their organization completely, so it’s important for musicians to speak up about this issue now.  I went to the website where I was hoping to point you in order to apply for a grant, and this is what it says right now (here).  It seems rather dire. I found an email address to the director if you want to voice your support for the program and get active.  Ann Meier Baker bakera@arts.gov
If you’re a Songwriter or Recording Artist, music licensing allows for your musical creations to be used in movies, TV productions, apps, computer games, YouTube videos, radio productions, advertising and other media. With more and more people becoming “online Filmmakers” and requiring soundtracks for their work, these services can connect artists and musicians for mutually beneficial relationships.
In 2013, Nipsey Hussle made his first attempt at an unconventional album release. The Los Angeles rapper released Crenshaw completely for free online — with a twist. He also printed 1000 CD’s of the album, filled with exclusive content and extras, which could be purchased for $100 each. Once they’d all been purchased, there would be no more sold.
With everything moving more and more towards digital, it’s easy to forget about the value of that person-to-person interaction. After all, these days you can create great quality music, release it, distribute it, promote it, and even play live without ever leaving your room.
Although Skype is designed for speech, it can still be used to teach music effectively and include instruments as well. You only need to find a quiet room and minimize interruptions during the teaching sessions to use Skype as an online teaching tool. As a voice coach, you will have to set a timetable with students on the best times for the lessons and the fees you will be charging for your services. If you want to make more money giving voice lessons, consider having group lessons so that you can teach more students within the same time period. Payments for the sessions can be done before or after the sessions through trusted sites such as PayPal.
Digital goods aren’t perceived to have a high value, because the cost of making another copy is essentially $0. That’s not true of physical products, and that’s why fans are willing to pay a lot more for these goods. This is precisely why vinyl has had such a startling comeback in recent years. Of course, merchandise is another wonderful example of a physical good which has remained strong as a source of income for artists. This is especially true in combination with…

This book is loaded with great information and ideas for the independent musician, or even his/her manager; however, it emphasizes “bands” throughout, and I would have liked to see a bit more direction toward the solo artist and, for my needs, particularly classical artists. Much of the same information provided can apply in all cases, but obviously, classical artists do have some specific hurdles to deal with and it has been very challenging to find materials directed specifically to them. Overall though, while some of the information may be common sense, much of it may not be in use by any given individual, so the many ideas are valuable, indeed. It’s like someone already did a good deal of the brainstorming so the musician or manager can simply make use of it and move on with business.
Music marketing is our passion and our lifeblood at Independent Music Promotions. Our CEO James Moore wrote the bestselling music marketing handbook “Your Band Is A Virus” based on his years of experience working as an independent music promoter. To him, marketing is an extension of the art itself, and this gives the process great meaning. He believes that there should be just as much creativity and passion put into the marketing of music.
While its written as more of a basics run-down of the marketing side of the industry, I feel like the content is relevant to the DIY artist in general as it demystifies some of the more convoluted aspects of how a record goes from being written to being purchased (or at least heard)
This course starts with the basics – an overview of key music marketing principles, terms, and practices which together form the foundation for all music marketing plans. From there, students will dig into the key areas of opportunities for musicians, including merchandising, publicity, radio promotion (online and traditional), retail & distribution (online and traditional), advertising, and touring. Students will learn what companies and partners to work with to reach their core fans, how to communicate with them, and the ways to leverage the changes and new opportunities that the internet offers to marketers. The information in this course can form the basis for a full marketing campaign, or be immediately implemented into a new marketing and promotion campaign. This course looks at the opportunities available at both traditional terrestrial marketing opportunities, as well as online opportunities. By the end of the course you will have an active marketing plan and timeline tailored to your own unique strengths and budget.
Alliance of  Artists and Recording Companies is a non-profit that represents US based featured recording artists and sound recording copyright owners globally.  They collect and distribute royalties from hometaping/private copy royalties and rental royalties.  Furthermore the collect for the AHRA, which collects royalties generated from sales of blank CDs, personal audio devices, automobile systems, media centers, and satellite radio devices that have music recording capabilities.  Learn more here. 
This is a big one. As well as being aware that it’s important to market your music, it’s also important to realize the amount of time and effort that goes into this process. Most people initially think that the marketing process should start when you’re about to release your next album or single, and should end before you start working on your next project. This isn’t strictly true.
And the newest of the crowdfunding bunch is Patreon. I call it Crowdfunding 2.0. Creators on Patreon ask their fans for continued financial support (patronage). Most patrons pledge $1-5 per piece of content released (music video, song, blog post, podcast, whatever) But some have pledged upwards of $1,000 PER PIECE OF CONTENT, because they can afford it and they really love the artist. Patreon launched in 2013 and is now paying out over $1 million per month to creators. This model embraces the new philosophy of asking your fans for support, not forcing them to buy. Because album sales are in a free fall, this is the next best solution for independent musicians with a highly engaged audience.
Absolutely! Just like the students studying on Berklee’s campus, Berklee Online students receive instruction from the same world-renowned faculty, guidance from Berklee-trained academic advisors, and the opportunity to walk at Commencement.
Sign up to get our free acclaimed eBook plus our regular newsletter. Inside you’ll get our ten core tips that every DIY and Indie musician needs to follow to create great music, attract fans, build a fanbase, and have a successful career in music.
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music marketing jobs denver | music marketing companies

Music is one one of my favorite hobbies. Many people that follow me don’t know I’ve been singing since I was 5 years old.  Sometimes I find myself singing for hours and hours without even noticing. Then all of a sudden I realize mommy and wife duties are patiently waiting.
Giving your opinion on the latest album or single that has been released by your favorite artist can earn you money. Artists are always seeking feedback on their songs to gauge whether they will be acceptable to fans once released to the masses. In most cases, that feedback is paid for by sites that offer them online platforms to upload their music. Popular sites such as Slice the Pie and Music xray give new musicians an opportunity to get their songs listened to and reviewed and they get paid for it. As a reviewer, you also get paid for listening to the music and sending in a comprehensive assessment.
Do you struggle with networking? This book will teach you how to build and nurture a network of likeminded individuals. The author provides excellent strategies for effective networking, revealing the successes and failures he’s made in his career.
Another book used in the Music Business courses taught at Berkelee School of Music. A decent primer and probably a solid textbook for those of you taking the class. These kinds of books I think are a necessity to the aspiring musician or music industry mind. Even those of you who have been invested in the industry can learn a lot from this one. Sometimes artists can gain a lot from the basic understanding of what all those ‘behind the scenes’ people are doing.
Perfect, this sounds like an excellent option for someone who loves to listen to music while doing just about everything else. A little bit of extra cash for doing something you were doing anyway is always a good deal. Are these programs available worldwide, or just for residents of the USA or UK?
This is a crazy long list.  Don’t have too many distractions for your customers, however at least make them aware of each option sometime during your album cycle.  The 80/20 rule proves that 80% of your income will come from 20% of these revenue streams.  Therefore when asking the customer to buy or stream, the best bet is to focus on the top two or three streaming outlets, top two MP3 Outlets, Top two Physical Outlets.  Also you can use an infographic to steer your audience where you want them to purchase.
Diplomas are mailed to the address you include on your graduation application. If your mailing address changes after you have submitted your graduation application, be sure to update us at graduation@online.berklee.edu.
In 2004, he joined LAUNCH/Yahoo! Music. As Head of Music Programming and Artist/Label Relations, he managed a team of radio and video music programmers and interfaced with record labels, artist managers, artists, and business leaders for Yahoo’s branded original content music programs. He then joined PledgeMusic as the Global Head of Business Development, negotiating and closing deals with record labels and various manufacturing, marketing, and ticketing companies. John has been developing and managing artists his whole career, served as the president of a music festival/concert series, and founded and ran his own FM talent management company.
Ocean finally broke his silence, emerging with a teasing live stream as the prelude to a full visual album (“Endless”), followed quickly by “Blonde,” deployed equally as a marketing and business strategy. “Endless” fulfilled his commitments to Def Jam and “Blonde” was an independent release. His effort channeled Beyoncé and Kanye with pop-up stores, a zine and Snapchat filters all combing to make the weekend of the release all about Frank.
Bob Baker is an author, speaker, musician, and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes. He is the author of the highly acclaimed “Guerrilla Music Marketing Handbook” and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music. Bob’s other titles include “Guerrilla Music Marketing Online,” “Music Publicity Insider’s Guide,” “Unleash the Artist Within,” and more. Check out Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com
As someone who speaks to musicians almost on a daily basis, I know that many have the feeling that marketing their music is going to be difficult. This is an understandable fear; most people get in the music industry for the love of the music, and don’t think they’ll ever have to learn how to market in order for them to get their music heard.
18. Do be willing to use your other gifts and abilities to make money – teach, coach, do art and graphic design, play your instrument for others, write songs for or with people, do tech, be an engineer – whatever it takes for you to “sponsor” your own life.
If you put in a good faith effort on your review, you won’t have any trouble making money with this site. Just keep in mind that Slicethepie wants quality reviews, not fluff. Payment ranges from 2-20 cents per accepted review, with the minimum payout being $10.
While this does happen, it’s extremely rare, and setting the unrealistic expectation that it will happen to you is a recipe for failure. Instead, set yourself apart from the crowd by learning all you can about different music marketing tactics, and treating your music career as a business.
Patronage is not new to the music industry. Legendary composers, including Bach, wrote their compositions under a patronage system. But the system has had a modern-day resurgence through sites like Patreon.

Make sure you have someone selling your merch from when the doors open to when they close. Oftentimes people will leave your show early because they have work the next morning, but want to buy something. If there is no one standing by the merch table at that moment they will leave. They will not grab a handful of stuff, run up to the stage holding their credit card and ask you to stop the show and swipe their card.
https://i1.wp.com/newartistmodel.com/wp-content/uploads/2015/12/MPT.jpg?fit=500%2C500&ssl=1 500 500 newartistmodel http://newartistmodel.com/wp-content/uploads/2017/06/logo_transparent-copy.png newartistmodel2018-05-15 08:00:152018-06-02 21:21:24How to Promote Your Music
To start making money reviewing music on either Slice the Pie or Music Xray, you will need to register for an account and provide basic details for it to be set up. The account will operate as your base on the site where the music you enjoy listening to can be downloaded for review. In addition, you will need high quality headphones, reliable internet and a good computer or laptop to be able to listen to the tracks well and give a detailed review. Although the pay for reviewing a track or album may not be substantial at first, you will reap the benefits in the long run as it builds up. Furthermore, the money generated on the site is also used to support musicians that need support for their career to start off on positive note.
What I often see however, are fans replying on musician’s walls, but the musicians not replying in return. Even if they’re asked a reasonable question. While the affect of this won’t be as big if you’re always gaining new fans and have a very big fanbase, when you’re still in the growing stage, replying to the majority of your fans will help you grow a lot quicker.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways. For example, if you’re in the studio recording a new album, try sprinkling little updates on social media. Tell a story about your studio experience that day, share a photo of the mix, or post a short teaser video of a song.
Create your username to be @mybandname and announce from the stage that you accept tips in the form of Venmo. And you can even sell Merch with Venmo. There are 0 transaction fees (as long as the customer is paying via their Venmo balance, bank account, debit card, or prepaid card). Let me repeat. Zero transaction fees. Whereas any credit card swiper takes about 3% +  like 30 cents a transaction (as does PayPal), Venmo takes nothing. How do they make money? Not sure yet. But again, PayPal owns them.
Put a tip jar at your Merch table with a big sign, “If you liked the show, show us how much! Cash (arrow) or Venmo: @mybandname” You can even have a projector on stage and have like a real time auction with Venmo tips for a screen print or a backstage hang or a date with the drummer. Whatever. There are endless possibilities. Either way, think about how you can utilize Venmo to make more money at the show.
Instagram is all about beautiful, engaging photos. If you’re releasing a new album, this is the place you’ll get great feedback on the artwork. Album artwork, band pictures, and even pictures with fans can result in high levels of engagement.
I bought this book because of how affordable it was used, it might have been relevant when it was published however now all of the information published, especially with regard to social media is outdated and/or easily found for free in music marketing blogs. I hoped at least the music industry information would be helpful, but it’s only a brief synopsis. For example, it talks about press releases without providing any in depth examples or instructions on writing one. That’s just one example however. If you know nothing about the music industry I guess it might be helpful, but most of this information is already available for free on the internet.
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music marketing manifesto landing page | music center

In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.
Plus, playlists are the big players in the digital music era. Streaming platforms help recommend your music to music lovers who’ve never heard you before. And those people are your future fans who will pay for tickets to your shows, buy albums and merch, and stream your music.
This is a useful list. I would also add streaming revenue, because that’s by far my top source of recording revenue. Sure, it’s not enough for me to justify doing music full time, but what percentage of people can make a living doing their art full time?
How Music Works is David Byrne’s incisive and enthusiastic look at the musical art form, from its very inceptions to the influences that shape it, whether acoustical, economic, social or technological. Utilizing his incomparable career and inspired collaborations with Talking Heads, Brian Eno, and many others, Byrne taps deeply into his lifetime of knowledge to explore the panoptic elements of music, how it shapes the human experience, and reveals the impetus behind how we create, consume, distribute, and enjoy the songs, symphonies, and rhythms that provide the backbeat of life. 
This is something that is super new and is really ahead of the curve at this point. You may not have heard of Venmo yet, but you will. It is a verb in LA at this point “Venmo me.” Basically, Venmo is the easiest way to pay someone. It’s as easy as sending a text. Much easier than PayPal. So much easier that PayPal saw this and bought Venmo. Right now, download the app if you don’t have it so you understand what it is and how to use it.
This book is a personal favorite of the EDMProd team. It’ll change your perspective on the modern workplace, teaching you how to craft a business that works on its own. As an artist, you’re also an entrepreneur. The hacks and tips in this book will help you be more efficient and effective, not just in production but also in your career. 
I’ve been earning a full time income online for nearly two years now and I’ll admit it, it hasn’t always been a walk in the park. BUT, if you combine your online income plus your merch sales and live shows, you’ll be a comfortably living musician in no time.
We don’t want to equate music sales to buying electronics, shoes, or clothes.  The point I want to make is that the consumption of your music needs to be a polished and effortless experience.  Think about the process of buying an Apple product, or shopping on Amazon.  If those don’t appeal to you, think of your favorite brand and why you like buying from them over and over again.  Go through the process of discovering and buying your band’s brand and products.  Is it ideal?  Does your best stuff come up first?  Did you find the track you want coming up first?  What’s preventing people from discovering or buying your music and merchandise?  Is it the algorithm?  The price?  Somebody else’s content?  Optimize the discovery and conversion process for your band.
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations.

BandCamp has been the most successful artist-managed music store (no labels allowed) and currently pays out over $3 million a month to independent artists. Their “name your price” model has personally allowed one of my fans to pay me $200 for my new album and another fan paid $20 for a single. BandCamp is moving to a Patreon-esque subscription service in 2015. CD Baby, Loudr and Tuneport also offer self-managed download stores that have become increasingly popular amongst the indie music community.
New Yorker staff writer John Seabrook tells a fascinating story of creativity and commerce that explains how songs have become so addictive. Traveling from New York to Los Angeles, Stockholm to Korea, he visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early ’90s Sweden to their ubiquity on today’s charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna, as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.
A lot of musicians when starting out feel like if they make their music good enough, they will get noticed. That all they have to do is record a good album, make it available to people in stores (or somewhere online) and their music will start making sales and getting downloads.
Finally, let’s be smart with our money.  Keep everything in house where possible, seek endorsements and sponsorships (strings, drumsticks, drumheads). Used gear.  Try to get artist discounts where possible.  Ask for it every time, even if you know it’s not offered.  Stay at people’s houses when touring.
Another book used in the Music Business courses taught at Berkelee School of Music. A decent primer and probably a solid textbook for those of you taking the class. These kinds of books I think are a necessity to the aspiring musician or music industry mind. Even those of you who have been invested in the industry can learn a lot from this one. Sometimes artists can gain a lot from the basic understanding of what all those ‘behind the scenes’ people are doing.
And that’s what this article is for. I’ll share 21 books that will help you out in your music career. Some of these are written specifically for artists and industry people, others are written for a wider audience… but the information inside them is applicable to building your artist career.
Even though Dannen cast the music industry in a decidedly unfavorable light, his book was an unquestionable home run. It became a national bestseller, and he was even honored by the music industry itself with the Ralph J. Gleason award.
I would recommend this to anyone wanting to learn more about the marketing side of music, as well as those other marketing professionals who may have something to gain from learning more about the music side.
We have an in-depth guide to email marketing for musicians already, but here’s a gist of what to look out for when choosing an email provider, promoting your email list, and using it to grow and engage your fanbase.
By getting them involved in your music career, you’re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they’re part of your journey. Because of this they’re more likely to support and share what you do.
Lastly, don’t only promote your music online! I know the internet has made it easy to sit and promote your music from the comfort of your own home. That said, if you only market your music offline, you’re missing out on a load of other worthwhile opportunities!
If it takes $15,000 to start a band, you can imagine the expenses keep rolling in as the months and years go on. Fundraising or crowdfunding has been a brilliant use of technology.  There are plenty of great options to choose from. Pledge Music, Kickstarter, and Indiegogo for example. Don’t wing it in this space because the experts in this field have discovered some great tricks to increase pre-orders. Make sure to do what the best and most successful bands have done, and get creative.  
Instagram is all about beautiful, engaging photos. If you’re releasing a new album, this is the place you’ll get great feedback on the artwork. Album artwork, band pictures, and even pictures with fans can result in high levels of engagement.
Kickstarter has lead the way with nearly $120 million going to successful music projects. IndieGoGo is a close second and, unlike Kickstarter, allows creators to keep the money even if a project is unsuccessful (if the creator chose “flexible funding”). The most successful music crowd funding project is of course Amanda Palmer’s project which raised $1.2 million for her album. But there have been over 18,000 successful Kickstarter music projects (mostly funding albums) ranging from $1,000 to $1.2 million. Crowdfunding has been a great way for indie artists to bankroll their albums and tours without a label or investor.
This book is an extremely fun and insightful read, written by the Talking Heads frontman David Byrne. How Music Works dives into what makes music catchy, and how musicians adapt their music to different venues and mediums. A great read if you want to learn about the business but want a more “leisurely” read.
Of course, these aren’t the only ways to promote your music offline. Don’t focus strictly on online music marketing, as working within your comfort zone will most likely slow things down for you in terms of progress. So give offline music marketing a go too.
Try it out by setting up a paypal.me address and adding it to a new page on your site. It takes less than five minutes to set up, and could be worth so much value to your yearly income online. And hey, you might be surprised at the greatness that can come from just asking.
Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget.
Ian Clifford is the owner of Illicit Media, a music management and consulting company. He is also the owner of Make It In Music, an online site that is the ultimate resource for aspiring musicians offering advice, tips, and insight on all the skills needed by modern artists to succeed in the rapidly changing music industry.
Getting your music on Spotify, iTunes, Apple Music, Google Play and other platforms makes you available to your fans wherever they listen to music. Obviously the royalties won’t be huge the second your music is in the stores.
For more than twenty years, this book has been universally regarded as the definitive guide to the music industry. This latest edition leads novices and experts alike through crucial, up-to-date information on the industry’s major changes in response to today’s rapid technological advances and unpredictable economy.
A Free listing at Gig Salad allows for inclusion in up to two categories with the display of three photos. Deposits from clients are accepted at this level up to $200; however, you’ll receive the lowest visibility on the site. A Pro listing includes higher visibility and listings inclusion in up to fifteen categories. You may include fifty high-resolution photos as well as audio, video and a link to your website. Deposits from clients are accepted up to $1,000, and priority phone support is also included. A Featured listing offers the highest exposure and visibility on GigSalad. You’ll be able to list in up to twenty categories, show 100 high-res photos, upload audio and video, and link to your website. Deposits are accepted up to $2,000, and priority phone support is included.
If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans. And music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre!
I’ve Tried That was started in 2007 to help protect consumers from falling victim to online scams. We’ve written thousands of articles, helped millions of people, and have saved a countless amount of money from falling into the wrong hands.
If you don’t have a big budget, and want to go at it DIY, check out this guide on promoting your music to radio stations. If you do have the money, you can hire a radio promotion company to reach out to radio stations on your behalf. These companies have existing connections at radio stations, and can give you play reports to help with touring efforts.
We all use social media. If you’re not on Facebook, Instagram and Twitter these days, it’s almost like you don’t exist. However, you may not be using social media to it’s full potential to promote your music.
One of the great things about the Internet is that it can connect people and companies almost instantly, and companies have found out about it. Companies have found that they can receive almost instant feedback about their products, services, or ad campaigns through the Internet. This is called market research, and before it used to take companies hundreds of thousands of dollars and many months to find average and sometimes outdated data.
Diplomas are mailed to the address you include on your graduation application. If your mailing address changes after you have submitted your graduation application, be sure to update us at graduation@online.berklee.edu.
….to say that the market is flooded would be a catastrophic understatement. 10 years ago there were a million decent bands out there with one goal. To make money. Now? The bands have been replaced by artists. All of us having our own little studio and our own huge ideas……and nobody reading this should have read past the first line. Impassable. I use to like my odds terrible. These odds are unprecedented. Hit the local scene. Isolate. Forget making it big. Leave that to the ones who already have the money. Because that’s what it takes. Shine as a local legend. Fame is fame. It has its benefits on every level. And if it’s done right? Those benefits include pay.
Performance royalties are a global revenue stream generated from radio airplay, music venues, malls, bars, sports venues, college campuses, etc.  The more work you put into the steps mentioned earlier, the bigger these performance royalties will be.  So to learn more about Performance Royalties please read this post.  
This is a concept you may have heard about.  It was created by Kevin Kelly, founder of Wired Magazine, in a blog post he wrote called 1,000 True Fans.  It’s a math equation that makes a lot of sense for musicians, especially unsigned bands.  If you are a creator, and you have direct access to your fans and no record label or publisher in your way, you can maximize the income from 1,000 true fans and still make the same living as you would having a much larger audience.  
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
The good news however, is if you’re willing to put in the work, it’s possible to learn how to market your music. There are plenty of guides which show you how to do that on both Music Think Tank and on my site Music Industry How To.
Where All You Need to Know About the Music Business ends, this book begins. Music, Money, and Success is possibly the most detailed book about the flow of money through the music industry ever written. Using real examples and conversations, the Brabec twins move meticulously through every money-generating area of the music business. It’s certainly not an easy read, but what it lacks in readability, it makes up for with exceptional depth.
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Another thing you’ll want to do offline is chase up opportunities. Email can be a slow process, but when dealing with companies, often a phone call or going to see them in person can speed things up considerably. Not only that, but you have the chance to potentially connect with them in ways others who go through email simply won’t.
The book wasn’t bad. It just didn’t seem to have anything in it that was really a new idea to me, and it contained a number bits that made me suspect the amount of real world experience the author has. For example, the book begins describing the record company marketing process with a (fictional) story about a blues-rock band getting big in Tampa and getting signed to a national label, who then markets their record with a full blown campaign directed at 18-50+ males and females, choosing a 12-bar ballad about an African tribe forced into slavery as the single, and producing a master run of 1,000 copies of the album for national distribution. Now, I’m just a wannabe musician playing in a crappy rock band in Austin, but if that’s the kind of marketing campaign that makes platinum records, I have a feeling I can revolutionize the industry.
In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]
What?  Bear with me.  Most bands have been struggling to make ends meet, so when a label offers them a $25,000 advance it seems like such a large sum of money, and the opportunity to make even more.  But if your band is already financially stable it won’t seem like such a big deal.  When the label does a Dr. Evil with the pinky and says “We’ll offer you $25,000 dollars” as an advance, you want to be in a position to negotiate a better record deal.  Maybe a joint venture.  In addition, you could cut a deal that dedicates more of those dollars to marketing, music videos, advertising, or upgrading your live show.  
Since not as many people upload music videos to less-popular platforms, you have less competition, which increases your odds of getting discovered by music fans, making these less popular platforms great music marketing channels.
Finally, the important thing to remember here is only grant exclusive rights to a partner for a limited period of time, and only in the territory that you trust them to be proficient in.  Because they may try to do a land grab in other non-traditional music markets like South Africa, Israel, China, Philippines, India.  Don’t let them.  So retain your digital rights in those territories, since they will not be actively marketing in them, and you will be with social media and email marketing.
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.
“Digital Music Marketing does a terrific job keeping us well situated in the digital music marketplace.  They’re always quite prepared to answer questions, discuss or suggest new marketing and promotional ideas, and most importantly, to make sure that we are getting the best possible returns for our efforts. We could not be happier.”
As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]
More hands make lighter work; it’s not a good idea to do everything by yourself once you know you have something that people will really take too, So get others involved once your talent level is at a good level and you know what direction you should be heading in.
Social media is NOT a straight-up marketing platform. It’s really a catalyst for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material.
Oh, there is definitely a catch, all right, not that you are likely to get any trouble from it. These sites are only actually sound gigs for those whose taste is kept largely mainstream. I fail that criterium, and miserably. With a taste and passion for some of the most unusual genres and artists, non-canonical classical composers, Slavonic opera, eastern and northern European folk music. I would mention some of my favourites but for the fact nobody understands what I am talking about anyway.
If someone does ask you to play for free and you’re early in your career, don’t be so quick to jump on it. Alternatively, if you’re a bit more established, don’t be so quick to say no. It’s important to assess the opportunity.
These things are important to know before you start implementing specific music marketing strategies, as even the most powerful promotion methods will become less effective if you don’t know when and how to use them.
You’ll most commonly find music marketing degree programs at the undergraduate level. Many colleges and universities offer music marketing or music industry concentrations within bachelor’s degree programs in broader fields like advertising, marketing, public relations or business. For example, you may be able to earn degrees like a Bachelor of Business Administration in Music and Entertainment Marketing or a Bachelor of Music in Music Marketing. At the graduate level, you might be interested in earning a Master of Business Administration with a music marketing concentration. Alternatively, you may be able to focus on music marketing within a Master of Science in Management or Master of Science in Marketing program.
It was a particularly strong year for top-tier artists, which is why labels are doubling down their focus on the global superstars. Household names thrived by running integrated approaches, leveraging all the connection points they have with fans, and operating smart publicity strategies that ensure they maintain a high level of buzz, not only during release periods but throughout the entire year. Here are my picks for the best music marketers of 2015, and what brands can learn from them.
Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.
Making money in the music industry is hard. But it is entirely possible, with the right strategies. A few years ago, I asked 12 of my favorite people to share their advice on how to monetize music. The most popular posts in that series was written by my dear friend and client Julie Flanders, band member and songwriter for October Project. Her advice was so good, that I asked Julie to decided to update the post.
There are companies who will pay you for your opinion, or to do data entry and typing. The websites that are selling you the information deserve to be paid because they have taken the time to develop a list of companies for you to contact.
Many people listen to music for entertainment but there are those that go beyond the norm to analyze different aspects of a song for their pleasure. If you have the same passion for music, then you have a chance at making money as their many online opportunities available for music lovers. Majority of the jobs that are music related can be done from home as independent contractors or by setting up your own business. For those that have been trained in music, they can transfer their knowledge to others through online courses and offering services that are musically related. On the other hand, if you naturally have a good ear for music, you can listen and then review music on different sites and get paid.
An even more easy-mode option is to just agree to give each other shout-outs on social media. Share each other’s newest track and tell your fans how much you dig it. (Obviously work with artists whose music you actually do dig.) The power of a recommendation is one of the best marketing tools out there.

Fundamentally, music is promoted in much the same way anything else is – with online methods like email, social media, advertising, and with offline methods like live events (concerts and tours) and word-of-mouth.
I’ve been earning a full time income online for nearly two years now and I’ll admit it, it hasn’t always been a walk in the park. BUT, if you combine your online income plus your merch sales and live shows, you’ll be a comfortably living musician in no time.
The process is pretty simple. When you sign up (it’s free), you tell Music Xray a bit about yourself and your musical preferences. The site’s software then sends you tracks that you might like. Listen for 30 seconds and get 10 cents, or $12 per hour. The number of tracks you get will depend on your profile and the tracks being submitted by the bands.
When people look for marketing positions in the music industry, they search for “music marketing jobs”. I know this, because I see it pop up as a keyword all the time. That will be a subject for a future blog post.
If you’ve watched the Music Marketing Blueprint then you know that the MMM model is focused on driving traffic, building a fanbase, and selling music, tickets, and merchandise DIRECTLY to those fans. One of the common questions I get asked is: How does streaming fit into this whole thing? There is this assumption that even […]
Do you struggle with networking? This book will teach you how to build and nurture a network of likeminded individuals. The author provides excellent strategies for effective networking, revealing the successes and failures he’s made in his career.
To start making money reviewing music on either Slice the Pie or Music Xray, you will need to register for an account and provide basic details for it to be set up. The account will operate as your base on the site where the music you enjoy listening to can be downloaded for review. In addition, you will need high quality headphones, reliable internet and a good computer or laptop to be able to listen to the tracks well and give a detailed review. Although the pay for reviewing a track or album may not be substantial at first, you will reap the benefits in the long run as it builds up. Furthermore, the money generated on the site is also used to support musicians that need support for their career to start off on positive note.
This book is an extremely fun and insightful read, written by the Talking Heads frontman David Byrne. How Music Works dives into what makes music catchy, and how musicians adapt their music to different venues and mediums. A great read if you want to learn about the business but want a more “leisurely” read.
We promote only the highest quality “music with depth” to esteemed international publications and blogs. Our campaigns enhance our clients’ online presence and boost their professional resumes. We are known for having built a solid and respected reputation among musicians and industry professionals alike.
Congratulations on finishing! If you have already filled out a graduation application, you will want to double-check the “Graduation Checklist” to ensure you have taken care of all of the various items associated with graduating. If you have not filled out a graduation application, you will need to do that as soon as possible. You will not be able to graduate until we have received and processed your graduation application.
Air Gigs is especially for Studio Musicians, Mixers, Recording Engineers, and other recording professionals. They provide a marketplace and community for professionals who are working in their own studios and wish to sync up with others. Online collaboration can help to bring new heights of creativity and success as well as an additional income stream for Session Musicians, Sound Designers and Audio Engineers.
Thanks for this blog and your 7 marketing truths Shaun. I’ve just put together the first publicity stuff for a festival for our new band and found getting and editing pics, bios, about the music and sound samples consumed several days that I’d have preferred to be doing music. I’ll have to push harder to enlist friends with skills and time to help out. Can’t wait to read your Introduction to Music Marketing book.
If you put in a good faith effort on your review, you won’t have any trouble making money with this site. Just keep in mind that Slicethepie wants quality reviews, not fluff. Payment ranges from 2-20 cents per accepted review, with the minimum payout being $10.
I’m really big on the whole, don’t promote just your music. I believe that stepping outside of your music will make other artists more inclines to share your work. They automatically become a fan when you take the time to actually engage in their work. And I’m talking outside of the vain artists who see no one but themselves, or refuse to even acknowledge that there is a world outside of themselves.
In 2004, he joined LAUNCH/Yahoo! Music. As Head of Music Programming and Artist/Label Relations, he managed a team of radio and video music programmers and interfaced with record labels, artist managers, artists, and business leaders for Yahoo’s branded original content music programs. He then joined PledgeMusic as the Global Head of Business Development, negotiating and closing deals with record labels and various manufacturing, marketing, and ticketing companies. John has been developing and managing artists his whole career, served as the president of a music festival/concert series, and founded and ran his own FM talent management company.
It’s important to only ask for what you need, as too many fields can reduce the conversion rate for mailing lists. In addition to asking for the email address, consider asking for a phone number for text message marketing, and a zip code to determine a subscribers city within the U.S.
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Great discoverability – when you watch a video on Facebook, that’s been uploaded to Facebook, they recommend more videos. This means if someone is watching a music video similar to yours, they might be exposed to yours next.
Make sure you have someone selling your merch from when the doors open to when they close. Oftentimes people will leave your show early because they have work the next morning, but want to buy something. If there is no one standing by the merch table at that moment they will leave. They will not grab a handful of stuff, run up to the stage holding their credit card and ask you to stop the show and swipe their card.
Having worked under some of the biggest labels, we understand the importance of building the right plan for your music career. Get in touch with us so we can help you set up the perfect strategy and start executing right away! Strategic Music Marketing. contact@viewmaniac.com
Adding a mailing list signup sheet to your merch table can be a great way to collect emails from new and existing fans attending your shows. It’s especially powerful when accompanied by powerful incentives.
What I found was that I could make decent money just by filling out online surveys for an hour or so, everyday. It was surprisingly easy since I could do them while chatting on Facebook or after my kids went to bed, so I figured I would give it a month and see how much I could earn. At the end of the month, I was so excited when my first check came in the mail for
Gigging is one of the biggest reasons you shouldn’t stick to online music marketing methods. By gigging, you get to connect face to face with your audience, make instant money by selling merch and physical CDs (a lot of gig goers still buy them), and make money from royalties.
STARTING A NEW CERTIFICATE: When a student wants to earn more than one certificate by having the courses from their lower-level certificate waived into a higher-level certificate. In this case, an additional $175 registration fee is required.
Thanks for this blog and your 7 marketing truths Shaun. I’ve just put together the first publicity stuff for a festival for our new band and found getting and editing pics, bios, about the music and sound samples consumed several days that I’d have preferred to be doing music. I’ll have to push harder to enlist friends with skills and time to help out. Can’t wait to read your Introduction to Music Marketing book.
If you put in a good faith effort on your review, you won’t have any trouble making money with this site. Just keep in mind that Slicethepie wants quality reviews, not fluff. Payment ranges from 2-20 cents per accepted review, with the minimum payout being $10.
But there’s a startling amount of opportunity out there for unsigned, indie, and major label artists alike. In addition to connecting musicians with fans all over the world for nearly no cost, the Internet has enabled dozens of new possible revenue streams. One artist who’s been particularly successful at innovating in an industry stereotypically unable to innovate is Nipsey Hussle.
If you’ve watched the Music Marketing Blueprint then you know that the MMM model is focused on driving traffic, building a fanbase, and selling music, tickets, and merchandise DIRECTLY to those fans. One of the common questions I get asked is: How does streaming fit into this whole thing? There is this assumption that even […]
Encore is a UK-based web and mobile app used to hire musicians for gigs. Gigs are typically for events, parties, weddings, or small venues, which can make this a lucrative side revenue stream. Many classical musicians have had success in landing quick gigs through Encore, and it’s completely free for musicians. For that alone, it’s worth signing up to see how the service works for you — if you’re based in the UK.
It’s not enough to simply post your music video to YouTube; you need to set it up for success with a great title and description. Since YouTube doesn’t have a way of analyzing the actual contents of your video, it works off of the text.
“Welcome home!” Since 1999, we’ve been leading the work-from-home revolution. Our founders designed the first virtual careers training programs for the US State Department and the Armed Forces. Thousands have found jobs and gigs at Rat Race Rebellion, changing their lives and ditching their commutes.
Collectively, streaming makes up a little more than 50% of all music sales (as of January 2017).  Spotify, Apple Music, Pandora, YouTube, Amazon, Google Play, and Deezer make up the majority of streams.
Well, she is the former head of marketing for MySpace France. Now she works as a music marketer and with more than ten years in the entertainment industry (television channels, radio broadcast industry and digital music industry), she knows her stuff backwards.

Ocean finally broke his silence, emerging with a teasing live stream as the prelude to a full visual album (“Endless”), followed quickly by “Blonde,” deployed equally as a marketing and business strategy. “Endless” fulfilled his commitments to Def Jam and “Blonde” was an independent release. His effort channeled Beyoncé and Kanye with pop-up stores, a zine and Snapchat filters all combing to make the weekend of the release all about Frank.
Our unique approach to music marketing allows us to guarantee results for all of our clients. In fact, we have used this approach for ourselves too, landing Independent Music Promotions and James Moore features in a host of major publications, from Performer Magazine and Sonicbids to ASCAP and Bandzoogle.
“Your Band Is A Virus! Expanded Edition” is the bigger and better version of the best selling music marketing book “Your Band Is A Virus – Behind-the-Scenes & Viral Marketing for the Independent Musician”. At double the size of it’s predecessor, it is the ultimate music marketing book for serious independent musicians. “Your Band Is A Virus” presents an inspired approach to DIY music marketing coming from James Moore, founder of Independent Music Promotions.
Similar to online e-concerts, but these are privately held events. This is something that you could set up on your online store as a gift option. A fan could buy the gift of a private one-hour Skype show for his girlfriend on Valentine’s Day. Then, you serenade the two of them and give them a very special and unique experience that they wouldn’t be able to get anywhere else.
If you’d like to get the other 5 tips and dig into much deeper how to approach each concept, join Ari and CD Baby’s Kevin Breuner for their free masterclass 9 Ways To Make More Money With Your Music This Year.
Whether you are a major, indie, or completely independent artist, the new music industry has opened up more possibilities for success than have ever existed in the past. You just have to know how to spot them.
As someone who speaks to musicians almost on a daily basis, I know that many have the feeling that marketing their music is going to be difficult. This is an understandable fear; most people get in the music industry for the love of the music, and don’t think they’ll ever have to learn how to market in order for them to get their music heard.
I’ve Tried That was started in 2007 to help protect consumers from falling victim to online scams. We’ve written thousands of articles, helped millions of people, and have saved a countless amount of money from falling into the wrong hands.
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The bible of the music industry with over 500,000 copies sold! Now in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business. An entirely new chapter has been added, asking and answering the question “Are there borders in cyberspace?” The answer is yes, and this book clearly and concisely explains what they are and how to maintain them. 
Vimeo has a more artistic audience than YouTube, so people who come across your video are likely to be impressed a music video with great attention to detail. This can lead to a higher number of shares if your music video is high quality.
“Digital Music Marketing does a terrific job keeping us well situated in the digital music marketplace.  They’re always quite prepared to answer questions, discuss or suggest new marketing and promotional ideas, and most importantly, to make sure that we are getting the best possible returns for our efforts. We could not be happier.”
Because we must coordinate with the Boston campus for Commencement, it is essential that students planning to walk in the ceremony submit their graduation application by 12:00 midnight ET on December 1. If you submit your application late, you will need to wait until the following year to walk.
Bands tell me all the time “But our fans don’t buy merch!” Bull! If you sell it right they will buy. If you throw a few CDs in the back of a dark venue with no light, no display, no seller, OF COURSE you will sell nothing. Want to increase your merch sales? Make sure you have a BIG, BRIGHT, attractive display with lights. Make sure it looks super pro.
That’s right. When you’re a new independent musician, you won’t get much outside help. Ok, so you might get some help from a friend who likes your music, but other than that, don’t rely on record labels or fans to help you promote your music. Why’s that? Simple, because record labels don’t generally work with unproven musicians, and you won’t yet have a fan base at this stage.
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they’ll need to succeed and thrive in the new music business.
It depends. Generally, transfer credit cannot be used to fulfill prerequisites unless we determine that the course you completed is a direct equivalent to one of the courses we offer at Berklee Online. Keep in mind that there are some courses which require you to pass a placement exam. For these you will need to achieve a passing grade on the test to fulfill the prerequisite, otherwise you will need to complete the appropriate Berklee Online course.
An intimate gig with 600 fans to launch their new tour and album “Hardwired… To Self Destruct,” naturally live streamed around the world. Brands have learned that live streaming allows them to throw smaller events, invite loyal fans and influencers, then extended the engagement via digital channels and content.
Today’s musicians face unique, technology-driven challenges to earning a living from their craft. How can you make money when recorded music sales have been replaced with free music downloading and streaming? We addressed this question in depth in a recent article. Now it’s time to explore how to use technology to your advantage and connect with a range of money-making opportunities.
The merch inventory and point of sale tracking platform, AtVenu has calculated that for venues 500-1,000 capacity, the average dollar per head (DPH) is $3.65. That means, if you have 100 people at your show, you should make AT LEAST $365 on merch. If you don’t, you are falling below average.
Music placements in TV, Video, Film, Video Games, and Advertisements.  For a company or individual to use your composition in “synchronization” with motion picture, they need a “synch” license and a negotiated fee to pay you for that use. Also they need a master license, and a fee for the “master” use, but that does not have to do with publishing. And if you own your master, then they need to obtain the master license from you. And if a label owns your master, they need to obtain the master license from the label.  In addition, every synch has two fees involved; A master fee, and a publishing fee.  Therefore those need to be agreed on in two separate contracts.  Research and contact music supervisors yourself to start.  Be wary of signing any exclusive agreements to pitch your music, or you risk not getting signed by a publisher or label.
In a multi-billion dollar industry based upon an art form, things get messy. For every story of an artist earning millions from their musical talents, there’s the story of an artist who lost millions through bad financial decisions. The music business is complicated, and it’s viciously competitive. This means that making a living in this business without properly understanding how the business works is incredibly risky. Whether you’re a songwriter, an artist, a manager, or a businessperson, you must be well-informed to have a serious shot at long-term success in the music business.
I’ve put the subscription based crowd-supporting platform called Patreon at the top of the list because every single musician out there should already know about it. Not only that, but every single musician out there should already be ON it, actively.. errday!!!
As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]
[…] Post interesting content!!! “Frame your content in interesting ways,” Dave Kuskek, founder of New Artist Model says. “For example, if you’re in the studio recording a new album, try sprinkling little updates on […]
This year has been another turbulent one for the music industry, dominated by the battle and evolution of streaming platforms. Apple has put a lot of energy into defining its role in the modern music experience, and Google recently launched YouTube Music — quietly, but with a confidence fueled by positive consumer feedback so far.

Each year commercial brands pay billions of dollars to musicians and music rights owners.  It requires working with somebody that has relationships with brands (across all sectors of the economy), advertising agencies (who represent the brands), personal managers and agents of celebrities, and film and tv. They can leverage these relationships to foster brand partnerships that pay you.  Often called a “tie up”.  Sometimes it’s just playing a company party and getting a fee for that.
Another thing you’ll want to do offline is chase up opportunities. Email can be a slow process, but when dealing with companies, often a phone call or going to see them in person can speed things up considerably. Not only that, but you have the chance to potentially connect with them in ways others who go through email simply won’t.
Mike has written and teaches three courses for Berklee Online: Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution; and Music Business Trends and Strategies. His book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.
The platform Synkio can assist you in getting your work into circulation and earning some money along the way. The company was founded in 2013 and has offices in both Los Angeles and London; however, everything about their service takes place online. Their mission is to reduce the barrier between musicians and the artists, businesses, agencies and developers that need their services. Some of Synkio’s clients include big names like Google, Microsoft, Apple, Audi, Kia and Sony Pictures — but for the most part, licensing comes from Directors, Producers, and Game Designers.
Music promotion is often the missing link between an Artist’s music and the potential fan base. Without promoting the music, the music fan doesn’t get to find out about the music. Without a label, musicians don’t have a music promotion team behind them. However, this doesn’t have to mean that a musician can’t get a team behind them.. they just have to put it together.
The earlier you contact us with questions or concerns regarding your evaluation, the easier it will be for us to address any issues. Therefore, it is very important when you first receive your official transfer evaluation that you review the information carefully.
When a business launches a new product, it needs to promote that product. Even if the product itself is amazing, and it serves an audience, if no one knows about it, the business serves no one and makes no money.
Don’t skip over this. I intentionally did not title #2 as “Up your merch game” even though that is what this is BECAUSE you’re probably so over hearing how important merch is that you would just skip right past it. Listen to me. When on tour, merch is your #1 income generator. If you do it right. Artists fret over guarantees and door splits while totally ignoring the potential of merch.
The article describes Amanda Palmer’s Kickstarter campaign as ‘the most successful’ crowd funding project, but according to her article here http://www.theguardian.com/commentisfree/2014/dec/13/amanda-palmer-art-business-difficult-honest-decisions “while it grossed over $1.2m, it netted – when all was said and done – close to zero”. Of course profitability is not the only measure of success, and Palmer says she deliberately chose to run it as a loss-leader. But her account is interesting anyway.
Believe it or not, you can earn money online by listening to and reviewing music. By signing up to the following online review sites, you can make money whenever you review a piece of music and comment on its quality. The key is to sign up with online music review sites that pay for music reviews. Here are several different online sites that will pay you to listen to and review music (Internet radio):
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. 
Of course, these aren’t the only ways to promote your music offline. Don’t focus strictly on online music marketing, as working within your comfort zone will most likely slow things down for you in terms of progress. So give offline music marketing a go too.
By getting them involved in your music career, you’re creating more loyal fans who will stick around for a lot longer. When you speak to them, you make them feel like they’re part of your journey. Because of this they’re more likely to support and share what you do.
Interactive video specialist Interlude continues to do amazing work in the music space, this time collaborating with Warner Music Group and S-Curve Records on a project for trio AJR. Interlude delivers six interactive experiences that let users do everything from look through their phones or go on a speed date. Also check out Interlude’s voyeuristic video for Led Zeppelin’s “Trampled Under Foot.”
Digital goods aren’t perceived to have a high value, because the cost of making another copy is essentially $0. That’s not true of physical products, and that’s why fans are willing to pay a lot more for these goods. This is precisely why vinyl has had such a startling comeback in recent years. Of course, merchandise is another wonderful example of a physical good which has remained strong as a source of income for artists. This is especially true in combination with…
I wish they mention in advance that music is restricted to USA and Canada and no other National is supposed to listen review get paid Is that so? I wish they mention that no other world citizen gets a right even to listen to the music and songs. Why allow them to proceed with all details and decline later. You have done a wonderful job. You only can save the face of other world citizens Any way Our Hearty greetings to all no exception on the Merry ChristmAs and Happy New Year
While the Transfer Team does their best to avoid giving students credit deficiencies, it is not always possible. You can make up the credits you are deficient in by completing additional Berklee Online coursework, by applying for prior learning credit, or by completing additional external coursework in the area in which you are deficient.
It’s hard to argue with the constantly evolving model that Kanye used for the creation and release of “The Life of Pablo.” There was the massive amount of buzz and press that the teased release generated, the MSG listening party/fashion show and let’s not forget the wax sculptures. He barely needed the beef with Taylor Swift to remain in the spotlight.
[…] This post was mentioned on Twitter by DEMAY Christophe, Gabriel Hallé TEAMS. Gabriel Hallé TEAMS said: Online Music Marketing – step by step plan | Make It In Music http://t.co/xjTO7RS via @makeitinmusic […]
13. Do support artists who have what you want to have by LIKING their pages, supporting their work, going to their shows, offering to double bill with them. Create opportunities. OH! and if you want people to buy your music, buy theirs.
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music marketing tips | music marketing group

A music marketing degree program applies the principles of marketing, advertising, pricing, distribution and branding to the music industry. Read on to learn what you can expect from a music marketing degree program. Schools offering Music Business degrees can also be found in these popular choices.
No, credits completed at Berklee or through the prior learning process do not count towards the 60 transfer credit limit. This maximum is for credit-bearing exams and undergraduate-level coursework completed externally.
While this does happen, it’s extremely rare, and setting the unrealistic expectation that it will happen to you is a recipe for failure. Instead, set yourself apart from the crowd by learning all you can about different music marketing tactics, and treating your music career as a business.
Now onto the really great stuff – the books above are great reading if you want to learn about promoting music or the music business in general, but the most well-rounded and intelligent musicians I meet are often those who explore outside of the boundaries of the music section in their library. Here are my top five books of all time for musicians.
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. 
Some examples of Government Sponsored programs are below. You must be a citizen of the country in order to qualify.  Most governments offer grants and assistance to fund the arts, some better than others. It’s disappointing that music is such a powerful cultural source, but only allot less than 10% of their cultural  budgets to musicians.  The United States is in jeopardy of losing their organization completely, so it’s important for musicians to speak up about this issue now.  I went to the website where I was hoping to point you in order to apply for a grant, and this is what it says right now (here).  It seems rather dire. I found an email address to the director if you want to voice your support for the program and get active.  Ann Meier Baker bakera@arts.gov
Using remarketing ads on Facebook, Google’s Display Network, or Adroll can help you generate more sales from fans who’ve visited your site, browsed around your merchandise pages, and left without making a purchase by reminding them of what they were buying as they browse other websites.
[…] like that. There are also a lot of artists want their gigs to record the performance as a way to market their shows. But actually I think and I feel that if you’re lucky to have a chance to witness the show so […]
This doesn’t work. Social media isn’t just about getting more Facebook likes for your band – if you want to have success in social media, it’s important to treat it as a tool for fan engagement rather than a promotional platform.
“After applying many of Bob’s ideas, and without any wholesaling or distribution, I sold more than 20,000 music albums over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!” -Kris Lee-Scott, Hanai Music
I think getting others involved is key throughout marketing your music, building connections with fans, bloggers and local people who enjoy your music should be a key part in the promotion process. Great post Shaun!
Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list is marketing to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it!
This is a concise handbook with all the information that you would need to promote your band/music. Bob hasn’t held anything back, he’s sharing ALL the information and tricks that he’s learnt. There’s SO MUCH that you can be busy. He’s also laid it out clearly and thoughtfully. Read from front to back or dip into the chapters you want to know about NOW. Thanks Bob!
This is a crazy long list.  Don’t have too many distractions for your customers, however at least make them aware of each option sometime during your album cycle.  The 80/20 rule proves that 80% of your income will come from 20% of these revenue streams.  Therefore when asking the customer to buy or stream, the best bet is to focus on the top two or three streaming outlets, top two MP3 Outlets, Top two Physical Outlets.  Also you can use an infographic to steer your audience where you want them to purchase.
This site will also pay you to listen to music submitted by new and upcoming artists. Even better, you can direct the site to provide you with music suited to your tastes through its FanMatch program.
This book is loaded with great information and ideas for the independent musician, or even his/her manager; however, it emphasizes “bands” throughout, and I would have liked to see a bit more direction toward the solo artist and, for my needs, particularly classical artists. Much of the same information provided can apply in all cases, but obviously, classical artists do have some specific hurdles to deal with and it has been very challenging to find materials directed specifically to them. Overall though, while some of the information may be common sense, much of it may not be in use by any given individual, so the many ideas are valuable, indeed. It’s like someone already did a good deal of the brainstorming so the musician or manager can simply make use of it and move on with business.
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
This is the bible of the music industry. It’s the standard first assignment at top music industry programs like USC’s Thornton School of Music, and it’s probably the most famous instruction manual on the music industry ever written. Even if you never read another book about the music industry ever again, read this one.
From my perspective, music marketing is a more formal term. Practically every company has a marketing department or a marketing person, and if not, they collaborate with a marketing agency to further their business objectives.

You’ll most commonly find music marketing degree programs at the undergraduate level. Many colleges and universities offer music marketing or music industry concentrations within bachelor’s degree programs in broader fields like advertising, marketing, public relations or business. For example, you may be able to earn degrees like a Bachelor of Business Administration in Music and Entertainment Marketing or a Bachelor of Music in Music Marketing. At the graduate level, you might be interested in earning a Master of Business Administration with a music marketing concentration. Alternatively, you may be able to focus on music marketing within a Master of Science in Management or Master of Science in Marketing program.
As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]
Honestly, it’s all in the ask. Be vulnerable with your community. Tell them your struggles. A lot of times, fans actually DO want to support you monetarily, but they don’t know how, OR there isn’t a means to do so. By providing a tip jar page on your website, people can freely take a look, and if you’ve truly given them something of value, something that has touched their hearts deeply, they will give, and often they will be generous.
In the extremely early stages, any amount of free exposure is good. Pay close attention to the type of people who love your music, and figure out how to get in front of more of these people using targeted music marketing strategies.
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music marketing plan template pdf | music marketing platform in china

Music marketing is our passion and our lifeblood at Independent Music Promotions. Our CEO James Moore wrote the bestselling music marketing handbook “Your Band Is A Virus” based on his years of experience working as an independent music promoter. To him, marketing is an extension of the art itself, and this gives the process great meaning. He believes that there should be just as much creativity and passion put into the marketing of music.
Thanks for this blog and your 7 marketing truths Shaun. I’ve just put together the first publicity stuff for a festival for our new band and found getting and editing pics, bios, about the music and sound samples consumed several days that I’d have preferred to be doing music. I’ll have to push harder to enlist friends with skills and time to help out. Can’t wait to read your Introduction to Music Marketing book.
The key is that the content must be valuable and it must be exclusive. It’s not enough to put your music on Spotify, then release the same album for sale with a bonus track. It means putting significant effort into delivering something above and beyond the standard 10-track offering.
As a client focused music company, we provide personalized, accessible service and a global network of industry relationships allowing us to interface your business with the worlds top digital music outlets.
This level of detail is made possible by the extensive experience of the authors. Todd Brabec was the executive VP of ASCAP for more than 30 years, overseeing writer and publisher payments for the performance rights organization — adding up to more than $1 billion annually. Jeff Brabec is the VP of Business Affairs for Chrysalis, which represents the catalogs of OutKast, Sheryl Crow, and David Bowie, among others.
This is a new feature just rolled out this year by YouTube (to compete with Patreon). It’s not available to all YouTube users yet (you have to apply), but it’s a great way for fans to pay artists directly through YouTube – without having to leave the site.
Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they’ll need to succeed and thrive in the new music business.
It’s important to only ask for what you need, as too many fields can reduce the conversion rate for mailing lists. In addition to asking for the email address, consider asking for a phone number for text message marketing, and a zip code to determine a subscribers city within the U.S.
12. Do keep current with what is happening with other artists you love, admire, envy or follow. The artists who you perceive as a step ahead of you can be very helpful. They are doing what you should be doing. Figure out what it is and go do similar things.
You’ll most commonly find music marketing degree programs at the undergraduate level. Many colleges and universities offer music marketing or music industry concentrations within bachelor’s degree programs in broader fields like advertising, marketing, public relations or business. For example, you may be able to earn degrees like a Bachelor of Business Administration in Music and Entertainment Marketing or a Bachelor of Music in Music Marketing. At the graduate level, you might be interested in earning a Master of Business Administration with a music marketing concentration. Alternatively, you may be able to focus on music marketing within a Master of Science in Management or Master of Science in Marketing program.
For example, you can make the best of your merchandise by taking advantage of limited-release lines, including personal autographs and hand-written notes, and exclusive merch that’s not available to people who haven’t bought your music. In the Nielsen study I mentioned earlier, it was exclusive content that fans craved, and it’s exclusive content that could add more than $1 billion in revenue to the music industry each year.
The bigger your pre-order is, the better your first week sales will be, and your project will establish a much bigger footprint.  As a result of all of the preparation, awareness, and branding in the pre-order process, you will increase your sales during the life of the project.
Getting your music on Spotify, iTunes, Apple Music, Google Play and other platforms makes you available to your fans wherever they listen to music. Obviously the royalties won’t be huge the second your music is in the stores.
Independent Music Promotions is a highly respected music PR and music marketing company. We have spent years building our music industry contacts, which allows us to promote our clients in the most prestigious print publications and online digital media. We represent an international roster of “musicians with depth” from a broad spectrum of musical genres. These innovative and unique musical talents deserve to be heard, and we help promote them on the world stage. Read more about Independent Music Promotions.

So let’s look at her strategy. As has been a trend this year, she backed her influence and refused to offer the album via streaming services to maximize revenue. Aside from the traditional media approach, there are two things I loved about her launch. The first is how she threw a free concert in New York two days before the album dropped and collected millions of fans’ email addresses through the entry process. The second was how she fueled the press buzz with fresh content by taking part in an Adele impersonator contest shortly after the launch.
If you have passion for music and enjoy interacting with students that share the same love for singing, then you can create a music course at Udemy. Udemy is an online platform that offers music lovers a chance to create music courses on their site and then share revenue for every successful course they deliver. They offer you users a number of hosting and design tools that empower them to train online which makes it easier to set up an online course and get students to sign up at a fee. You will find the downloadable instructor handbook that has been made available by the site a valuable resource in crafting music courses on Udemy.
Today’s musicians face unique, technology-driven challenges to earning a living from their craft. How can you make money when recorded music sales have been replaced with free music downloading and streaming? We addressed this question in depth in a recent article. Now it’s time to explore how to use technology to your advantage and connect with a range of money-making opportunities.
I would like to invite you all to a new social network that I have been using over tha last few weeks. What’s different? They share their advertising revenue with all of us. It is free to join, and then the more content you create, the more people are engaging with you and the more you interact with them, the more you earn. It is similar to Facebook and Twitter, but their initial thought was to provide a platform where all content creators call it, musicians, actors, bloggers, artists can use the platform to:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.
Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.
Companies like Audiam, INDMusic, Fullscreen, Maker Studios, ONErpm, AdRev, Believe and Rumblefish collect YouTube ad revenue for artists and labels. Multi Channel Networks like Fullscreen and Maker also act as agents for their creators and negotiate high paying sponsorships for their videos and YouTube channels.
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music note clipart | music marketing on twitter

If it takes $15,000 to start a band, you can imagine the expenses keep rolling in as the months and years go on. Fundraising or crowdfunding has been a brilliant use of technology.  There are plenty of great options to choose from. Pledge Music, Kickstarter, and Indiegogo for example. Don’t wing it in this space because the experts in this field have discovered some great tricks to increase pre-orders. Make sure to do what the best and most successful bands have done, and get creative.  
Mike has written and teaches three courses for Berklee Online: Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution; and Music Business Trends and Strategies. His book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.
The Music Bed is another money-making opportunity for artists who are Songwriters or Recording Artists. They have numerous high profile clients as well, including Google, Nike, Netflix, Mercedes-Benz, and Jet Blue. However, their fee is substantially higher than Synkio’s 15% cut; instead, you’ll pay 50%.
There are also many services that offer music for business as a subscription, so reaching out to them and pitching your music might provide you with some additional exposure – especially if it leads to your song being played in huge chains with thousands of locations.
If you do this, make sure you have your music registered with BMI, ASCAP, or SESAC so you can earn royalties. Additionally, for discovery, add your music to Shazam so the businesses customers can easily identify your song.
Donald Passman’s book provides the blueprint for the music industry. But if you’re a businessperson, publisher, manager, or otherwise really need to understand the financial side of the music business, this is your best resource.
Believe it or not, you can earn money online by listening to and reviewing music. By signing up to the following online review sites, you can make money whenever you review a piece of music and comment on its quality. The key is to sign up with online music review sites that pay for music reviews. Here are several different online sites that will pay you to listen to and review music (Internet radio):
The steep decline has been fueled partially by music piracy, but that doesn’t tell the whole story. Digital downloads fundamentally changed the way music listeners purchase their music, and iTunes took a 30% cut of every sale. Instead of purchasing entire albums, fans began to purchase just one or two tracks for a dollar each. This was a heavy blow to an industry which is still sustained overwhelmingly by full album purchases. Eight years after iTunes launched, music listeners in the United States averaged only .25 downloaded albums per year per person. That’s not enough to sustain a multi-billion dollar industry.
Alliance of  Artists and Recording Companies is a non-profit that represents US based featured recording artists and sound recording copyright owners globally.  They collect and distribute royalties from hometaping/private copy royalties and rental royalties.  Furthermore the collect for the AHRA, which collects royalties generated from sales of blank CDs, personal audio devices, automobile systems, media centers, and satellite radio devices that have music recording capabilities.  Learn more here. 
Jessica is a free-spirited indie songstress, traveler, and life-lover. She is a self-taught DIY musician and has earned her success worldwide with over 6 million views and an incredible following of over 60k engaged fans. She gratefully connects with her community on a daily basis, and doesn’t let a day go by without sharing a new video, photo or idea, to show her appreciation as a modern-day indie artist.
This book is an extremely fun and insightful read, written by the Talking Heads frontman David Byrne. How Music Works dives into what makes music catchy, and how musicians adapt their music to different venues and mediums. A great read if you want to learn about the business but want a more “leisurely” read.
Of course, you need to get fans to actually signup for your emails before you can start using it as a music promotion tool, right? An easy option is to trade something of value for an email address. Keep in mind this doesn’t have to be a free song (in fact there are a TON of more effective ways to grow your email list)
The good news however, is if you’re willing to put in the work, it’s possible to learn how to market your music. There are plenty of guides which show you how to do that on both Music Think Tank and on my site Music Industry How To.
If you’re not getting many tracks at Music Xray, or you want to double up, you can also get paid at SliceThePie.com. Listen to a track and write a review. In the beginning, you’ll make a few cents per review, but your payments increase as your reviewer rating goes up. You can also do fashion reviews — Users report 30 cents or more for a brief write-up. For the site, click here.
We promote only the highest quality “music with depth” to esteemed international publications and blogs. Our campaigns enhance our clients’ online presence and boost their professional resumes. We are known for having built a solid and respected reputation among musicians and industry professionals alike.
Online graduate degree tuition is $33,120 for 36 credits. The Master of Music in Music Production and Master of Arts in Music Business programs are designed to be completed in one year of study. Both programs are comprised of 12 three-credit courses that can be taken during four 12-week semesters.
In this day and age of “YOU BETTER DO IT YOURSELF” for no one else can afford to do it with you; ie: the fear and parrelization set in by the new world music on the internet and what it’s done to the slow moving, almost obsolete Biz structure of the MAJOR labels, THIS BOOK is a MUST. It’s the first one I’ve read that covers everything you need to know to get your tunes out into the world by yourself if you have the drive to do so…It’s tremendously detailed in every area of the biz ….It’s my new MARKETING bible…
An impressive use of data storytelling to celebrate what would be his 90th birthday. This interactive infographic displays his ongoing impact helping old fans discover something new, drawing in new listeners and driving sales/streams of legacy and new records.
This course starts with the basics – an overview of key music marketing principles, terms, and practices which together form the foundation for all music marketing plans. From there, students will dig into the key areas of opportunities for musicians, including merchandising, publicity, radio promotion (online and traditional), retail & distribution (online and traditional), advertising, and touring. Students will learn what companies and partners to work with to reach their core fans, how to communicate with them, and the ways to leverage the changes and new opportunities that the internet offers to marketers. The information in this course can form the basis for a full marketing campaign, or be immediately implemented into a new marketing and promotion campaign. This course looks at the opportunities available at both traditional terrestrial marketing opportunities, as well as online opportunities. By the end of the course you will have an active marketing plan and timeline tailored to your own unique strengths and budget.
Now onto the really great stuff – the books above are great reading if you want to learn about promoting music or the music business in general, but the most well-rounded and intelligent musicians I meet are often those who explore outside of the boundaries of the music section in their library. Here are my top five books of all time for musicians.
Patreon is one of the most amazing platforms I’ve come across, because it’s like every musician’s dream! It provides a way to rake in a steady stream of monthly revenue on the basis of sharing your art and giving rewards. They’ve built the site to provide a sense of community and filled that gap between artist and fan. It’s beautiful, and I can’t rave about it enough.
You can pay to boost your post on Facebook so more people see it. With Facebook’s organic reach being low, this can get your posts in front of more people who like your page, boosting likes, comments, and shares for important messages.
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
John’s work has contributed to millions of albums sold and put dozens of gold and platinum plaques on his wall. He has been a guest lecturer at several schools, including UCLA. He’s been a panel moderator and panelist at music industry conventions all over the world, including: SXSW, CMJ, MUSEXPO, Worldwide Radio Summit, One Movement Festival, Music Export Finland, MUSEXPO EUROPE, and The Global Rock Summit. He has also been interviewed by various media outlets, including The Wall Street Journal, Variety, Records & Radio, Billboard, FMQB, and MTV.
It turns out that fans want to pay to support their favorite artists, and are willing to do so if only they have the opportunity. A Nielsen study found that more than half of the most active music listeners would buy exclusive content from a favorite band recording a new album. But surprisingly, 1/5 of even the least active music fans, dubbed “Ambivalent Consumers”, are willing to buy exclusive content if they have the chance. The problem isn’t that fans aren’t willing to pay — it’s that the music industry isn’t giving them enough opportunity to do so, for content they actually want. Nielsen estimated that the music industry could add between $560 million and $2.6 billion in annual revenue by giving fans better access to exclusive content.
The queen of surprise executed a stunning hour-long film to introduce “Lemonade.” She employed scarcity and exclusively, driving attention to partners Tidal and HBO. Credit her and Kanye with keeping Tidal in the game.
Clare Means doubled her live income by Periscoping her performances. Brent Morgan, in 2016, was making over $10,000 a month live streaming acoustic performances from his bedroom on YouNow. Live streaming is a thing. And if this is something that inspires you, look into it.
Even though Dannen cast the music industry in a decidedly unfavorable light, his book was an unquestionable home run. It became a national bestseller, and he was even honored by the music industry itself with the Ralph J. Gleason award.
Each year I break down the standouts in music marketing, picking the best performers based on the concept, innovation, presence in culture and execution. This year we can firmly say the divide between music promotion and brand collaborations no longer exists and record labels are building out their creative, content and influencer offerings.
It’s another beautiful way to earn coin while still connecting deeply with your fans to create a memorable experience and a more engaged community of people who will adore you and support you forever!
In the extremely early stages, any amount of free exposure is good. Pay close attention to the type of people who love your music, and figure out how to get in front of more of these people using targeted music marketing strategies.
Headlining shows on a weekend can be the best money you make in the early days.  Another thing you can do is create and brand a monthly headline show for your band that has a theme.  This is a creative way to approach your local market.  Futhermore, you can invite different support acts each time to keep the bill fresh and build community in your scene.  Now, if you can’t come up with an interesting way to keep people engaged and coming back monthly, don’t use this strategy.  But, I like this strategy for several reasons.  It gives you focus.  You can put your energy into promoting one event per/month.  In addition it prevents overplaying your market.  You can still jump on as support for large national acts here and there.  But you’ll be less willing to do those when you can headline instead.  Finally use this to strengthen your brand and show your creativity.  Make it fun.
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Jay Coyle is the founder and “Music Geek” at the digital marketing firm, Music Geek Services. His company provides artist services for the music industry and has been a Topspin-certified marketer since 2009. Built upon a life-long omnivorous obsession with marketing bands and mixing in equal parts of knowledge gained from an advertising-focused Journalism degree at the University of Georgia along with his skills running a Marketing consultancy for 5 years in Atlanta, Music Geek Services was finally created in 2008 immediately after Jay left a marketing position at the EMI CMG label in Nashville.
18. Do be willing to use your other gifts and abilities to make money – teach, coach, do art and graphic design, play your instrument for others, write songs for or with people, do tech, be an engineer – whatever it takes for you to “sponsor” your own life.
This is like an online event planning company. I’ve never tried it out, but I have a few friends who get booked for weddings and corporate parties all the time through the site. Customers leave reviews of the artists and the artists’ ranking rises the more positive reviews they receive. Gig Masters costs $200-400 for the annual membership, but one booking will typically pay for that.
While your account is free, TakeLessons does take a steep cut from your early lessons. When you’ve taught a student less than 6 times, you will only receive 60% of their payout. However, that percentage rises over time, and with long-term students you’ll take home 90% of your fee.
HIP Video Promo, Rive Video, and Trendsetter are my favorites.  I’ve personally used all three.  They are talented hard working people, and they an get your music video out there online, closed network, and broadcast.  Furthermore this will generate more performance royalties for you, not to mention expose your music to huge audiences.
A crew of 250 people, a 32,000 square foot sound stage and a live Grammys broadcast with additional live experiences via Periscope, Facebook Live and Snapchat makes this live music video an impressive undertaking. Target continues to develop its music marketing by offering exclusive tracks and cover art.

In Part 2 of the “On Getting Signed” interview I talk about what happened after I landed my deal with Interscope Records and how things eventually took a turn for the worse and I was dropped by the label. In the interview you’ll hear what that’s like, and how I eventually turned things around. To […]
If you want more music marketing guidance, download this free ebook. You’ll get a roadmap showing exactly how different elements like social media, email, and your website come together into a music promotion machine that will help you grow your fanbase and make more money. You’ll also get 3 social media checklists with easy post ideas you can use on your own social channels.
It was a particularly strong year for top-tier artists, which is why labels are doubling down their focus on the global superstars. Household names thrived by running integrated approaches, leveraging all the connection points they have with fans, and operating smart publicity strategies that ensure they maintain a high level of buzz, not only during release periods but throughout the entire year. Here are my picks for the best music marketers of 2015, and what brands can learn from them.
Bob Baker is an author, speaker, musician, and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes. He is the author of the highly acclaimed “Guerrilla Music Marketing Handbook” and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music. Bob’s other titles include “Guerrilla Music Marketing Online,” “Music Publicity Insider’s Guide,” “Unleash the Artist Within,” and more. Check out Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com
“Alright” became the unofficial anthem of a movement; the Grammys worked with Lamar to create this powerful message by giving Compton locals a voice through the lyrics, offering a tribute to his home town and insight into his inspiration.
John Lenac has helped to drive the evolution of the technology and music landscape since his days as a musician, band manager, and local concert promoter in the late ’80s. He helped launch one of the first Alternative Rock FM stations (KTOZ, circa 1991), and grew it to become one of the highest-rated stations in the US. After programming and managing rock stations in Nashville and Kansas City, he was a Promotion Manager at TVT Records and then Rock Editor at HITS Magazine.
“Finally a book that covers the ABCs of music marketing in the new frontier of the recorded music industry. Mike King’s book should be required reading for every musician. It gives a concise understanding of marketing your music at any level.”
In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams.
This book is a modern classic written by an experienced touring musician. The book does a great job explaining the current makeup of the music industry, offering real world advice for how to break into it.
The bigger your pre-order is, the better your first week sales will be, and your project will establish a much bigger footprint.  As a result of all of the preparation, awareness, and branding in the pre-order process, you will increase your sales during the life of the project.
Every step is key when building your brand. We will guide you step by step while helping you build leverage. Get on VEVO, gain a REAL following, digital distribution, get verified on social media & receive national exposure. Targeted music promotion. Contact@viewmaniac.com
“A strategic, real-world, down-in-the-street approach to selling music in today’s music marketplace, that takes advantage of the most effective contemporary tools, while remaining well grounded in the traditional marketing techniques that remain relevant. If you want your music to see the light of day, follow this indispensable step-by-step advice, clearly put forth from the industry trenches by an unusually effective and creative marketing professional.”
“A synthesis of classical marketing principles and the newest effective tools, this real-world approach to marketing your music provides indispensable step-by-step advice for success. And it works; as an artist manager, I’ve used these techniques to help propel my artist from relative obscurity to national prominence within one year. I will keep applying these valuable lessons from a seasoned pro.”
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ways to make money with a music degree | music karaoke

https://i1.wp.com/newartistmodel.com/wp-content/uploads/2015/12/MPT.jpg?fit=500%2C500&ssl=1 500 500 newartistmodel http://newartistmodel.com/wp-content/uploads/2017/06/logo_transparent-copy.png newartistmodel2018-05-15 08:00:152018-06-02 21:21:24How to Promote Your Music
Before you learn specific tactics for marketing your music though, it’s important you get a good idea of what music marketing is and isn’t. There are a lot of common misconceptions about this among musicians, so have a read of the below to see some truths about what it all entails. I truly hope it gets you on the right path when it comes to how you approach the promotion of your music.
Bob Baker is an author, speaker, musician, and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes. He is the author of the highly acclaimed “Guerrilla Music Marketing Handbook” and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music. Bob’s other titles include “Guerrilla Music Marketing Online,” “Music Publicity Insider’s Guide,” “Unleash the Artist Within,” and more. Check out Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com
Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list is marketing to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it!
No, credits completed at Berklee or through the prior learning process do not count towards the 60 transfer credit limit. This maximum is for credit-bearing exams and undergraduate-level coursework completed externally.
And that’s that! Five amazing ways to earn income as an online musician. I hope these have sparked your imagination and have given you a bit of creative inspiration to try out a few for yourself. Today as a musician, you can’t JUST earn a living off live shows and touring… Well, maybe you can, but what’s the fun in that?! Rather connect with people locally AND worldwide by extending your services online where fans who love you in different countries can still support you and enjoy the services you have to offer in a digital way. We do, after all, live in a digital world, so we might as well take advantage, earn some extra cash, go with the flow, and see where it takes us. ✨
Certificate programs and online courses are offered on an open enrollment basis. Simply complete the online enrollment form and provide payment prior to the course start date and you’re ready to go! Degree programs require an application and supporting documentation. See the Admission Requirements for more details.
While the book gives you essential knowledge of how the business works, it doesn’t move much further than a solid overview. This is both an advantage (it’s actually enjoyable to read) and a disadvantage. But the biggest flaw of Passman’s book is that it fails to go into any real detail on music streaming, which is becoming an extremely important area of the music business.
If you’ve watched the Music Marketing Blueprint then you know that the MMM model is focused on driving traffic, building a fanbase, and selling music, tickets, and merchandise DIRECTLY to those fans. One of the common questions I get asked is: How does streaming fit into this whole thing? There is this assumption that even […]
Many people want to make money at home and they want to find a work at home job to do it with. Ultimately what happens is they become frustrated as they search from website to website looking for the right job. This brings up the question, why are work at home jobs so hard to find? In this article we will take an honest look at this problem.
The book is a classic for self-improvement in your personal and professional life. Highly recommended in the corporate world, this book will teach you tools and techniques for navigating success in the music industry (and life).
This can be in the form of getting your fans to help you out, hiring a marketing team or knowledgeable individual, or eventually letting a record label largely handling that side of things for you (although it’s still important you learn how to promote your music too so you know if the label is taking things in the right direction for you).
Why would RadioLoyalty pay you to listen to music? Like many radio stations, RadioLoyalty is funded by advertisements. When you listen to the music that’s played on RadioLoyalty, you also hear advertisements every few minutes. To ensure that you are in fact an active listener, RadioLoyalty has you sign in through its CAPTCHA every 3-5 minutes.
Make sure you have someone selling your merch from when the doors open to when they close. Oftentimes people will leave your show early because they have work the next morning, but want to buy something. If there is no one standing by the merch table at that moment they will leave. They will not grab a handful of stuff, run up to the stage holding their credit card and ask you to stop the show and swipe their card.
While its written as more of a basics run-down of the marketing side of the industry, I feel like the content is relevant to the DIY artist in general as it demystifies some of the more convoluted aspects of how a record goes from being written to being purchased (or at least heard)

We have an in-depth guide to email marketing for musicians already, but here’s a gist of what to look out for when choosing an email provider, promoting your email list, and using it to grow and engage your fanbase.
In this day and age of “YOU BETTER DO IT YOURSELF” for no one else can afford to do it with you; ie: the fear and parrelization set in by the new world music on the internet and what it’s done to the slow moving, almost obsolete Biz structure of the MAJOR labels, THIS BOOK is a MUST. It’s the first one I’ve read that covers everything you need to know to get your tunes out into the world by yourself if you have the drive to do so…It’s tremendously detailed in every area of the biz ….It’s my new MARKETING bible…
Students must enroll in a certificate by paying the $175 certificate registration fee prior to completing the final course in the program. All for-credit courses that have been awarded a passing grade and that align with a certificate program may transfer into that program.
The good news however, is if you’re willing to put in the work, it’s possible to learn how to market your music. There are plenty of guides which show you how to do that on both Music Think Tank and on my site Music Industry How To.
This book is an extremely fun and insightful read, written by the Talking Heads frontman David Byrne. How Music Works dives into what makes music catchy, and how musicians adapt their music to different venues and mediums. A great read if you want to learn about the business but want a more “leisurely” read.
Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.
I expected more from this book. It is an easy read and does have some helpful pointers, but the author keeps repeating the same ideas in different ways from section to section and leaves much of the how to and who, up to the reader to search out. The cover proclaims “201 Self-Promotion Ideas” but it’s more like 50 ideas presented in different ways. I realize that repetition is key in promotion, but I don’t need so much of it in a book on the subject. Some Industry contact information is given, much of which are simple lists you can get on your own. I would have liked more insider contact information. The author does a great job at self-promoting but left me wanting a little more information on where and who to get help from. Sure the book is on self-promotion, but if you could do it yourself you wouldn’t need any help. He gives many examples in the book, but I found myself wanting more details. If you are a beginner at self-promo this book will get you going. The author works on your self-motivation. For the more experienced reader you’ll get few ideas and a lot of common sense talk that you probably already knew.
If you are looking to get your physical CDs and vinyl marketed and promoted outside of your home territory, you have the option of licensing your master recording to a foreign record label or distributor.  It’s nice to have local people promoting in the territory you are targeting.  The physical market is still large in Japan, so it’s not uncommon to hear from Japanese labels seeking to license your master for the Japan market.  In Europe, since several languages are spoken, it’s important to work with a partner that has staff in each important territory for rock music (Scandinavia, Benelux, Germany, and the UK).  Consequently most European companies will want to handle the continent of Europe, and that’s OK. It’s better than splitting it up, because it creates lots of problems with distribution and royalty collection.   Also Australia is a unique market that can be great for licensing too.
Yes, I’m a professional musician, but I’ve now become a professional spreader-of-everything-I-knower because I don’t believe in competition among musicians. If you’re hardworking, passionate, driven and talented enough you will be able to sustain a healthy, long-term career — if you have the knowledge and the understanding of how it works.
[…] like that. There are also a lot of artists want their gigs to record the performance as a way to market their shows. But actually I think and I feel that if you’re lucky to have a chance to witness the show so […]
If it takes $15,000 to start a band, you can imagine the expenses keep rolling in as the months and years go on. Fundraising or crowdfunding has been a brilliant use of technology.  There are plenty of great options to choose from. Pledge Music, Kickstarter, and Indiegogo for example. Don’t wing it in this space because the experts in this field have discovered some great tricks to increase pre-orders. Make sure to do what the best and most successful bands have done, and get creative.  
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